East Point Mall

Eastpoint Mall () is a shopping mall located in Simei, Singapore beside Simei MRT station. It was formerly known for its wide selection of educational and enrichment centres and its pet shop (The Pet Safari), which was once the largest in Asia.

The mall is owned by NTUC Income, and is managed by Frasers Property.

History

Eastpoint Mall was developed by Far East Organisation and was completed in November 1996, followed by an official opening in January 1997 by then Minister for National Development Mr Lim Hng Kiang. Like other suburban malls at that time, it had a Studio City cinema, an NTUC Fairprice supermarket, an Oriental Emporium department store, food court, a Funpolis arcade and Popular book store as anchors. It also had an array of speciality shops and restaurants. The mall pioneered several firsts, such as a rooftop children's pool and a wet market (The Pasar by FairPrice) on the ground level of the mall.

In 1998, the property was sold to NTUC Income Insurance Co-operative Pte Ltd.

In 1999, Studio City Cinemas went bust due to low patronage and was replaced by Golden Village. The wet market was replaced by local pet retailer The Pet Safari. Oriental Emporium moved out after filing for bankruptcy, and its space was taken up by Best Denki.

The mall's popularity begin to decline in the early 2000s despite a minor facelift, as patronage dwindled due to competition from the larger malls at Tampines and the city. As a result, Golden Village closed in early 2002 and was replaced by a bunch of tuition and enrichment centres. The rooftop children's pool was also closed at the same time as well. In 2007, several anchor tenants, including The Pet Safari and Best Denki, withdrew or moved into smaller premises. Minor renovation works were also carried out as well.

The mall did not undergo any major refurbishments until March 2013, when it was revamped with a new exterior facade, a change in interior layout and an increase in retail space with a refreshed tenant mix. Several anchor tenants returned and were relocated to different levels, such as NTUC FairPrice taking up the entirety of Level 5, and Challenger and Daiso reallocated to Basement 1. The food court was reallocated to Level 4, operated by Food Junction. Level 6 remains allocated to tuition and enrichment centres, a child care centre and a nautical themed playground. McDonald's, for the first time in the area, was added and positioned in the outer area of the mall, with two levels of patron seating. The mall reopened in December 2014.

In 2019, Food Junction moved out, and its space was taken up by Courts and Malaysia Chiak.

External links

Official website

References

{{Singapore malls

Shopping malls in Singapore
Simei