CFWD-FM is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

Saskatoon Saskatoon () is the largest city in the Canadian province of Saskatchewan. It straddles a bend in the South Saskatchewan River in the central region of the province. It is located along the Trans-Canada Yellowhead Highway, and has served as th ...

Saskatchewan Saskatchewan ( ; ) is a province in western Canada, bordered on the west by Alberta, on the north by the Northwest Territories, on the east by Manitoba, to the northeast by Nunavut, and on the south by the U.S. states of Montana and North Dak ...

. Owned by

Harvard Media Harvard Media, formerly Harvard Broadcasting is a radio broadcasting and digital media company in Canada. It is owned by The Hill Companies of Regina. Radio stations * Calgary, Alberta - CFEX-FM * Edmonton, Alberta - CKEA-FM, CKPW-FM * Fort McMu ...

, it broadcasts a

rock Rock most often refers to: * Rock (geology), a naturally occurring solid aggregate of minerals or mineraloids * Rock music, a genre of popular music Rock or Rocks may also refer to: Places United Kingdom * Rock, Caerphilly, a location in Wales ...

-leaning

classic hits Classic hits is a radio format which generally includes songs from the top 40 music charts from the late 1960s to the early 2000s, with music from the 1980s serving as the core of the format. Music that was popularized by MTV in the early 1980 ...

format branded as ''96.3 Cruz FM''.

History

Licensed to Harvard Broadcasting on May 28, 2007, the station was originally scheduled to launch on 92.3 FM. However, it applied for a change of frequency to 96.3 FM, citing the potential for third-adjacent interference to CKBL.Broadcasting Decision CRTC 2008-77
/ref> On April 9, 2008, the new station signed on and began stunting with Christmas music as ''Santa FM'' in preparation for its official launch; the campaign also featured publicists parading the streets of Saskatoon in Santa Claus costumes. On April 11, 2008 at 3:00 p.m., the station officially launched with a contemporary hit radio (CHR) format branded as ''Wired 96.3''. On November 16, 2012, Harvard laid off CFWD's on-air personalities and announced that ''Wired 96.3'' would sign off that night at midnight; at that time the station returned to ''Santa FM'' for the holiday season in preparation for another change in format scheduled for December 26. On December 26, 2012, at Noon, CFWD flipped to an adult hits format, branded as ''96.3 Cruz FM''.

References

External links

96.3 Cruz FM
* * {{DEFAULTSORT:Cfwd-fm Fwd Fwd Fwd Radio stations established in 2007 2007 establishments in Saskatchewan