Tailfins
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Tailfins
The tailfin era of automobile styling encompassed the 1950s and 1960s, peaking between 1955 and 1961. It was a style that spread worldwide, as car designers picked up styling trends from the US automobile industry, where it was regarded as the "golden age" of American auto design and American exceptionalism. General Motors design chief Harley Earl is often credited for the automobile tailfin, introducing small fins on the 1948 Cadillac, but according to many sources the actual inventor/designer of the tailfin for the 1948 Cadillac was Franklin Quick Hershey, who at the time the 1948 Cadillac was being designed was chief of the GM Special Car Design Studio. It was Hershey who, after seeing an early production model of a P-38 at Selfridge Air Base, thought the twin rudders of the airplane would make a sleek design addition to the rear of future modern automobiles. Tailfins took particular hold on the automotive buying public’s imagination as a result of Chrysler designer Vi ...
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Cadillac Eldorado
The Cadillac Eldorado is a luxury car manufactured and marketed by Cadillac from 1952 until 2002 over twelve generations. The Eldorado was at or near the top of the Cadillac line. The original 1953 Eldorado convertible and the Eldorado Brougham models of 1957–1960 had distinct bodyshells and were the most expensive models that Cadillac offered those years. The Eldorado was never less than second in price after the Cadillac Series 75 limousine until 1966. Starting in 1967 the Eldorado retained its premium position in the Cadillac price structure, but was manufactured in high volumes on a unique, two-door personal luxury car platform. The Eldorado carried the Fleetwood designation from 1965 through 1972, and was a modern revival of the pre-war Cadillac V-12 and Cadillac V-16 roadsters and convertibles. It was the first Cadillac model to use a nameplate instead of previous Series model descriptions. Name The nameplate ''Eldorado'' is a contraction of two Spanish words t ...
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Cadillac Deville
The Cadillac DeVille is the nameplate used by Cadillac over eight generations, originally used to designate a trim level of the 1949 Cadillac Series 62 and later to designate a standalone model in the brand range. The last model marketed specifically as a ''DeVille'' was the 2005 full-size sedan, at the time, Cadillac's largest model. For 2006, the ''Deville'' nameplate was retired, when the model line was carried forward (with minor revisions) as the Cadillac DTS, using a nomenclature adopted by the Cadillac STS and Cadillac CTS, CTS. Early history The name "DeVille" is derived from the French ''de la ville'' or ''de ville'' meaning "of the town". In French coach building parlance, a coupé de ville, from the French ''couper'' (to cut) i.e. shorten or reduce, was a short four-wheeled closed carriage with an inside seat for two and an outside seat for the driver and this smaller vehicle was intended for use in the town or city (de ville). An (unshortened) limousine or (i ...
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Imperial (automobile)
Imperial was the Chrysler Corporation's luxury automobile brand from 1955 to 1975, and again from 1981 to 1983. The Imperial name had been used since 1926, as a Chrysler luxury model, the Chrysler Imperial. However, in 1955, the company spun off Imperial into its own make and division to better compete with its North American rivals, Lincoln and Cadillac. Imperial would see new or modified body styles introduced every two to three years, all with V8 engines and automatic transmissions, as well as technologies that would filter down to Chrysler Corporation's other models. Background Originally, the Chrysler Imperial was introduced in 1926 as Chrysler's flagship vehicle for much of its history. It was based on extended-length platforms of the company's full-size cars and competed with the likes of rival Cadillac, Continental, Lincoln, Duesenberg, Pierce Arrow, Cord, and Packard. Production started due to Walter P. Chrysler wanting a share of the luxury car market i ...
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Mercedes-Benz W111
: ''See Mercedes-Benz S-Class for a complete overview of all S-Class models.'' The Mercedes-Benz W111 was a chassis code given to a range of Mercedes-Benz vehicles produced between 1959 and 1971, including four-door saloons (1959-1968) and two-door coupés and cabriolets (1961 to 1971). Their bodywork featured distinctive tailfins that gave the models their ''Heckflosse'' nickname — German for "fintail". Introduced with a 2.2-litre inline 6-cylinder engine, the W111 spawned a pair of variant lines which bracketed it in 1961: downscale entry-level inline 4-cylinder engined vehicles sharing the W111 chassis and bodies, designated the W110; and the W112, a high-end luxury saloon built on the W111 chassis with its body but exclusive features, elaborate appointments, and the Mercedes-Benz 300d ''Adenauer's'' fuel-injected 3-litre M189 six-cylinder engine – at the time the company's largest. Somewhat confusingly, both the W111 and W112 lines included vehicles with differe ...
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Harley Earl
Harley Jarvis Earl (November 22, 1893 – April 10, 1969) was an American automotive designer and business executive. He was the initial designated head of design at General Motors, later becoming vice president, the first top executive ever appointed in design of a major corporation in American history. He was an industrial designer and a pioneer of modern transportation design. A coachbuilder by trade, Earl pioneered the use of freeform sketching and hand sculpted clay models as automotive design techniques. He subsequently introduced the "concept car" as both a tool for the design process and a clever marketing device. Earl's Buick Y-Job was the first concept car. He started "Project Opel", which eventually became the Chevrolet Corvette, and he authorized the introduction of the tailfin to automotive styling. During World War II, he was an active contributor to the Allies' research and development program in advancing the effectiveness of camouflage. Early life Harley Ja ...
