Bacolod Chicken Inasal on:
[Wikipedia]
[Google]
[Amazon]
Bacolod Chicken Inasal is a Philippine restaurant chain primarily serving ''
The chain was established in 1993 by the Tanalgo siblings; Rose, Bing and JM. It began as a small take-out stall in
The mascot of the chain is a caricature boy named Toto. His name is a Visayan customary way in which young boys and some men are called. On ads or banners, the character talks in Ilonggo or Hiligaynon (subtitled in Tagalog).
Portraits of local actress
inasal
Chicken inasal, commonly known simply as inasal, is a variant of the Filipino chicken dish known as ''lechon manok''. It is chicken marinated in a mixture of calamansi, pepper, coconut vinegar and annatto, then grilled over hot coals while basted ...
'', a kind of roast chicken served on skewers that originated in the Visayas
The Visayas ( ), or the Visayan Islands (Visayan: ''Kabisay-an'', ; tl, Kabisayaan ), are one of the three principal geographical divisions of the Philippines, along with Luzon and Mindanao. Located in the central part of the archipelago, ...
. It is also a sponsor for a number of television sitcoms on ABS-CBN
ABS-CBN (an initialism of its two predecessors' names, Alto Broadcasting System and Chronicle Broadcasting Network) is a Philippine commercial broadcast network that serves as the flagship property of ABS-CBN Corporation, a company unde ...
.
History
The chain was established in 1993 by the Tanalgo siblings; Rose, Bing and JM. It began as a small take-out stall in Mandaluyong
Mandaluyong, officially the City of Mandaluyong ( fil, Lungsod ng Mandaluyong), is a first class highly urbanized city in the National Capital Region of the Philippines. According to the 2020 census, it has a population of 425,758 people.
Loca ...
where customers purchased their food then ate them at their convenience. A year later, a full-fledged store was built to allow patrons to sit and dine. Soon, their specialties gained attention among the denizens of Metro Manila and, five years after it was founded, a second outlet was built in Makati
Makati ( ), officially the City of Makati ( fil, Lungsod ng Makati), is a 1st class highly urbanized city in the National Capital Region of the Philippines.
Makati is the financial center of the Philippines; it has the highest concentration ...
.
Advertising
The mascot of the chain is a caricature boy named Toto. His name is a Visayan customary way in which young boys and some men are called. On ads or banners, the character talks in Ilonggo or Hiligaynon (subtitled in Tagalog).
Portraits of local actress Judy Ann Santos
Judy Anne Lumagui Santos (born May 11, 1978) is a Filipino actress and film producer. Prolific in film and television in the Philippines since the early 1990s, she is known for her comedic and dramatic roles in independent films and blockbust ...
, holding an inasal, are often seen on ads that promote the restaurant chain. She was selected to be an endorser of the business because they were inspired by a dish called Ysabella Chicken that appeared in a TV drama called ''Ysabella
''Ysabella'' is a 2007 Philippine drama television series starring Judy Ann Santos, Coney Reyes, Ryan Agoncillo and Derek Ramsay. The series debuted on ABS-CBN from June 25, 2007 to January 25, 2008, replacing '' Maria Flordeluna'' and was repl ...
'' which stars Santos. Despite this, Rose Tanalgo said the recipe for their chicken is rather different from what was seen in the TV series.
See also
*List of fast-food chicken restaurants
This is a list of notable chicken restaurants. This list includes casual dining, fast casual and fast food restaurants which typically specialize in chicken dishes such as fried chicken, chicken and waffles, Chicken sandwiches or chicken and ...
References
External links
* {{authority control Fast-food poultry restaurants Fast-food chains of the Philippines Restaurants established in 1993 Companies based in Makati