Associated-Rediffusion, later Rediffusion London, was the
British British may refer to: Peoples, culture, and language * British people The British people, or Britons, are the citizens of the United Kingdom of Great Britain and Northern Ireland, the British Overseas Territories, and the Crown dependenc ...

ITV ITV or iTV may refer to: ITV *Independent Television (ITV), a British television network, consisting of: **ITV (TV network), a free-to-air national commercial television network covering the United Kingdom, the Isle of Man, and the Channel Islands ...
franchise holder for
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and parts of the surrounding counties, on weekdays between 22 September 1955 and 29 July 1968. It was the first ITA franchisee to go on air. The company arose from
Rediffusion Rediffusion was a business that distributed radio and TV signals through wired relay networks. The business gave rise to a number of other companies, including Associated-Rediffusion, later known as Rediffusion London, one of the first compani ...




The company was originally a partnership between
British Electric Traction British Electric Traction Company Limited, renamed BET plc in 1985, was a large British industrial conglomerate. It was once a constituent of the FTSE 100 Index The Financial Times Stock Exchange 100 Index, also called the FTSE 100 Index, F ...
(BET), its subsidiary
Broadcast Relay Services Ltd.
Broadcast Relay Services Ltd.
(trading as Rediffusion), and
Associated Newspapers DMG Media (stylised in lowercase) is an intermediate holding company for Associated Newspapers, Northcliffe Media, Harmsworth Printing and other subsidiaries of Daily Mail and General Trust Daily Mail and General Trust plc (DMGT) is a Briti ...

Associated Newspapers
, owner of the ''
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'', which had been interested in commercial broadcasting as early as the 1920s. In the aftermath of the heavy financial losses made by the new ITV system in its initial years, Associated Newspapers sold the majority of its share to BET and Rediffusion, although the company did not drop the word "Associated" from its name until 1964. Associated Newspapers, later realising the potential of ITV, was a significant investor in the ITV franchise contractor for southern and south-east England,
Southern Television Southern Television was the ITV broadcasting licence holder for the south and south-east of England from 30 August 1958 to 31 December 1981. The company was launched as ''Southern Television Limited'' and the title ''Southern Television'' was ...
and later on becoming a shareholder on
Independent Television News Independent Television News (ITN) is a UK-based television production company. It is made up of two divisions: Broadcast News and ITN Productions. ITN is based in London London is the capital city, capital and List of urban areas in the ...
. Captain
Thomas Brownrigg Captain Captain is a title for the commander of a military unit, the commander of a ship, aeroplane, spacecraft, or other vessel, or the commander of a port, fire department or police department, election precinct, etc. The captain is a military r ...
Royal Navy, RN (Retired), the general manager of Associated-Rediffusion from 1955, had a very clear idea of what his new commercial television station was to be like - the BBC Television Service, with advertisements. To this end, the station had a heraldic-style on-air clock, referred to as "Mitch" by staff (after chief station announcer Leslie Mitchell (broadcaster), Leslie Mitchell, who had not only made the first announcement when A-R went on the air in 1955, but had done the same when the BBC TV service started in 1936). Associated Rediffusion took over the former Fountain Studios, Wembley Film Studio at Wembley Park in Middlesex. Associated-Rediffusion officially began broadcasting on 22 September 1955 at 19:15, with actress Marjie Lawrence uttering the first words. That night the BBC, which had held the monopoly on broadcasting in United Kingdom, aired a melodramatic episode of their popular radio soap opera ''The Archers'' on the BBC Home Service in which core character Grace Archer was fatally injured in a fire. This was seen as a desperate, and rather underhand, ploy to lure as much of the potential audience as possible from tuning in to the new station's opening night of broadcast entertainment. Great Britain, Britain's first female newsreader Barbara Mandell appeared during the first full day of transmissions on 23 September 1955. The London weekend contractor Associated Television, ATV launched two days later. This strategy was intended to allay fears that the new service would be aimed at the bottom of the market. Associated-Rediffusion sought to make
ITV ITV or iTV may refer to: ITV *Independent Television (ITV), a British television network, consisting of: **ITV (TV network), a free-to-air national commercial television network covering the United Kingdom, the Isle of Man, and the Channel Islands ...
respectable. It did introduce popular game shows, but also provided quality programming across all genres gained large audiences both in its own London area and, as the ITV network grew, for its programmes shown across the country. Boris Ford became Associated-Rediffusion's first head of schools broadcasting (1957–58), during which time he persuaded Benjamin Britten to compose his church opera ''Noye's Fludde'' for a series of programmes. Ford was dismissed before the opera was produced, allegedly for administrative shortcomings and inexperience. However, A-R continued its association with Britten, producing a highly successful telecast of his opera ''The Turn of the Screw (opera), The Turn of the Screw'' in 1959. Associated-Rediffusion added new television studios at Wembley Park in 1960. Their size and unique design attracted worldwide attention. During the 1960s, the studios were home to some of the most popular programmes on the ITV network, including ''The Rat Catchers'', ''Blackmail'', ''At Last the 1948 Show, At Last, The 1948 Show'' and ''The Frost Report''. The Beatles appeared at the studios on more than one occasion.

