Borgward P100 is a large four-door sedan first presented in
September 1959 at the Frankfurt Motor Show, and produced by the
Bremen based auto-manufacturer Carl F. W.
Borgward GmbH between
January 1960 and July 1961.
Design and engineering
The design featured the ponton, three-box design pioneered by Borgward
in 1949, but now filled out to the relatively angular corners,
reminiscent of the style being popularised by
Pininfarina with designs
such as that of the Fiat 1800. Like the Farina designs, the P100
featured small angular tailfins.
The P100 followed the structural approach of the existing Isabella,
incorporating an integral chassis.
The straight-6 2240 cc engine derived from that fitted in earlier
Borgward six-cylinder sedans, of which the most recent had been the
Borgward Hansa 2400 Pullman. Advertised performance figures included a
power output of 100 bhp (75 kW) and a maximum speed of
virtually 100 mph (160 km/h).
Contemporary publicity material highlighted the car’s revolutionary
self-levelling air suspension.
The P100 was competing in the six-cylinder sedan sector which through
the 1950s had become ever more dominated by Mercedes-Benz, whose 220SE
model also received a modern chiselled body shape in 1960.
Borgward’s previous six-cylinder sedans had achieved only limited
market penetration, and early reports that the P100 was confirming
Borgward’s reputation for introducing new models beset by teething
troubles suggested that despite its technically adventurous suspension
and modern style, the P100 might struggle to compete against
Stuttgart’s well established reputation for producing dependable
sedans. Nevertheless, during its nineteen months in production, the
P100 notched up over 2,500 cars produced, putting it on course
usefully to outperform earlier six-cylinder Borgwards in the market
place. Sadly, the controversial bankruptcy of the business in
August 1961 brought P100 production to an end, although the plant did
complete another 47 cars in the days following the bankruptcy.
The model also enjoyed a brief afterlife: the production line was sold
and shipped to Mexico by Grupo Industrial Ramirez in Monterrey NL,
where between 1967 and 1970 more than 2,000 additional P100s were
^ "Production statistics for principal
Borgward models in the 1950s
per the Dutch
Borgward Club". carfolio.com. Archived from the original
on 2008-03-07. Retrieved 2008-02-16.
^ a b Gloor, Roger (2007). Alle Autos der 50er Jahre 1945 - 1960 (1.
ed.). Stuttgart: Motorbuch Verlag. ISBN 978-3-613-02808-1.
^ Hellmuth Vensky (27 July 2011). "Der Niedergang eines
Wirtschaftswunder-Unternehmens: ...Vor 50 Jahren ging der Konzern in
Konkurs, doch Zweifel an der Zahlungsunfähigkeit bleiben bis heute".
ZEIT ONLINE. Retrieved 2013-05-12.
^ Oswald, Werner (2001). Deutsche Autos 1945-1990, volume 4 (in
German). Motorbuch Verlag. p. 434. ISBN 3-