2010 MTV Video Music Awards
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The 2010
MTV Video Music Award The MTV Video Music Awards (commonly abbreviated as the VMAs) is an award show presented by the cable channel MTV to honour the best in the music video medium. Originally conceived as an alternative to the Grammy Awards (in the video categor ...
s took place on September 12, 2010 at Nokia Theatre in
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the List of municipalities in California, largest city in the U.S. state, state of California and the List of United States cities by population, sec ...
, honoring the best
music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device ...
s from the previous year.
Chelsea Handler Chelsea Joy Handler (born February 25, 1975) is an American comedian, actress, writer, television host, and producer. She hosted the late-night talk show ''Chelsea Lately'' on the E! network from 2007 to 2014 and released a documentary series, ...
hosted the event, the first woman in sixteen years – since the 1994 MTV Video Music Awards – to do so.Chelsea Handler To Host The 2010 MTV Video Music Awards , MTV Video Music Awards
Mtv.com (2010-08-19). Retrieved on 2013-08-25. Being nominated 13 times,
Lady Gaga Stefani Joanne Angelina Germanotta ( ; born March 28, 1986), known professionally as Lady Gaga, is an American singer, songwriter, and actress. She is known for her image reinventions and musical versatility. Gaga began performing as a teenag ...
became the most-nominated artist in VMA history for a single year and subsequently became the first female artist to receive two nominations for Video of the Year when both "
Bad Romance "Bad Romance" is a song by American singer Lady Gaga from her third extended play (EP), ''The Fame Monster'' (2009)—the reissue of her debut studio album, ''The Fame'' (2008). Gaga wrote and produced the song with RedOne. Following an illegal ...
" and "
Telephone A telephone is a telecommunications device that permits two or more users to conduct a conversation when they are too far apart to be easily heard directly. A telephone converts sound, typically and most efficiently the human voice, into e ...
" were nominated for the award. She was also the top winner of the night when "Telephone" won Best Collaboration and "Bad Romance" won seven separate awards including Video of the Year, bringing her total number of moonmen to eight. When she accepted her award for Video of the Year, she also announced the title of her second studio album, '' Born This Way'' and sang an excerpt from the
title track A title track is a song that has the same name as the album or film in which it appears. In the Korean music industry, the term is used to describe a promoted song on an album, akin to a single, regardless of the song's title. Title track may a ...
. She accepted the award while wearing a dress complete with a hat, purse, and shoes all made entirely from cuts of raw meat which drew backlash from PETA. Overall, the show grabbed 11.4 million viewers – the largest audience for a Video Music Awards show since 2002.


Performances

The house artist was
Deadmau5 Joel Thomas Zimmerman (born January 5, 1981), known professionally as Deadmau5 (stylized as deadmau5; pronounced "dead-mouse"), is a Canadian electronic music producer and DJ. He mainly produces progressive house music, though he also produce ...
. The following performed along with him: *
Travie McCoy Travis Lazarus "Travie" McCoy (born August 5, 1981) is an American rapper, singer, and songwriter. He is the co-founder and former lead vocalist of the rap rock band Gym Class Heroes, in addition to having a solo career. McCoy became involved w ...
– " Billionaire" * Jason Derulo – "
Ridin' Solo "Ridin' Solo" is the third single from Jason Derulo's self-titled debut album, produced by J.R. Rotem. The demo originally sampled "Bitter Sweet Symphony" by the Verve, but the sample was not cleared and was subsequently replaced with electroni ...
" *
Robyn Robin Miriam Carlsson (born 12 June 1979), known as Robyn (), is a Swedish pop singer, songwriter, record producer, and DJ. She arrived on the music scene with her 1995 debut album, ''Robyn Is Here'', which produced two ''Billboard'' Hot 100 t ...
– "
Dancing on My Own "Dancing On My Own" is a song by Swedish singer-songwriter Robyn, released on 20 April 2010 as the lead single from her fifth studio album, '' Body Talk Pt. 1'' (2010), the first in her ''Body Talk'' series. "Dancing On My Own" was produced b ...
" Outside in the parking lot there were the following performances: * N.E.R.D. and
Ciara Ciara Princess Wilson ( ; Harris; born October 25, 1985) is an American singer, songwriter, actress, model and entrepreneur. She released her debut studio album, '' Goodies'' in 2004, which spawned four singles: " Goodies" (featuring Petey Pa ...
– "
Hot-n-Fun "Hot-n-Fun" is a song by group N.E.R.D. featuring vocals of Canadian singer-songwriter Nelly Furtado. It was released as the first single from their fourth studio album ''Nothing''. Music videos Official video The music video for "Hot-n-Fun" w ...
" Source
Performers


Awards

Winners are in bold text.


Video of the Year

Lady Gaga Stefani Joanne Angelina Germanotta ( ; born March 28, 1986), known professionally as Lady Gaga, is an American singer, songwriter, and actress. She is known for her image reinventions and musical versatility. Gaga began performing as a teenag ...
– "
Bad Romance "Bad Romance" is a song by American singer Lady Gaga from her third extended play (EP), ''The Fame Monster'' (2009)—the reissue of her debut studio album, ''The Fame'' (2008). Gaga wrote and produced the song with RedOne. Following an illegal ...
" *
B.o.B Bobby Ray Simmons Jr. (born November 15, 1988), known professionally as B.o.B, is an American rapper and record producer. Raised in Decatur, Georgia, Simmons was signed to Jim Jonsin's Rebel Rock Entertainment imprint in 2006. Two years late ...
(featuring Hayley Williams) – "
Airplanes An airplane or aeroplane (informally plane) is a fixed-wing aircraft that is propelled forward by thrust from a jet engine, propeller, or rocket engine. Airplanes come in a variety of sizes, shapes, and wing configurations. The broad spectr ...
" * Eminem – "
Not Afraid "Not Afraid" is a song by American rapper Eminem from his seventh studio album '' Recovery'' (2010). It was released as the album's lead single on April 27, 2010, by Interscope Records. "Not Afraid" was first revealed as a single b ...
" *
Florence + the Machine Florence ( ; it, Firenze ) is a city in Central Italy and the capital city of the Tuscany region. It is the most populated city in Tuscany, with 383,083 inhabitants in 2016, and over 1,520,000 in its metropolitan area.Bilancio demografico an ...
– "
Dog Days Are Over "Dog Days Are Over" is a song by English indie rock band Florence and the Machine from their debut album ''Lungs'' (2009). It was originally scheduled for release on 24 November 2008 through Moshi Moshi Records in the UK as the album's second s ...
" *
Lady Gaga Stefani Joanne Angelina Germanotta ( ; born March 28, 1986), known professionally as Lady Gaga, is an American singer, songwriter, and actress. She is known for her image reinventions and musical versatility. Gaga began performing as a teenag ...
(featuring Beyoncé) – "
Telephone A telephone is a telecommunications device that permits two or more users to conduct a conversation when they are too far apart to be easily heard directly. A telephone converts sound, typically and most efficiently the human voice, into e ...
" *
Thirty Seconds to Mars Thirty Seconds to Mars (commonly stylized as 30 Seconds to Mars) is an American rock band from Los Angeles, California, formed in 1998. The band consists of brothers Jared Leto (lead vocals, guitar, bass, keyboards) and Shannon Leto (drums, ...
– " Kings and Queens"


