Click-to-donate Site
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Click-to-donate Site
A click-to-donate site is a website where users can click a button to generate a donation for a charity without spending any of their own money. The money for the donation comes from advertisers whose banners are displayed each time a user clicks the button. While not directly contributing (though many sites offer additional ways of support), visitors are making a difference in the sense that, had they not visited, no donation would have been given. In most cases, the donation generated by each user only amounts to a few cents, but the goal is to accumulate enough clicks to add up to a significant amount. Many charities launched this style of program in the late 1990s. However, the constriction of online advertising spending around 2001 following the dot-com collapse caused many sites to be closed. Yet there are still many in operation, notably Freerice, The Hunger Site, and Por Los Chicos. (in Spanish) Flattr Flattr is a Swedish-based microdonation subscription service, w ...
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Website
A website (also written as a web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Examples of notable websites are Google Search, Google, Facebook, Amazon (website), Amazon, and Wikipedia. All publicly accessible websites collectively constitute the World Wide Web. There are also private websites that can only be accessed on a intranet, private network, such as a company's internal website for its employees. Websites are typically dedicated to a particular topic or purpose, such as news, education, commerce, entertainment or social networking. Hyperlinking between web pages guides the navigation of the site, which often starts with a home page. User (computing), Users can access websites on a range of devices, including desktop computer, desktops, laptops, tablet computer, tablets, and smartphones. The application software, app used on these devices is called a Web browser. History ...
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Donation
A donation is a gift for charity, humanitarian aid, or to benefit a cause. A donation may take various forms, including money, alms, services, or goods such as clothing, toys, food, or vehicles. A donation may satisfy medical needs such as blood or organs for transplant. Charitable donations of goods or services are also called ''gifts in kind''. Donating statistics In the United States, in 2007, the Bureau of Labor Statistics found that American households in the lowest fifth in terms of wealth, gave on average a higher percentage of their incomes to charitable organizations than those households in the highest fifth. Charity Navigator writes that, according to Giving USA, Americans gave $298 billion in 2011 (about 2% of GDP). The majority of donations were from individuals (73%), then from bequests (about 12%), foundations (2%) and less than 1% from corporations. The largest sector to receive donations was religious organizations (32%), then education (13%). Giving has ...
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Charitable Organization
A charitable organization or charity is an organization whose primary objectives are philanthropy and social well-being (e.g. educational, Religion, religious or other activities serving the public interest or common good). The legal definition of a charitable organization (and of charity) varies between countries and in some instances regions of the country. The Charity regulators, regulation, the tax treatment, and the way in which charity law affects charitable organizations also vary. Charitable organizations may not use any of their funds to profit individual persons or entities. (However, some charitable organizations have come under scrutiny for spending a disproportionate amount of their income to pay the salaries of their leadership). Financial figures (e.g. tax refund, revenue from fundraising, revenue from sale of goods and services or revenue from investment) are indicators to assess the financial sustainability of a charity, especially to charity evaluators. This ...
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Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ...
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Dot-com Collapse
The dot-com bubble (dot-com boom, tech bubble, or the Internet bubble) was a stock market bubble in the late 1990s, a period of massive growth in the use and adoption of the Internet. Between 1995 and its peak in March 2000, the Nasdaq Composite stock market index rose 400%, only to fall 78% from its peak by October 2002, giving up all its gains during the bubble. During the dot-com crash, many online shopping companies, such as Pets.com, Webvan, and Boo.com, as well as several communication companies, such as Worldcom, NorthPoint Communications, and Global Crossing, failed and shut down. Some companies that survived, such as Amazon, lost large portions of their market capitalization, with Cisco Systems alone losing 80% of its stock value. Background Historically, the dot-com boom can be seen as similar to a number of other technology-inspired booms of the past including railroads in the 1840s, automobiles in the early 20th century, radio in the 1920s, television in the 1940 ...
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Freerice
Freerice is a website and mobile application that allows players to donate rice to families in need by playing a multiple-choice quiz game. For every question the user answers correctly, ten grains of rice are donated via the United Nations World Food Programme. There are over 50 available categories including English, Geography, Humanities, Language Learning, Math, and Science. The categories can be played on up to five difficulty levels, depending on the subject. A user's total score is displayed as a mound of rice and the number of grains earned. History The website went live on October 7, 2007, with 830 grains of rice donated on its first day. The site was created by John Breen, a computer programmer, to help his son study for the SAT exam. The second word in its name was originally capitalized as "FreeRice". On November 20, 2007, the WFP launched a campaign to "feed a child for Thanksgiving", encouraging internet users "to take time out from traditionally the busiest online s ...
