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The Info List - Decathlon Group





Michel Aballea (CEO) Michel Leclercq, founder and 40% owner

Products Clothing Sportswear Sports equipment

Revenue €10 billion (2015)

Number of employees

78,000 (2016)

Subsidiaries Quechua, Tribord, Domyos, B'Twin, Kipsta, Nabaiji, Wed'ze, Simond, Kalenji, Newfeel, Artengo, Inesis, Geologic, Caperlan, Solognac, Fouganza, Oxelo, Aptonia, Geonaute, Orao, Subea, Outshock [1]

Website www.decathlon.com

Decathlon S.A. (French pronunciation: ​[dekatlɔ̃]) is a French sporting goods retailer. They are the largest sporting goods retailer in the world.[2][3] Decathlon started with a store in Lille, France
France
in 1976, founded by Michel Leclercq. It started to expand abroad a decade later, to Germany
Germany
in 1986, Spain
Spain
in 1992, Italy
Italy
in 1998, Portugal, the United Kingdom in 1999, China
China
in 2003, India
India
in 2009, Malaysia
Malaysia
in 2016 and Southeast Asia
Southeast Asia
in 2012 and South Africa, Philippines
Philippines
in 2017 and Australia
Australia
in 2018. Today, there are more than 1100 stores[4] in 38 countries. The company employs more than 78,000 staff[5] from 80 different nationalities. The retailer stocks a wide range of sporting goods, from tennis rackets to advanced scuba diving equipment, usually in large superstores which are sized at an average of 4,000m².[6] Decathlon Group also owns over 20 brands,[1] with research and development facilities all over France
France
to develop the latest innovative designs, registering up to 40 patents per year.[7] Each brand represents a different sport or group of sports, with a dedicated product development and design team.

Contents

1 Locations 2 Product ranges 3 Economic review 4 Competition 5 Social Standards 6 Gallery 7 References 8 External links

Locations[edit]

Entrance of İstanbul
İstanbul
store

Entrance of Dalian
Dalian
store

Entrance of Arnhem
Arnhem
store

Decathlon, Southside Wandsworth, London

1000+ stores are located globally, in the following countries:[8]

 Australia: 1 store  Belgium: 26 stores  Brazil: 21 stores  Bulgaria: 5 stores  Canada: Opening in 2018  Chile: Opening in 2018  China: 222 stores  Hong Kong: 2 stores  Colombia: 1 store  Croatia: 5 stores  Czech Republic: 11 stores  France: 318 stores  Germany: 33 stores  Ghana: 2 stores  Hungary: 24 stores  India: 60 stores  Indonesia: 1 store.  Israel: 1 store  Italy: 108 stores  Kuwait: 1 store  Lebanon: 1 store  Lithuania: Opening soon.  Malaysia: 2 stores  Mexico: 6 stores  Morocco: 7 stores  Netherlands: 12 stores  Philippines: 1 store  Poland: 45 stores  Portugal: 28 stores  Romania: 20 stores  Russia: 41 stores  Singapore: 3 stores  Slovakia: 4 stores  Slovenia: 2 stores  South Africa: 1 store  Spain: 144 stores  Sweden: 3 stores  Thailand: 9 stores  Tunisia: 1 store  Turkey: 19 stores  Taiwan: 9 stores  Ukraine: Opening soon.  United Arab Emirates: 2 stores  United Kingdom: 25 stores  United States: 1 store

Online delivery has been introduced in Belgium, France, Netherlands, Hungary, United Kingdom, Germany, Turkey, India, Japan, Italy,[9] Singapore, Spain, Brazil, Portugal, Romania, Ireland, Mexico, Australia, and recently, Vietnam. In India, Decathlon products can be bought directly through their stores subsequent to change in India's FDI policy and approval for Decathlon in February 2013.[10] In addition to this, Decathlon products are also available online through their online resellers. In late 2016, an online only delivery service has been introduced in Tunisia
Tunisia
as preparations to open the first store in Tunis have already started.[11] The first store opened in November 2017 in Tunis City commercial center in Tunis.[12] A second store will open in La Marsa in early 2018. In February 2017, they opened the first store in Bogota, Colombia
Colombia
in the mall Parque La Colina.[13] And last July 2017, Decathlon has opened its doors to the Filipino people located at Festival Mall in Filinvest Corporate City, Alabang, Muntinlupa, Philippines.[14] Their first Australian store has also opened in Tempe, Sydney, NSW, in December 2017. In August 2017, the company announced it would open its first Canadian store in Brossard, Quebec
Brossard, Quebec
during the spring of 2018.[15] Product ranges[edit] The retailer develops and sells its own brands. Each sport or group of sports has a separate brand name:

Aptonia - Nutrition
Nutrition
and Healthcare Artengo - Racket Sports B'Twin
B'Twin
- Cycling
Cycling
and Workshop Caperlan - Fishing Domyos - Fitness, Gym, Yoga, Dance,[16] Forclaz - Trekking Fouganza - Horse Riding FLX - Cricket Geologic - Target Sports such as Archery, Darts and Pétanque Geonaute - Sports Electronics Inesis - Golf Kalenji - Running Kipsta - Team Sports Nabaiji - Swimming Newfeel - Sport Walking Orao - Eyewear and Optical Accessories Outshock - Combat Sports Oxelo - Rollersports, Skating and Scooters Quechua - Hiking, Camping and Outdoor Gear Simond - Mountaineering Solognac - Hunting Subea - Diving Tarmak - Basketball Triban - Cycling Tribord - Watersports Wed'Ze - Skiing
Skiing
and Snowboarding

