Economics of networks
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Economics of networks is a discipline in the fields of
economics Economics () is the social science that studies the Production (economics), production, distribution (economics), distribution, and Consumption (economics), consumption of goods and services. Economics focuses on the behaviour and intera ...
and network sciences. It is primarily concerned with the understanding of economic phenomena by using network concepts and the tools of network science. Prominent authors in the field include Sanjeev Goyal,
Matthew O. Jackson Matthew Owen Jackson is the William D. Eberle Professor of Economics at Stanford University, an external faculty member of the Santa Fe Institute, and a fellow of CIFAR. Jackson's research concerns game theory, microeconomic theory, and the s ...
, and
Rachel Kranton Rachel E. Kranton (born c. 1962) is an American economist and James B. Duke Professor of Economics at Duke University. She is a member of the National Academy of Sciences, the American Academy of Arts & Science, Fellow of the Econometric Society ...
. This term should not be confused with
network economics In economics, a network effect (also called network externality or demand-side economies of scale) is the phenomenon by which the value or utility a user derives from a good or service depends on the number of users of compatible products. Netw ...
or network externality.


Models of networked markets

The concept of networks enables a better understanding of the functioning of markets. On the border of network science and market theory, several models have emerged to explain different aspects in markets.


Exchange theory Social exchange theory is a sociological and psychological theory that studies the social behavior in the interaction of two parties that implement a cost-benefit analysis to determine risks and benefits. The theory also involves economic relation ...

Exchange theory Social exchange theory is a sociological and psychological theory that studies the social behavior in the interaction of two parties that implement a cost-benefit analysis to determine risks and benefits. The theory also involves economic relation ...
explains how economic transactions, trade in favor, communication of information, or other exchanges are affected by the structure of the relationships among the involved participants. The main idea is that the act of exchange is influenced by the agents’ opportunities and their environment. For example, the position of a given agent in the network can endorse them with the power in the auctions and deals they make with their partners.


Bilateral Trading Models

As part of exchange theory, bilateral trading models consider sellers and buyers. These models use
game-theoretic Game theory is the study of mathematical models of strategic interactions among rational agents. Myerson, Roger B. (1991). ''Game Theory: Analysis of Conflict,'' Harvard University Press, p.&nbs1 Chapter-preview links, ppvii–xi It has applic ...
models of bargaining in networks to help predict the behavior of agents depending on the type of network. The outcome of transactions can be determined by, for instance, the number of sellers a buyer is connected to, or vice versa (Corominas-Bosch model). Another case occurs when the agents agree on a transaction through an auction and their decision-making during the auction depends on the link structure. Kranton and Minehart concluded that if markets were considered networks, it would enable sellers to pool uncertainty in demand. Building links is costly, however, due to trade-offs not all links are necessary for the network, resulting in a sparse, efficiency-enhancing network.


Informal exchange

The study of networks in economics started before the development of network science. Károly Polány,
Claude Lévi-Strauss Claude Lévi-Strauss (, ; 28 November 1908 – 30 October 2009) was a French anthropologist and ethnologist whose work was key in the development of the theories of structuralism and structural anthropology. He held the chair of Social Anthro ...
, and Bronislaw Malinowski studied tribes where complicated gift exchange mechanisms constructed networks between groups, such as families or islands. Although modern trade systems differ fundamentally, such systems based on reciprocity can still survive and reciprocity-based or personalized exchange deals persist even when a market would be more efficient. According to Kranton, informal exchange can exist in networks if transactions are more reciprocal than market-based. In this case, market exchange is hard to find and is associated with high search costs, therefore yielding low utility. Personalized exchange agreements ensure the possibility of long-term agreements.


Scale-free property and economics

Recent studies have tried to examine the deeper connection between
socio-economic Socioeconomics (also known as social economics) is the social science that studies how economic activity affects and is shaped by social processes. In general it analyzes how modern societies progress, stagnate, or regress because of their local ...
factors and phenomena and the scale-free property. They found that
business networks A business network is a complex network of companies, working together to accomplish certain objectives. These objectives, which are strategic and operational, are adopted by business networks based on their role in the market. There are two categ ...
have scale-free property and that the
merger Mergers and acquisitions (M&A) are business transactions in which the ownership of companies, other business organizations, or their operating units are transferred to or consolidated with another company or business organization. As an aspect ...
among companies decreases the average separation between firms and increases cliquishness. In another research paper, scientists found that payment flows in an
online payment An e-commerce payment system (or an electronic payment system) facilitates the acceptance of electronic payment for offline transfer, also known as a subcomponent of electronic data interchange (EDI), e-commerce payment systems have become incre ...
system exhibit free-scale property, high
clustering coefficient In graph theory, a clustering coefficient is a measure of the degree to which nodes in a graph tend to cluster together. Evidence suggests that in most real-world networks, and in particular social networks, nodes tend to create tightly knit groups ...
, and small world phenomenon and that after the
September 11 attacks The September 11 attacks, commonly known as 9/11, were four coordinated suicide terrorist attacks carried out by al-Qaeda against the United States on Tuesday, September 11, 2001. That morning, nineteen terrorists hijacked four commercia ...
the connectivity of the network reduced and average path length increased. These results were found to be useful in order to understand how to overcome a possible contagion of similar disturbances in payment networks.


World trade web

World trade is generally highlighted as a typical example of large networks. The interconnectedness of the countries can have both positive and negative externalities. It has been shown that the world trade web exhibits scale-free properties, where the main hub is the United States. Eighteen out of the twenty-one developed countries that were analyzed showed synchronization in economic performance and cycles with the US during 1975-2000. The remaining three countries are exceptions. Austria’s performance correlates highly with that of Germany, while Germany and Japan took differing economic paths after World War II as a result of their unique situations. Despite the embeddedness in the global economy that Germany and Japan experienced, the unusual economic measures following Germany’s unification in 1992 and the Plaza Accord in 1985 (which appreciated the Japanese Yen), resulted in a different economic trajectory compared to the majority of developed countries. The importance of regional economic and political cooperation is also highlighted in the analysis.


See also

*
Critical mass (Sociodynamics) In social dynamics, critical mass is a sufficient number of adopters of a new idea, technology or innovation in a social system so that the rate of adoption becomes self-sustaining and creates further growth. The point at which critical mass is ac ...
* Critical Mass (Book) * Network effect


References


Literature

* *{{cite book, url=https://www.goodreads.com/book/show/472609.Critical_Mass, title=Critical Mass, author=Philip Ball, author-link=Philip Ball, isbn=9780374530419, date=2006-05-16, publisher=Macmillan


External links


Economics of Networks
Duke University Interdisciplinary subfields of economics Network theory Networks Network science