The Info List - Bob Shrum

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Robert M. Shrum (born 1943) is the Director of the Jesse M. Unruh Institute of Politics and the Carmen H. and Louis Warschaw Chair in Practical Politics at the University of Southern California, where he is a Professor of the Practice of Political Science in the Dornsife College of Letters, Arts and Sciences. He is a former American political consultant, who has worked on numerous Democratic campaigns, including as senior advisor to the Kerry-Edwards campaign in 2004 and to the Gore-Lieberman campaign in 2000. Shrum wrote the famous speech Ted Kennedy
Ted Kennedy
gave at the 1980 Democratic National Convention
1980 Democratic National Convention
conceding to and supporting President Jimmy Carter.[1] The Atlantic
The Atlantic
Monthly described him as "the most sought-after consultant in the Democratic Party."[2] Shrum served as speechwriter to New York Mayor John V. Lindsay from 1970 to 1971, speechwriter to Senator George McGovern's 1972 Presidential campaign and speechwriter and press secretary to Senator Edward M. Kennedy from 1980 to 1984 and political consultant until 2009. Shrum's book, No Excuses: Concessions of a Serial Campaigner, was published in June 2007 by Simon and Schuster.[3]


1 Early life 2 Political career

2.1 Speechwriter 2.2 Political consultant

2.2.1 Non-Presidential campaigns 2.2.2 Presidential campaigns

3 Journalism 4 Academic career 5 Memoir 6 Personal life 7 Media 8 References 9 External links

Early life[edit] Shrum was born in Connellsville, Pennsylvania, the son of Cecilia (Welsh) and Clarence Shrum. His father was a tool-and-die maker and his maternal grandfather was a member of the Pennsylvania State Senate.[4] His mother was from an Irish immigrant family.[5] Shrum was raised in Los Angeles. He is a graduate of Loyola High School of Los Angeles and Georgetown University
Georgetown University
(where he was named the outstanding debater at the 1965 national policy debate championship, the National Debate Tournament). He later received a J.D. degree from Harvard Law School. Political career[edit] Speechwriter[edit] Shrum began his political career as a speechwriter in 1970, first for Republican New York City
New York City
Mayor John Lindsay, and then for United States Senators Edmund Muskie
Edmund Muskie
and Ted Kennedy. Shrum was also a speechwriter for 1972 Democratic Party presidential nominee George McGovern as well as for 1976 Democratic Party presidential nominee Jimmy Carter. Shrum worked for Governor Carter for a total of ten days, and quit the night Carter won the Pennsylvania Primary. In his resignation letter to Carter, Shrum wrote "I am not sure what you believe in, other than yourself."[6] Shrum later worked for Ted Kennedy
Ted Kennedy
and wrote the famous speech[7] Kennedy gave at the 1980 Democratic National Convention. After Kennedy's unsuccessful bid for the Democratic Party's presidential nomination in 1980, Shrum returned to work in his Senate office as his press secretary until 1984, after which he became director of Kennedy's Fund for a Democratic Majority Political Action Committee until 1985. Political consultant[edit] Non-Presidential campaigns[edit] In 1986, Shrum began work as a political consultant, designing campaign advertising and message strategy for Democratic candidates at the presidential, congressional, and gubernatorial levels, partnering with Pat Caddell and David Doak. Their first client was Jerry Baliles, who was running to succeed Chuck Robb
Chuck Robb
as governor of Virginia. The partnership with Pat Caddell dissolved in 1986, and Doak and Shrum continued to work together through a new firm for nine years. During their partnership, they served as strategic consultants and ad-makers for the successful campaigns of Bob Casey for Governor of Pennsylvania, Alan Cranston
Alan Cranston
for reelection to the Senate in California, and Barbara Mikulski
Barbara Mikulski
for Senate in Maryland. Mikuslki would go on to become the first woman who was elected to the Senate who did not have a husband or father who served in high political office.[8] The firm continued to grow, acquiring new partners such as Peter Harris, Michelle Carrier, and Mike Donilon, while political consultants Joe Trippi
Joe Trippi
and Steve McMahon began their media consulting careers at the firm.[9] Doak, Shrum, and Associates worked on the following campaigns, among others[10]:

Ted Kennedy's United States Senate campaign in 1988 David Dinkins
David Dinkins
for mayor of New York in 1989 The reelection of United States Senator Paul Simon David Walters
David Walters
for Governor of Oklahoma Zell Miller
Zell Miller
for Governor of Georgia Richard Gephardt for election to Congress and Presidential bid The reelection of Denver
mayor Federico Peña Art Agnos
Art Agnos
for mayor of San Francisco Tom Bradley for mayor of Los Angeles Alex Panels for mayor of Miami-Dade County Bill White for mayor of Houston The reelection of Chicago mayor Harold Washington The reelection of Philadelphia mayor Wilson Goode John D. Waihee III
John D. Waihee III
for Governor of Hawaii Bob Kerrey
Bob Kerrey
for President in 1992 John Glenn
John Glenn
for United States Senate

In 1995, following the dissolution of Doak, Shrum, and Associates, Shrum partnered with Tad Devine and Mike Donilon. Devine, Donilon, and Shrum's firm went on to work for the following campaigns[10]:

Reelection of New York mayor David Dinkins
David Dinkins
(lost) Reelection of Ted Kennedy
Ted Kennedy
against Mitt Romney
Mitt Romney
for United States Senate Reelection of Senator Paul Sarbanes
Paul Sarbanes
from Maryland to the United States Senate Reelection of Senator Chuck Robb
Chuck Robb
from Virginia to the United States Senate Election of Herb Kohl
Herb Kohl
to United States Senator from Wisconsin, and his reelection campaign in 1994 Reelection of Tom Foley, Congressman from Washington (lost) Jane Harman
Jane Harman
for Congress in 1992, 1994, and 1996 Reelection of United States Senator John Kerry
John Kerry
from Massachusetts Reelection of Joseph P. Kennedy II, congressman from Massachusetts Reelection of United States Senator Tom Harkin
Tom Harkin
from Iowa Election of Jack Reed for United States Senator from Rhode Island Election of Robert Torricelli
Robert Torricelli
for United States Senator from New Jersey Reelection of Congresswoman Louise Slaughter
Louise Slaughter
from New York's 25th district Perris Glendening for governor of Maryland Joe Lieberman
Joe Lieberman
for United States Senate Paul Sarbanes
Paul Sarbanes
for reelection to the United States Senate Jon Corzine
Jon Corzine
for United States Senate Bill Nelson
Bill Nelson
for United States Senate Mark Dayton
Mark Dayton
for United States Senate Ray Mabus
Ray Mabus
for governor of Mississippi Bob Casey Jr.
Bob Casey Jr.
for Auditor General of Pennsylvania Frank Lautenberg
Frank Lautenberg
for United States Senate Chris Dodd
Chris Dodd
for United States Senate Harris Wofford for United States Senate Joe Biden
Joe Biden
for United States Senate Bernie Sanders
Bernie Sanders
for Congress