Rebranding and loss of franchise

In 1964, the directors had a change of heart, pensioning off Captain Brownrigg to the south coast and a directorship of the ''TV Times'', and rebranding the station as "Rediffusion London", with a very hip 1960s style, the face of Swinging London in the shiny prosperous new Britain. However, the new Rediffusion did not survive for long - in October 1967 the Independent Television Authority announced to the company's shock that there was no place for Rediffusion in the redrawn franchise pattern. Following changes to the ITV network structure, which resulted in the abandonment of the Midlands and North weekend franchises held by Associated British Corporation, ABC Television, ABC lost all its franchises along with the rights to take over the Midlands, held by Associated Television, ATV, or the London Weekend franchise, awarded to the London Weekend Television, London Television Consortium. To preserve the sizeable ABC, the ITA proposed ABC and Rediffusion should form a new company: Thames Television. This was not a merger or "forced marriage" as is commonly stated and is an urban myth. Associated British Pictures Corporation, ABPC, the parent company of ABC, and BET, the parent company of Rediffusion, created Thames as a separate entity. Thames would use the resources and staff of ABC's Teddington Studios and Rediffusion's Television House. Rediffusion's parent company, British Electric Traction, BET, took a 49% stake in Thames, and was under-represented in the management of the new company - a state of affairs to which Rediffusion strongly objected. The ITA replied that either Thames took the new contract, or ABC took over. Rediffusion chose the former, and went off the air on 29 July 1968. Employees based at The Fountain Studios, Wembley went to work for London Weekend Television whilst those at Television House were employed by Thames. Some managerial and presentation staff re-located to the new Yorkshire Television in Leeds. The vast majority of Rediffusion's programme library was either lost or destroyed following the creation of Thames. Surviving titles from the Rediffusion archive are held by the BFI National Archive at Berkhamsted, Hertfordshire. Most titles are the intellectual property of Archbuild Limited, with the exception of some of Rediffusion's musical output such as ''Ready Steady Go!'' which was for a long time owned by Dave Clark (musician), Dave Clark International, and latterly by BMG Rights Management. Some Rediffusion shows have been rediscovered in recent years. In the late 1980s, a series of five ''At Last the 1948 Show'' compilations was found in the archives of Sweden, Swedish broadcaster, Sveriges Television, SVT.


In the 1990s, the name "Associated-Rediffusion Television" and the adastral trademark were acquired by the British journalist Victor Lewis-Smith, and are now used by his own production company. Productions have included: * ''TV Offal'', a satirical series of TV archive clips presented by Lewis-Smith * ''Ads Infinitum'', a retrospective of vintage television advertising presented by Lewis-Smith over two series * An ''Omnibus (UK TV series), Omnibus'' documentary covering Dudley Moore's love for music and his struggle with progressive supranuclear palsy, titled ''Dudley Moore: After The Laughter''. It turned out to be Moore's final interview for television and won a BAFTA Television Award in 2001. * A one-off revival of ''Simon Dee, Dee Time'' * A series of documentaries presented by actor Keith Allen (actor), Keith Allen * 21st Century Bach, a long-running series of programmes no more than ten minutes in length, each featuring short pieces of organ music by J.S. Bach and played by John Scott Whiteley * ''Alchemists of Sound'', a documentary about the BBC Radiophonic Workshop

Reditune and Rediffusion Music

Rediffusion Music, Reditune Rediffusion, Reditune Music and Rediffusion Thorsen (Germany) were sold to AEI Music Network of Seattle, WA in 1996. DMX Music, a smaller music provider, bought AEI Music in 2000. Mood Media bought DMX Music in 2005, The current owner remains Mood Media, however it trades under the ''MOOD:'' brand today. Mood Media Corporation own the previous trading names of Rediffusion Reditune, Rediffusion Music, AEI Rediffusion Music, AEI Music and DMX Music. In the 1990s, the name "Associated-Rediffusion Television" and the adastral star trademark were acquired by the British journalist Victor Lewis-Smith, and are now used by his own production company.


