BMW Art Car
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The BMW Art Car Project was introduced by the French racecar driver and auctioneer
Hervé Poulain Hervé Poulain (born 16 December 1940) is a retired French racing driver, author, and auctioneer. He is best known today as the instigator of the BMW Art Car project. Poulain's idea was to invite contemporary artists to use new automobiles, whi ...
, who wanted to invite an artist to create a canvas on an automobile. In 1975, Poulain commissioned American artist and friend Alexander Calder to paint the first BMW Art Car. This first example would be a BMW 3.0 CSL which Poulain himself would race in the
1975 24 Hours of Le Mans The 1975 24 Hours of Le Mans was the 43rd Grand Prix of Endurance, and took place on 14 and 15 June 1975. Colloquially called the “Le Mans Economy Run”,Spurring 2011, p.171Clausager 1982, p.167-9Clarke 1997, p.10: Motorsport July 1975 stringen ...
endurance race. Since Calder's work of art, many other renowned artists throughout the world have created BMW Art Cars, including
David Hockney David Hockney (born 9 July 1937) is an English painter, draftsman, printmaker, stage designer, and photographer. As an important contributor to the pop art movement of the 1960s, he is considered one of the most influential British artists o ...
,
Jenny Holzer Jenny Holzer (born July 29, 1950) is an American neo-conceptual artist, based in Hoosick, New York. The main focus of her work is the delivery of words and ideas in public spaces and includes large-scale installations, advertising billboards, ...
,
Roy Lichtenstein Roy Fox Lichtenstein (; October 27, 1923 – September 29, 1997) was an American pop artist. During the 1960s, along with Andy Warhol, Jasper Johns, and James Rosenquist among others, he became a leading figure in the new art movement. ...
,
Robert Rauschenberg Milton Ernest "Robert" Rauschenberg (October 22, 1925 – May 12, 2008) was an American painter and graphic artist whose early works anticipated the Pop art movement. Rauschenberg is well known for his Combines (1954–1964), a group of artwor ...
,
Frank Stella Frank Philip Stella (born May 12, 1936) is an American painter, sculptor and printmaker, noted for his work in the areas of minimalism and post-painterly abstraction. Stella lives and works in New York City. Biography Frank Stella was born in Ma ...
, and
Andy Warhol Andy Warhol (; born Andrew Warhola Jr.; August 6, 1928 – February 22, 1987) was an American visual artist, film director, and producer who was a leading figure in the visual art movement known as pop art. His works explore the relationsh ...
. To date, a total of 20 BMW Art Cars, based on both racing and regular production vehicles, have been created. Frank Stella also made one unofficial art car at the behest of race car driver Peter Gregg. The most recent artist to the join BMW Art Car program is
Cao Fei Cao Fei ( zh, 曹斐; born 1978) is a Chinese multimedia artist born in Guangzhou. Her work, which includes video, performance, and digital media, examines the daily life of Chinese citizens born after the Cultural Revolution. Her work explores Chi ...
in 2017 with her M6. Artists for the BMW Art Car Project are chosen by a panel of international judges. According to Thomas Girst, who has been in charge of the BMW Art Cars project since 2004, the purpose of the project has changed over time: "In the beginning the cars were raced. There wasn't much of a public relations effort around them... Since then, some of the Art Cars have been used in advertisements to show that BMW is a player in the arts. With the Eliason work, part of what we are doing is raising awareness of alternative and renewable energy sources."


BMW Art Cars

* The 2009 project by Robin Rhode did not create an art car, but rather used a BMW Z4 driven over a giant canvas to create a work by applying paint with the car's tires.


Miniatures

Since 2003, BMW has released the Art Cars (at the time, this encompassed the entire series) as 1:18 scale miniature diecast. They are sold in limited edition by BMW dealers and shops. All of them have an elegant acrylic display and a grey base, iconic package with red box and an “art car” booklet inside. The first two to be released were Alexander Calder's
BMW 3.0 CSL The BMW E9 is a range of coupés produced from 1968 to 1975. Initially released as the 2800 CS model, the E9 was based on the BMW 2000 C / 2000 CS four-cylinder coupés, which were enlarged to fit the BMW M30 six-cylinder engine. The E9 ...
and Jenny Holzer's
BMW V12 LMR The BMW V12 LMR is a Le Mans Prototype built for sports car racing from 1999 to 2000. The car was built through an alliance between BMW Motorsport and Williams F1, and was the successor to the failed BMW V12 LM of 1998. It is famous for earning ...
. Initially 3000 copies each were to be produced with an MSRP of $125 (now $145) each. Nowadays there are 17 miniatures, but there are 19 Bmw art cars, simply of 2 there are no miniatures. Only the works of Olafur Eliasson and Cao Fei do not have official miniatures because they are conceptual works.