Best Male Video

Eminem – "
Not Afraid "Not Afraid" is a song by American rapper Eminem from his seventh studio album '' Recovery'' (2010). It was released as the album's lead single on April 27, 2010, by Interscope Records. "Not Afraid" was first revealed as a single b ...
" *
B.o.B Bobby Ray Simmons Jr. (born November 15, 1988), known professionally as B.o.B, is an American rapper and record producer. Raised in Decatur, Georgia, Simmons was signed to Jim Jonsin's Rebel Rock Entertainment imprint in 2006. Two years late ...
(featuring Hayley Williams) – "
Airplanes An airplane or aeroplane (informally plane) is a fixed-wing aircraft that is propelled forward by thrust from a jet engine, propeller, or rocket engine. Airplanes come in a variety of sizes, shapes, and wing configurations. The broad spectr ...
" * Jason Derulo – " In My Head" *
Drake Drake may refer to: Animals * A male duck People and fictional characters * Drake (surname), a list of people and fictional characters with the family name * Drake (given name), a list of people and fictional characters with the given name * ...
– "
Find Your Love "Find Your Love" is a song by Canadian rapper Drake. The song was written by Drake, Patrick Reynolds, Jeff Bhasker and Kanye West and produced by the latter two and No I.D. It serves as the second single from his debut album, ''Thank Me Later'' ( ...
" * Usher (featuring
will.i.am William James Adams Jr. (born March 15, 1975), known professionally as will.i.am (pronounced "Will-I-am"), is an American rapper, singer, songwriter and record producer. He is the founding and lead member of the musical group Black Eyed Peas. ...
) – " OMG"


Best Female Video

Lady Gaga Stefani Joanne Angelina Germanotta ( ; born March 28, 1986), known professionally as Lady Gaga, is an American singer, songwriter, and actress. She is known for her image reinventions and musical versatility. Gaga began performing as a teenag ...
– "
Bad Romance "Bad Romance" is a song by American singer Lady Gaga from her third extended play (EP), ''The Fame Monster'' (2009)—the reissue of her debut studio album, ''The Fame'' (2008). Gaga wrote and produced the song with RedOne. Following an illegal ...
" * Beyoncé (featuring
Lady Gaga Stefani Joanne Angelina Germanotta ( ; born March 28, 1986), known professionally as Lady Gaga, is an American singer, songwriter, and actress. She is known for her image reinventions and musical versatility. Gaga began performing as a teenag ...
) – " Video Phone (Extended Remix)" * Kesha – " Tik Tok" * Katy Perry (featuring Snoop Dogg) – "
California Gurls "California Gurls" is a song recorded by American singer Katy Perry. It served as the lead single for her third studio album, '' Teenage Dream'' (2010). The song features verses from rapper Snoop Dogg. The artists co-wrote the song with Bonni ...
" *
Taylor Swift Taylor Alison Swift (born December 13, 1989) is an American singer-songwriter. Her discography spans multiple genres, and her vivid songwriting—often inspired by her personal life—has received critical praise and wide media coverage. Bor ...
– " Fifteen"


Best New Artist

Justin Bieber Justin Drew Bieber ( ; born March 1, 1994) is a Canadian singer. Bieber is recognized for his genre-melding musicianship and has played an influential role in modern-day popular music. He was discovered by American record executive Scooter ...
(featuring
Ludacris Christopher Brian Bridges (born September 11, 1977), known professionally as Ludacris (, homophonous with 'ludicrous' in American English), is an American rapper, actor, record producer and record executive. Born in Champaign, Illinois, Ludac ...
) – "
Baby An infant or baby is the very young offspring of human beings. ''Infant'' (from the Latin word ''infans'', meaning 'unable to speak' or 'speechless') is a formal or specialised synonym for the common term ''baby''. The terms may also be used to ...
" *
Broken Bells Broken Bells is an American indie rock band composed of artist-producer Brian Burton (better known as Danger Mouse) and James Mercer, the lead vocalist and guitarist for the indie rock band The Shins. Broken Bells compose and create as a duo, ...
– "The Ghost Inside" * Jason Derulo – " In My Head" * Kesha – " Tik Tok" *
Nicki Minaj Onika Tanya Maraj-Petty (; born December 8, 1982), known professionally as Nicki Minaj ( ), is a Trinidadian-born rapper based in the United States. She is known for her musical versatility, animated Flow (rapping), flow in her rapping, alter e ...
(featuring
Sean Garrett Garrett Robin Hamler, known professionally as Sean Garrett, is an American singer, songwriter, and record producer. He is responsible for a series of chart-topping compositions, most notably Usher's " Yeah!" which ranks second on the ''Billboa ...
) – "
Massive Attack Massive Attack are an English trip hop collective formed in 1988 in Bristol by Robert "3D" Del Naja, Adrian "Tricky" Thaws, Andrew "Mushroom" Vowles and Grant "Daddy G" Marshall. The debut Massive Attack album '' Blue Lines'' was releas ...
"


Best Pop Video

Lady Gaga Stefani Joanne Angelina Germanotta ( ; born March 28, 1986), known professionally as Lady Gaga, is an American singer, songwriter, and actress. She is known for her image reinventions and musical versatility. Gaga began performing as a teenag ...
– "
Bad Romance "Bad Romance" is a song by American singer Lady Gaga from her third extended play (EP), ''The Fame Monster'' (2009)—the reissue of her debut studio album, ''The Fame'' (2008). Gaga wrote and produced the song with RedOne. Following an illegal ...
" *
B.o.B Bobby Ray Simmons Jr. (born November 15, 1988), known professionally as B.o.B, is an American rapper and record producer. Raised in Decatur, Georgia, Simmons was signed to Jim Jonsin's Rebel Rock Entertainment imprint in 2006. Two years late ...
(featuring
Bruno Mars Peter Gene Hernandez (born October 8, 1985), known professionally as Bruno Mars, is an American singer, songwriter, and record producer. He is known for his stage performances, retro showmanship, and for performing in a wide range of musical ...
) – "
Nothin' on You "Nothin' on You" is the debut single of both American rapper B.o.B and featured American singer-songwriter Bruno Mars. It is the lead single from the former's debut studio album, '' B.o.B Presents: The Adventures of Bobby Ray'' (2010). It was ...
" * Beyoncé (featuring
Lady Gaga Stefani Joanne Angelina Germanotta ( ; born March 28, 1986), known professionally as Lady Gaga, is an American singer, songwriter, and actress. She is known for her image reinventions and musical versatility. Gaga began performing as a teenag ...
) – " Video Phone (Extended Remix)" * Kesha – " Tik Tok" * Katy Perry (featuring Snoop Dogg) – "
California Gurls "California Gurls" is a song recorded by American singer Katy Perry. It served as the lead single for her third studio album, '' Teenage Dream'' (2010). The song features verses from rapper Snoop Dogg. The artists co-wrote the song with Bonni ...
"


