Boobquake
   HOME

TheInfoList



OR:

Boobquake was a rally which took place on April 26, 2010, which served to protest news reports of controversial beliefs blaming women who dress immodestly for causing earthquakes. It was inspired by blogger Jey McCreight.


Inception

The Boobquake rally served to protest news reports of controversial beliefs espoused by Hojatoleslam Kazem Seddiqi, an Islamic religious authority in Iran. Seddiqi blamed women who dress immodestly for causing
earthquakes An earthquake (also known as a quake, tremor or temblor) is the shaking of the surface of the Earth resulting from a sudden release of energy in the Earth's lithosphere that creates seismic waves. Earthquakes can range in intensity, fro ...
. On April 19, 2010, it was reported that Seddiqi advised his listeners that "Many women who do not dress modestly lead young men astray, corrupt their chastity and spread adultery in society, which increases earthquakes" and Iranians should "adapt their lives to Islam's moral codes" to avoid being "buried under the rubble". In response to Seddiqi's comments, a blogger named Jey McCreight invited people to dress "in your immodest clothing to represent Boobquake." They described Boobquake as a scientific experiment: "With the power of our scandalous bodies combined, we should surely produce an earthquake. If not, I'm sure Sedighi can come up with a rational explanation for why the ground didn't rumble." McCreight's idea was popularized by prominent blogs and soon caught the attention of the international media. The event also drew criticism from people seeing it as objectifying women. Following repeated inquiries from the BBC and other news agencies, McCreight planned two meetings for participants: one in
West Lafayette, Indiana West Lafayette () is a city in Wabash Township, Tippecanoe County, Indiana, United States, about northwest of the state capital of Indianapolis and southeast of Chicago. West Lafayette is directly across the Wabash River from its sister cit ...
, and one in Washington, D.C. Soon, what originated as "a humorous exercise in scientific and skeptical thinking" had begun to ignite serious debate regarding the organization of the
feminist Feminism is a range of socio-political movements and ideologies that aim to define and establish the political, economic, personal, and social equality of the sexes. Feminism incorporates the position that society prioritizes the male po ...
community.


Inspiration

The inspiration for this event was Jey McCreight, who attributes their activism to reading
Richard Dawkins Richard Dawkins (born 26 March 1941) is a British evolutionary biologist and author. He is an emeritus fellow of New College, Oxford and was Professor for Public Understanding of Science in the University of Oxford from 1995 to 2008. An ...
' book ''
The God Delusion ''The God Delusion'' is a 2006 book by British evolutionary biologist, ethologist Richard Dawkins, a professorial fellow at New College, Oxford and, at the time of publication, the Charles Simonyi Chair for the Public Understanding of Science ...
'' and attending a relatively religious college. While working on their undergraduate degree they had co-founded the Society of Non-Theists at Purdue. One year prior to Boobquake, McCreight had begun keeping a blog in which they described themself as an atheist and a feminist. On April 19, McCreight announced a protest against Seddiqi's comments on their blog, asking for participants to avoid "hateful or anti-Muslim or anti-Iranian messages". In the week leading up to Boobquake, McCreight received several emails from "thankful skeptics, feminists, and
Iran Iran, officially the Islamic Republic of Iran, and also called Persia, is a country located in Western Asia. It is bordered by Iraq and Turkey to the west, by Azerbaijan and Armenia to the northwest, by the Caspian Sea and Turkmeni ...
ians".


Event

An estimated total of 200,000 people participated in Boobquake on April 26, 2010. The so-called "
epicenter The epicenter, epicentre () or epicentrum in seismology is the point on the Earth's surface directly above a hypocenter or focus, the point where an earthquake or an underground explosion originates. Surface damage Before the instrumental pe ...
" of Boobquake was a light-hearted two-hour gathering at 1:00 pm at the
Purdue Bell Tower The Purdue Bell Tower is a 160-foot tall bell tower in the center of Purdue University's campus. It was constructed in 1995 through a gift from the class of 1948. Heavilon Hall Tower The current Bell Tower's inspiration comes from the bell tow ...
in
West Lafayette West Lafayette () is a city in Wabash Township, Tippecanoe County, Indiana, United States, about northwest of the state capital of Indianapolis and southeast of Chicago. West Lafayette is directly across the Wabash River from its sister c ...
,
Indiana Indiana () is a U.S. state in the Midwestern United States. It is the 38th-largest by area and the 17th-most populous of the 50 States. Its capital and largest city is Indianapolis. Indiana was admitted to the United States as the 19th ...
. Participants' attire included push-up bras, unbuttoned shirts, short dresses, as well as other "racy costumes" and "risqué clothing". They also held signs with slogans such as "Cleavage for Science", "Amnesty", and "God hates Boobs". Purdue's student newspaper reported that the female participants were outnumbered by male spectators. Washington, D.C.'s
Dupont Circle Dupont Circle (or DuPont Circle) is a traffic circle, park, neighborhood and historic district in Northwest Washington, D.C. The Dupont Circle neighborhood is bounded approximately by 16th Street NW to the east, 22nd Street NW t ...
was the site of another gathering at noon. The Washington gathering was attended by a dozen women and drew the attention of BBC Persia. Other notable gatherings were reported in
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
and
Vancouver Vancouver ( ) is a major city in western Canada, located in the Lower Mainland region of British Columbia. As the most populous city in the province, the 2021 Canadian census recorded 662,248 people in the city, up from 631,486 in 2016. ...
. In Vancouver, it was reported that most attendees at the event were hundreds of men using camera phones to take pictures, especially of a small number of women who were
topless Toplessness refers to the state in which a woman's breasts, including her areolas and nipples, are exposed, especially in a public place or in a visual medium. The male equivalent is barechestedness, also commonly called shirtlessness. Expose ...
. Some people also supported the event by purchasing official "Boobquake 2010" T-shirts through Zazzle.com. The proceeds from the shirts went to the
Red Cross The International Red Cross and Red Crescent Movement is a Humanitarianism, humanitarian movement with approximately 97 million Volunteering, volunteers, members and staff worldwide. It was founded to protect human life and health, to ensure re ...
, to benefit earthquake recovery, and to the
James Randi Educational Foundation James Randi Educational Foundation (JREF) is an American grant-making institution founded in 1996 by magician and skeptic James Randi. As a nonprofit organization, the mission of JREF includes educating the public and the media on the dangers of ...
, to support critical thinking.


