Zesto is a licensed trademark owned by TJ Group Investments, LLC and currently used by a significant amount of independently owned restaurants and independent franchise chains who sublicense the trademark to franchise owners. Until 1955, Zesto Drive-In was a chain of

drive-in A drive-in is a facility (such as a restaurant or movie theater) where one can drive in with an automobile for service. At a drive-in restaurant, for example, customers park their vehicles and are usually served by staff who walk or rollerskat ...

restaurants franchised by Taylor Freezer Corp. (now the

Taylor Company The Taylor Company, previously known as Taylor Freezer Corp., is an American manufacturer of food service equipment located in Rockton, Illinois. They are known as the supplier and maker of several machines that McDonald's uses, including their gr ...

), featuring

ice cream Ice cream is a sweetened frozen food typically eaten as a snack or dessert. It may be made from milk or cream and is flavoured with a sweetener, either sugar or an alternative, and a spice, such as cocoa or vanilla, or with fruit such as str ...

and

frozen custard Frozen custard is a cold dessert similar to ice cream, but made with eggs in addition to cream and sugar. It is usually kept at a warmer temperature compared to ice cream, and typically has a denser consistency. History Egg yolks have been integ ...

. They are recognized for their ice cream favorites such as avalanches, milkshakes, sundaes and ice cream sodas, to name a few. Several of the original restaurants operated under the chain continue to operate independently today using the trademark, but many of the original and newer restaurants are not drive-ins.

History

Zesto was started by entrepreneur and inventor L.A.M. Phelan as a national franchise chain. Phelan was head of the Taylor Freezer Corp., which in 1945 had developed the "Zest-O-Mat" frozen custard machine, and franchise agreements granted exclusive use of the Zest-O-Mat machines in a given territory under the Zesto name. The first known Zesto Drive-In was opened in

Jefferson City, Missouri Jefferson City, informally Jeff City, is the capital of Missouri, United States. It had a population of 43,228 at the 2020 census, ranking as the 15th most populous city in the state. It is also the county seat of Cole County and the princip ...

, in 1948 at the foot of St. Mary’s Hospital on Missouri Boulevard by its original franchise owner, Lottie Traubtz; dozens more opened in the late 1940s and early 1950s, mostly in the U.S. South and Midwest. Taylor Freezer, reportedly growing frustrated with managing a retail business and dealing with unhappy franchisees, abandoned the Zesto concept in 1955 and left the remaining franchisees to fend for themselves. While some former franchisees continued to operate under different names, others retained the Zesto name, operating independently of each other and without support from a governing franchise structure. The Zesto trademark was first registered in 1985 by Zesto Inc., a Missouri corporation owned by Harold Brown, who purchased and operated the first known Zesto in

in 1973. The trademark currently belongs to Todd B. Jansa of TJ Group Investments LLC located in

Wahoo, Nebraska Wahoo (; from Dakota ; " arrow wood") is a city and county seat of Saunders County, Nebraska, United States. The population was 4,508 at the 2010 census. History Wahoo was founded in 1870. The town's name comes from the eastern wahoo (''Euon ...

, who grants exclusive rights to use the Zesto name by territory.

Current Territorial Locations

Atlanta, Georgia Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,715 ...

Angola, Indiana Angola is a city in Pleasant Township, Steuben County, Indiana, United States. The population was 8,612 at the 2010 census. The city is the county seat of Steuben County. Angola was founded by Thomas Gale and Cornelius Gilmore on June 28, 1838 ...

Bluffton, Indiana Bluffton is a city in Harrison and Lancaster townships, Wells County, in the U.S. state of Indiana. The population was 10,308 at the 2020 census and the estimated population is 10,390. The city is the county seat of Wells County. History Blufft ...

Clarksville, Indiana Clarksville is a town in Clark County, Indiana, United States, along the Ohio River and is a part of the Louisville Metropolitan area. The population was 22,333 at the 2020 census. The town was founded in 1783 by early resident George Rogers Cla ...

Evansville, Indiana Evansville is a city in, and the county seat of, Vanderburgh County, Indiana, United States. The population was 118,414 at the 2020 census, making it the state's third-most populous city after Indianapolis and Fort Wayne, the largest city in ...

Fort Wayne, Indiana Fort Wayne is a city in and the county seat of Allen County, Indiana, United States. Located in northeastern Indiana, the city is west of the Ohio border and south of the Michigan border. The city's population was 263,886 as of the 2020 Censu ...