Best Rock Video

Thirty Seconds to Mars Thirty Seconds to Mars (commonly stylized as 30 Seconds to Mars) is an American rock band from Los Angeles, California, formed in 1998. The band consists of brothers Jared Leto (lead vocals, guitar, bass, keyboards) and Shannon Leto (drums, ...
– " Kings and Queens" *
Florence + the Machine Florence ( ; it, Firenze ) is a city in Central Italy and the capital city of the Tuscany region. It is the most populated city in Tuscany, with 383,083 inhabitants in 2016, and over 1,520,000 in its metropolitan area.Bilancio demografico an ...
– "
Dog Days Are Over "Dog Days Are Over" is a song by English indie rock band Florence and the Machine from their debut album ''Lungs'' (2009). It was originally scheduled for release on 24 November 2008 through Moshi Moshi Records in the UK as the album's second s ...
" * MGMT – "
Flash Delirium "Flash Delirium" is a song released by the American psychedelic rock band MGMT on their second album '' Congratulations''. It was the first single to be released from the album and was originally referred to as a "taster" before the band abandoned ...
" *
Muse In ancient Greek religion and mythology, the Muses ( grc, Μοῦσαι, Moûsai, el, Μούσες, Múses) are the inspirational goddesses of literature, science, and the arts. They were considered the source of the knowledge embodied in the ...
– "
Uprising Rebellion, uprising, or insurrection is a refusal of obedience or order. It refers to the open resistance against the orders of an established authority. A rebellion originates from a sentiment of indignation and disapproval of a situation and ...
" * Paramore – "
Ignorance Ignorance is a lack of knowledge and understanding. The word "ignorant" is an adjective that describes a person in the state of being unaware, or even cognitive dissonance and other cognitive relation, and can describe individuals who are unaware ...
"


Best Hip-Hop Video

Eminem – "
Not Afraid "Not Afraid" is a song by American rapper Eminem from his seventh studio album '' Recovery'' (2010). It was released as the album's lead single on April 27, 2010, by Interscope Records. "Not Afraid" was first revealed as a single b ...
" *
B.o.B Bobby Ray Simmons Jr. (born November 15, 1988), known professionally as B.o.B, is an American rapper and record producer. Raised in Decatur, Georgia, Simmons was signed to Jim Jonsin's Rebel Rock Entertainment imprint in 2006. Two years late ...
(featuring Hayley Williams) – "
Airplanes An airplane or aeroplane (informally plane) is a fixed-wing aircraft that is propelled forward by thrust from a jet engine, propeller, or rocket engine. Airplanes come in a variety of sizes, shapes, and wing configurations. The broad spectr ...
" *
Drake Drake may refer to: Animals * A male duck People and fictional characters * Drake (surname), a list of people and fictional characters with the family name * Drake (given name), a list of people and fictional characters with the given name * ...
(featuring
Kanye West Ye ( ; born Kanye Omari West ; June 8, 1977) is an American rapper, singer, songwriter, record producer, and fashion designer. Born in Atlanta and raised in Chicago, West gained recognition as a producer for Roc-A-Fella Records in the ea ...
,
Lil Wayne Dwayne Michael Carter Jr. (born September 27, 1982), known professionally as Lil Wayne, is an American rapper, singer, songwriter, and record executive. His career began in 1995, at the age of 12, when he was signed by rapper Birdman, joining ...
and Eminem) – "
Forever Forever or 4ever may refer to: Film and television Films * ''Forever'' (1921 film), an American silent film by George Fitzmaurice * ''Forever'' (1978 film), an American made-for-television romantic drama * ''Forever'' (1992 film), an American ...
" * Jay-Z (featuring
Swizz Beatz Kasseem Daoud Dean (born September 13, 1978), known professionally as Swizz Beatz, is an American record producer, rapper, disc jockey (DJ) and songwriter. Born and raised in New York City, Dean embarked on his musical career as a DJ. At the ag ...
) – "
On to the Next One "On to the Next One" is a song by American rapper Jay-Z, released as the fourth single from his eleventh studio album '' The Blueprint 3'' on his Roc Nation label, also released as the fourth single in the United Kingdom after "Young Forever". It ...
" * Kid Cudi (featuring MGMT and
Ratatat Ratatat ( ) is a Brooklyn-based electronic rock duo consisting of Mike Stroud (guitar, melodica, synthesizers, percussion) and producer Evan Mast (bass, synthesizers, percussion). History Beginnings and first album, ''Ratatat'' (2001–2005 ...
) – " Pursuit of Happiness"


Best Dance Music Video

Lady Gaga Stefani Joanne Angelina Germanotta ( ; born March 28, 1986), known professionally as Lady Gaga, is an American singer, songwriter, and actress. She is known for her image reinventions and musical versatility. Gaga began performing as a teenag ...
– "
Bad Romance "Bad Romance" is a song by American singer Lady Gaga from her third extended play (EP), ''The Fame Monster'' (2009)—the reissue of her debut studio album, ''The Fame'' (2008). Gaga wrote and produced the song with RedOne. Following an illegal ...
" *
Cascada Cascada (, Spanish for "Waterfall", stylized as CASCADA, CASC''A''DA and cascada) is a German dance music act founded in 2004 by singer Natalie Horler and DJs/producers DJ Manian and DJ Yanou. They are best known for their hit singles " Every ...
– " Evacuate the Dancefloor" *
David Guetta Pierre David Guetta ( , ; born 7 November 1967) is a French DJ and music producer. He has over 10 million album and 65 million single sales globally, with more than 10 billion streams. In 2011, 2020 and 2021, Guetta was voted the number one D ...
(featuring
Akon Aliaune Damala Badara Akon Thiam (; born April 16, 1973), known mononymously as Akon, is a Senegalese-American singer, record producer, and entrepreneur. He rose to prominence in 2004 following the release of " Locked Up" (featuring Styles P ...
) – " Sexy Chick" * Enrique Iglesias (featuring
Pitbull Pit bull is a term used in the United States for a type of dog descended from bulldogs and terriers, while in other countries such as the United Kingdom the term is used as an abbreviation of the American Pit Bull Terrier breed. The term was f ...
) – " I Like It" ('' Jersey Shore'' Version) * Usher (featuring
will.i.am William James Adams Jr. (born March 15, 1975), known professionally as will.i.am (pronounced "Will-I-am"), is an American rapper, singer, songwriter and record producer. He is the founding and lead member of the musical group Black Eyed Peas. ...
) – " OMG"


