Bright Food (officially Bright Food (Group) Co., Ltd.) is a multinational food and beverages manufacturing company headquartered in

Shanghai Shanghai (; , , Standard Mandarin pronunciation: ) is one of the four direct-administered municipalities of the People's Republic of China (PRC). The city is located on the southern estuary of the Yangtze River, with the Huangpu River flow ...

China China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's most populous country, with a population exceeding 1.4 billion, slightly ahead of India. China spans the equivalent of five time zones and ...

. It is the second-largest China-based food manufacturing company measured by 2011 revenues. The company is wholly owned by the Shanghai Municipal Government via

Shanghai Municipal Investment Group Shanghai Municipal Investment (Group) Corporation also known as Shanghai Chengtou () or SMI is a Chinese sovereign wealth fund of the Shanghai Municipal People's Government. It is one of the major shareholders of Greenland Holdings (for 20.55% s ...

and another sister company. Bright Food has four listed subsidiaries. Bright Dairy & Food Co., Ltd., Shanghai First Provisions Store Co., Ltd., Shanghai Maling Aquarius Co., Ltd. and Shanghai Haibo Co., Ltd.

History

In 1954, Songjiang Division Office decided to build a farm on the seashore of Fengxian. In 1959, Shanghai Municipality also decided to build farms on

Chongming Island Chongming, formerly known as Chungming, is an alluvial island at the mouth of the Yangtze River in eastern China covering as of 2010. Together with the islands Changxing and Hengsha, it forms Chongming District, the northernmost area of the pr ...

. At the time of 1960, 16 farms are built on the beach in Fengxian County and on Chongming and Changxing Islands. To administrate these farms, Shanghai Agricultural Reclamation Administration() was set up in 1963 and was renamed to Shanghai Farm Administration() in 1970. During this time,

Huangshan Huangshan (),Bernstein, pp. 125–127. literally meaning the Yellow Mountain(s), is a mountain range in southern Anhui Province in eastern China. It was originally called “Yishan”, and it was renamed because of a legend that Emperor Xuanyu ...

Tea and Forest Farm and Lianjiang Farm was established in

Anhui Anhui , (; formerly romanized as Anhwei) is a landlocked province of the People's Republic of China, part of the East China region. Its provincial capital and largest city is Hefei. The province is located across the basins of the Yangtze River ...

. In 1973, Shanghai Municipal Shanghai Farm() was officially established in

Dafeng Dafeng () is a coastal district under the administration of Yancheng, Jiangsu province, China. Located on the Jiangsu North Plain with a coastline of , Dafeng was historically one of the largest salt-making areas in China and now is famed for its ...

Jiangsu Jiangsu (; ; pinyin: Jiāngsū, Postal romanization, alternatively romanized as Kiangsu or Chiangsu) is an Eastern China, eastern coastal Provinces of the People's Republic of China, province of the China, People's Republic of China. It is o ...

as an

exclave An enclave is a territory (or a small territory apart of a larger one) that is entirely surrounded by the territory of one other state or entity. Enclaves may also exist within territorial waters. ''Enclave'' is sometimes used improperly to deno ...

. In 1980, Shanghai Municipality decided to establish the Shanghai Agricultural Reclamation and Industrial and Commercial Joint Enterprise Corporation(), which is (一个机构、两块牌子) of the Farm Administration. In 1994, the Farm administration was officially transformed into a company, Shanghai Agricultural Industry and Commerce (Group) Corporation(), and the brand of Farm administration was reserved for transition period proposes. In 2004, the group was renamed to Shanghai NGS (Group) Co., Ltd.(), a state-own limited company. In 2006, With , the holder of the Bright brand, Shanghai Sugar Industry Tobacco and Alcohol Group and some subsidiaries of

Jinjiang International Jin Jiang International (Holdings) Co., Ltd. is a Chinese state-owned tourism and hospitality company headquartered in Shanghai, China. The group operates Shanghai's Jinjiang Hotel, Peace Hotel, Park Hotel, and Metropole Hotel. Other chains ope ...

merged, a new food group was established and NGS Group was renamed to Bright Food (Group) Co., Ltd.

