apetito is a

Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a subcontinent of Eurasia and it is located entirel ...

an frozen food company which was founded in post war

Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...

. The company operates in

, the

Netherlands ) , anthem = ( en, "William of Nassau") , image_map = , map_caption = , subdivision_type = Sovereign state , subdivision_name = Kingdom of the Netherlands , established_title = Before independence , established_date = Spanish Netherl ...

, Austria, Spain, France the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotlan ...

Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...

and the United States and employ over 11,522 people. They are the main providers of " meals on wheels" for local authorities in the United Kingdom, and Canada, and were given a

Queen's Award for Enterprise The Queen's Awards for Enterprise is an awards programme for British businesses and other organizations who excel at international trade, innovation, sustainable development or promoting opportunity (through social mobility). They are the highest ...

in 2005.

History

The company was founded by Karl Düsterberg in 1958 in Rheine, Germany as "apetito Ready Meals" producing frozen ready meals for retail and business canteens, schools, nurseries and the service of Meals on Wheels in Germany. The company began to expand, to Canada in 1987, and to neighbouring countries in Europe in 1989, when "apetito B.V" was founded in the Netherlands. In 1991, the company set up "apetito (UK) Limited" in Sevenoaks,

, and by 2001, had acquired "Nord Restauration S.H." and "Orlysienne du Nord" in France. Business outside of Germany now accounts for approx 25% of apetito's total turnover, though the company's headquarters are still in Rheine, Germany.

Meals on wheels

The meals on wheels schemes organised by local councils in United Kingdom deliver 40 million or 77,000 meals every week to 200,000 people. Of these, apetito produces 900,000 meals and puddings a week or 47 million a year.

Wiltshire Farm Foods

apetito operates a private frozen meal delivery service — Wiltshire Farm Foods. The company, originally named "The Waldens Wiltshire Foods Limited" and based in Trowbridge, was purchased by apetito in November 1995. Wiltshire Farm Foods specialise in delivering frozen ready meals to private customers throughout the United Kingdom. The company offers over three hundred different ready to reheat frozen meals, including vegetarian, gluten free, and diabetic. The service is intended mainly for elderly or disabled people, but can be used by anybody who prefers to have meals delivered to their home. Wiltshire Farm Foods deliveries are largely carried out by franchisees.

Heart To Home Meals

On April 13, 2015, Heart To Home Meals launched as the new company name for apetito's Copper County Foods Division.

Copper County Foods

Copper County Foods is the Canadian

franchise Franchise may refer to: Business and law * Franchising, a business method that involves licensing of trademarks and methods of doing business to franchisees * Franchise, a privilege to operate a type of business such as a cable television p ...

of Wiltshire Farm Foods. It incorporated on June 25, 2008, and commenced selling franchises in June 2009. The Copper County Foods franchise network is in its infancy in

, with the market in

Ontario Ontario ( ; ) is one of the thirteen provinces and territories of Canada.Ontario is located in the geographic eastern half of Canada, but it has historically and politically been considered to be part of Central Canada. Located in Central C ...

currently under development. On April 13, 2015, Copper County Foods rebranded to Heart To Home Meals. Copper County Foods delivers meals, soups and desserts directly to the home. Their products are developed to cater to special dietary needs and can be ordered online, by phone, or with the delivery driver. Product listings are colour coded and tagged with symbols indicating if a meal is diabetic friendly, low in sodium, fat or calories. They also have meals for diets free of gluten and lactose, as well as pureed and minced meals.

Advertising

apetito's first television marketing campaign started on 6 November 2006, showing commercials on every private television station in Germany. Advertisements in England have also been aired.

Awards and nominations

The company were given a

in 2005 for outstanding achievements in innovation in regard to provision of food to the elderly. They were nominated for two awards in 2008, one for corporate responsibility from

ICAEW The Institute of Chartered Accountants in England and Wales (ICAEW) is a professional membership organisation that promotes, develops and supports chartered accountants and students around the world. As of July 2022, it has over 198,000 members ...

, the other for business innovation from

IMechE The Institution of Mechanical Engineers (IMechE) is an independent professional association and learned society headquartered in London, United Kingdom, that represents mechanical engineers and the engineering profession. With over 120,000 member ...

. apetito Canada was awarded the ''Brampton Outstanding Business Achievement Award'' in 2010, in the category of Food & Beverage.Brampton Business Achievement Awards
, brampton.ca

References

External links

apetito Official siteapetito UKWiltshire Farm Foods Official WebsiteWiltshire Farm Foods Franchise informationapetito CanadaCopper County Foods
{{Authority control Foodservice companies Privately held companies of Germany Companies based in North Rhine-Westphalia German brands Food and drink companies of Germany Online food ordering