The company's administrative headquarters and transmission facilities were at Television House in Kingsway (London), Kingsway, London. Most programmes were produced at Wembley Studios in Wembley Park, north-west London. However, a small basement studio at Television House, Studio 9, was occasionally used for current affairs programmes and was home to ''Ready Steady Go!'' during its first few years. Television House had been known as Adastral House when it was the headquarters of the Air Ministry. This gave its name to A-R's logo, the 16-point Adastral Star, which appeared not only at the start and end of each commercial break but also between each advertisement. (The motto of the Royal Air Force is "per ardua, ad astra" - "through adversity to the stars".) The station's archives were also kept at these properties, with the original programme library situated on the roof of Television House with some storage in the film film preservation#Decay prevention, vaults at Wembley Studios. Following Rediffusion's loss of franchise and the creation of Thames Television, the Wembley studios were leased to the newly formed London Weekend Television by order of the ITA, and the company officially took control of the premises on Monday 6 May 1968 for a contractual minimum term of three years. London Weekend Television subsequently vacated the studios in the late summer of 1972. Somewhat confusingly, this Wembley studios site is the very same studio buildings site that would later be sold-off, renamed, re-purposed as film studios, then back to television studios, at various stages when used by later owners; London Weekend Television (Wembley), Lee International Studios (Wembley), Limehouse Television (Wembley), Fountain Television, before closing in 2018, and becoming a theatre space, prior to the site's planned redevelopment from 2019. Television House was used as Thames' headquarters until their Euston Road studios were built in 1970, and was subsequently sold off.


When Rediffusion originally launched, as Associated Rediffusion, presentation consisted of a simple animated ident, featuring the station name, and a spinning star called the Adastral. This first ident was accompanied by a five note electronic fanfare, achieved by tapping out the morse code for 'A-R'. To accompany the ident, a timepiece was created based on a heraldic coat of arms and nicknamed 'Mitch' after Head of Presentation Leslie Mitchell. Page Contains videos and images of the Rediffusion idents. Page contains flash recreations of Rediffusion's idents accompanied by authentic audio. In 1964, Associated Rediffusion rebranded itself as Rediffusion London, using a black and grey ident featuring the same as previous, but with the new name now in a stripe and in a sans serif font. A new and simpler clock was designed featuring a 24-hour display at the bottom of the face and an adastral at the centre. The original timepiece 'Mitch' was given to the Science Museum (London), Science Museum, where it became the first ITV exhibit, and now resides in the National Media Museum, Bradford. Rediffusion used a number of continuity announcers throughout its 13 years on air, with Redvers Kyle and Muriel Young being the most recognised.


Programmes produced by Associated-Rediffusion and Rediffusion London included: *''Double Your Money'' *''Take Your Pick!'' *''Ready Steady Go!'' *''The Rat Catchers'' *''Do Not Adjust Your Set'' *''This Week (ITV TV series), This Week'' *''Crane (TV series), Crane'' *''Riviera Police'' *''No Hiding Place'' *''Top Secret (TV series), Top Secret'' *''Five O'Clock Club'' *''At Last the 1948 Show'' *''Love and Kisses (TV series), Love and Kisses'' *''The Music Box (TV series), The Music Box'' *''Together Again (TV series), Together Again'' *''Sara and Hoppity'' *''Here and Now'' Most of the surviving archive is now held by Archbuild.


External links

Animated Associated-Rediffusion Presents logo
1956, from (requires Macromedia Flash 6 or later).
Animated Rediffusion Black logo
1964, from
Fountain Studios
formerly known as Wembley Studios
Rediffusion Singapore (official site)Television House from Telemusications (unofficial history site)The history of Rediffusion by Gerald K ClodeRediffusion Barbados
(unofficial history site) {{DEFAULTSORT:Associated-Rediffusion ITV franchisees Television in London Television channels and stations established in 1955 Television channels and stations disestablished in 1968 1955 establishments in England 1968 disestablishments in England British companies established in 1955