Best Collaboration

Lady Gaga Stefani Joanne Angelina Germanotta ( ; born March 28, 1986), known professionally as Lady Gaga, is an American singer, songwriter, and actress. She is known for her image reinventions and musical versatility. Gaga began performing as a teenag ...
(featuring Beyoncé) – "
Telephone A telephone is a telecommunications device that permits two or more users to conduct a conversation when they are too far apart to be easily heard directly. A telephone converts sound, typically and most efficiently the human voice, into e ...
" *
3OH!3 3OH!3 (pronounced "three oh three") is an American electronic music duo from Boulder, Colorado, made up of Sean Foreman and Nathaniel Motte. They are best known for their single "DONTTRUSTME" from their album ''Want'', which reached number seve ...
(featuring Kesha) – "
My First Kiss "My First Kiss" is a song recorded by American electronic duo 3OH!3. The song was written by Lukasz Gottwald, Sean Foreman, Nathaniel Motte and Benny Blanco, and was produced by Dr. Luke, and Blanco for their third studio album, '' Streets of Go ...
" * Beyoncé (featuring
Lady Gaga Stefani Joanne Angelina Germanotta ( ; born March 28, 1986), known professionally as Lady Gaga, is an American singer, songwriter, and actress. She is known for her image reinventions and musical versatility. Gaga began performing as a teenag ...
) – " Video Phone (Extended Remix)" *
B.o.B Bobby Ray Simmons Jr. (born November 15, 1988), known professionally as B.o.B, is an American rapper and record producer. Raised in Decatur, Georgia, Simmons was signed to Jim Jonsin's Rebel Rock Entertainment imprint in 2006. Two years late ...
(featuring Hayley Williams) – "
Airplanes An airplane or aeroplane (informally plane) is a fixed-wing aircraft that is propelled forward by thrust from a jet engine, propeller, or rocket engine. Airplanes come in a variety of sizes, shapes, and wing configurations. The broad spectr ...
" * Jay-Z and
Alicia Keys Alicia Augello Cook (born January 25, 1981), known professionally as Alicia Keys, is an American singer, songwriter, and pianist. A classically trained pianist, Keys started composing songs when she was 12 and was signed at 15 years old by Col ...
– "
Empire State of Mind "Empire State of Mind" is a song performed by American rapper Jay-Z featuring American singer Alicia Keys from the former's 11th studio album, ''The Blueprint 3'' (2009). It was released on October 20, 2009. Produced by Al Shux, the song feature ...
"


Breakthrough Video

The Black Keys The Black Keys are an American rock duo formed in Akron, Ohio, in 2001. The group consists of Dan Auerbach (guitar, vocals) and Patrick Carney (drums). The duo began as an independent act, recording music in basements and self-producing their ...
– " Tighten Up" *
Dan Black Daniel Black (born 16 November 1975) is an English singer-songwriter and vocalist. He was a member of alternative rock band the Servant, before their split in 2007. He is also a vocalist for the Italian British group Planet Funk. After relea ...
– " Symphonies" *
Coldplay Coldplay are a British rock band formed in London in 1997. They consist of vocalist and pianist Chris Martin, guitarist Jonny Buckland, bassist Guy Berryman, drummer Will Champion and creative director Phil Harvey. They met at University ...
– "
Strawberry Swing "Strawberry Swing" is a song by British rock band Coldplay. On 14 September 2009, it was released as the fourth and final single from the band's fourth studio album, '' Viva la Vida or Death and All His Friends'' (2008). The song was written b ...
" * Gorillaz (featuring
Bobby Womack Robert Dwayne Womack (; March 4, 1944 – June 27, 2014) was an American singer, songwriter, musician, and record producer. Starting in the early 1950s as the lead singer of his family musical group the Valentinos and as Sam Cooke's backing gui ...
and
Mos Def Yasiin Bey (; born Dante Terrell Smith, December 11, 1973), previously and more commonly known by his stage name Mos Def (), is an American rapper, singer, songwriter, and actor. His hip hop career began in 1994, alongside his siblings in the s ...
) – " Stylo"


Best Direction

Lady Gaga Stefani Joanne Angelina Germanotta ( ; born March 28, 1986), known professionally as Lady Gaga, is an American singer, songwriter, and actress. She is known for her image reinventions and musical versatility. Gaga began performing as a teenag ...
– "
Bad Romance "Bad Romance" is a song by American singer Lady Gaga from her third extended play (EP), ''The Fame Monster'' (2009)—the reissue of her debut studio album, ''The Fame'' (2008). Gaga wrote and produced the song with RedOne. Following an illegal ...
" (Director:
Francis Lawrence Francis Lawrence (born March 26, 1971) is an Austrian-born American filmmaker and producer. After establishing himself as a director of music videos and commercials, Lawrence made his feature-length directorial debut with the superhero thrille ...
) * Eminem – "
Not Afraid "Not Afraid" is a song by American rapper Eminem from his seventh studio album '' Recovery'' (2010). It was released as the album's lead single on April 27, 2010, by Interscope Records. "Not Afraid" was first revealed as a single b ...
" (Director:
Rich Lee Richard "Rich" Lee is an American music video and commercial director. He has directed music videos for Eminem, Lana Del Rey, Maroon 5, The Black Eyed Peas, Norah Jones, Michael Bublé and The All-American Rejects. Rich Lee started his professio ...
) * Jay-Z and
Alicia Keys Alicia Augello Cook (born January 25, 1981), known professionally as Alicia Keys, is an American singer, songwriter, and pianist. A classically trained pianist, Keys started composing songs when she was 12 and was signed at 15 years old by Col ...
– "
Empire State of Mind "Empire State of Mind" is a song performed by American rapper Jay-Z featuring American singer Alicia Keys from the former's 11th studio album, ''The Blueprint 3'' (2009). It was released on October 20, 2009. Produced by Al Shux, the song feature ...
" (Director:
Hype Williams Harold Williams (born August 1, 1970) is an American music video director, film director, film producer, and screenwriter. Early life Williams was born in Queens, New York. He is of mixed African-American and Honduran descent. He attended Adel ...
) *
Pink Pink is the color of a namesake flower that is a pale tint of red. It was first used as a color name in the late 17th century. According to surveys in Europe and the United States, pink is the color most often associated with charm, politeness, ...
– "
Funhouse A funhouse or fun house is an amusement facility found on amusement park and funfair midways and is where patrons encounter and interact with various devices designed to surprise, challenge, and amuse them. Unlike thrill rides or dark rides, f ...
" (Director: Dave Meyers) *
Thirty Seconds to Mars Thirty Seconds to Mars (commonly stylized as 30 Seconds to Mars) is an American rock band from Los Angeles, California, formed in 1998. The band consists of brothers Jared Leto (lead vocals, guitar, bass, keyboards) and Shannon Leto (drums, ...
– " Kings and Queens" (Director: Bartholomew Cubbins)


