Zest-O Corporation is a Philippine

beverage A drink or beverage is a liquid intended for human consumption. In addition to their basic function of satisfying thirst, drinks play important roles in human culture. Common types of drinks include plain drinking water, milk, juice, smoothies a ...

company based in

Caloocan Caloocan, officially the City of Caloocan ( fil, Lungsod ng Caloocan; ), is a 1st class highly urbanized city in Metropolitan Manila, Philippines. According to the 2020 census, it has a population of 1,661,584 people making it the fourth-most ...

. It was founded in 1980 as SEMEXCO Marketing Corporation by the businessman Alfredo M. Yao.

History

While touring Europe in 1979,

Alfredo Yao Alfredo M. Yao (born November 26, 1943) is a Filipino businessman who founded Zest-O,Macay Holdings, Inc. () and Philippine Business Bank (). He served as the Special Envoy to China for Tourism and Cooperation in 2009. After losing his father ...

learned about the

Doypack Stand-up pouch is a type of flexible packaging which is able to stand erect on its bottom for display, storage, and use. It is a type of plastic bag but sometimes also has plastic bottle characteristics. Doypacks are commonly used for powde ...

packaging format in one of the European trade exhibits he visited. He bought one machine and tried to market the Doypack packaging format to juice drink manufacturers in the Philippines. When no company took interest, he decided to market his own brand of fruit juice drink. He put up a company called SEMEXCO Marketing Corporation and launched Zest-O orange juice drink in 1980. Zest-O Cola, Zest-O Dalandan & Zest-O Calamansi

carbonated Carbonation is the chemical reaction of carbon dioxide to give carbonates, bicarbonates, and carbonic acid. In chemistry, the term is sometimes used in place of carboxylation, which refers to the formation of carboxylic acids. In inorganic ch ...

soft drink A soft drink (see § Terminology for other names) is a drink that usually contains water (often carbonated), a sweetener, and a natural and/or artificial flavoring. The sweetener may be a sugar, high-fructose corn syrup, fruit juice, a su ...

s were introduced in 2000 while Zest-O Root Beer was introduced in 2005.

Expansions

To date, the company also exports mango purées to China, Australia, New Zealand, Korea, Singapore, the United States, and Europe. Looking back, it started with 20 employees in a small corner of a compound. Zest-O Corporation now has over 1,000 workers in various offices across the Philippines. Early in 2010, the company ventured with PT Kalbe Farma Tbk of Indonesia into the manufacture of a new line of energy drinks, said to be the largest pharmaceutical industry category in Southeast Asia. The new venture recently introduced to the Philippines, Indonesian and New Zealand markets its new line of energy drink called “Extra Joss”.

References

External links

*{{Official website, www.zesto.com.ph Drink companies of the Philippines Companies based in Caloocan Food and drink companies established in 1980 1980 establishments in the Philippines