Evaluation

That morning, at 02:59 UTC (April 25, 10:59 pm EDT – 14 hours before Boobquake Indiana; 13 hours before the Washington, DC event), a 6.5-magnitude earthquake struck 195 miles off the coast of Taitung,
Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia, at the junction of the East and South China Seas in the northwestern Pacific Ocean, with the People's Republic of China (PRC) to the northwest, Japan to the no ...
, at a depth of . Upon hearing of this, McCreight said that it alone was not statistically significant, but that they would continue to monitor seismic activity for the next 24 hours. Other participants mentioned that the earthquake in Taiwan occurred prior to the official start of the experiment. After April 26 had ended in all time zones, McCreight began to conduct rigorous statistical analysis. McCreight pointed out that dozens of earthquakes occur daily, and that the goal of their analysis was not to see if all seismic activity would cease, but to determine whether the number or severity of earthquakes increased during the experiment. By compiling data from the
USGS The United States Geological Survey (USGS), formerly simply known as the Geological Survey, is a scientific agency of the United States government. The scientists of the USGS study the landscape of the United States, its natural resources, ...
website, McCreight determined a 95%
confidence interval In frequentist statistics, a confidence interval (CI) is a range of estimates for an unknown parameter. A confidence interval is computed at a designated ''confidence level''; the 95% confidence level is most common, but other levels, such as 9 ...
of zero to 148 daily earthquakes. During the course of the Boobquake event, only 47 earthquakes were reported. They also calculated that an earthquake of the magnitude of that in Taiwan had a 37% chance of occurring on that day. McCreight also said that the mean magnitude of seismic activity during the "Boobquake" event was actually slightly below average. As a result of this analysis, McCreight concluded that the immodest clothing worn during Boobquake had no significant effect on earthquake frequency or magnitude. Although McCreight admitted that there were some flaws with the experimental procedure, and that they doubted it would have any impact on Seddiqi's opinions, they believed that the event fulfilled its original intentions of being "a humorous exercise in scientific and skeptical thinking".


Responses


Support among expatriate Iranians

The event drew a favorable response from several expatriate Iranian political activists, including
Mina Ahadi Mina Ahadi ( fa, مینا احدی, Minâ Ahadi, born 1956) is an Iranian-Austrian political activist. As a Communist political activist, she is a member of the Central Committee and Politburo of the Worker-communist Party of Iran. Advocacy Mi ...
of the International Committee Against Executions and Stoning and Maryam Namazie of Iran Solidarity both of whom are members of the
Council of Ex-Muslims of Britain The Council of Ex-Muslims of Britain or CEMB (pronounced as ''see-em-BEE'') is the British branch of the Central Council of Ex-Muslims.Jonathan PetreNew group for those who renounce Islam, '' The Daily Telegraph'', 21 June 2007 It was launched in ...
. These activists felt that Boobquake was a significant act in the defense of women's rights and human dignity. They said that many Iranian citizens supported Boobquake in its opposition to Sedighi's views, which they believe to be representative of the Iranian government of the past three decades. Kazem Sedighi defended his statements in a new sermon on May 14, 2010. When asked why there are not more natural disasters in western nations that do not follow his moral codes, Sedighi answered that God occasionally allows people to continue sinning "so that they (eventually) go to the bottom of Hell." It was not reported whether or not Sedighi specifically mentioned Boobquake during this sermon.