Best Choreography

Lady Gaga Stefani Joanne Angelina Germanotta ( ; born March 28, 1986), known professionally as Lady Gaga, is an American singer, songwriter, and actress. She is known for her image reinventions and musical versatility. Gaga began performing as a teenag ...
– "
Bad Romance "Bad Romance" is a song by American singer Lady Gaga from her third extended play (EP), ''The Fame Monster'' (2009)—the reissue of her debut studio album, ''The Fame'' (2008). Gaga wrote and produced the song with RedOne. Following an illegal ...
" (Choreographer: Laurieann Gibson) * Beyoncé (featuring
Lady Gaga Stefani Joanne Angelina Germanotta ( ; born March 28, 1986), known professionally as Lady Gaga, is an American singer, songwriter, and actress. She is known for her image reinventions and musical versatility. Gaga began performing as a teenag ...
) – " Video Phone (Extended Remix)" (Choreographers: Frank Gatson, Phlex and Bryan Tanaka) *
Lady Gaga Stefani Joanne Angelina Germanotta ( ; born March 28, 1986), known professionally as Lady Gaga, is an American singer, songwriter, and actress. She is known for her image reinventions and musical versatility. Gaga began performing as a teenag ...
(featuring Beyoncé) – "
Telephone A telephone is a telecommunications device that permits two or more users to conduct a conversation when they are too far apart to be easily heard directly. A telephone converts sound, typically and most efficiently the human voice, into e ...
" (Choreographer: Laurieann Gibson) *
Janelle Monáe Janelle Monáe Robinson (; born December 1, 1985) is an American singer, rapper and actress. She is signed to Atlantic Records, as well as to her own imprint, the Wondaland Arts Society. Monáe has received eight Grammy Award nominations. Mon ...
(featuring
Big Boi Antwan André Patton (born February 1, 1975), better known by his stage name Big Boi, is an American rapper, songwriter, record producer and actor. He is best known for being a member of the southern hip hop duo Outkast alongside André 300 ...
) – "
Tightrope Tightrope walking, also called funambulism, is the skill of walking along a thin wire or rope. It has a long tradition in various countries and is commonly associated with the circus. Other skills similar to tightrope walking include slack rope ...
" (Choreographers:
Janelle Monáe Janelle Monáe Robinson (; born December 1, 1985) is an American singer, rapper and actress. She is signed to Atlantic Records, as well as to her own imprint, the Wondaland Arts Society. Monáe has received eight Grammy Award nominations. Mon ...
and the Memphis Jookin Community) * Usher (featuring
will.i.am William James Adams Jr. (born March 15, 1975), known professionally as will.i.am (pronounced "Will-I-am"), is an American rapper, singer, songwriter and record producer. He is the founding and lead member of the musical group Black Eyed Peas. ...
) – " OMG" (Choreographer: Aakomon “AJ” Jones)


Best Special Effects

Muse In ancient Greek religion and mythology, the Muses ( grc, Μοῦσαι, Moûsai, el, Μούσες, Múses) are the inspirational goddesses of literature, science, and the arts. They were considered the source of the knowledge embodied in the ...
– "
Uprising Rebellion, uprising, or insurrection is a refusal of obedience or order. It refers to the open resistance against the orders of an established authority. A rebellion originates from a sentiment of indignation and disapproval of a situation and ...
" (Special Effects: Humble and Sam Stephens) *
Dan Black Daniel Black (born 16 November 1975) is an English singer-songwriter and vocalist. He was a member of alternative rock band the Servant, before their split in 2007. He is also a vocalist for the Italian British group Planet Funk. After relea ...
– " Symphonies" (Special Effects: Corinne Bance and Axel D’Harcourt) * Eminem – "
Not Afraid "Not Afraid" is a song by American rapper Eminem from his seventh studio album '' Recovery'' (2010). It was released as the album's lead single on April 27, 2010, by Interscope Records. "Not Afraid" was first revealed as a single b ...
" (Special Effects: Animaholics-VFX) * Green Day – "
21st Century Breakdown ''21st Century Breakdown'' is the eighth studio album by American rock band Green Day, released on May 15, 2009, through Reprise Records. Green Day commenced work on the record in January 2006 and forty-five songs were written by vocalist/guita ...
" (Special Effects: Laundry) *
Lady Gaga Stefani Joanne Angelina Germanotta ( ; born March 28, 1986), known professionally as Lady Gaga, is an American singer, songwriter, and actress. She is known for her image reinventions and musical versatility. Gaga began performing as a teenag ...
– "
Bad Romance "Bad Romance" is a song by American singer Lady Gaga from her third extended play (EP), ''The Fame Monster'' (2009)—the reissue of her debut studio album, ''The Fame'' (2008). Gaga wrote and produced the song with RedOne. Following an illegal ...
" (Special Effects: Skulley Effects VFX)