Brands providing technical support for the products of its passion brands:

EQUAREA - Clothing
Clothing
designed for the active removal of sweat ESSENSOLE - Shoe soles and insoles NOVADRY - Waterproof and breathable clothes STRATERMIC - Warm and light clothes STRENFIT - Light and Robust Synthetic fabrics (non garment) SUPPORTIV - Support and compression

Economic review[edit] Its success has greatly contributed to the decline of independent retailers in France, while the spread of its own brands has caused great difficulties for traditional manufacturers. 2008 was a record year for the company as the brand Decathlon had beaten all its competitors on three key points: margin, market share, and highest turnover per square meter of retail space. It is arguably the third at a global level. A 2008 survey of 774 catchment areas at the request of the Ministry of Economy and Finance shows that "for sporting goods, Decathlon is dominant in 92.8% of zones".[17] This dominant position has the effect of marginalizing its commercial competitors, including independent retailers.[18] Competition[edit] In 2009, Decathlon's sector rivals, Go Sport (fr) and Sport 2000 (fr), joined forces to set up a common purchasing centre in Switzerland, intended to "pressurize most of the major international suppliers", according to François Neukirsh, Managing Director of Go Sport, in the newspaper Les Échos. Otherwise, the company does not have significant competition due to their specific target audience in mass-market retail. Intersport
Intersport
is also a major competitor mainly in European market. Social Standards[edit] Decathlon has been criticised for violation of social standards and local laws in the factories run by its contractors in Sri Lanka. Workers are forced to work over-long shifts and do not receive any holidays, even though local laws in Sri Lanka require payed holidays. Similarly, in violation of local laws, workers do not receive payment if sick.[19] Gallery[edit]

Brétigny-sur-Orge Décathlon

Decathlon Istanbul

Decathlon, Southside Wandsworth

Decathlon Howrah, India

Interior de L'illa Diagonal, Barcelona (Spain)

Ruhrbike Marathon

Декатлон Алтуфьево

References[edit]

^ a b "Our Passion Brands".  ^ "Decathlon, known as 'the Aldi of activewear', will open first Aussie store in Sydney tomorrow". news.com.au. 4 December 2017.  ^ "Largest Sporting Goods Retailer, Decathlon Boosts Ground-Level Distribution Visibility with LogiNext". Business Wire. 28 September 2017.  ^ "Decathlon Key Figures". Decathlon Group. Decathlon S.A. Retrieved 15 May 2015.  ^ "Decathlon Key Figures". Decathlon Group. Decathlon S.A. Retrieved 15 May 2015.  ^ Caruel, Sarah. "Decathlon - Oxylane - Ox'IT". International Internships. Retrieved 15 May 2015.  ^ "Decathlon Innovation and Research". Decathlon Group
Decathlon Group
R&D. Decathlon S.A. Retrieved 15 May 2015.  ^ "Decathlon Stores Worldwide". Decathlon Group
Decathlon Group
Stores. Decathlon S.A.  ^ "Decathlon - Acquista on line tutti gli sport su decathlon.it". Retrieved 20 June 2012.  ^ "www.indianexpress.com/news/fipb-okays-4-single-brand-retail-proposals/1073774/". Retrieved 14 February 2013.  ^ "decathlon.tn". Retrieved 12 January 2017.  ^ "decathlon-enfin-en-tunisie-interview-avec-le-directeur-de-la-marque-en-tunisie". Retrieved 20 January 2017.  ^ http://www.portafolio.co/negocios/empresas/decathlon-abre-tiendas-en-colombia-503378 ^ "#SportsForEveryJuan: Decathlon Philippines
Philippines
Opens At Festival Mall". Relatable Fitness. 2017-07-21. Retrieved 2017-08-14.  ^ "Decathlon Announces 1st Canadian Location". Retail
Retail
Insider. 2017-08-14. Retrieved 2017-08-15.  ^ "www.zanzisport.com/spip/article.php3?id_article=694". Retrieved 14 February 2013.  ^ Distribution : l'enquête secrète de Lagarde, Le Nouvel Observateur no. 2275, June 12, 2008 ^ « La déferlante des MDD façon Decathlon déstabilise évidemment les marques traditionnelles. », Gilles Tanguy : Decathlon, le colosse qui écrase tous ses rivaux, Capital, 3 July 2009 ; « Cinq cents personnes rassemblées jeudi à Saint-Denis (Seine-Saint-Denis) à l'appel de la fédération textile - habillement - cuir CGT, ont envahi un magasin Decathlon près du Stade de France
France
pour protester contre les plans de licenciements et les délocalisations dans le secteur textile, a-t-on appris de sources policière et syndicale. », Nouvelobs.com, 06.03.2003. ^ [1], Zeit Online, December 6, 2017

External links[edit]

Media related to Decathlon Group
Decathlon Group
at Wikimedia Commons Official website

Authority control

WorldCat Identities VIAF: 139425450 LCCN: n86043650 SUDOC: 034228497 BNF: cb1237

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