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The iTunes Store is a software-based online
digital media Digital media means any media (communication), communication media that operate with the use of any of various encoded machine-readable data formats. Digital media can be created, viewed, distributed, modified, listened to, and preserved on a di ...
store operated by
Apple Inc. Apple Inc. is an American multinational Multinational may refer to: * Multinational corporation, a corporate organization operating in multiple countries * Multinational force, a military body from multiple countries * Multinational state, a ...
that opened on April 28, 2003, as a result of
Steve Jobs Steven Paul Jobs (; February 24, 1955 – October 5, 2011) was an American business magnate A business magnate is someone who has achieved great success and enormous wealth through the ownership of multiple lines of enterprise. The term ch ...

Steve Jobs
' push to open a digital marketplace for music. As of April 2020, iTunes offers 60 million songs, 2.2 million apps, 25,000 TV shows, and 65,000 films. When it opened, it was the only legal digital catalog of music to offer songs from all five major
record label A record label, or record company, is a brand A brand is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers. Brands are used in business, marketing, and ad ...
s. As of June 2013, the iTunes Store possessed 575 million active user accounts, and served over 315 million mobile devices. The iTunes Store is available on most Apple devices, including the (inside the
Music Music is the of arranging s in time through the of melody, harmony, rhythm, and timbre. It is one of the aspects of all human societies. General include common elements such as (which governs and ), (and its associated concepts , , and ...
app), the
iPhone {{Infobox information appliance , name = iPhone , logo = , image = , caption = The front face of an iPhone 13 Pro The iPhone 13 Pro and iPhone 13 Pro Max are smartphones designed and marketed by Apple Inc. They are the flagship smart ...

iPhone
, the
iPad iPad is a line of tablet computer A tablet computer, commonly shortened to tablet, is a mobile device A mobile device (or handheld computer) is a computer A computer is a machine that can be programmed to carry out sequenc ...

iPad
, the
iPod touch The iPod Touch is a line of iOS iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that powers many of the company's mobile devices, includ ...

iPod touch
, and the
Apple TV Apple TV is a digital media player A digital media player (also sometimes known as a streaming device or streaming box) is a type of consumer electronics Consumer electronics or home electronics are electronic Electronic may refer ...

Apple TV
, as well as on
Windows Microsoft Windows, commonly referred to as Windows, is a group of several proprietary {{Short pages monitor


History

Following the introduction of the iTunes Store, individual songs were all sold for the same price, though Apple introduced multiple prices in 2007. Music in the store is in the Advanced Audio Coding (AAC) format, which is the MPEG-4-specified successor to MP3. Originally, songs were only available with DRM and were encoded at 128 kbit/s. At the January 2009 Macworld Expo, Apple announced that all iTunes music would be made available without DRM, and encoded at the higher-quality rate of 256 kbit/s. Previously, this model, known as "iTunes Plus", had been available only for music from EMI and some independent labels. Users can sample songs by listening to previews, ninety seconds in length, or thirty seconds for short tracks. In addition, the iTunes Store offers apps, which are applications used for various purposes (games, productivity, news, etc.) that are compatible with the iPod Touch, iPhone, and iPad, although some apps are specifically for the iPhone or iPad only. Some Apps cost money (called "Paid Apps") and some are free (called "Free Apps"). Developers can decide which prices they want to charge for apps, from a pre-set list of pricing tiers, from free to several hundred dollars. When someone downloads an App, 70 percent of the purchase goes to the developer(s), and 30 percent goes to Apple.iOS Developer Program Website
Retrieved October 22, 2017 ''
Apple Inc. Apple Inc. is an American multinational Multinational may refer to: * Multinational corporation, a corporate organization operating in multiple countries * Multinational force, a military body from multiple countries * Multinational state, a ...
''
At the Macworld 2008 keynote,
Steve Jobs Steven Paul Jobs (; February 24, 1955 – October 5, 2011) was an American business magnate A business magnate is someone who has achieved great success and enormous wealth through the ownership of multiple lines of enterprise. The term ch ...