Best Art Direction

Florence + the Machine Florence ( ; it, Firenze ) is a city in Central Italy and the capital city of the Tuscany region. It is the most populated city in Tuscany, with 383,083 inhabitants in 2016, and over 1,520,000 in its metropolitan area.Bilancio demografico an ...
– "
Dog Days Are Over "Dog Days Are Over" is a song by English indie rock band Florence and the Machine from their debut album ''Lungs'' (2009). It was originally scheduled for release on 24 November 2008 through Moshi Moshi Records in the UK as the album's second s ...
" (Art Directors: Louise Corcoran and Aldene Johnson) * Beyoncé (featuring
Lady Gaga Stefani Joanne Angelina Germanotta ( ; born March 28, 1986), known professionally as Lady Gaga, is an American singer, songwriter, and actress. She is known for her image reinventions and musical versatility. Gaga began performing as a teenag ...
) – " Video Phone (Extended Remix)" (Art Director: Lenny Tso) * Eminem – "
Not Afraid "Not Afraid" is a song by American rapper Eminem from his seventh studio album '' Recovery'' (2010). It was released as the album's lead single on April 27, 2010, by Interscope Records. "Not Afraid" was first revealed as a single b ...
" (Art Director: Ethan Tobman) *
Lady Gaga Stefani Joanne Angelina Germanotta ( ; born March 28, 1986), known professionally as Lady Gaga, is an American singer, songwriter, and actress. She is known for her image reinventions and musical versatility. Gaga began performing as a teenag ...
– "
Bad Romance "Bad Romance" is a song by American singer Lady Gaga from her third extended play (EP), ''The Fame Monster'' (2009)—the reissue of her debut studio album, ''The Fame'' (2008). Gaga wrote and produced the song with RedOne. Following an illegal ...
" (Art Director: Charles Infante) *
Thirty Seconds to Mars Thirty Seconds to Mars (commonly stylized as 30 Seconds to Mars) is an American rock band from Los Angeles, California, formed in 1998. The band consists of brothers Jared Leto (lead vocals, guitar, bass, keyboards) and Shannon Leto (drums, ...
– " Kings and Queens" (Art Director: Marc Benacerraf)


Best Editing

Lady Gaga Stefani Joanne Angelina Germanotta ( ; born March 28, 1986), known professionally as Lady Gaga, is an American singer, songwriter, and actress. She is known for her image reinventions and musical versatility. Gaga began performing as a teenag ...
– "
Bad Romance "Bad Romance" is a song by American singer Lady Gaga from her third extended play (EP), ''The Fame Monster'' (2009)—the reissue of her debut studio album, ''The Fame'' (2008). Gaga wrote and produced the song with RedOne. Following an illegal ...
" (Editor: Jarrett Fijal) * Eminem – "
Not Afraid "Not Afraid" is a song by American rapper Eminem from his seventh studio album '' Recovery'' (2010). It was released as the album's lead single on April 27, 2010, by Interscope Records. "Not Afraid" was first revealed as a single b ...
" (Editor: Ken Mowe) *
Miike Snow Miike Snow (pronounced "Mike Snow") is a Swedish indie pop band formed in 2007. The band consists of producing team Bloodshy & Avant and American singer Andrew Wyatt. The band is often represented by a silhouette image of a jackalope. In their ...
– "
Animal Animals are multicellular, eukaryotic organisms in the Kingdom (biology), biological kingdom Animalia. With few exceptions, animals Heterotroph, consume organic material, Cellular respiration#Aerobic respiration, breathe oxygen, are Motilit ...
" (Editor: Frank Macias) *
Pink Pink is the color of a namesake flower that is a pale tint of red. It was first used as a color name in the late 17th century. According to surveys in Europe and the United States, pink is the color most often associated with charm, politeness, ...
– "
Funhouse A funhouse or fun house is an amusement facility found on amusement park and funfair midways and is where patrons encounter and interact with various devices designed to surprise, challenge, and amuse them. Unlike thrill rides or dark rides, f ...
" (Editor: Chris Davis) * Rihanna – "
Rude Boy Rude boy, rudeboy, rudie, rudi, and rudy are slang terms that originated in 1960s Jamaican street culture, and that are still used today. In the late 1970s, there was a revival in England of the terms ''rude boy'' and ''rude girl'', among other ...
" (Editor: Clark Eddy)


Best Cinematography

Jay-Z and
Alicia Keys Alicia Augello Cook (born January 25, 1981), known professionally as Alicia Keys, is an American singer, songwriter, and pianist. A classically trained pianist, Keys started composing songs when she was 12 and was signed at 15 years old by Col ...
– "
Empire State of Mind "Empire State of Mind" is a song performed by American rapper Jay-Z featuring American singer Alicia Keys from the former's 11th studio album, ''The Blueprint 3'' (2009). It was released on October 20, 2009. Produced by Al Shux, the song feature ...
" (Director of Photography: John Perez) * Eminem – "
Not Afraid "Not Afraid" is a song by American rapper Eminem from his seventh studio album '' Recovery'' (2010). It was released as the album's lead single on April 27, 2010, by Interscope Records. "Not Afraid" was first revealed as a single b ...
" (Director of Photography: Christopher Probst) *
Florence + the Machine Florence ( ; it, Firenze ) is a city in Central Italy and the capital city of the Tuscany region. It is the most populated city in Tuscany, with 383,083 inhabitants in 2016, and over 1,520,000 in its metropolitan area.Bilancio demografico an ...
– "
Dog Days Are Over "Dog Days Are Over" is a song by English indie rock band Florence and the Machine from their debut album ''Lungs'' (2009). It was originally scheduled for release on 24 November 2008 through Moshi Moshi Records in the UK as the album's second s ...
" (Director of Photography: Adam Frisch) *
Lady Gaga Stefani Joanne Angelina Germanotta ( ; born March 28, 1986), known professionally as Lady Gaga, is an American singer, songwriter, and actress. She is known for her image reinventions and musical versatility. Gaga began performing as a teenag ...
– "
Bad Romance "Bad Romance" is a song by American singer Lady Gaga from her third extended play (EP), ''The Fame Monster'' (2009)—the reissue of her debut studio album, ''The Fame'' (2008). Gaga wrote and produced the song with RedOne. Following an illegal ...
" (Director of Photography: Thomas Kloss) *
Mumford & Sons Mumford & Sons is a British folk rock band formed in London in 2007. The band currently consists of Marcus Mumford (lead vocals, electric guitar, acoustic guitar, drums), Ted Dwane (vocals, bass guitar, double bass), and Ben Lovett (vocals, k ...
– "
Little Lion Man "Little Lion Man" is the debut single by English folk rock band Mumford & Sons. It was released as the lead single from their debut studio album, '' Sigh No More'', on 11 August 2009 in the United Kingdom. The song had a positive commercial per ...
" (Director of Photography: Ben Magahy)


Latino Artist of the Year

Aventura * Camila *
Daddy Yankee Ramón Luis Ayala Rodríguez (born February 3, 1976), known professionally as Daddy Yankee, is a Puerto Rican rapper, singer, composer, and actor. Known as the " King of Reggaetón" by music critics and fans alike, he is the artist who coined ...
*
Pitbull Pit bull is a term used in the United States for a type of dog descended from bulldogs and terriers, while in other countries such as the United Kingdom the term is used as an abbreviation of the American Pit Bull Terrier breed. The term was f ...
*
Shakira Shakira Isabel Mebarak Ripoll ( , ; born 2 February 1977), professionally known by the mononym Shakira, is a Colombian singer and songwriter. Born and raised in Barranquilla, she has been referred to as the " Queen of Latin Music" and is n ...
*
Wisin & Yandel Wisin & Yandel is a Puerto Rican reggaeton duo consisting of Wisin and Yandel. They started their career in the late 1990s and have been together since, winning several awards including a Grammy Award in 2009. They became the first and the onl ...