Public display

In 2009, the Art Cars began a North American tour, starting at the
Los Angeles County Museum of Art The Los Angeles County Museum of Art (LACMA) is an art museum located on Wilshire Boulevard in the Miracle Mile vicinity of Los Angeles. LACMA is on Museum Row, adjacent to the La Brea Tar Pits (George C. Page Museum). LACMA was founded in 19 ...
from February 12–24. The second stop was in New York City from March 24 to April 6, in a special exhibit at Grand Central Terminal held in its
Vanderbilt Hall Grand Central Terminal (GCT; also referred to as Grand Central Station or simply as Grand Central) is a commuter rail terminal located at 42nd Street and Park Avenue in Midtown Manhattan, New York City. Grand Central is the southern terminu ...
. The Cars were exhibited in México, first in
MARCO Marco may refer to: People * Marco (given name), people with the given name Marco * Marco (actor) (born 1977), South Korean model and actor * Georg Marco (1863–1923), Romanian chess player of German origin * Tomás Marco (born 1942), Spanish co ...
, Monterrey, and later in
Guadalajara Guadalajara ( , ) is a metropolis in western Mexico and the capital of the state of Jalisco. According to the 2020 census, the city has a population of 1,385,629 people, making it the 7th largest city by population in Mexico, while the Guadalaj ...
and
Mexico City Mexico City ( es, link=no, Ciudad de México, ; abbr.: CDMX; Nahuatl: ''Altepetl Mexico'') is the capital and largest city of Mexico, and the most populous city in North America. One of the world's alpha cities, it is located in the Valley o ...
. In July 2012 a selection of the cars were presented by the
Institute of Contemporary Arts The Institute of Contemporary Arts (ICA) is an artistic and cultural centre on The Mall in London, just off Trafalgar Square. Located within Nash House, part of Carlton House Terrace, near the Duke of York Steps and Admiralty Arch, the I ...
in a
Shoreditch Shoreditch is a district in the East End of London in England, and forms the southern part of the London Borough of Hackney. Neighbouring parts of Tower Hamlets are also perceived as part of the area. In the 16th century, Shoreditch was an imp ...
car park as part of the
London 2012 Festival The 2012 Cultural Olympiad was a programme of cultural events across the United Kingdom that accompanied the 2012 Summer Olympics and 2012 Summer Paralympics. The Olympic Charter, the set of rules and guidelines for the organization of the Olym ...
, entitled ''Art Drive!''.


Unofficial BMW Art Cars

In addition to the work commissioned by BMW, other artists have created unofficial BMW art cars. In 1979 racing driver Peter Gregg purchased a BMW M1 Procar and commissioned his friend
Frank Stella Frank Philip Stella (born May 12, 1936) is an American painter, sculptor and printmaker, noted for his work in the areas of minimalism and post-painterly abstraction. Stella lives and works in New York City. Biography Frank Stella was born in Ma ...
to paint it for him; this car is the only BMW painted by an artist who was also part of BMW's own Art Car program. and was sold from the Guggenheim Museum to a BMW dealer in Long Island, New York in 2011. The car is part of Stella's "Polar Coordinates" series, created to commemorate Stella's friend
Ronnie Peterson Bengt Ronnie Peterson (; 14 February 1944 – 11 September 1978) was a Swedish racing driver. Known by the nickname 'SuperSwede', he was a two-time runner-up in the Formula One World Drivers' Championship. Peterson began his motor racing care ...
who had died in a racing incident at Monza in 1978. In 1987
Keith Haring Keith Allen Haring (May 4, 1958 – February 16, 1990) was an American artist whose pop art emerged from the New York City graffiti subculture of the 1980s. His animated imagery has "become a widely recognized visual language". Much of his wor ...
painted a red
BMW Z1 The BMW Z1 is the first model in BMW's line of Z series roadsters (two-seater convertibles), and was produced in limited numbers from 1989 to 1991. The Z1 is unique for its plastic body panels and vertically sliding doors which drop into the ...
at Hans Mayer Gallery,
Düsseldorf Düsseldorf ( , , ; often in English sources; Low Franconian and Ripuarian: ''Düsseldörp'' ; archaic nl, Dusseldorp ) is the capital city of North Rhine-Westphalia, the most populous state of Germany. It is the second-largest city in ...
. In 2007, Portland’s
Museum of Contemporary Craft The Museum of Contemporary Craft based in Portland, Oregon was the oldest continuously-running craft institution on the west coast of the United States until its closing in 2016. Located in downtown Portland's Pearl District, the museum's missio ...
commissioned artist Tom Cramer to paint a 1977 BMW 320i for their grand opening at the DeSoto Building. In 2016, the Cultural Council of Greater Jacksonville commissioned artist Christie Chandler to paint a
BMW X6 The BMW X6 is a mid-size luxury crossover SUV by German automaker BMW. The BMW X6 is the originator of the sports activity coupé (SAC), referencing its sloping rear roof design. It combines the attributes of an SUV (high ground clearance, all ...
for their annual awards gala at
TPC Sawgrass The Tournament Players Club at Sawgrass (TPC at Sawgrass) is a golf course in the southeastern United States, located in Ponte Vedra Beach, Florida, southeast of Jacksonville. Opened in the autumn of 1980, it was the first of several Tournament ...
.


See also

*
PaykanArtCar PaykanArtCar is a non-profit organization based in Florida, US. The organization has purchased a car, now also called the PaykanArtCar, and intends to let different Iranian activist artists paint it annually as an art project, meant to highlight ...
, another car related art project


References


External links

* An overview of BMW Art Cars with videos and a lot of information. {{Coord, 48.1765, N, 11.5591, E, source:wikidata, display=title
Art car An art car is a vehicle that has had its appearance modified as an act of personal artistic expression. Art cars are often driven and owned by their creators, who are sometimes referred to as "Cartists". Most car artists are ordinary people with ...
Art vehicles