Steve Jobs
, who was Apple's CEO at the time, announced iTunes movie rentals. Movies are available for rent in the iTunes Store on the same day they are released on DVD, though the iTunes Store also offers for rental some movies that are still in theaters. Movie rentals are only viewable for 24 hours (in the US) or 48 hours (in other countries) after users begin viewing them. The iTunes Store also offers one low-priced movie rental a week: in the United States, this rental costs 99 cents. Movie rentals are not yet available in all countries but it is available in the United States, Mexico, the United Kingdom, Canada, Australia and New Zealand. There is a weekly promotion in which one to three songs are available to download for free to logged-in users. Free downloads are available on Tuesdays, and remain free until the following Tuesday, when the store gets refreshed with new content. Some artists choose to have select songs available for no charge. This is not available at all iTunes Stores. Some iTunes television programs have begun the same technique to encourage brand loyalty; although those stay longer. In fact, the iTunes Store has a "Free TV Episodes" page where free episodes are organized by length, either as "featurettes" (shorter than 15 minutes) or full length episodes (longer than 15 minutes). Free content can vary from a preview of a show to bonus content to pilot episodes and entire seasons of TV shows (examples of free seasons include HBO's ''The Weight of the Nation'' and ABC's ''Pan-Am''). Some networks, such as ABC and NBC, have their own pages of "Free Season Premieres". While previously the US iTunes Store has offered as many as three free songs each week (the single of the week, Discovery Download, and Canción de la Semana) in recent years, the store has instead replaced the three aforementioned categories with a unified "Single of the Week" banner, with the week's single being from a new up and coming artist. In 2015, Apple discontinued the "Single of the Week" program.


Current model


=Music

= *A song usually costs 99¢; however, for songs with high popularity, the price is usually raised to $1.29. By default, songs that are more than 10 minutes are considered "Album Only"; distributors also have the power to make a song "Album Only." For special offers, song prices can be dropped to 69¢ or free. *By default, music albums cost $9.99 or the price of all the songs combined if it is less than $9.99. However, the music album's distributor can set a higher price for the album (as long as it is some amount of dollars and 99 cents), which usually happens on popular music albums. For special offers, prices of music albums can be dropped to $4.99, $5.99, $6.99, or $7.99. *On June 30, 2015, Apple launched Apple Music as a subscription service, initially available in 110 countries. New subscribers are offered a three-month free trial with ongoing subscriptions priced from $9.99/month in the US and £9.99 in the UK or €9,99 for countries in the
Eurozone The eurozone, officially called the euro area, is a monetary union of 19 Member state of the European Union, member states of the European Union (EU) that have adopted the euro (euro sign, €) as their primary currency and sole legal tender. T ...

Eurozone
.


=TV shows

= *By default, HD television episodes cost $2.99, while standard definition television episodes cost $1.99. However, distributors can make a television episode "Season Only." *A television season costs either an amount of dollars (determined by number of episodes and definition) and 99 cents with the number in the one's place being a 4, 7, or 9, or the price of all episodes combined.


=Movies

= *Unpopular movies cost $7.99 to buy in standard definition and $13.99 or $14.99 to buy in HD. Popular movies or new releases cost $13.99 or $14.99 to buy in standard definition and $17.99 or $19.99 to buy in HD. *Unpopular movies cost $2.99 to rent in standard definition and $3.99 to rent in HD. Popular movies cost $3.99 to rent in standard definition and $4.99 to rent in HD. For recent releases, this price is increased by $1. *Movies that are available in 4K and HDR (either HDR10 or Dolby Vision with an HDR10 profile) cost the same price as HD, and are automatically upgraded from HD to 4K and HDR at no additional cost. Movies can be played back in 4K and HDR on an Apple TV 4K or a Mac released in 2018 or later running macOS Catalina when hooked up to a compatible display, and can be played back in HDR on an iPhone 8/X or later, a 10.5" or 11" iPad Pro, and a 2nd gen or later 12.9" iPad Pro running iOS 11 or later, or a MacBook released in 2018 or later running macOS Catalina or later. *Movies that are available with a Dolby Atmos audio track requires an Apple TV 4K running tvOS 12 or later hooked up to a Dolby Atmos soundbar or receiver, a MacBook released in 2018 or later running macOS Catalina, an iPhone XS/XR running iOS 13 or later, or an 11"/3-gen 12.9" iPad Pro running iPadOS or later.


=Apps

= App prices are set by the developer; they can be free of charge or charged at 99 cents plus any number of dollars.


iTunes Store for iOS

The iTunes Store allows users to purchase and download items directly to portable Apple devices, such as the
iPhone {{Infobox information appliance , name = iPhone , logo = , image = , caption = The front face of an iPhone 13 Pro The iPhone 13 Pro and iPhone 13 Pro Max are smartphones designed and marketed by Apple Inc. They are the flagship smart ...

iPhone
,
iPad iPad is a line of tablet computer A tablet computer, commonly shortened to tablet, is a mobile device A mobile device (or handheld computer) is a computer A computer is a machine that can be programmed to carry out sequenc ...

iPad
,
Apple TV Apple TV is a digital media player A digital media player (also sometimes known as a streaming device or streaming box) is a type of consumer electronics Consumer electronics or home electronics are electronic Electronic may refer ...

