Aero Biscuits is an aerated-chocolate and

biscuit A biscuit is a flour-based baked and shaped food product. In most countries biscuits are typically hard, flat, and unleavened. They are usually sweet and may be made with sugar, chocolate, icing, jam, ginger, or cinnamon. They can also be ...

family of products based on

Nestlé Nestlé S.A. (; ; ) is a Switzerland, Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest publicly held food company in the world, measured by revenue and other me ...

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Aero Aero is a Greek prefix relating to flight and air. In British English, it is used as an adjective related to flight (e.g., as a shortened substitute for aeroplane). Aero, Ærø, or Aeros may refer to: Aeronautics Airlines and companies * Aero ...

product line. The Aero biscuits were launched in 2011.

Overview

On 25 April 2011, Nestlé released the first flavour of Aero Biscuits onto the market in the United Kingdom and Ireland. The product consists of Aero aerated chocolate, along with several sphere shaped pea sized biscuits nestled in a milk chocolate coating. On 21 May 2012, Nestlé released two additional flavours of Aero Biscuits onto the market in the United Kingdom and Ireland. The two flavours are Aero Orange Biscuits, and Aero Mint Biscuits (Aero Mint is the best selling flavour of Aero Chocolate). Aero Orange Biscuits consist of a layer of aerated milk chocolate, orange coloured orange flavoured aerated chocolate, along with several sphere shaped pea biscuits nestled in the chocolate. Aero Mint Biscuits consist of a layer aerated milk chocolate, green coloured mint flavoured chocolate along with several pea biscuits nestled in the chocolate. The Aero Biscuits product line contains no artificial colours, flavours, or preservatives and has 99 calories per bar.

Advertising

Immediately following the release of Aero Biscuits, Nestlé began to heavily market and advertise the product line on 1 May 2011. Most television and print advertisements featured well known British actor Tom Adams. Adams was featured in a series of advertisements for the product line. The advertisements were broadcast throughout The United Kingdom and Ireland. The series of television advertisements were produced by Dublin, Ireland advertising agency DDFH+B. The product was supported by £4m of marketing funds, to promote the product through television adverts.

References

2011 establishments in the United Kingdom Biscuit brands Nestlé brands Food and drink introduced in 2011 {{dessert-stub