Beef Australia is an international
exposition
Exposition (also the French for exhibition) may refer to:
*Universal exposition or World's Fair
* Expository writing
** Exposition (narrative)
* Exposition (music)
*Trade fair
A trade fair, also known as trade show, trade exhibition, or trade e ...
held triennially in
Rockhampton, Queensland
Rockhampton is a city in the Rockhampton Region of Central Queensland, Australia. The population of Rockhampton in June 2021 was 79,967, Estimated resident population, 30 June 2018. making it the fourth-largest city in the state outside of the ...
,
Australia. The week-long expo has been held in the city during the month of May triennially since the inaugural event in 1988. The event is promoted and used as an opportunity to facilitate international trade opportunities for those involved in the beef industry. However, it is also considered more generally as a celebration of the local beef industry in
Central Queensland
Central Queensland is an ambiguous geographical division of Queensland ( a state in Australia) that centres on the eastern coast, around the Tropic of Capricorn. Its major regional centre is Rockhampton. The region extends from the Capricorn Coas ...
.
In 2015, almost 90,000 people attended the event.
Held at the Rockhampton Showgrounds in the suburb of
Wandal, the event usually consists of
cattle judging Cattle judging is the process of judging a series of cattle and pronouncing a first-, second- and third-place animal based on each animal's individual traits compared to that of the others. Most cattle judging occurs in show rings at agricultural sh ...
, a
symposium, seminars, organised tours of local cattle properties, educational information for children, numerous trade exhibitions and live entertainment. Beef Australia has also become known in recent years for attracting numerous celebrity chefs to the city to give live demonstrations on how to cook various beef dishes.
In 2015, celebrity chefs at Beef Australia included
Alvin Leung,
,
Alastair McLeod and
Ben O'Donoghue
Benjamin O'Donoghue (born 22 May 1970) is an Australian chef.
Early years
O'Donoghue was five years old when his family moved from England to Port Hedland. At the age of ten, his family moved to Perth. On finishing school O'Donoghue was employe ...
as well as contestants from television programs ''
MasterChef Australia'' and ''
My Kitchen Rules
''My Kitchen Rules'' (often abbreviated as ''MKR'') is an Australian competitive cooking game show broadcast on the Seven Network since 2010. The show is currently hosted and judged by chef Manu Feildel, who has appeared in every season of the s ...
''. In 2017, it was announced that
Hiroyuki Sakai and
Curtis Stone
Curtis Travis Stone (born 4 November 1975) is an Australian celebrity chef, author and television personality. Stone has been the fresh food and recipes ambassador for Coles Supermarkets in Australia since 2010.
Early life
Stone was born in ...
would be appearing at the 2018 event. Australian author
Bryce Courtney and Australian artist
Hugh Sawrey are also among the celebrities that have attended the event since its inception in 1988. Beef Australia also attracts Australian political leaders, who often use it to announce policies relating to the agricultural sector. The expo attracts considerable media interest.
A new mascot for Beef Australia, Johnny Stockman, was announced in 2017.
2021 was Beef Australia XII, with Bryce Camm as its chairman.
XIII will return in 2024.
References
External links
*
Events in Queensland
Agricultural shows in Australia
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