Maajja (stylised in all lowercase) is an independent record label and distribution company based out of

Toronto Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the ancho ...

and

Chennai Chennai (, ), formerly known as Madras ( the official name until 1996), is the capital city of Tamil Nadu, the southernmost Indian state. The largest city of the state in area and population, Chennai is located on the Coromandel Coast of th ...

. Unlike traditional record labels, the label does not own their artists’ master recordings.

History

2021―present: Formation

Maajja was founded by Canadian tech entrepreneurs, Noel Kirthiraj, Sen Sachi, Prasana Balachandran, in collaboration with

A.R. Rahman Allah Rakha Rahman (; born A. S. Dileep Kumar; 6 January 1967) is an Indian music composer, record producer, singer and songwriter, popular for his works in Indian cinema; predominantly in Tamil and Hindi films, with occasional forays in int ...

as a "technology-enabled label alternative" created with artists in mind. Maajja was announced to the public on 26 January 2021 in a video, presented by A.R. Rahman, on the maajja YouTube channel.

Mission

Maajja aims to establish sustainable careers for their artists, hence the label not owning master recordings and all copyrights remaining with the artists when they release music via the label.

Artists

Soloists

Dhee ''Dhee'' () is a 2007 Indian Telugu-language action comedy film directed by Srinu Vytla and produced by Siri Venkateswara Films. The film stars Vishnu Manchu and Genelia D'Souza while Srihari and Brahmanandam play supporting roles. It was r ...

Arivu Arivarasu Kalainesan, more commonly known as Arivu, is an Indian rapper, lyricist, and playback singer who works in Tamil language films. He is best known for the song "Vaathi Raid" from ''Master'' (2021) and for his single "Enjoy Enjaami". E ...

Shan Vincent de Paul Shan Vincent de Paul (SVDP) is a Tamil Canadian recording artist and director from Toronto, Ontario. Paul released his debut album "Saviors" in 2016 and his second album "Trigger Happy Heartbreak" along with an EP "SVDP 1" in 2017. He is part of ...

* Navz-47 * Ami *

Shashaa Tirupati Shashaa Kiran Tirupati (born 21 December 1989) is a Canadian playback singer, songwriter, and music producer of Indian descent. Popularly known as "The Humma Girl", in 2018, she won the National Film Award for Best Female Playback Singer, as wel ...

* Satthia * Tha Mystro * Pravin Saivi * Sakthi Amaran * Maalavika Sundar

Groups

* Two's a Company *

The Casteless Collective The Casteless Collective is an Indian indie band based in Chennai, Tamil Nadu. The band was formed in 2017, with support from the Neelam Panpaatu Maiyam started by filmmaker Pa. Ranjith and filmmaker and film composer Tenma, founder of the labe ...

* Kothu Boys * Staccato

Producers

Santhosh Narayanan Santhosh Narayanan is an Indian composer and musician in the Tamil film industry. Early life Santhosh Narayanan was born in Tiruchirappalli, India. He is the younger of two children. He was educated at RSK Higher Secondary School, Tiruchirappa ...

ofRo Rohith Abraham (born 19 July 1987), known professionally as ofRo, is an Indian record producer and songwriter who has worked with Asal Kolaar, Madan Gowri, Sandy, Arivu, Tenma, ADK, Roshan Jamrock, Psychomantra, and Ben Human, among others. He ...

Pravin Mani Pravin Mani is an Indian musician who has been credited as singer and as composer in Tamil, Malayalam, Telugu and English films in India. He has been a long term associate with noted music director, A. R. Rahman, with recent collaborations in ...

* Steve Cliff

Discography

References

{{reflist Canadian independent record labels Indian record labels Record labels established in 2021