Apple TV
and
iPod Touch The iPod Touch is a line of iOS iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that powers many of the company's mobile devices, includ ...

iPod Touch
. Apple offers three apps, each of which provides access to certain types of content. * The App Store app sells apps for iOS, and also provides updates to these apps. * The iTunes Store app sells music and videos. * The iBooks app sells ebooks. Other, free content available from the iTunes Store can be accessed from two other iOS apps: * The Podcasts apps lets users download, subscribe to and sync podcasts. * The iTunes U app gives access to iTunes U educational material. Originally, mobile users had to be connected to a Wi-Fi network in order to enter the store, hence its original name: ''iTunes Wi-Fi Music Store''. However, at Macworld 2009, Apple issued a software update which automatically allowed 3G and EDGE users to access the store's full functionality for files smaller than 10 megabytes (MB). The iOS 3.0 update added the ability to download movies, TV shows, audiobooks, iTunes U, and ringtones on mobile devices, in addition to the previously available songs and podcasts. On February 18, 2010, Apple increased the 10 MB 3G download limit to 20 MB. In March 2012, Apple increased the 3G download limit to 50 MB, and, in late 2013, Apple increased the limit to 100 MB when they released the final version of
iOS 7 iOS 7 is the of the developed by , being the successor to . It was announced at the company's on June 10, 2013, and was released on September 18 of that year. It was succeeded by on September 17, 2014. iOS 7 introduced a completely redesig ...

iOS 7
for their new iPhones.


Customer support

In the United States, Apple provides
technical support Technical support (often shortened to tech support) refers to services that entities provide to users of technology products or services. In general, technical support provides help regarding specific problems with a product or service, rather th ...
for the iTunes Store via email, there is no phone number for issues with iTunes purchases. Most customer service inquiries are handled online, via the Report a Problem link in iTunes.


Charitable donations

In response to major
natural disasters A natural disaster is a major adverse event resulting from natural processes of the Earth Earth is the third planet from the Sun and the only astronomical object known to harbor life. About 29% of Earth's surface is land consisting ...
, Apple provides the facility for donations to be made through the iTunes Store. Unlike other iTunes purchases, donations made to charitable organizations through this system are not subject to the 30% handling fee Apple usually charges. iTunes donation pages were set up following the
2010 Haiti earthquake The 2010 Haiti earthquake (french: Séisme de 2010 à Haïti; ht, Tranblemanntè 12 janvye 2010 nan peyi Ayiti) was a catastrophic magnitude 7.0 Mw earthquake, with an epicenter The epicenter, epicentre () or epicentrum in seismol ...
, the 2011 Japanese earthquake and ensuing tsunami, and 2012's
Hurricane Sandy Hurricane Sandy (unofficially referred to as Superstorm Sandy) was the deadliest, the most destructive, and the strongest tropical cyclone, hurricane of the 2012 Atlantic hurricane season. The storm inflicted nearly $70 billion (2012 USD) ...
. In all of these cases, donations were redirected to the
Red Cross The International Red Cross and Red Crescent Movement is an international humanitarian Humanitarianism is an active belief in the value of human life, whereby human Humans (''Homo sapiens'') are the most populous and widespread specie ...
.


