Expo '58
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Expo 58, also known as the 1958 Brussels World's Fair (french: Exposition Universelle et Internationale de Bruxelles de 1958, nl, Brusselse Wereldtentoonstelling van 1958), was a
world's fair A world's fair, also known as a universal exhibition or an expo, is a large international exhibition designed to showcase the achievements of nations. These exhibitions vary in character and are held in different parts of the world at a specif ...
held on the Heysel/Heizel Plateau in
Brussels Brussels (french: Bruxelles or ; nl, Brussel ), officially the Brussels-Capital Region (All text and all but one graphic show the English name as Brussels-Capital Region.) (french: link=no, Région de Bruxelles-Capitale; nl, link=no, Bruss ...
, Belgium, from 17 April to 19 October 1958. It was the first major world's fair registered under the Bureau International des Expositions (BIE) after
World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposing ...
.


Background

Expo 58 was the eleventh
world's fair A world's fair, also known as a universal exhibition or an expo, is a large international exhibition designed to showcase the achievements of nations. These exhibitions vary in character and are held in different parts of the world at a specif ...
hosted by Belgium, and the fifth in Brussels, following the fairs in 1888,
1897 Events January–March * January 2 – The International Alpha Omicron Pi sorority is founded, in New York City. * January 4 – A British force is ambushed by Chief Ologbosere, son-in-law of the ruler. This leads to a puni ...
,
1910 Events January * January 13 – The first public radio broadcast takes place; live performances of the operas '' Cavalleria rusticana'' and ''Pagliacci'' are sent out over the airwaves, from the Metropolitan Opera House in New York C ...
and 1935. In 1953, Belgium won the bid for the next world's fair, winning out over other European capitals such as Paris and London. Nearly 15,000 workers spent three years building the site on the Heysel/Heizel Plateau, north-west of central Brussels. Many of the buildings were re-used from the 1935 World's Fair, which had been held on the same site. The theme of Expo 58 was ''"Bilan du monde, pour un monde plus humain"'' (in English: "Evaluation of the world for a more humane world"), a motto inspired by faith in technical and scientific progress, as well as post-war debates over the ethical use of
atomic power Nuclear power is the use of nuclear reactions to produce electricity. Nuclear power can be obtained from nuclear fission, nuclear decay and nuclear fusion reactions. Presently, the vast majority of electricity from nuclear power is produced b ...
. The exhibition attracted some 41.5 million visitors, making Expo 58 the second largest World's Fair after the 1900 ''Exposition Universelle et Internationale de Paris,'' which attracted 48 million visitors. Every 25 years starting in 1855, Belgium had staged large national events to celebrate its national independence following the Belgian Revolution of 1830. However, the
Belgian Government The Federal Government of Belgium ( nl, Federale regering, french: Gouvernement fédéral, german: Föderalregierung) exercises executive power in the Kingdom of Belgium. It consists of ministers and secretary of state ("junior", or deputy-mini ...
under
Prime Minister A prime minister, premier or chief of cabinet is the head of the cabinet and the leader of the ministers in the executive branch of government, often in a parliamentary or semi-presidential system. Under those systems, a prime minister i ...
Achille Van Acker Achille Van Acker (8 April 1898 – 10 July 1975) was a Belgian politician who served three terms as the prime minister of Belgium between 1946 and 1958. A moderate from Flanders, Van Acker was a member of the Belgian Socialist Party (PSB–BSP) ...
decided to forego celebrations in 1955 to have additional funding for the 1958 Expo. Since Expo 58, Belgium has not organised any more world's fairs.


Exhibition

More than forty nations took part in Expo 58, with more than forty-five national pavilions, not including those of the
Belgian Congo The Belgian Congo (french: Congo belge, ; nl, Belgisch-Congo) was a Belgian colony in Central Africa from 1908 until independence in 1960. The former colony adopted its present name, the Democratic Republic of the Congo (DRC), in 1964. Colo ...
and Belgium itself. The site is best known for the Atomium, a giant model of a unit cell of an iron crystal (each sphere representing an
atom Every atom is composed of a nucleus and one or more electrons bound to the nucleus. The nucleus is made of one or more protons and a number of neutrons. Only the most common variety of hydrogen has no neutrons. Every solid, liquid, gas, ...
). More than 41 million visitors visited the site, which was opened with a call for world peace and social and economic progress, issued by King Baudouin I. Notable exhibitions include the
Philips Pavilion The Philips Pavilion was a World's Fair pavilion designed for Expo '58 in Brussels by the office of Le Corbusier. Commissioned by electronics manufacturer Philips, the pavilion was designed to house a multimedia spectacle that celebrated postwar ...
, where " Poème électronique", commissioned specifically for the location, was played back from 425 loudspeakers, placed at specific points as designed by
Iannis Xenakis Giannis Klearchou Xenakis (also spelled for professional purposes as Yannis or Iannis Xenakis; el, Γιάννης "Ιωάννης" Κλέαρχου Ξενάκης, ; 29 May 1922 – 4 February 2001) was a Romanian-born Greek-French avant-garde c ...
, and Le Corbusier.