Appearances


Pre-show

*
Sway Calloway Sway Calloway is an American journalist, radio personality, executive producer and former rapper. Known as Sway, he is known for hosting music, news, and culture programming. He was the co-host of the nationally syndicated radio show ''The Wake U ...
– presented Best Dance Music Video and Best Collaboration


Main show

* Lindsay Lohan, Rick Ross, Flo Rida and
Lil Jon Jonathan H. Smith (born January 17, 1971) better known by his stage name Lil Jon, is an American rapper, producer and former frontman of the rap group Lil Jon & the East Side Boyz. He was instrumental in the emergence of the hip hop subgenre cr ...
– appeared in the opening sketch *
Ellen DeGeneres Ellen Lee DeGeneres ( ; born January 26, 1958) is an American comedian, television host, actress, writer, and producer. She starred in the sitcom ''Ellen'' from 1994 to 1998, which earned her a Primetime Emmy Award for " The Puppy Episode". Sh ...
– presented Best Female Video *
Kim Kardashian Kimberly Noel Kardashian (formerly West; born October 21, 1980) is an American socialite, media personality, and businesswoman. She first gained media attention as a friend and stylist of Paris Hilton, but received wider notice after the s ...
– introduced
Justin Bieber Justin Drew Bieber ( ; born March 1, 1994) is a Canadian singer. Bieber is recognized for his genre-melding musicianship and has played an influential role in modern-day popular music. He was discovered by American record executive Scooter ...
* The cast of '' Jackass 3D'' – presented Best Rock Video * Kesha and
Trey Songz Tremaine Aldon Neverson (born November 28, 1984), known professionally as Trey Songz, is an American R&B singer and rapper. His debut album, '' I Gotta Make It'', was released in 2005 through Atlantic Records. His follow-up album, '' Trey Day' ...
– introduced Usher * Katy Perry and
Nicki Minaj Onika Tanya Maraj-Petty (; born December 8, 1982), known professionally as Nicki Minaj ( ), is a Trinidadian-born rapper based in the United States. She is known for her musical versatility, animated Flow (rapping), flow in her rapping, alter e ...
– presented Best Male Video * Jared Leto and
Ashley Greene Ashley Michele Greene Khoury (born February 21, 1987) is an American actress. She is known for playing Alice Cullen in the film adaptations of Stephenie Meyer's ''Twilight'' novels. Early life Greene was born on February 21, 1987, in Jack ...
– introduced Florence and the Machine *
Cory Monteith Cory Allan Michael Monteith (; May 11, 1982 July 13, 2013) was a Canadian actor and musician who played Finn Hudson on the Fox television series '' Glee''. As an actor based in British Columbia, Monteith had minor roles on television series bef ...
,
Chris Colfer Christopher Paul Colfer (born May 27, 1990) is an American actor, singer, and author. He gained international recognition for his portrayal of Kurt Hummel on the television musical '' Glee'' (2009–2015). Colfer's portrayal of Kurt received cr ...
, Amber Riley and
Jane Lynch Jane Marie Lynch (born July 14, 1960) is an American actress, comedian and author. She is known for starring as Sue Sylvester in the musical comedy series '' Glee'' (2009–2015), which earned her a Primetime Emmy Award. Lynch also gained recog ...
– presented Best Pop Video *
Rosario Dawson Rosario Isabel Dawson (born May 9, 1979) is an American actress. She made her feature-film debut in the 1995 independent drama ''Kids''. Her subsequent film roles include ''He Got Game'' (1998), '' Josie and the Pussycats'' (2001), ''Men in Bl ...
and
Chris Pine Chris Pine (born August 26, 1980) is an American actor. He is best known for his roles as James T. Kirk in the ''Star Trek'' reboot film series (2009–present), Steve Trevor in the DC Extended Universe films ''Wonder Woman'' (2017) and '' Wo ...
– introduced
Taylor Swift Taylor Alison Swift (born December 13, 1989) is an American singer-songwriter. Her discography spans multiple genres, and her vivid songwriting—often inspired by her personal life—has received critical praise and wide media coverage. Bor ...
*
Jesse Eisenberg Jesse Adam Eisenberg (; born October 5, 1983) is an American actor, writer, and director. He has received various accolades, including nominations for an Academy Award, two BAFTA Awards, a Golden Globe Award and two Screen Actors Guild Awards. ...
,
Andrew Garfield Andrew Russell Garfield (born 20 August 1983) is an English and American actor. He has received various accolades, including a Tony Award, a BAFTA TV Award and a Golden Globe Award, in addition to nominations for two Academy Awards. ''Time' ...
and Justin Timberlake – introduced
Drake Drake may refer to: Animals * A male duck People and fictional characters * Drake (surname), a list of people and fictional characters with the family name * Drake (given name), a list of people and fictional characters with the given name * ...
,
Mary J. Blige Mary Jane Blige ( ; born January 11, 1971) is an American singer, songwriter, and actress. Often referred to as the " Queen of Hip-Hop Soul" and " Queen of R&B", Blige has won nine Grammy Awards, a Primetime Emmy Award, four American Music Award ...
and
Swizz Beatz Kasseem Daoud Dean (born September 13, 1978), known professionally as Swizz Beatz, is an American record producer, rapper, disc jockey (DJ) and songwriter. Born and raised in New York City, Dean embarked on his musical career as a DJ. At the ag ...
*
Joe Manganiello Joseph Michael Manganiello ( ; , ; born December 28, 1976) is an American actor. His professional film career began when he played Flash Thompson in Sam Raimi's ''Spider-Man''. His breakout role was as werewolf Alcide Herveaux in five seasons of ...
and
Evan Rachel Wood Evan Rachel Wood (born September 7, 1987) is an American actress and activist. She is the recipient of a Critics' Choice Television Award as well as three Primetime Emmy Award nominations and three Golden Globe Award nominations for her work ...
– introduced the winners of the professional categories * The cast of '' Jersey Shore'' – appeared in an on-stage skit with host *
Sofía Vergara Sofía Margarita Vergara Vergara (; born July 10, 1972) is a Colombian and American actress and model. She was the highest paid actress in American television from 2013 to 2020.
– presented Best Hip-Hop Video *
Selena Gomez Selena Marie Gomez ( ; born July 22, 1992) is an American singer, actress and producer. Gomez began her acting career on the children's television series ''Barney & Friends'' (2002–2004). As a teenager, she rose to prominence for starring a ...
and
Ne-Yo Shaffer Chimere Smith (born October 18, 1979), known professionally as Ne-Yo, is an American singer, songwriter, actor, dancer, and record producer. He gained fame for his songwriting abilities when he penned Mario's 2004 hit " Let Me Love You ...
– introduced
B.o.B Bobby Ray Simmons Jr. (born November 15, 1988), known professionally as B.o.B, is an American rapper and record producer. Raised in Decatur, Georgia, Simmons was signed to Jim Jonsin's Rebel Rock Entertainment imprint in 2006. Two years late ...
,
Bruno Mars Peter Gene Hernandez (born October 8, 1985), known professionally as Bruno Mars, is an American singer, songwriter, and record producer. He is known for his stage performances, retro showmanship, and for performing in a wide range of musical ...
and Paramore *
Romeo Romeo Montague () is the male protagonist of William Shakespeare's tragedy ''Romeo and Juliet''. The son of Lord Montague and his wife, Lady Montague, he secretly loves and marries Juliet, a member of the rival House of Capulet, through a priest ...
and Victoria Justice – presented Best New Artist * Emma Stone and
Penn Badgley Penn Dayton Badgley (born November 1, 1986) is an American actor and musician. He is known for his roles as Dan Humphrey in The CW teen drama series ''Gossip Girl'' (2007–2012) and as Joe Goldberg in the Netflix thriller series '' You'' (2018 ...
– introduced Linkin Park * Cher – presented Video of the Year *
Aziz Ansari Aziz Ismail Ansari (; born February 23, 1983) is an American actor and stand-up comedian. He is known for his role as Tom Haverford on the NBC series '' Parks and Recreation'' (2009–2015) and as creator and star of the Netflix series '' Mas ...
– introduced
Kanye West Ye ( ; born Kanye Omari West ; June 8, 1977) is an American rapper, singer, songwriter, record producer, and fashion designer. Born in Atlanta and raised in Chicago, West gained recognition as a producer for Roc-A-Fella Records in the ea ...
Source
presenters