Music

The store began operations after Apple signed deals with five major record companies:
EMI EMI Group Limited (originally an initialism for Electric and Musical Industries, also referred to as EMI Records Ltd. or simply EMI) was a British transnational conglomerate founded in March 1931 in London. At the time of its break-up in 2012 ...
,
Universal Music Group Universal Music Group N.V. (often abbreviated as UMG and referred to as just Universal Music) is a Dutch–American multinational Music industry, music corporation. UMG's corporate headquarters are located in Hilversum, Netherlands and its op ...
,
Warner Music Group Warner Music Group Corp. (commonly abbreviated as WMG and simply referred to as Warner Music) is an American multinational Multinational may refer to: * Multinational corporation, a corporate organization operating in multiple countries * Mult ...
,
Sony Music Entertainment Sony Music Entertainment (SME), also known as just Sony Music, is an American multinational Music industry, music company. Owned by the parent conglomerate (company), conglomerate Sony, Sony Group Corporation, it is part of the Sony Music Group ...
, and
Bertelsmann Music Group Bertelsmann Music Group (BMG) was a division of German media company Bertelsmann Bertelsmann is a German private Private or privates may refer to: Music * "In Private "In Private" was the third single in a row to be a charting succes ...
. Songs from more than 2,000 independent labels were added later, the first being from The Orchard on June 24, 2003. As of April 2020, iTunes offers 60 million songs, including exclusive tracks from numerous artists. Not all artists are available on iTunes, but many holdouts, such as
Led Zeppelin Led Zeppelin were an English Rock music, rock band formed in London in 1968. The group consisted of vocalist Robert Plant, guitarist Jimmy Page, bassist/keyboardist John Paul Jones (musician), John Paul Jones, and drummer John Bonham. With a ...
and
Radiohead Radiohead are an English rock Rock most often refers to: * Rock (geology) A rock is any naturally occurring solid mass or aggregate of minerals or mineraloid matter. It is categorized by the minerals included, its Chemical compound, che ...

Radiohead
, have allowed their music to be sold on the iTunes Store in recent years. New songs are added to iTunes catalog on a daily basis, and the iTunes Store is updated each Tuesday. Downloaded songs come with song information (name, artist, album) already filled out, though iTunes provides a free service by
Gracenote Gracenote, Inc. is a company owned by Nielsen Holdings Nielsen Holdings Inc. is an American, information, data and market measurement firm. Nielsen operates in over 100 countries and employs approximately 44,000 people worldwide. The com ...
to do this for songs not purchased from the store, although they must be imported with iTunes. Songs that have an entry in the iTunes Store also come with album artwork (Artwork is embedded in the metadata). Artwork can be obtained for songs not purchased from the store for free if the user has an iTunes Store account. Purchased songs do not come with lyrics, nor does iTunes provide a service for acquiring the missing lyrics. However, several third-party applications exist to locate and automatically add lyrics to the user's music.


"Album Only" songs

Some songs are available from the store by "Album Only", meaning the song can only be acquired through the purchase of the entire album, whereas most songs can be downloaded separately from the album they belong to. Songs above 10 minutes in length are by default Album Only songs. However, this is not universally true; for example, ''Living in the Heart of the Beast'' by Henry Cow is 16 minutes and 18 seconds, yet is available for individual purchase as of December 24, 2013. Soundtracks also often have many Album Only tracks. Sometimes, the 10-minute restriction works in an artist's favor. Examples of this include Prince's ''Lovesexy'' and the deluxe version of Phoenix's ''Bankrupt!'', which both have an album as a single track instead of being separate, (in Prince's case, the track ''was'' the album, while in Phoenix's case, it was a collection of demos and outtakes) forcing the buyer to buy the album itself. Movie soundtracks normally include songs owned by many different labels, making licensing more complex. For example, '' Forrest Gump: The Soundtrack'' includes songs from
Peacock Records Peacock Records was an American record label, started in 1949 by Don Robey in Houston, Texas, United States. History "Hound Dog (song), Hound Dog" by Big Mama Thornton was a hit for Peacock in 1953. Other significant rhythm and blues artists on ...
,
Argo Records Argo Records was a record label in Chicago that was established in 1955 in music, 1955 as a division of Chess Records. Originally the label was called Marterry, but bandleader Ralph Marterie objected, and within a couple of months the imprint was ...
, and
Capitol Records Capitol Records (legal name: Capitol Records, LLC, until 2007 Capitol Records Inc.) is an American record label owned by Universal Music Group through its Capitol Music Group imprint. It was founded as the first west coast–based record label o ...

Capitol Records
, among many others. ''
Greatest Hits A greatest hits album or best-of album is a type of compilation album that collects popular and commercially successful songs by a particular artist or band. While greatest hits albums are typically supported by the artist, they can also be create ...
'' by
Red Hot Chili Peppers The Red Hot Chili Peppers are an American rock Rock most often refers to: * Rock (geology) A rock is any naturally occurring solid mass or aggregate of minerals or mineraloid matter. It is categorized by the minerals included, its C ...