Brainquake and objectification of women

A feminist critique and response to Boobquake was the brainchild of Golbarg Bashi, who created a counter-movement known as "Brainquake" in April 2010. Bashi, a feminist professor of Iranian Studies at
Rutgers Rutgers University (; RU), officially Rutgers, The State University of New Jersey, is a public land-grant research university consisting of four campuses in New Jersey. Chartered in 1766, Rutgers was originally called Queen's College, and w ...
and some other feminists were critical of Boobquake's method of drawing attention to questions about gender in Iran which they believed further victimized and objectified women and girls. Bashi, who conceived of the idea, stated that Boobquake was essentially another white liberal "post-feminist" spectacle at the expense of women's struggles in Iran.
Negar Mottahedeh Negar Mottahedeh is a cultural critic and film theorist specializing in interdisciplinary and feminist contributions to the fields of Middle Eastern Studies and Film Studies. Early life She is known for her work on Iranian Cinema, but has als ...
, a Duke University professor, managed Brainquake's social media activities in 2010. Bashi explained the disproportionate interest in Boobquake as opposed to major feminist campaigns in Iran as such: "Our usual boob-crazed, I mean civilized male-dominated mass media went potty over this 'eye-ran' (read as Iran) related campaign, turned it into a major international story and thousands of (mostly) men joined McCreight's 'Boobquake' Facebook event. It was in this context that Brainquake began as an Iranian counter feminist initiative to save the discourse on women's rights from being used as another spectacle and provide visual reference to Iranian women's own century long feminist struggles against sexism." Planned for the same day as Boobquake, Brainquake was initially a Facebook event registered, composed and managed by Bashi. Brainquake's Facebook event encouraged women to demonstrate their "abilities to push for change" by showing off their
résumé A résumé, sometimes spelled resume (or alternatively resumé), also called a curriculum vitae (CV), is a document created and used by a person to present their background, skills, and accomplishments. Résumés can be used for a variety of rea ...
s, CVs, honors, prizes, and accomplishments. In this way, Bashi and her fellow feminist activists hoped to provide a visual reference to Iranian women's own century long feminist struggles against sexism. Later in Spring 2010, Brainquake's event page was turned into a fan page and has since become a portal on news and commentary on global women's issues with a particular emphasis on leftist causes. Brainquake has retained its initial goal of providing a comprehensive visual reference to Iranian women's movements and also a pictorial dictionary to many issues and campaigns that identify and fight against all kinds of violence and discrimination against women and girls and other minorities in the
United States of America The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territo ...
,
Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a Continent#Subcontinents, subcontinent of Eurasia ...
, and elsewhere. These photo albums and the reliable links and information that accompany them are part of Brainquake's
feminist Feminism is a range of socio-political movements and ideologies that aim to define and establish the political, economic, personal, and social equality of the sexes. Feminism incorporates the position that society prioritizes the male po ...
consciousness raising Consciousness raising (also called awareness raising) is a form of activism popularized by United States feminists in the late 1960s. It often takes the form of a group of people attempting to focus the attention of a wider group on some cause or ...
effort for a mass public.


Other notable responses

Russell Blackford Russell Blackford (born 1954) is an Australian writer, philosopher, and literary critic. Early life and education Blackford was born in Sydney, and grew up in the city of Lake Macquarie, near Newcastle, New South Wales. After graduating with ...
, of the
Institute for Ethics and Emerging Technologies The Institute for Ethics and Emerging Technologies (IEET) is a technoprogressive think tank that seeks to "promote ideas about how technological progress can increase freedom, happiness, and human flourishing in democratic societies."Joseph R. ...
, fully supported the idea of Boobquake, saying, "There is nothing wrong with the beauty of the human body, male or female, nothing wrong with enjoying it, and nothing wrong with displaying it to the world." Blackford encouraged participants to "Strut your stuff, and don't let anyone make you feel ashamed about so-called 'immodesty'. Feel free to scorn the moralism of Islamic clerics and anyone else who tries to put you down." In response to feminists' disagreements over Boobquake and Brainquake, some asked, "Why not both?". Melody Moezzi, for example, writing for the blog of ''
Ms. Ms. (American English) or Ms (British English; normally , but also , or when unstressed)''Oxford English Dictionary'' online, Ms, ''n.2''. Etymology: "An orthographic and phonetic blend of Mrs ''n.1'' and miss ''n.2'' Compare mizz ''n.'' The pr ...
'', saw no reason for there to be any conflict between the two events. Moezzi believed that there should be no problem with having multiple means of discrediting "the leaders of the so-called Islamic Republic of Iran", and suggested that women participate in both events. McCreight themself subsequently observed that some atheists acted misogynistically towards them and other women, partly in reaction to the joke in Boobquake's name, and they have called for a greater respect for feminism and a more welcoming culture in the atheism movement.


See also

*
Women in Islam The experiences of Muslim women ( ''Muslimāt'', singular مسلمة ''Muslimah'') vary widely between and within different societies. At the same time, their adherence to Islam is a shared factor that affects their lives to a varying degree ...


References

{{Reflist, 30em


External links


Jey McCreight: What I learned from Boobquake, ''The Guardian''
2010 controversies 2010 protests Islam and women Internet-based activism Feminist protests Islam and science 2010 in Indiana Breast Purdue University Sex-positive feminism 2010 in Iran Islam-related controversies