Presidential campaigns[edit] In 1986, Shrum began work as a political consultant, designing campaign advertising and message strategy for Democratic candidates at the presidential, congressional, and gubernatorial levels. He worked for the Dick Gephardt
Dick Gephardt
campaign during the 1988 Democratic primaries, including Gephardt's surprise victory in the Iowa caucus, but after Gephardt's defeat, Shrum helped Democratic nominee Michael Dukakis
Michael Dukakis
in preparing for his debates against Vice President George Bush. Dukakis lost the general election. In 1992, Shrum worked for Nebraska Senator Bob Kerrey, who was defeated for the nomination by Bill Clinton. In 2000, Shrum helped Al Gore
Al Gore
beat back a primary challenge from former New Jersey Senator Bill Bradley, and win the Democratic nomination. Gore won the popular vote in the November presidential election versus George W. Bush, but lost the electoral vote. In 2004, Shrum worked on John Kerry's campaign, guiding him to a victory in the crucial Iowa caucuses and New Hampshire primary, and soon after, the Democratic presidential nomination, only for Kerry to be defeated in the general election by George W. Bush. Critics often point out a "curse" associated with the presidential campaigns that Shrum has worked on, since he has yet to claim victory for any of his candidates in eight presidential elections.[11] Foreign campaigns Shrum has also consulted on a number of foreign campaigns, including as a strategic advisor for the British Labour Party elections from 1989 to 2005[12], Ehud Barak's campaign for Israeli prime minister against Benjamin Netanyahu
Benjamin Netanyahu
in 1999 and 2001, the Irish Republican Party Fianna Fáil
Fianna Fáil
in the 1997 and 2002 national elections, and the successful Bolivian presidential campaigns of Gonzalo Sánchez de Lozada in 1993 and 2002. Journalism[edit] Shrum was a columnist for The Week
The Week
magazine's website along with his conservative counterpart, David Frum. As a journalist, Shrum’s work appeared in New York Magazine, The Los Angeles
Los Angeles
Times, The New York Times, and The New Republic, among other publications. He was a columnist for the on-line magazine Slate. Academic career[edit] Shrum has been a Senior Fellow at New York University's Wagner Graduate School of Public Service, where he taught a class on domestic policy formation and analysis. He also taught an undergraduate seminar to freshmen on Presidential debates and speeches since the 1960s. He now holds the Carmen H. and Louis Warschaw Chair in Practical Politics at the University of Southern California.[13] At USC, Shrum hosts regular talks, called "Political Conversations," with individuals from every side of the political sphere. The events are open to all students at the university. Memoir[edit] Shrum has written a political memoir entitled No Excuses: Concessions of a Serial Campaigner, published in June 2007. It has received attention in the media for its less than flattering portrayal of Shrum's former client, John Edwards.[14] Personal life[edit] Shrum is married to Marylouise Oates, a writer and former columnist for The Los Angeles
Los Angeles
Times. He has one stepson, the television writer Michael Oates Palmer. Media[edit] Shrum's firm, Greenberg Carville Shrum (GCS), was featured in the 2005 documentary Our Brand Is Crisis depicting its work campaigning for Gonzalo Sánchez de Lozada
Gonzalo Sánchez de Lozada
during the 2002 Bolivian presidential election. References[edit]

^ American Rhetoric ^ Lizza, Ryan. "Kerry's Consigliere". The Atlantic. Retrieved 2018-01-29.  ^ No Excuses. 2008-06-24. ISBN 9780743296526.  ^ https://www.nytimes.com/2005/01/27/nyregion/27profile.html?_r=0 ^ [1] ^ Thomas, G. Scott (2008-06-30). Advice from the Presidents: The Student's Guide to Reaching the Top in Business and Politics: The Student's Guide to Reaching the Top in Business and Politics. ABC-CLIO. ISBN 9780313356636.  ^ American Rhetoric ^ Ford, Lynne E. (2010-05-12). Encyclopedia of Women and American Politics. Infobase Publishing. ISBN 9781438110325.  ^ Shrum, Robert (2007-06-05). No Excuses: Concessions of a Serial Campaigner. Simon and Schuster. ISBN 9781416545583.  ^ a b Shrum, Robert (2007-06-05). No Excuses: Concessions of a Serial Campaigner. Simon and Schuster. ISBN 9781416545583.  ^ Washington Post 9 September 2004 ^ "Shrum Named Warschaw Chair in Practical Politics > News > USC Dornsife". Retrieved 2018-01-29.  ^ http://dornsife.usc.edu/news/stories/1600/shrum-named-warschaw-chair-in-practical-politics/.  Missing or empty title= (help) ^ TNR.com

External links[edit]

GCS Issue Management Bob Shrum at SourceWatch Loss Leader "The Man Behind the Curtain:Political Strategy and Spin", Janet Maslin, New York Times, June 4, 2007

Authority control

WorldCat Identities VIAF: 11753368 LCCN: n2007020555 ISNI: 0000 0000 3489 462