Red Hot Chili Peppers
has only one song, "
Higher Ground Higher may refer to: Education * Higher (Scottish), a Scottish national school-leaving certificate exam and university entrance qualification Music Albums * Higher (Regina Belle album), ''Higher'' (Regina Belle album), 2012 * Higher (Ala Boratyn a ...
", that is not available for download on a per song basis, whilst ''
Circus A circus is a company of performers who put on diverse entertainment shows that may include clown A clown is a person who wears a unique makeup-face and flamboyant costume, performing comedy Comedy (from the el, κωμῳδία, ...
'' (
Britney Spears Britney Jean Spears (born December 2, 1981) is an American singer, songwriter, dancer, and actress. She is credited with influencing the revival of teen pop during the late 1990s and early 2000s, for which she is referred to as the "Honorific ...

Britney Spears
' 2008 album) has two songs that are available for album download only, ''Rock Me In'' and ''Phonography''.


Partial Albums

Some albums on the iTunes store are available only as a "Partial Album" meaning that one or more of the songs on an album's CD release aren't available on its iTunes equivalent, often due to differing copyright holders between songs.


"Work Only" songs

Some tracks are listed as "Work Only", which means they can only be obtained by purchasing the entire piece of work (within the album); the tracks cannot be bought as singles. Works are generally pieces of classical music: symphonies, string quartets, etc., in multiple movements.


"LP" format

In September 2009, Apple introduced the
iTunes LP iTunes LP (referred to in pre-launch press by the code name A code name, call sign or cryptonym is a Code word (figure of speech), code word or name used, sometimes clandestinely, to refer to another name, word, project, or person. Code names ...
format (known pre-launch by the code name "Cocktail") which features visual, interactive content alongside album tracks and lyrics.


Store Sections

When entering the US music store, there are multiple sections one can visit. Music is divided into genres (Alternative, Classical, Jazz, Soundtrack, etc.), and there are a number of links to other sections of the store under the Quick Links header. These include Recommended for You, Complete My Album, iTunes LP, as well as thematic sections, such as iTunes Festival sections. On November 1, 2006, Apple created a category for Latino and Hispanic content, "iTunes Latino". Telemundo and Mun2 made some of their popular programs available for purchase, becoming the first Hispanic television content in the store. It offers music, music videos, audiobooks, podcasts and television shows in Spanish in a single concentrated area. The brief descriptions given to the content are in Spanish as well as several subcategories.
Gibraltar ) , anthem = "God Save the Queen" , song = "Gibraltar Anthem" , image_map = Gibraltar location in Europe.svg , map_alt = Location of Gibraltar in Europe , map_caption = United Kingdom shown in pale green , mapsize = 290px , image_map2 = ...

Gibraltar
ian
Flamenco Flamenco (), in its strictest sense, is an art form based on the various folkloric music traditions of southern Spain, developed within the Gitanos, gitano subculture of the region of Andalusia, but also having a historical presence in Extremad ...

Flamenco
Metal A metal (from Greek#REDIRECT Greek Greek may refer to: Greece Anything of, from, or related to Greece Greece ( el, Ελλάδα, , ), officially the Hellenic Republic, is a country located in Southeast Europe. Its population is appro ...
band
Breed 77 Breed 77 (pronounced "Breed Seven-Seven") is an Gibraltar ) , anthem = "God Save the Queen" , song = "Gibraltar Anthem" , image_map = Gibraltar location in Europe.svg , map_alt = Location of Gibraltar in Europe , map_caption = United ...
, released an exclusive album called
Un Encuentro ''Un Encuentro'' is an album by Gibraltarian people, Gibraltarian Flamenco music, Flamenco Heavy metal music, metal quintet Breed 77. It was released exclusively as a Music download, digital download on iTunes through J. Albert Productions in earl ...
to coincide with the launch of "iTunes Latino". It features 11 songs, all from previous albums, but all sung in Spanish. In 2012, Apple created Mastered for iTunes. When iTunes launched, the decision was made to standardize on AAC instead of the more popular MP3 format on the supposition that it offers better quality compared to other codecs at similar bit rates. Mastered for iTunes (MFiT) is a procedure developed by Apple specifically for Mastering Engineers to follow. This set of tools allows Mastering Engineers to audition Apple's proprietary encoding during the mastering process to take into account how music will eventually interact with Apple's encoding. In addition to auditioning the encoder, there is also a tool (called afclip) that processes the audio file and creates a text file for audio clips. Because of this special encoding process, extra attention must be paid to headroom and inter-sample peaking while mastering. In August 2019 it was announced that the Mastered for iTunes program would be rebranded as Apple Digital Masters. With the rebranding the high resolution masters are now available with Apple Music through streaming. It is speculated that the rebranded came because the functionality of iTunes would be changing in macOS Catalina and there for the Mastered for iTunes name no longer made sense.


