Bruce Foods
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Bruce Foods Corporation, founded in
New Iberia, Louisiana New Iberia (french: La Nouvelle-Ibérie; es, Nueva Iberia) is the largest city in and parish seat of Iberia Parish in the U.S. state of Louisiana. The city of New Iberia is located approximately southeast of Lafayette, and forms part of the La ...
, in 1928, is one of "America's largest privately owned food manufacturers," manufacturing many food products under five major labels, and is credited with "pioneering the canning of Mexican food."''PR News Wire'', 20 July 2009
One of America's Largest Owned Food Manufacturers, Bruce Foods, Brings Renewable Energy to North Carolina and Creates Jobs

/ref> With four stateside manufacturing plants, the company has more than 1,200 employees. Among its brands are Bruce Foods manufactures Cajun Injector marinades, Casa Fiesta Mexican Foods, Mexene Chili Products, and Choco Tacos.


Bruce Foods Brands

;Cajun Injector Injectable Marinades : Cajun Injector offers a variety of flavors with the most popular being Creole Butter and Creole Garlic. ;Casa Fiesta Mexican Foods : Casa Fiesta offers Mexican prepared foods. It is the only major brand of Mexican food still produced in
El Paso, TX El Paso (; "the pass") is a city in and the seat of El Paso County in the western corner of the U.S. state of Texas. The 2020 population of the city from the U.S. Census Bureau was 678,815, making it the 23rd-largest city in the U.S., the s ...
. The line includes sauces, dips, shells, beans, rice, dinner kits, and seasoning mixes. ;Mexene : Chili Powder. Today, Mexene is manufactured in El Paso, Texas by Bruce Foods. The original recipe and manufacturing process remain the same as they were in 1906. ;Cajun King Seasoning Mixes : A line of seafood mixes.


Renewable energy practices

As part of its "Green Initiative", the company recently updated an building in Wilson,
North Carolina North Carolina () is a state in the Southeastern region of the United States. The state is the 28th largest and 9th-most populous of the United States. It is bordered by Virginia to the north, the Atlantic Ocean to the east, Georgia and ...
, with a renewable energy system designed to recover
methane Methane ( , ) is a chemical compound with the chemical formula (one carbon atom bonded to four hydrogen atoms). It is a group-14 hydride, the simplest alkane, and the main constituent of natural gas. The relative abundance of methane on Ea ...
gas, a normal waste by-product that had, until now, been released into the atmosphere. The recovered gas assists with the plant's energy needs; additionally, the plant's water treatment system has accrued a gas digester which is meant to ensure a more efficient water treatment process.


Preferential treatment contested

In 2009, Bruce Foods contested the decision by the Louisiana state budget panel to award ConAgra Foods, Inc., with a multimillion-dollar contract to construct a sweet potato facility. On the Moon Griffon radio show, Bruce Foods President Si Brown charged that the state's economic development office, headed by Stephen Moret, had unnecessarily underwritten the out-of-state competitor with tax dollars. Brown asserted that his company could have built the plant in question for $1 million, whereas ConAgra was granted a $37 million contract. According to Moret, since Bruce Foods has been unwilling to open up their ledgers, they were automatically disqualified from receiving state economic loans. Brown countered that since Bruce Foods is a privately held company, they are not required to file financial disclosures.


Cajun Injector lawsuit

Cajun Injector founder Chef Maurice "Reece" Williams sued Bruce Foods to the tune of $24 million in 2005, claiming that the company had not done due diligence promoting the product, as agreed upon when Williams sold his line of injectable marinades to Bruce Foods. According to a jury, Williams was unable to prove that he had been "fraudulently induced to sell the line of marinades", and instead ruled that Cajun Injector had breached the purchase agreement by not providing Bruce Foods with the marinade recipes. The jury also awarded Bruce Foods $224,000 in damages for debts incurred by Cajun Injector before the sale of purchase. Williams, however, was not held personally liable for any of the damages, which totaled $1.1 million.


Sponsorship

In the past, the company has sponsored "bull riding events" and
NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and ...
races at
Michigan International Speedway Michigan International Speedway (MIS) is a moderate-banked D-shaped speedway located off U.S. Highway 12 on more than approximately south of the village of Brooklyn, in the scenic Irish Hills area of southeastern Michigan. The track ...
. Bruce Foods Corp. President Si Brown commented on this decision by telling ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid d ...
'', "The real consumers who keep hot sauce factories running are from the inner city and blue collar and young people who have grown up with it. There's still a lot of growth potential, because young people like spicy food. And more and more cheap food is being sold which needs hot sauce for flavor." In its more recent history, Bruce Foods' former label,
Louisiana Hot Sauce The Original Louisiana Brand Hot Sauce is a brand of hot sauce manufactured in New Iberia, Louisiana by Summit Hill Foods. Bruce Foods was the previous owner and manufacturer of the brand, and sold it to Summit Hill Foods (formerly Southeastern Mi ...
, has partnered with Football Fanatics, an online retailer, "to create a football 'Tailgating' theme as a consumer driven promotion." In anticipation of the 50th anniversary of the Daytona 500, Louisiana Hot Sauce was one of many products to be stamped with a commemorative "50th race logo" at the
Midwestern The Midwestern United States, also referred to as the Midwest or the American Midwest, is one of four census regions of the United States Census Bureau (also known as "Region 2"). It occupies the northern central part of the United States. I ...
grocery chain
Kroger The Kroger Company, or simply Kroger, is an American retail company that operates (either directly or through its subsidiaries) supermarkets and multi-department stores throughout the United States. Founded by Bernard Kroger in 1883 in Cinci ...
.


Officers

*Chairman: Norman Brown Sr. *President and CEO: Joseph S. "Si" Brown III


Notes

Business America is a
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...
government publication that analyzes and covers American business and economic issues. It was followed by Export America, a now-defunct publication.Export America


References


External links



Brown comments on trade relations with Russia *Hoover's Profil
Bruce Foods Corporation
{{pancakes Baking mixes Food and drink companies established in 1928 Food manufacturers of the United States New Iberia, Louisiana 1928 establishments in Louisiana Food and drink companies based in Louisiana