Huntington, Indiana Huntington, known as the "Lime City", is the largest city in and the county seat of Huntington County, Indiana, Huntington County, Indiana, United States. It is in Huntington Township, Huntington County, Indiana, Huntington and Union Township, Hun ...

New Albany, Indiana New Albany is a city in Floyd County, Indiana, United States, situated along the Ohio River, opposite Louisville, Kentucky. The population was 37,841 as of the 2020 census. The city is the county seat of Floyd County. It is bounded by I-265 t ...

New Haven, Indiana New Haven is a city in Adams, Jefferson, and St. Joseph townships, Allen County, Indiana, United States. It sits to the east of the city of Fort Wayne, the second largest city in Indiana, and is situated mostly along the southern banks of the Maum ...

Bogalusa, Louisiana Bogalusa is a city in Washington Parish, Louisiana, United States. The population was 12,232 at the 2010 United States Census, 2010 census. In th2020 censusthe city, town, place equivalent reported a population of 10,659. It is the principal city ...

Alliance, Nebraska Alliance is a city and the county seat of Box Butte County, in the western part of the state of Nebraska, in the Great Plains region of the United States. Its population was 8,151 at the 2020 census. Alliance is the home to Carhenge, a replica o ...

Fremont, Nebraska Fremont is a city and county seat of Dodge County in the eastern portion of the state of Nebraska in the Midwestern United States. The population was 27,141 at the 2020 census. Fremont is the home of Midland University. History From the 1830 ...

Lincoln, Nebraska Lincoln is the capital city of the U.S. state of Nebraska and the county seat of Lancaster County. The city covers with a population of 292,657 in 2021. It is the second-most populous city in Nebraska and the 73rd-largest in the United Sta ...

Omaha, Nebraska Omaha ( ) is the largest city in the U.S. state of Nebraska and the county seat of Douglas County. Omaha is in the Midwestern United States on the Missouri River, about north of the mouth of the Platte River. The nation's 39th-largest cit ...

Columbia, South Carolina Columbia is the capital of the U.S. state of South Carolina. With a population of 136,632 at the 2020 census, it is the second-largest city in South Carolina. The city serves as the county seat of Richland County, and a portion of the city ...

Chapin, South Carolina Chapin, popularly known as the "Capital of Lake Murray", is a small lake town located at the northern tip of Lexington County, South Carolina, United States. Lake Murray separates Chapin from the rest of Lexington County. The population of Chapin ...

Newberry, South Carolina Newberry is a city in Newberry County, South Carolina, United States, in the Piedmont northwest of Columbia. The charter was adopted in 1894. The population was 10,277 at the 2010 census. It is the county seat of Newberry County; at one time it ...

Brookings, South Dakota Brookings is a city in Brookings County, South Dakota, Brookings County, South Dakota, United States. Brookings is South Dakota's List of cities in South Dakota, fourth largest city, with a population of 23,377 at the 2020 United States census, 20 ...

Mitchell, South Dakota Mitchell is a city in and the county seat of Davison County, South Dakota, United States. The population was 15,660 at the 2020 census making it the sixth most populous city in South Dakota. Mitchell is the principal city of the Mitchell Micr ...

Pierre, South Dakota Pierre ( ; lkt, Čhúŋkaške, lit=fort) is the capital city of South Dakota, United States, and the seat of Hughes County. The population was 14,091 at the 2020 census, making it the second-least populous US state capital after Montpelier, ...

Watertown, South Dakota Watertown is a city in and the county seat of Codington County, South Dakota, United States. Watertown is home to the Redlin Art Center which houses many of the original art works produced by Terry Redlin, one of America's most popular wildlife ar ...

West Columbia, South Carolina West Columbia, formerly Brookland, is a city and commuter town in the suburban eastern sections of Lexington County, South Carolina, Lexington County, South Carolina, United States. According to the 2010 United States Census, 2010 census, the popul ...

References

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External links

Zesto of West Columbia,SC

Zesto of Atlanta, GA

Zesto of Fort Wayne, IN

Zesto of Jefferson City, MO

Zesto of Columbia, SC

Zesto of Pierre, SD
Fast-food hamburger restaurants Fast-food chains of the United States Regional restaurant chains in the United States Fast-food franchises Drive-in restaurants Frozen custard

History

Current Territorial Locations

See also

References

External links