7Hops.com Inc., doing business as Static Media,
is an American
internet company established in 2012 based in
Indianapolis
Indianapolis (), colloquially known as Indy, is the state capital and most populous city of the U.S. state of Indiana and the seat of Marion County. According to the U.S. Census Bureau, the consolidated population of Indianapolis and Marion ...
. It operates ZergNet, a content recommendation business.
ZergNet
Established around 2011, ZergNet has been compared to
Outbrain
Outbrain is a web recommendation platform founded in 2006 by Co-Founder and Co-CEO Yaron Galai and Co-Founder, Chief Technology Officer and General Manager, Ori Lahav. The company is headquartered in New York City. The company generates revenue f ...
,
Adblade,
Taboola
Taboola is a public advertising company headquartered in New York City. The CEO of Taboola is Adam Singolda, who founded the company in 2007. It provides advertisements such as "Around the Web" and "Recommended For You" boxes at the bottom of man ...
and similar companies,
and the fact that the site itself has become popular with some end users invited a comparison to
BuzzFeed
BuzzFeed, Inc. is an American Internet media, news and entertainment company with a focus on digital media. Based in New York City, BuzzFeed was founded in 2006 by Jonah Peretti and John S. Johnson III to focus on tracking viral content. Ken ...
.
Zergnet aims to distinguish itself from its competitors by focusing on high quality, less spammy offerings.
The company's investors include
Mark Cuban
Mark Cuban (born July 31, 1958) is an American billionaire entrepreneur, television personality, and media proprietor whose net worth is an estimated $4.8 billion, according to ''Forbes'', and ranked No. 177 on the 2020 ''Forbes'' 400 list ...
and
Greycroft Partners
Greycroft is an American venture capital firm. It manages over $2 billion in capital with investments in companies such as Bird, Bumble, HuffPost, Goop, Scopely, The RealReal, and Venmo. Greycroft was founded in 2006 by Alan Patricof, Dana Set ...
.
Owned or associated websites
Static Media owns and promotes entertainment websites:
* ''Looper'' – film, television, and video game news
* ''Nicki Swift'' – celebrity gossip
* ''Mashed'' – food discussion
* ''The List'' – women's lifestyle
* ''
/Film
''/Film'', also spelled ''Slashfilm'', is a blog that covers movie news, reviews, interviews, and trailers. It was founded by Peter Sciretta in August 2005.
Podcasts
Six podcasts have run on the site. ''The /Filmcast'', hosted by David Chen, De ...
'' – film news
* ''Grunge'' – history, entertainment, science, and sports
* ''SlashGear'' – personal technology and digital lifestyle trends
* ''Health Digest'' – health news
* ''Tasting Table'' – food and recipes
* ''SVG'' – video game news and discussion
* ''House Digest'' – home and decor news
* ''Wrestling Inc'' – pro wrestling and combat sports
See also
*
Contextual advertising
Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. In context targeting, advertising media are controlled on the basis of the content of a ...
References
External links
*
Contextual advertising
Online advertising methods
Online advertising services and affiliate networks
Companies based in Indianapolis
Online mass media companies of the United States
Recommender systems
American companies established in 2012
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