A click-to-donate site is a

website A website (also written as a web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Examples of notable websites are Google, Facebook, Amazon, and Wi ...

where users can click a button to generate a

donation A donation is a gift for charity, humanitarian aid, or to benefit a cause. A donation may take various forms, including money, alms, services, or goods such as clothing, toys, food, or vehicles. A donation may satisfy medical needs such as ...

for a

charity Charity may refer to: Giving * Charitable organization or charity, a non-profit organization whose primary objectives are philanthropy and social well-being of persons * Charity (practice), the practice of being benevolent, giving and sharing * C ...

without spending any of their own money. The money for the donation comes from

advertiser Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

s whose banners are displayed each time a user clicks the button. While not directly contributing (though many sites offer additional ways of support), visitors are making a difference in the sense that, had they not visited, no donation would have been given. In most cases, the donation generated by each user only amounts to a few cents, but the goal is to accumulate enough clicks to add up to a significant amount. Many charities launched this style of program in the late 1990s. However, the constriction of online advertising spending around 2001 following the

dot-com collapse The dot-com bubble (dot-com boom, tech bubble, or the Internet bubble) was a stock market bubble in the late 1990s, a period of massive growth in the use and adoption of the Internet. Between 1995 and its peak in March 2000, the Nasdaq Compos ...

caused many sites to be closed. Yet there are still many in operation, notably

Freerice Freerice is a website and mobile application that allows players to donate rice to families in need by playing a multiple-choice quiz game. For every question the user answers correctly, ten grains of rice are donated via the United Nations World ...

The Hunger Site The Hunger Site is the original click-to-donate site created in 1999 that gets sponsorship from advertisers in return for delivering users who will see their advertisements. The Hunger site encourages visitors to click a button on the site, once ...

, and

Por Los Chicos Por Los Chicos (in English, ''For The Children'') is a nonprofit organization that coordinates donations to children in poverty. The organization does not have any political or religious affiliation. Its mission is to fight children malnutritio ...

. (in Spanish)

Flattr Flattr is a Swedish-based microdonation subscription service, where subscribers opt-in to pay a monthly patronage to help fund their favourite websites and creators. Flattr subscribers install an open-source browser extension that records whi ...

and CentUp (now defunct) used click-to-donate technology on many sites instead of being centralized on just one.

References

External links

* – An active listing of click-to-donate links. {{charity Online charity

See also

References

External links