Belgian Congo Section

The Belgian Congo section was located in in close proximity to the Atomium model. The Belgian Congo, today known as the
Democratic Republic of the Congo The Democratic Republic of the Congo (french: République démocratique du Congo (RDC), colloquially "La RDC" ), informally Congo-Kinshasa, DR Congo, the DRC, the DROC, or the Congo, and formerly and also colloquially Zaire, is a country in ...
, was at that time a Belgian colonial holding. Expo organizers also included participants from the UN Trust Territories of Ruanda-Urundi (today, Rwanda and Burundi) in the Belgian Congo section, without differentiation. This section was divided into seven pavilions: the Belgian Congo and Ruanda-Urundi Palace, agriculture; Catholic missions; insurance, banks, trade; mines and metallurgy; energy, construction, and transport; a ''village indigène'' (indigenous village). The Belgian Congo section was, above all, intended to display the "civilizing" work of the Belgian colonialism. The ''ville indigène'' is of the most notable modern "human zoos" of the 20th century.


Human zoo

Another exhibition at the Belgian pavilion was the Congolese village that some have branded a
human zoo Human zoos, also known as ethnological expositions, were public displays of people, usually in a so-called "natural" or "primitive" state. They were most prominent during the 19th and 20th centuries. These displays sometimes emphasized the sup ...
. The Ministry of Colonies built the Congolese exhibit, intending to demonstrate their claim to have "civilized" the "primitive Africans." Native Congolese art was rejected for display, as the Ministry claimed it was "insufficiently Congolese." Instead, nearly all of the art on display was created by Europeans in a purposefully primitive and imitative style, and the entrance of the exhibit featured a bust of King Leopold II, under whose colonial rule millions of Congolese died. The 700 Congolese chosen to be exhibited by the Ministry were educated urbanites referred to by Belgians as ''
évolué ''Évolué'' (, "evolved" or "developed") is a French label used during the colonial era to refer to a native African or Asian who had "evolved" by becoming Europeanised through education or assimilation and had accepted European values and pat ...
s'', meaning literally "evolved," but were made to dress in "primitive" clothing, and an armed guard blocked them from communicating with white Belgians who came to observe them. The exotic nature of the exhibit was lauded by visitors and international press, with the Belgian socialist newspaper '' Le Peuple'' praising the portrayal of Africans, saying it was "in complete agreement with historical truth." However, in mid-July the Congolese protested the condescending treatment they were receiving from spectators and demanded to be sent home, abruptly ending the exhibit and eliciting some sympathy from European newspapers.


National pavilions


Austria

The Austrian pavilion was designed by Austrian architect
Karl Schwanzer Karl Schwanzer (May 21, 1918 in Vienna – August 20, 1975, Vienna) was an Austrian architect. He was an important figure of post-war architecture. Life As early as high school, the architecture enthusiast Karl Schwanzer and his uncle (a carpen ...
in modernist style. It was later transferred to
Vienna en, Viennese , iso_code = AT-9 , registration_plate = W , postal_code_type = Postal code , postal_code = , timezone = CET , utc_offset = +1 , timezone_DST ...
to host the museum of the 20th century. In 2011 it was reopened under the new name
21er Haus Belvedere 21, formerly 21er Haus or Einundzwanziger Haus ( en, House 21), is a modernist style steel and glass building designed by Austrian architect Karl Schwanzer (1918–1975). Originally constructed as the Austrian pavilion or temporary sho ...
. It included a model Austrian Kindergarten, which doubled as a day care facility for the employees, the
Vienna Philharmonic The Vienna Philharmonic (VPO; german: Wiener Philharmoniker, links=no) is an orchestra that was founded in 1842 and is considered to be one of the finest in the world. The Vienna Philharmonic is based at the Musikverein in Vienna, Austria. It ...
playing behind glass, and a model
nuclear fusion Nuclear fusion is a reaction in which two or more atomic nuclei are combined to form one or more different atomic nuclei and subatomic particles ( neutrons or protons). The difference in mass between the reactants and products is manife ...
reactor that fired every 5 minutes.


