Dealz is a chain of discount retail stores predominantly in Ireland, Spain and Poland, offering a range of

general merchandise General line of merchandise or general merchandise is a term used in retail and wholesale business in reference to merchandise not limited to some particular category. General merchandise stores (general stores) address this sector of retail. Acc ...

products, the majority of which are at the fixed price of €1.50 (in Ireland and Spain); £1.20; or zl 6.- The stores are operated by South African company Steinhoff, through its subsidiary

Poundland Poundland is a British variety store chain founded in 1990. It once sold most items at the single price of £1, including Closeout (sale), clearance items and proprietary brands. The first Pilot (experiment), pilot store opened in December 19 ...

History

The first two Dealz stores were opened in

Blanchardstown Blanchardstown () is a large outer suburb of Dublin in the modern Counties of Ireland, county of Fingal, Ireland. Located northwest of Dublin city centre, it has developed since the 1960s from a small village to a point where Greater Blanchards ...

and

Portlaoise Portlaoise ( ), or Port Laoise (), is the county town of County Laois, Ireland. It is located in the Midland Region, Ireland, South Midlands in the province of Leinster. The 2016 census shows that the town's population increased by 9.5% to 22,050 ...

in September 2011, and by September 2013, the chain had expanded to 28 stores. Additional Dealz stores also opened in islands off of Britain: one in

Douglas, Isle of Man Douglas ( gv, Doolish, ) is the capital and largest town of the Isle of Man, with a population of 26,677 (2021). It is located at the mouth of the River Douglas, and on a sweeping bay of . The River Douglas forms part of the town's harbour ...

and another in

Kirkwall Kirkwall ( sco, Kirkwaa, gd, Bàgh na h-Eaglaise, nrn, Kirkavå) is the largest town in Orkney, an archipelago to the north of mainland Scotland. The name Kirkwall comes from the Norse name (''Church Bay''), which later changed to ''Kirkv ...

Orkney Orkney (; sco, Orkney; on, Orkneyjar; nrn, Orknøjar), also known as the Orkney Islands, is an archipelago in the Northern Isles of Scotland, situated off the north coast of the island of Great Britain. Orkney is 10 miles (16 km) north ...

. Dealz expanded to these British islands because it was offering Poundland products for £1 and £1.20. In September 2012, a store opened in Kirkwall, but this became a Poundland/

Pep&Co Pep&Co is a British discount fashion retail chain, owned by the South African company Pepkor (a wholly owned subsidiary of Steinhoff International) and based in Watford, England. Pep&Co opened their first store in the Newlands Shopping Centre in ...

store on 26 May 2018.

Euroland

It was decided that the name 'Euroland' was not going to be used as it avoided the impact of price volatility in the region and because potential customers did not like the name during the

European debt crisis The European debt crisis, often also referred to as the eurozone crisis or the European sovereign debt crisis, is a multi-year debt crisis that took place in the European Union (EU) from 2009 until the mid to late 2010s. Several eurozone membe ...

. Also, a chain store of 45 shops with the name "Euroland" already existed in the Netherlands, making it difficult to use the name. Instead of everything being the same price, like the current Poundland model, there will be different prices. As well as offering the Poundland mix of known brands such as Kelloggs, Cadbury's and Kodak, the stores will also sell locally sourced products including milk, eggs and crisps. In July 2014, Poundland opened their first store in

Torremolinos Torremolinos () is a municipality in Andalusia, southern Spain, west of Málaga. A poor fishing village before the growth in tourism began in the late 1950s, Torremolinos was the first of the Costa del Sol resorts to be developed and is still t ...

, Spain under the Dealz España name. Dealz is a wholly owned subsidiary of the UK retailer

, and ultimately owned by

Steinhoff International Steinhoff International is a multinational holding company that is dual listed in Germany and South Africa. Its holdings are in the retail sector, primarily in furniture and household goods, and include a controlling stake in South Africa's P ...

, listed in Germany and South Africa.

References

External links

Official website
{{VarietyStores Retail companies of Ireland Retail companies established in 2011 Discount stores