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The Hunger Site
The Hunger Site is the original click-to-donate site created in 1999 that gets sponsorship from advertisers in return for delivering users who will see their advertisements. The Hunger site encourages visitors to click a button on the site, once per day, asserting that each unique click results in a donation "equivalent" to 1.1 cups of food. The Hunger Site is not a charity; it is a for-profit corporation which donates the revenue from its advertising banner to selected charities. Currently, these are Millennium Promise, Food Recovery Network, Partners in Health, Feeding America (formerly America's Second Harvest) and Mercy Corps. History The Hunger Site was started by John Breen, a computer programmer from Bloomington, Indiana, in June 1999. Originally a 501(c)(3) non-profit corporation, the site became popular rapidly. " e response was soon so overwhelming that he spent most of his time administering the site even though he received no income, loans, grants, or donations to c ...
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Por Los Chicos
Por Los Chicos (in English, ''For The Children'') is a nonprofit organization that coordinates donations to children in poverty. The organization does not have any political or religious affiliation. Its mission is to fight children malnutrition in Argentina. As of 2020, it is bringing help to around 3500 children in more than 20 institutions. Structure Por Los Chicos is composed by volunteers who work since 2001. As of 2020, the organization has around 700 volunteers. The main values of the organization are support to health, nutrition, education, art, and social and cultural inclusion. Donations can be done through a click-to-donate system provided at the website. Each sponsor donates money when its advertisement is seen by a user. Some sponsors also donate when their products are purchased. This money is used to buy food and distributed in meal centers. Food is distributed using any of the following strategies: * ''direct distribution'': the sponsor takes care of purcha ...
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Flattr
Flattr is a Swedish-based microdonation subscription service, where subscribers opt-in to pay a monthly patronage to help fund their favourite websites and creators. Flattr subscribers install an open-source browser extension that records which websites they frequent and shares this data with Flattr. Flattr processes this user data and pays out shares of the user's subscription to each registered Flattr creator based on which websites the user consumed. Flattr filters websites by domains with a default whitelist of participating domains, but individual users can override and contribute to any website they want or withhold contributions from any website. History In March 2010, Flattr launched on an invitation-only basis and then opened to the public on 12 August of the same year. Flattr is a project started by Peter Sunde and Linus Olsson. The first version of Flattr required users to click on a flattr button on websites to flattr content. Sunde said, "We want to encourage ...
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Crowdfunding
Crowdfunding is the practice of funding a project or venture by raising money from a large number of people, typically via the internet. Crowdfunding is a form of crowdsourcing and alternative finance. In 2015, over was raised worldwide by crowdfunding. Although similar concepts can also be executed through mail-order subscriptions, benefit events, and other methods, the term crowdfunding refers to internet-mediated registries. This modern crowdfunding model is generally based on three types of actors – the project initiator who proposes the idea or project to be funded, individuals or groups who support the idea, and a moderating organization (the "platform") that brings the parties together to launch the idea. Crowdfunding has been used to fund a wide range of for-profit, entrepreneurial ventures such as artistic and creative projects, medical expenses, travel, and community-oriented social entrepreneurship projects. Although crowdfunding has been suggested to be highly li ...
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Microfinance
Microfinance is a category of financial services targeting individuals and small businesses who lack access to conventional banking and related services. Microfinance includes microcredit, the provision of small loans to poor clients; savings and checking accounts; microinsurance; and payment systems, among other services. Microfinance services are designed to reach excluded customers, usually poorer population segments, possibly socially marginalized, or geographically more isolated, and to help them become self-sufficient.Christen, Robert Peck Christen; Rosenberg, Richard; Jayadeva, Veena. ''Financial institutions with a double-bottom line: Implications for the future of microfinance''. CGAP, Occasional Papers series, July 2004, pp. 2–3. ID Ghana is an example of a microfinance institution. Microfinance initially had a limited definition: the provision of microloans to poor entrepreneurs and small businesses lacking access to credit. The two main mechanisms for the delive ...
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Online Charity
In computer technology and telecommunications, online indicates a state of connectivity and offline indicates a disconnected state. In modern terminology, this usually refers to an Internet connection, but (especially when expressed "on line" or "on the line") could refer to any piece of equipment or functional unit that is connected to a larger system. Being online means that the equipment or subsystem is connected, or that it is ready for use. "Online" has come to describe activities performed on and data available on the Internet, for example: "online identity", "online predator", "online gambling", " online game", "online shopping", "online banking", and " online learning". Similar meaning is also given by the prefixes "cyber" and "e", as in the words " cyberspace", "cybercrime", "email", and "ecommerce". In contrast, "offline" can refer to either computing activities performed while disconnected from the Internet, or alternatives to Internet activities (such as shopping in ...
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