Controversy


will.i.am's blackface criticism

Some viewers took offense to the producer/ rapper
will.i.am William James Adams Jr. (born March 15, 1975), known professionally as will.i.am (pronounced "Will-I-am"), is an American rapper, singer, songwriter and record producer. He is the founding and lead member of the musical group Black Eyed Peas. ...
's outfit, especially the dark makeup, which, to some fans, was reminiscent of the antiquated, racially charged practice of blackface. After fans blasted the rapper online, he took to Twitter to defend the look as artistic expression and not an embrace of the controversial maquillage typically used to lampoon African-Americans. Will.i.am responded to the backlash on his Twitter stating "1st. just because I where all black including head mask as expression and emphasize my outfit, it shouldn't be looked at as racial," Will tweeted. "Let go of the past. there are far more important things 2 bark about. (Jobs, health, education) not a black man wearing all black everything." Will.i.am insisted the face paint was a harmless costume choice and that fans concerned with the image Will's look projected should focus on larger issues.


Lady Gaga's meat dress

While accepting her award for Video of the Year, presented by legendary singer and actress Cher, Lady Gaga wore a dress made entirely from cuts of raw meat. The dress bore a resemblance to an artwork, '' Vanitas: Flesh Dress for an Albino Anorectic'', created by Canadian artist
Jana Sterbak Jana Sterbak (Jana Štěrbáková) is a multidisciplinary artist of Czech origin. Life and career Sterbak earned a Bachelor of Fine Arts at Concordia University,. completing classes in film history with John Locke and Tom Waugh, as well as painti ...
in 1987. Along with the dress, her hat, shoes, and purse were all made from meat as well. PETA president Ingrid Newkirk issued a statement concerning the controversial outfit. After questioning whether the meat was real or not, Newkirk was quick to disparage Gaga saying, "Meat is the decomposing flesh of a tormented animal who didn't want to die, and after a few hours under the TV lights, it would smell like the rotting flesh it is and likely be crawling in maggots--not too attractive, really."
Franc Fernandez Franc Fernandez, full name Francisco C. Fernandez, is an Argentinian artist, fashion designer, and creative director based in Los Angeles and New York. His most well-known work is his meat dress design for Lady Gaga, but has also worked with sev ...
, the designer of the meat dress, said later in an interview with MTV, “...it's not a sticky meat. It's not a messy dress at all, surprisingly. ..It's actually very clean meat, very sturdy and strong and doesn't run at all. ..The meat dries out, rather than rotting. It becomes jerky.” Gaga later explained to
Ellen DeGeneres Ellen Lee DeGeneres ( ; born January 26, 1958) is an American comedian, television host, actress, writer, and producer. She starred in the sitcom ''Ellen'' from 1994 to 1998, which earned her a Primetime Emmy Award for " The Puppy Episode". Sh ...
that the outfit exhibited her disapproval with the United States military's
Don't ask, don't tell "Don't ask, don't tell" (DADT) was the official United States policy on military service of non-heterosexual people, instituted during the Clinton administration. The policy was issued under Department of Defense Directive 1304.26 on Decemb ...
policy and further clarified, "If we don't stand up for what we believe in and if we don't fight for our rights, pretty soon we're going to have as much rights as the meat on our own bones. And I am not a piece of meat." She also commented on the outfit's nature, "...it is certainly no disrespect to anyone that is vegan or vegetarian. As you know, I am the most judgment-free human being on the earth." Afterwards, DeGeneres, who is a
vegan Veganism is the practice of abstaining from the use of animal product—particularly in diet—and an associated philosophy that rejects the commodity status of animals. An individual who follows the diet or philosophy is known as a vegan. ...
, jokingly gave Gaga a
bikini A bikini is a two-piece swimsuit primarily worn by women that features two triangles of fabric on top that cover the breasts, and two triangles of fabric on the bottom: the front covering the pelvis but exposing the navel, and the back coverin ...
and
skirt A skirt is the lower part of a dress or a separate outer garment that covers a person from the waist downwards. At its simplest, a skirt can be a draped garment made out of a single piece of fabric (such as pareos). However, most skirts ar ...
made from
lettuce Lettuce (''Lactuca sativa'') is an annual plant of the family Asteraceae. It is most often grown as a leaf vegetable, but sometimes for its stem and seeds. Lettuce is most often used for salads, although it is also seen in other kinds of food, ...
and other various vegetables.


See also

*
2010 MTV Europe Music Awards The 2010 MTV Europe Music Awards took place on 7 November 2010 at Caja Mágica in Madrid, Spain. The awards ceremony was presented by Eva Longoria and Justin Bieber was the official MTV EMA 2010 digital host. Nominations were announced on 20 Septem ...


References


External links


Official VMA 2010 site
* {{MTV Video Music Awards 2010 MTV Video Music Awards MTV Video Music MTV Video Music Awards 2010 in Los Angeles