Investments

In July 2010 Bright Food agreed to acquire a 51% stake in the New Zealand-based dairy producer Synlait for US$58 million. However, as of September 2015, Bright Foods hold a 39.12% stake in Synlait. In September 2010 Bright Food entered into exclusive discussions for the acquisition of the British snack food manufacturer

United Biscuits United Biscuits (UB) is a British multinational food manufacturer, makers of McVitie's biscuits, Jacob's Cream Crackers, and Twiglets. The company was listed on the London Stock Exchange and was once a constituent of the FTSE 100 Index. In Nove ...

, but the talks did not result in an acquisition. In August 2011 Bright Food agreed to acquire a 75% stake in the Australia-based food producer Manassen Foods for A$530 million. In May 2012 Bright Food agreed to acquire a 60% stake in the British

breakfast cereal Cereal, formally termed breakfast cereal (and further categorized as cold cereal or warm cereal), is a traditional breakfast food made from processed cereal grains. It is traditionally eaten as part of breakfast, or a snack food, primarily in ...

s manufacturer

Weetabix Limited Weetabix Ltd., trading under the name Weetabix Food Company and commonly referred to as simply Weetabix, is a food processing company that is responsible for the production of breakfast cereal brands, including Weetabix, Alpen, Crunchy Bran an ...

in a £1.2 billion deal. This majority stake is set to be sold to US company

Post Holdings Post Holdings (officially Post Holdings, Inc.) is an American consumer packaged goods holding company headquartered in St Louis, Missouri with businesses operating in the center-of-the-store, refrigerated, foodservice and food ingredient categori ...

for US$1.8 billion as of 18 April 2017. In May 2014, Bright Food agreed to acquire a 56% stake in the

Israel Israel (; he, יִשְׂרָאֵל, ; ar, إِسْرَائِيل, ), officially the State of Israel ( he, מְדִינַת יִשְׂרָאֵל, label=none, translit=Medīnat Yīsrāʾēl; ), is a country in Western Asia. It is situated ...

i Dairy producer

Tnuva Tnuva, or Tenuvah, ( he, תנובה, ''fruit'' or ''produce'') is an Israeli food creation and marketing company. The company holds in Israel a significant market share in the field of drinking milk production, dairy products and its marketing. I ...

for the sum of US$2.5 Billion. In October 2014 Bright Food agreed to acquire a majority stake in Italian olive oil producer Salov, which includes the

Filippo Berio Filippo Berio is a brand of olive oils exported from Italy and made of oil from Italy, Greece, Spain and Tunisia. The brand is used for virgin, extra-virgin and 'mild and light' oils, as well as wine vinegar, balsamic vinegar, pesto and olives ...

and Sagra Brands. In September 2015, Bright Foods expressed interest in

New Zealand New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and over 700 smaller islands. It is the sixth-largest island count ...

dairy and meat company

Silver Fern Farms Silver Fern Farms Limited is a New Zealand multinational meat company. It is owned in equal partnership by Silver Fern Farms Co-op Ltd, a cooperative of 16,000 New Zealand sheep, cattle and deer farmers and Shanghai Maling Aquarius Ltd. The co ...

by initiating a $100 million buyout of 50% of SFF. On 15 September, it was reported by

The New Zealand Herald ''The New Zealand Herald'' is a daily newspaper published in Auckland, New Zealand, owned by New Zealand Media and Entertainment, and considered a newspaper of record for New Zealand. It has the largest newspaper circulation of all newspapers ...

that Bright Foods subsidiary Shanghai Maling Aquarius Co., Ltd, had reached a $NZ261 Million deal to acquire 50% of

Products

Bright Food's products include: *Guangming (Bright) dairy products, *Guansheyuan foodstuffs, *Da Bai Tu (Big White Rabbit) candy, *Maling canned foods, *Bright ice cream products, *Aquarius water, *Shikumen rice wine, *Yutang sugar, *Tip Top pickled foods, *Haifeng rice, *Aiseng pork, *Daying duck meat products, and *Shengfeng chocolate.

Market share

In 2010 Bright Food had a 5.7% share of China's dairy products market, ranking fourth. In the same year it had a 1.4% market share in the Chinese packaged foods market and a 1.6% share of the Chinese ice cream market.

References

External links

Bright Food
{{Food companies of China Chinese companies established in 2006 Manufacturing companies based in Shanghai Food manufacturers of China Food and drink companies established in 2006