Czechoslovakia

The exposition "One Day in Czechoslovakia" was designed by Jindřich Santar who cooperated with artists
Jiří Trnka Jiří Trnka (; 24 February 1912 – 30 December 1969) was a Czech puppet-maker, illustrator, motion-picture animator and film director. In addition to his extensive career as an illustrator, especially of children's books, he is best kn ...
, Antonín Kybal, Stanislav Libenský and Jan Kotík. Architects of the simple, but modern and graceful construction were František Cubr, Josef Hrubý and Zdeněk Pokorný. The team's artistic freedom, so rare in the hard-line communist regime of the 1950s, was ensured by the government committee for exhibitions chairman František Kahuda. He supported the famous Laterna Magika show, as well as Josef Svoboda's technically unique ''Polyekran''. The Czechoslovak pavilion was visited by 6 million people and was officially awarded the best pavilion of the Expo 58.


Liechtenstein

The Liechtenstein pavilion featured a bronze bust of Franz Joseph II at the entrance, a collection of weapons, stamps, and important historical documents from the Principality, paintings from the Prince's personal collection, and exhibits showcasing Liechtenstein's industry, landscape, and religious history. Also featured in the building was an interior garden with a circular walkway enabling visitors to browse the entire pavilion.


Mexico

This was designed by the architect
Pedro Ramírez Vázquez Pedro Ramírez Vázquez (April 16, 1919 – April 16, 2013)
Retrieved 2013-04-16.
was a
James Gardner, architect Howard Lobb and engineer
Felix Samuely Felix James Samuely (3 February 1902 – 22 January 1959) was a Structural engineer. Born in Vienna, he immigrated to Britain in 1933. Worked with Erich Mendelsohn on the De la Warr Pavilion, Bexhill-on-Sea (1936), the British Pavilion for the B ...
. The on-site
British British may refer to: Peoples, culture, and language * British people, nationals or natives of the United Kingdom, British Overseas Territories, and Crown Dependencies. ** Britishness, the British identity and common culture * British English, ...
architect was Michael Blower,
Brussels Brussels (french: Bruxelles or ; nl, Brussel ), officially the Brussels-Capital Region (All text and all but one graphic show the English name as Brussels-Capital Region.) (french: link=no, Région de Bruxelles-Capitale; nl, link=no, Bruss ...
born and bilingual.


USSR

The Soviet pavilion was a large impressive building which was folded up and taken back to Russia when Expo 58 ended. There was a facsimile of Sputnik on display, which mysteriously disappeared and the USSR accused the US of stealing it. There was a bookstore selling science and technology books in English and other languages published by the Moscow Press. In the exposition there was also a model of '' Lenin'' the first nuclear icebreaker, and Soviet automobiles:
GAZ-21 The GAZ M21 Volga is an automobile produced in the Soviet Union by GAZ (Gorkovsky Avtomobilniy Zavod, in English "Gorky automobile factory") from 1956 to 1970. The first car to carry the Volga name, it was developed in the early 1950s. Volgas ...
Volga, GAZ-13 Chaika,
ZIL-111 The ZIL-111 was a limousine produced by the Soviet car manufacturer ZIL in 1958–1967. It was the first post-war limousine designed in the Soviet Union. After tests with the shortlived prototype ZIL-Moscow in 1956, which gained a place in the ...
,
Moskvitch 407 The Moskvitch 402 is a compact car manufactured by the former Soviet automobile maker MZMA, first time introduced in 1956 as a second generation of the Moskvitch series. In comparison with its predecessor, the Moskvitch-401, the M-402 model fea ...
and 423, trucks GAZ-53 and MAZ-525. The Soviet exposition was awarded with a Grand Prix.''GAZ-21I «Wołga»'', "Avtolegendy SSSR" Nr. 6, 2009, DeAgostini, ISSN 2071-095X , p.7


