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A display stand is an
A display stand is an advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...
and merchandising tool that has a direct impact on product sales
Sales are activities related to selling or the number of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale.
The seller, or the provider of the goods or services, completes a sale in ...
.
Artwork or statuary may also have a display stand to hold items securely for viewing.
Features
From a functional perspective, a display should focus on theconsumer
A consumer is a person or a group who intends to order, or uses purchased goods, products, or services primarily for personal, social, family, household and similar needs, who is not directly related to entrepreneurial or business activities. ...
's wish to purchase goods and should grab the attention, interest, desire, memory, and a series of mental activities. In addition to color, text, graphics, and other elements of interior design
Interior design is the art and science of enhancing the interior of a building to achieve a healthier and more aesthetically pleasing environment for the people using the space. An interior designer is someone who plans, researches, coordi ...
, the display stand embodies the use of POP advertising functions. A display of goods must be met to convey information and the sales functions of goods and should have a personal style and structure design.
Important characteristics of a display stand are: appearance, solid structure, easy assembly, fast disassembly
A disassembler is a computer program that translates machine language into assembly language—the inverse operation to that of an assembler. A disassembler differs from a decompiler, which targets a high-level language rather than an assembly l ...
and convenient transportation.
Display stands are commonly manufactured from corrugated fiberboard, fluted polypropylene (aka corrugated plastic or correx) and acrylic. Corrugated and fluted polypropylene stands can be full colour printed and supplied as flat-packs, ready for quick assembly.
See also
*Display case
A display case (also called showcase, display cabinet, shadow box, or vitrine) is a cabinet with one or often more transparent tempered glass (or plastic, normally acrylic for strength) surfaces, used to display objects for viewing. A display ...
* Endcap
In retail marketing, an endcap or end cap is a display for a product placed at the end of an aisle. It is perceived to give a brand a competitive advantage. It is often available for lease to a manufacturer in a retail environment. Products pla ...
*Shelf-ready packaging
Shelf-ready packaging (SRP) and retail-ready packaging (RRP) (also ''prêt-à-vendre'' (PAV)) refers to the packaging of a product so that it is delivered to a retailer in packaging which is optimized for efficient stocking and sale.
Backgr ...
*Counter display unit
A counter display unit (CDU) is a retail display unit normally placed on a shop counter to encourage consumer impulse purchases.
Description
These types of display stands are principally fabricated from printed corrugated board, acrylic, sheet m ...
*Exhibit design
Exhibit design (or exhibition design) is the process of developing an exhibit—from a concept through to a physical, three-dimensional exhibition. It is a continually evolving field, drawing on innovative, creative, and practical solutions to t ...
References
{{reflist Advertising techniques Advertising tools Promotion and marketing communications Retail store elements Packaging Museum design