Balloon was a

brush script Brush Script is a casual connecting script typeface designed in 1942 by Robert E. Smith for the American Type Founders (ATF). The face exhibits an exuberant graphic stroke emulating the look of handwritten written letters with an ink brush. Lower ...

commonly used for signage or display purposes. It was designed in 1939 by Max R. Kaufmann, for

American Type Founders American Type Founders (ATF) Co. was a business trust created in 1892 by the merger of 23 type foundries, representing about 85% of all type manufactured in the United States. De Vinne, Theodore Low, ''The Practice of Typography,'' Century Comp ...

, in response to Howard Allen Trafton's Cartoon, cut for

Bauer Type Foundry Bauer is a German surname meaning "peasant" or "farmer". For notable people sharing the surname, see Bauer (surname). Bauer may also refer to: Education and literature * Bauer's Lexicon, a dictionary of Biblical Greek * Bauer College of Bus ...

in 1936. It had no lowercase letters and was cast in Light, Bold, and Extra Bold. The two lighter weights were identical with Kaufmann Script and so could be used as alternate capitals for that face. It was most notably used in the ''

Madeline ''Madeline'' is a media franchise that originated as a series of children's books written and illustrated by Ludwig Bemelmans, an Austrian-American author. The books have been adapted into numerous formats, spawning telefilms, television series a ...

'' books,

TV series A television show – or simply TV show – is any content produced for viewing on a television set which can be broadcast via over-the-air, satellite, or cable, excluding breaking news, advertisements, or trailers that are typically placed betw ...

and

film A film also called a movie, motion picture, moving picture, picture, photoplay or (slang) flick is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmosphere ...

. The font was most famously known for the typeface of the

Nickelodeon Nickelodeon (often shortened to Nick) is an American pay television television channel, channel which launched on April 1, 1979, as the first cable channel for children. It is run by Paramount Global through its List of assets owned by Param ...

logo from late 1984 to 2009 in white letters with an orange splat background. This font was digitized by the now-defunct

Bitstream Inc. Bitstream Inc. was a type foundry that produced digital typefaces. It was founded in 1981 by Matthew Carter and Mike Parker among others. It was located in Marlborough, Massachusetts. The font business, including MyFonts, was acquired by Monotyp ...

References

American Type Founders typefaces Casual script typefaces Typefaces and fonts introduced in 1939 Typefaces designed by Max R. Kaufmann {{Typography-stub