United States

The US pavilion was quite spacious and included a fashion show with models walking down a large spiral staircase, an electronic computer that demonstrated a knowledge of history, and a color television studio behind glass. It also served as the concert venue for performance by the Seventh Army Symphony Orchestra under the direction of Edward Lee Alley. It was designed by architect Edward Durell Stone. It would also play host to the University of California Marching Band which had financed its own way to the fair under the direction of James Berdahl. The United States pavilion consisted of 4 buildings, one of which hosted
America the Beautiful "America the Beautiful" is a patriotic American song. Its lyrics were written by Katharine Lee Bates and its music was composed by church organist and choirmaster Samuel A. Ward at Grace Episcopal Church in Newark, New Jersey. The two neve ...
, a 360° movie attraction in Circarama made by
Walt Disney Productions The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October 1 ...
. The film would subsequently travel to the
American National Exhibition The American National Exhibition (July 25 to Sept. 4, 1959) was an exhibition of American art, fashion, cars, capitalism, model homes and futuristic kitchens that attracted 3 million visitors to its Sokolniki Park, Moscow venue during its six-wee ...
in
Moscow Moscow ( , US chiefly ; rus, links=no, Москва, r=Moskva, p=mɐskˈva, a=Москва.ogg) is the capital and largest city of Russia. The city stands on the Moskva River in Central Russia, with a population estimated at 13.0 millio ...
in 1959, and would find its first American audiences at
Disneyland Disneyland is a theme park in Anaheim, California. Opened in 1955, it was the first theme park opened by The Walt Disney Company and the only one designed and constructed under the direct supervision of Walt Disney. Disney initially envision ...
in Anaheim in 1960.


Federal Republic of Germany

The West German pavilion was designed by the architects
Egon Eiermann Egon Eiermann (29 September 1904 – 20 July 1970) was one of Germany's most prominent architects in the second half of the 20th century. He was also a furniture designer. From 1947, he was Professor for architecture at the Technical University ...
and
Sep Ruf Sep Ruf (full name Franz Joseph Ruf; 9 March 1908, in Munich – 29 July 1982, in Munich) was a German architect and designer strongly associated with the Bauhaus group. He was one of the representatives of modern architecture in Germany af ...
. The world press called it the most polished and sophisticated pavilion of the exhibition.


Yugoslavia

The pavilion of Yugoslavia was designed by the architect
Vjenceslav Richter Vjenceslav Richter (; 8 April 1917 – 2 December 2002) was a Croatian architect. He was also known for his work in the fields of urbanism, sculpture, graphic arts, painting and stage design. Career In 1949, Richter graduated at the Department o ...
, who originally proposed to suspend the whole structure from a giant cable-stayed mast. When that proved too complicated, Richter devised a tension column consisting of six steel arches supported by a pre-stressed cable, which stood in front of the pavilion as a visual marker and symbolized Yugoslavia's six constituent republics. Filled with modernist art, the pavilion was praised for its elegance and simplicity and Richter was awarded as Knight of the Order of the Belgian Crown. After the end of Expo 58, the pavilion was sold and reconstructed as a school in the Belgian municipality of Wevelgem, where it still stands.


Gallery

File:Expo58 Brasil.jpg, Brazilian pavilion File:Expo58 building Canada.jpg, Canadian pavilion File:Expo58 building France.jpg, French pavilion File:Expo58 building Thailand B.jpg, Thai pavilion File:Expo58 building URSS.jpg, USSR pavilion File:Expo58 building UK.jpg, UK pavilion File:Expo58 building USA.jpg, US pavilion File:Expo Brüssel 1958.JPG, West German pavilion File:LiechtensteinPavilion.tif, Liechtenstein pavilion File:UAE Pavilion.tif, UAE pavilion File:VaticanBuilding.tif, Vatican pavilion File:Expo58 building Moracco.tif, Moroccan pavilion File:Expo58 Belgie kaart B.jpg, A pedestrian bridge over a model of the Belgian landscape File:UnderWalkway.tif, Area under walkway File:Centenary Palace.jpg, The Centenary Palace on the
Heysel Plateau The Heysel Plateau (french: Plateau du Heysel, nl, Heizelplateau) or Heysel Park (french: Parc du Heysel, links=no, nl, Heizelpark, links=no), usually shortened to Heysel () or Heizel (), is a neighbourhood, park and exhibition space in Laeke ...
, centrepiece at the Expo (viewed from the Atomium)


Transport

* As many visitors were expected,
SABENA The ''Societé anonyme belge d'Exploitation de la Navigation aérienne'' (French; ), better known by the acronym Sabena or SABENA, was the national airline of Belgium from 1923 to 2001, with its base at Brussels National Airport. After its ba ...
temporarily increased capacity by renting a couple of
Lockheed Constellation The Lockheed Constellation ("Connie") is a propeller-driven, four-engined airliner built by Lockheed Corporation starting in 1943. The Constellation series was the first pressurized-cabin civil airliner series to go into widespread use. Its press ...
s. * For the same reason, and well in time, it was decided to add a new terminal to the Melsbroek
national airport Ronald Reagan Washington National Airport , sometimes referred to colloquially as National Airport, Washington National, Reagan National Airport, DCA, Reagan, or simply National, is an international airport in Arlington County, Virginia, across ...
; it was to be at the west side of the airport, on the grounds of the municipality of
Zaventem Zaventem () is a Belgian municipality in the province of Flemish Brabant. It is located in the Dijleland area, one of the three large recreational areas which together form the '' Groene Gordel'' ("Green Belt") around the Brussels-Capital Region ...
, which has since given its name to the airport. A very modern addition was the
railway station Rail transport (also known as train transport) is a means of transport that transfers passengers and goods on wheeled vehicles running on rails, which are incorporated in tracks. In contrast to road transport, where the vehicles run on a prep ...
in the airport, offering direct train service to the city centre, though not to the expo itself. * Several tram lines were built to serve the site, those to Brussels remain in service.