Digital rights management

While most downloaded files initially included usage restrictions enforced by
FairPlay FairPlay is a digital rights management (DRM) technology developed by Apple Inc. Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, ...
, Apple's implementation of
digital rights management Digital rights management (DRM) tools or technological protection measures (TPM) are a set of access control In the fields of physical security and information security, access control (AC) is the selective restriction of access to a place ...
(DRM), iTunes later initiated a shift into selling DRM-free music in most countries, marketed as iTunes Plus. On January 6, 2009, Apple announced that DRM had been removed from 80% of its music catalog in the US. Full iTunes Plus availability was achieved in the US on April 7, 2009, coinciding with the introduction of a three-tiered pricing model; however, television episodes, many books, and films are still
FairPlay FairPlay is a digital rights management (DRM) technology developed by Apple Inc. Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, ...
-protected.


Censorship

There is a policy of censoring
profanity Profanity is a socially offensive use of language, which may also be called cursing, swearing, or expletives. Accordingly, profanity is language use that is sometimes deemed impolite, rude, or culturally Culture () is an umbrella term wh ...

profanity
in titles on iTunes. This has resulted in a , by which inoffensive titles are censored due to a coincidental string of letters. If the song has an explicit label, it will be marked "explicit" next to the song title. If a song is marked "explicit" it is unavailable for purchase if "restrict explicit content" is checked under the parental controls preference. Often there will be a "clean" mark next to the title of some songs, meaning the lyrics have been censored, and is available to purchase on all accounts. Generally if a song is marked "clean" there is an explicit version available as well.


Reception and commercial success

In the first 18 hours, the iTunes store sold about 275,000 tracks, and more than 1 million tracks were sold in its first 5 days. When released for Windows in October 2003, iTunes was downloaded more than 1 million times in the first 3 days, selling more than 1 million songs in that period. On December 15, 2003, Apple announced that it had sold 25 million songs. In January 2004 at the
Macworld Conference & Expo Macworld/iWorld was an information technology trade show with conference tracks dedicated to the Apple Inc., Apple Macintosh platform. It was held annually in the United States during January. Originally ''Macworld Expo'' and then ''Macworld Confere ...
in San Francisco, Steve Jobs announced (Sellers, 2004) that an unnamed person had purchased US$29,500 worth of music. On March 15, 2004, Apple announced that iTunes Music Store customers had purchased and downloaded 50 million songs from iTunes Music Store. A song sold on iTunes gives the artist 9 cents in profit. They also reported that customers were purchasing 2.5 million songs a week which translates to a projected annual run rate of 130 million songs a year. The 50 millionth song was "The Path of Thorns" by
Sarah McLachlan Sarah Ann McLachlan (born January 28, 1968) is a Canadian singer-songwriter. As of 2015, she had sold over 40 million albums worldwide. McLachlan's best-selling album to date is ''Surfacing (album), Surfacing'', for which she won two Grammy A ...

Sarah McLachlan
. On April 28, 2004, iTunes Music Store marked its first anniversary with 70 million songs sold, clear dominance in the paid online music market and a slight profit. The store also offers hundreds of movie trailers and music videos, in an attempt to boost soundtrack sales. In the conference,
Steve Jobs Steven Paul Jobs (; February 24, 1955 – October 5, 2011) was an American business magnate A business magnate is someone who has achieved great success and enormous wealth through the ownership of multiple lines of enterprise. The term ch ...

Steve Jobs
reiterated that a subscription service is still not in the interest of customers and reported that only 5 million of the 100 million songs offered in the
Pepsi Pepsi is a carbonated Carbonation is the chemical reaction A chemical reaction is a process that leads to the chemical transformation of one set of chemical substances to another. Classically, chemical A chemical substance is a form of ...

Pepsi
giveaway campaign were redeemed, which he blamed on technical problems in Pepsi distribution. According to an Apple
press release A press release is an official statement delivered to members of the news media for the purpose of providing information, an official statement, or making an announcement. A press release is traditionally composed of nine structural elements, inc ...
dated August 10, 2004, iTunes Music Store was the first store to have a catalog of more than one million songs. Also, iTunes Music Store at that point maintained a 70 percent market share of legal music downloads. The emerging monopoly of the store was criticized in 2011 by Mike Lang of
Miramax Miramax, LLC (also known as Miramax Films) is an American entertainment company known for producing and distributing films and television shows. Its headquarters are located in Los Angeles Los Angeles (; es, Los Ángeles; "The Angels") ...
for "effectively strangling the industry". He says that because the music industry has allowed too few content providers, it is now suffering. Lang views the issue as being more of a threat than
music piracy Music piracy is the copying and distributing of recordings of a piece of music for which the rights owners (composer, recording artist, or copyright-holding record company) did not give consent. In the contemporary legal environment, it is a form of ...
.


