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Geotargeting
Geotargeting in geomarketing and internet marketing is the method of determining the geolocation of a website visitor and delivering different content to that visitor based on their location. This includes country, region/state, city, metro code/zip code, organization, IP address, ISP or other criteria.[1] A common usage of geo targeting is found in online advertising, as well as internet television with sites such as iPlayer and Hulu. In these circumstances, content is often restricted to users geolocated in specific countries; this approach serves as a means of implementing digital rights management
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Content Format
A content format is an encoded format for converting a specific type of data to displayable information. Content formats are used in recording and transmission to prepare data for observation or interpretation.[1][2] This includes both analog and digitized content. Content formats may be recorded and read by either natural or manufactured tools and mechanisms. In addition to converting data to information, a content format may include the encryption and/or scrambling of that information.[3] Multiple content formats may be contained within a single section of a storage medium (e.g. track, disk sector, computer file, document, page, column) or transmitted via a single channel (e.g. wire, carrier wave) of a transmission medium. With multimedia, multiple tracks containing multiple content formats are presented simultaneously
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