Mozart's ''Requiem'' incident

The autograph of Mozart's ''Requiem'' was placed on display. At some point, someone was able to gain access to the manuscript, tearing off the bottom right-hand corner of the second to last page (folio 99r/45r), containing the words "Quam olim d: C:". the perpetrator has not been identified and the fragment has not been recovered.


International film poll

The event offered the occasion for the organization by thousands of
critics A critic is a person who communicates an assessment and an opinion of various forms of creative works such as art, literature, music, cinema, theater, fashion, architecture, and food. Critics may also take as their subject social or governme ...
and filmmakers from all over the world, of the first universal film poll in history. The poll received nominations from 117 critics from 26 nations. '' Броненосец Потёмкин (Battleship Potemkin)'' received 100 votes with ''
The Gold Rush ''The Gold Rush'' is a 1925 American silent comedy film written, produced, and directed by Charlie Chaplin. The film also stars Chaplin in his Little Tramp persona, Georgia Hale, Mack Swain, Tom Murray, Henry Bergman, and Malcolm Waite. Chapl ...
'' second with 95. A jury of young filmmakers ( Robert Aldrich, Satyajit Ray,
Alexandre Astruc Alexandre Astruc (; 13 July 1923 – 19 May 2016) was a French film critic and film director. Biography Before becoming a film director he was a journalist, novelist and film critic. His contribution to the auteur theory centers on his notion ...
, Michael Cacoyannis, Juan Bardem,
Francesco Maselli Francesco Maselli or Citto Maselli (born 9 December 1930, in Rome) is an Italian film director and screenwriter. He has directed 38 films since 1949. Biography Maselli graduated at the National Film School in 1949 and began his career as assist ...
and
Alexander Mackendrick Alexander Mackendrick (September 8, 1912 – December 22, 1993) was an American-born director and professor, long based in Scotland. He was born in Boston, Massachusetts, and later moved to Scotland. He began making television commercials befor ...
) were due to select a winner from the nominees but voted not to. Instead they indicated the following as still holding value to young filmmakers: ''Battleship Potemkin''; ''Grand Illusion''; ''Mother''; ''The Passion of Joan of Arc''; ''
The Gold Rush ''The Gold Rush'' is a 1925 American silent comedy film written, produced, and directed by Charlie Chaplin. The film also stars Chaplin in his Little Tramp persona, Georgia Hale, Mack Swain, Tom Murray, Henry Bergman, and Malcolm Waite. Chapl ...
'' and ''Bicycle Thieves''.


See also

* The logo for Expo 58 was designed by Lucien De Roeck, and posters based on it were produced by De Roeck and by Leo Marfurt * The 50th anniversary of Expo 58 was selected as the main motif of a high-value collectors' coin: the Belgian €100 50th Anniversary of the International Expo in Belgium commemorative coin, minted in 2008. In the obverse, the logo of the event is depicted together with the number 50, representing its 50th anniversary.


References


Notes


Bibliography

*''The Architecture of Expo 58'' by Rika Devos & Mil De Kooning (eds). Dexia/Mercatorfonds, 2006.


External links


Official website of the BIE


- approximately 160 links
Expo '58
and a Flash-based
A Brief History of Belgium's World's Fair Showcase

Brussels World's Fair approaches completion
a March 17, 1958 Universal
newsreel A newsreel is a form of short documentary film, containing news stories and items of topical interest, that was prevalent between the 1910s and the mid 1970s. Typically presented in a cinema, newsreels were a source of current affairs, inform ...
clip from the
Internet Archive The Internet Archive is an American digital library with the stated mission of "universal access to all knowledge". It provides free public access to collections of digitized materials, including websites, software applications/games, music, ...
{{Authority control * World's fairs in Brussels 1958 in Belgium 1950s in Brussels 1958 festivals Nuclear power in Belgium