Sales milestones


Music

:*100 million songs sold: July 11, 2004 ::(Kevin Britten of Hays, Kansas, bought the 100 millionth song, and the twenty-year-old received a call from Steve Jobs congratulating him.)Levy, Steven (2006). ''The Perfect Thing: How the iPod Shuffles''. New York, NY:
Simon & Schuster Simon & Schuster () is an American publishing company and a subsidiary of ViacomCBS. It was founded in New York City on January 2, 1924 by Richard L. Simon and M. Lincoln Schuster. As of 2016, Simon & Schuster was the third largest publisher in ...

Simon & Schuster
.
:*125 million songs sold: September 1, 2004 :*150 million songs sold: October 14, 2004 :*200 million songs sold: December 16, 2004 ::(Ryan Alekman of
Belchertown Belchertown (previously known as Cold Spring and Belcher's Town) is a town A town is a human settlement. Towns are generally larger than villages and smaller than city, cities, though the criteria to distinguish between them vary cons ...
, Massachusetts, bought the 200 millionth song, which was one of the tracks on 's digital
box set A box set or boxed set is a set of items (for example, a compilation of books, musical recordings, films or television programs) traditionally packaged in a box and is offered for sale as a single unit. Music Artists and bands with an extremely ...
'' The Complete U2.'') :*250 million songs sold: January 24, 2005 :*300 million songs sold: March 2, 2005 :*400 million songs sold: May 10, 2005 On July 5, 2005, Apple announced a promotion counting down to half a billion songs sold. :* 500 million songs sold: July 18, 2005 ::(Amy Greer of
Lafayette Lafayette or La Fayette may refer to: People * Lafayette (name), a list of people with the surname Lafayette or La Fayette or the given name Lafayette * House of La Fayette, a French noble family ** Gilbert du Motier, Marquis de Lafayette (1757– ...
, Indiana, bought the 500 millionth song, "
Mississippi Girl "Mississippi Girl" is a song recorded by American country music Country music is a blend of popular musical forms originally found in the Southern United States and the Appalachian Mountains. The term also includes Western music (North America) whic ...
" by
Faith Hill Audrey Faith McGraw (; born September 21, 1967), known professionally as Faith Hill, is an American singer and record producer. She is one of the most successful country music artists of all time, having sold more than 40 million albums worldwide ...

Faith Hill
.) :*850 million songs sold: January 10, 2006 :*1 billion songs sold: February 23, 2006 ::(Alex Ostrovsky of West Bloomfield,
Michigan Michigan () is a state State may refer to: Arts, entertainment, and media Literature * ''State Magazine'', a monthly magazine published by the U.S. Department of State * The State (newspaper), ''The State'' (newspaper), a daily newspaper ...

Michigan
, bought the billionth song, "
Speed of Sound The speed of sound is the distance travelled per unit of time by a sound wave as it propagates through an elasticity (solid mechanics), elastic medium. At , the speed of sound in air is about , or one kilometre in or one mile in . It depends s ...
" by
Coldplay Coldplay are a British Rock music, rock band formed in London in 1996. The band consists of vocalist, rhythm guitarist, and pianist Chris Martin, lead guitarist Jonny Buckland, bassist Guy Berryman, drummer Will Champion and creative director P ...

