Bare Necessities is an American

lingerie Lingerie (, , ) is a category of primarily women's clothing including undergarments (mainly brassieres), sleepwear, and lightweight robes. The choice of the word is often motivated by an intention to imply that the garments are alluring, fash ...

, swimwear, and loungewear online retailer which was established in 1998 in

Avenel, New Jersey Avenel is an unincorporated community and census-designated place (CDP) located within Woodbridge Township, in Middlesex County, New Jersey, United States.online retailer Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of the r ...

in the industry next to

Victoria's Secret Victoria's Secret is an American lingerie, clothing, and beauty retailer known for high visibility marketing and branding, starting with a popular catalog and followed by an annual fashion show with supermodels dubbed Angels. As the largest ...

with over $66 million in revenues. In October 2018,

Walmart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores from the United States, headquarter ...

acquired Bare Necessities, as part of its e-commerce strategy. In 2020, Walmart sold the company to Delta Galil Industries.

Company history

Bare Necessities was founded in

Avenel, New Jersey Avenel is an unincorporated community and census-designated place (CDP) located within Woodbridge Township, in Middlesex County, New Jersey, United States.Carnegie-Mellon Carnegie Mellon University (CMU) is a private research university in Pittsburgh, Pennsylvania. One of its predecessors was established in 1900 by Andrew Carnegie as the Carnegie Technical Schools; it became the Carnegie Institute of Technology ...

graduates, Noah Wrubel and Bill Richardson. Wrubel's family already operated several lingerie stores of the same name since 1965 throughout New Jersey. By 2006, the retailer set out to compete with Victoria's Secret with the help from Frog Design, A product design and branding firm best known for working with

Apple An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple trees are cultivated worldwide and are the most widely grown species in the genus ''Malus''. The tree originated in Central Asia, where its wild ancestor, ' ...

. Their efforts paid off with consistent reported revenue increases and year over year growth. Bare Necessities was acquired by

in 2018 as part of its strategy to compete with

Amazon Amazon most often refers to: * Amazons, a tribe of female warriors in Greek mythology * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon River, in South America * Amazon (company), an American multinational technolog ...

in the online clothing space. In 2020, Walmart sold the company to Israeli clothing company Delta Galil Industries. The company operates out of a 125,000 square-foot building in Edison, New Jersey, and employs about 200 people between the corporate staff and the on-site fulfillment center

Products

The online retailer carries an array of brands such as Bali, Wacoal,

SPANX Spanx, Inc. is an American underwear maker focusing on shaping briefs and leggings, founded in Atlanta, Georgia. The company manufactures mainly pantyhose and other underwear for women and, since 2010, produces male underwear as well. Spanx spe ...

, Calvin Klein, Hanky Panky, Chantelle,

Freya In Norse paganism, Freyja (Old Norse "(the) Lady") is a goddess associated with love, beauty, fertility, sex, war, gold, and seiðr (magic for seeing and influencing the future). Freyja is the owner of the necklace Brísingamen, rides a chario ...

Panache Panache () is a word of French origin that carries the connotation of flamboyant manner and reckless courage, derived from the helmet-plume worn by cavalrymen in the Early Modern period. The literal translation is a plume, such as is worn on a h ...

, Hanro, La Perla, Le Mystere,

Ugg Australia UGG is an American fashion company primarily known for its sheepskin boots, founded in 1978 by Australian surfer Brian Smith in Santa Monica, California. After putting on his pair of Australian sheepskin boots after a chilly late-night surf in ...

Wolford Wolford, headquartered in Bregenz on Lake Constance in Austria, is a textile manufacturer of tights, bodysuits and underwear, as well as women's clothing and accessories. Wolford has 16 subsidiaries and markets its products in approx. 60 cou ...

Hugo Boss Hugo Boss AG, often styled as BOSS, is a luxury fashion house headquartered in Metzingen, Baden-Württemberg, Germany. The company sells clothing, accessories, footwear, and fragrances. Hugo Boss is one of the largest German clothing companies, ...

Armani Giorgio Armani S.p.A. (), commonly known as Armani, is an Italian luxury fashion house founded in Milan by Giorgio Armani which designs, manufactures, distributes and retails haute couture, ready-to-wear, leather goods, shoes, accessories, and ...

, and

Polo Ralph Lauren Ralph Lauren Corporation is an American publicly traded fashion company that was founded in 1967 by American fashion designer Ralph Lauren. The company is headquartered in New York City, producing products ranging from the mid-range to the luxur ...

. The company also carries over 200 bra sizes ranging from 28 to 56 inch bands and from an AA cup to N Cup. Bare Necessities ships throughout the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...

and worldwide.

Models

Unlike most of the online retailers in the late 1990s, Bare Necessities always used models, instead of mannequins. Many of Bare Necessities' catalog models have become popular from the site. Many models have parlayed their e-commerce success by landing gigs with

Sports Illustrated ''Sports Illustrated'' (''SI'') is an American sports magazine first published in August 1954. Founded by Stuart Scheftel, it was the first magazine with circulation over one million to win the National Magazine Award for General Excellence twi ...

and Victoria's Secret. These models include: * Nina Agdal * Natasha Barnard *

Brooklyn Decker Brooklyn Danielle Decker (born April 12, 1987) is an American model and actress, perhaps best known for her appearances in the ''Sports Illustrated'' Swimsuit Issue, including the cover of the 2010 issue. In addition to working for Victoria's ...

* Ashley Graham * Jamie Gunns * Jarah Mariano *

Juliana Martins Juliana Martins (born 3 October 1984 in José Bonifácio, São Paulo state) is a Brazilian model. She worked for ''Sports Illustrated'', and contested in the 1997 Elite Model Look. Juliana Martins was labeled the Brazilian Cindy Crawford by J ...

*Catrinel Menghia * Lauren Mellor * Genevieve Morton *

Sarah Mutch Sarah Mutch is a Canadian fashion model and actress. She is best known for the Guess campaigns, Italian ''Vogue'', ''Maxim'' covers and commercials. Mutch has also starred in films including ''Chillerama'', ''Funkytown'' and ''The Seamstress''. ...

Candice Swanepoel Candice Susan Swanepoel (; ; born 20 October 1988) is a South African model and philanthropist. She is known for her work with Victoria's Secret. She became a Victoria's Secret Angel in 2010. In 2016, she was listed 8th on the ''Forbes'' top-ea ...

Kate Upton Katherine Elizabeth Upton (born June 10, 1992) is an American model. She first appeared in the ''Sports Illustrated'' Swimsuit Issue in 2011, and was the cover model for the 2012, 2013 and 2017 issues. In addition, she was the subject of the 1 ...

* Alina Vacariu

References

{{Authority control Lingerie brands Companies based in Middlesex County, New Jersey American companies established in 1998 Clothing companies established in 1998 Retail companies established in 1998 Internet properties established in 1998 Swimwear manufacturers 1998 establishments in New Jersey Lingerie retailers Online clothing retailers of the United States Economy of the Northeastern United States