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Forward Look
Virgil Max "Ex" Exner Sr. (September 24, 1909 – December 22, 1973) was an automobile designer for several American automobile companies, most notably Chrysler and Studebaker. Exner is widely known for the "Forward Look" he created for the 1955–1963 Chrysler products and his fondness of tailfins on cars for both aesthetics and aerodynamics. Exner introduced the Forward Look at Chrysler, which was copied even before the designs hit the road. When GM designer Chuck Jordan spied Exner's hidden 1955 Chrysler lineup, it prompted Bill Mitchell, head of General Motors styling, "to begin redesigning each car line, Chevrolet through Cadillac." Exner's work effectively "change the course of automotive design." Early life Born in Ann Arbor, Michigan, Virgil Exner was adopted by George W. and Iva Exner as a baby. Virgil showed a strong interest in art and automobiles. He went to Buchanan High School in Buchanan, Michigan then studied art at the University of Notre Dame in Indian ...
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Virgil Exner
Virgil Max "Ex" Exner Sr. (September 24, 1909 – December 22, 1973) was an automobile designer for several American automobile companies, most notably Chrysler and Studebaker. Exner is widely known for the "Forward Look" he created for the 1955–1963 Chrysler products and his fondness of tailfins on cars for both aesthetics and aerodynamics. Exner introduced the Forward Look at Chrysler, which was copied even before the designs hit the road. When GM designer Chuck Jordan spied Exner's hidden 1955 Chrysler lineup, it prompted Bill Mitchell, head of General Motors styling, "to begin redesigning each car line, Chevrolet through Cadillac." Exner's work effectively "change the course of automotive design." Early life Born in Ann Arbor, Michigan, Virgil Exner was adopted by George W. and Iva Exner as a baby. Virgil showed a strong interest in art and automobiles. He went to Buchanan High School in Buchanan, Michigan then studied art at the University of Notre Dame in Indiana ...
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Cadillac
The Cadillac Motor Car Division () is a division of the American automobile manufacturer General Motors (GM) that designs and builds luxury vehicles. Its major markets are the United States, Canada, and China. Cadillac models are distributed in 34 additional markets worldwide. Cadillac automobiles are at the top of the luxury field within the United States. In 2019, Cadillac sold 390,458 vehicles worldwide, a record for the brand. Cadillac is among the first automotive brands in the world, fourth in the United States only to Autocar Company (1897) and fellow GM marques Oldsmobile (1897) and Buick (1899). It was named after Antoine de la Mothe Cadillac (1658–1730), who founded Detroit, Michigan. The Cadillac crest is based on his coat of arms. By the time General Motors purchased the company in 1909, Cadillac had already established itself as one of America's premier luxury car makers. The complete interchangeability of its precision parts had allowed it to lay the foundati ...
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Chrysler
Stellantis North America (officially FCA US and formerly Chrysler ()) is one of the " Big Three" automobile manufacturers in the United States, headquartered in Auburn Hills, Michigan. It is the American subsidiary of the multinational automotive company Stellantis. In addition to the Chrysler brand, Stellantis North America sells vehicles worldwide under the Dodge, Jeep, and Ram nameplates. It also includes Mopar, its automotive parts and accessories division, and SRT, its performance automobile division. The original Chrysler Corporation was founded in 1925 by Walter Chrysler from the remains of the Maxwell Motor Company. It was acquired by Daimler-Benz, which in 1998 renamed itself DaimlerChrysler. After Daimler divested Chrysler in 2007, the company operated as Chrysler LLC (2007–2009) and Chrysler Group LLC (2009–2014) before being acquired by Fiat S.p.A. and becoming a subsidiary of the newly formed Fiat Chrysler Automobiles ("FCA") in 2014. Chrysler in 2021 is a ...
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Chrysler Corporation
Stellantis North America (officially FCA US and formerly Chrysler ()) is one of the " Big Three" automobile manufacturers in the United States, headquartered in Auburn Hills, Michigan. It is the American subsidiary of the multinational automotive company Stellantis. In addition to the Chrysler brand, Stellantis North America sells vehicles worldwide under the Dodge, Jeep, and Ram nameplates. It also includes Mopar, its automotive parts and accessories division, and SRT, its performance automobile division. The original Chrysler Corporation was founded in 1925 by Walter Chrysler from the remains of the Maxwell Motor Company. It was acquired by Daimler-Benz, which in 1998 renamed itself DaimlerChrysler. After Daimler divested Chrysler in 2007, the company operated as Chrysler LLC (2007–2009) and Chrysler Group LLC (2009–2014) before being acquired by Fiat S.p.A. and becoming a subsidiary of the newly formed Fiat Chrysler Automobiles ("FCA") in 2014. Chrysler in 2021 is a ...
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Frank Hershey
Franklin Quick Hershey (1907–1997) was an American automobile designer and student of General Motors Vice President of Design Harley Earl. Hershey is known for his 1932 Peerless V-16 prototype, 1949 Cadillac tailfins, and the 1955 Ford Thunderbird. Early life and education Hershey was born in Michigan, and raised in Beverly Hills and La Puente, California. He attended Occidental College where he majored in forestry. Career Hershey began his career at Murphy Coachworks of Pasadena, California under the guidance of Frank Spring. While at Murphy, he was assigned the task of designing the 1932 Peerless X-D V-16 prototype. From Murphy, Hershey went to work for GM where he focused on the 1933 Pontiac. In designing the 1935 Pontiac, he introduced the silver streak design theme that the make would continue until 1956. He also was assigned to GM's Opel design offices in Germany in 1936, and GM's Holden make in Australia. Hershey served in the Navy during World War II. After ...
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