Coldplay
. He later got a call from Steve Jobs with the news that the sixteen-year-old was getting ten iPods, an iMac, a $10,000 music gift certificate, and a scholarship established in his name at the Juilliard School.) :*1.5 billion songs sold: September 12, 2006 :*2 billion songs sold: January 10, 2007 :* 2.5 billion songs sold: April 9, 2007 :*3 billion songs sold: July 31, 2007 :*4 billion songs sold: January 15, 2008 :*5 billion songs sold: June 19, 2008 :*6 billion songs sold: January 6, 2009 :*8 billion songs sold: July 21, 2009 :*8.6 billion songs sold: September 9, 2009 :*10 billion songs sold: February 24, 2010 ::(Louie Sulcer of
Woodstock, Georgia Woodstock is a city in Cherokee County, Georgia, United States. The population was 33,039 as of 2019 according to the US Census Bureau. Originally a stop on the Louisville and Nashville Railroad, Woodstock is part of the Atlanta metropolitan area ...
, downloaded "
Guess Things Happen That Way "Guess Things Happen That Way" is a 1958 cross over single by Johnny Cash, which was written by Jack Clement. The single was Johnny Cash's fourth number one on the country chart spending eight weeks at number one and a total of twenty-four weeks on ...
" by
Johnny Cash John R. Cash (born J. R. Cash; February 26, 1932 – September 12, 2003) was an American singer, songwriter, musician, and actor. Much of Cash's music contained themes of sorrow, moral tribulation, and redemption, especially in the later ...
. At 71 years old, he was the oldest milestone winner to that date. He received a call from
Steve Jobs Steven Paul Jobs (; February 24, 1955 – October 5, 2011) was an American business magnate A business magnate is someone who has achieved great success and enormous wealth through the ownership of multiple lines of enterprise. The term ch ...

Steve Jobs
and a $10,000 iTunes gift card.) :*15 billion songs sold: June 6, 2011 :*20 billion songs sold: September 12, 2012 :*25 billion songs sold: February 6, 2013"iTunes Store Sets New Record with 25 Billion Songs Sold"
Apple Inc. Apple Inc. is an American multinational Multinational may refer to: * Multinational corporation, a corporate organization operating in multiple countries * Multinational force, a military body from multiple countries * Multinational state, a ...
February 6, 2013. Retrieved February 6, 2013.
:*35 billion songs sold: May 28, 2014


Video

:*1 million videos sold: October 31, 2005 :*3+ million videos sold: December 6, 2005 :*8 million videos sold: January 10, 2006 :*15 million videos sold: February 23, 2006 :*45 million videos sold: September 12, 2006 :*50 million television episodes sold: January 10, 2007 :*1.3 million feature-length films sold: January 10, 2007 :*2 million feature-length films sold: July 31, 2007 :*200 million television episodes sold: October 16, 2008 :*1+ million HD episodes sold: October 16, 2008


Applications

:*10 million apps downloaded: July 14, 2008 :*100 million apps downloaded: September 9, 2008 :*200 million apps downloaded: October 22, 2008 :*300 million apps downloaded: December 5, 2008 :*500 million apps downloaded: January 16, 2009 :*800 million apps downloaded: March 17, 2009 :*1 billion apps downloaded: April 23, 2009 :*1.5 billion apps downloaded: July 14, 2009 :*1.8 billion apps downloaded: September 9, 2009 :*2 billion apps downloaded: September 28, 2009 :*3 billion apps downloaded: January 5, 2010 :*7 billion apps downloaded: October 20, 2010 :*10 billion apps downloaded: January 22, 2011 :*15 billion apps downloaded: July 7, 2011 :*25 billion apps downloaded: March 5, 2012 :*30 billion apps downloaded: June 11, 2012 :*35 billion apps downloaded: October 23, 2012 :*40 billion apps downloaded: January 7, 2013 :*50 billion apps downloaded: May 16, 2013 :*60 billion apps downloaded: October 22, 2013 :*75 billion apps downloaded: June 2, 2014 :*100 billion apps downloaded: June 8, 2015 :*250 billion apps downloaded: December 2016


Market share

:*On September 12, 2006, Steve Jobs announced in his "It's Showtime" keynote that Apple had 88% of the legal US music download market. :*On April 11, 2007, Apple announced that the iTunes Store had sold more than two million movies, making it the world's most popular online movie store. :*On February 26, 2008, the iTunes Store surpassed
Best Buy Best Buy Co., Inc. is an American multinational Multinational may refer to: * Multinational corporation, a corporate organization operating in multiple countries * Multinational force, a military body from multiple countries * Multinational state ...

Best Buy
to become the second-largest music vendor in the US behind
Walmart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational Retail companies, retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores from the United ...

Walmart
, and became number one on April 3, 2008. :*On October 10, 2012, the iTunes Store was reported to have a 64% share of the online music market, and a 29% share of all music sales worldwide.


Internationalization

Originally only Mac OS X users who had a US billing address could buy songs with the service, but
Steve Jobs Steven Paul Jobs (; February 24, 1955 – October 5, 2011) was an American business magnate A business magnate is someone who has achieved great success and enormous wealth through the ownership of multiple lines of enterprise. The term ch ...

Steve Jobs
announced plans to support both
Windows Microsoft Windows, commonly referred to as Windows, is a group of several proprietary {{Short pages monitor