ZADZADZ was an

online In computer technology and telecommunications, online indicates a state of connectivity and offline indicates a disconnected state. In modern terminology, this usually refers to an Internet connection, but (especially when expressed "on line" or ...

video Video is an electronic medium for the recording, copying, playback, broadcasting, and display of moving visual media. Video was first developed for mechanical television systems, which were quickly replaced by cathode-ray tube (CRT) syste ...

database In computing, a database is an organized collection of data stored and accessed electronically. Small databases can be stored on a file system, while large databases are hosted on computer clusters or cloud storage. The design of databases sp ...

of current

television commercials A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produce ...

, featuring everything from

video games Video games, also known as computer games, are electronic games that involves interaction with a user interface or input device such as a joystick, game controller, controller, computer keyboard, keyboard, or motion sensing device to gener ...

to hair care products grouped into consumer-desired categories. After the site's successful testing phase in late 2007, ZADZADZ officially launched on January 17, 2008.

Overview

The ZADZADZ website comprises the largest collection of active television commercials online. The ads are grouped into various categories and are automatically streamed through the site's central player, depending on what

playlist A playlist is a list of video or audio files that can be played back on a media player either sequentially or in a shuffled order. In its most general form, an audio playlist is simply a list of songs, but sometimes a loop. The term has sever ...

is selected by the user. Additional functionality also exists, including the ability to sort the ads, e-mail or embed ads, and search for ads. ZADZADZ is a "Window Shopping 2.0" experience for the user because of its grouping of television commercials into relevant product and psychographic "channels". Browsing between individual channels allows the user to quickly shop and compare products and services via the ads themselves. Essentially a free site, all of the basic video database content is available without registration and without providing any personal information. Any person with an

e-mail Electronic mail (email or e-mail) is a method of exchanging messages ("mail") between people using electronic devices. Email was thus conceived as the electronic ( digital) version of, or counterpart to, mail, at a time when "mail" meant ...

address and a

web browser A web browser is application software for accessing websites. When a user requests a web page from a particular website, the browser retrieves its files from a web server and then displays the page on the user's screen. Browsers are used on ...

that accepts

cookies A cookie is a baked or cooked snack or dessert that is typically small, flat and sweet. It usually contains flour, sugar, egg, and some type of oil, fat, or butter. It may include other ingredients such as raisins, oats, chocolate chips, nuts ...

can set up an account with ZADZADZ that allows them to vote on various channels' ads and engage in many other site activities. In addition to a consumer shopping tool, ZADZADZ is an advertising and entertainment industry resource, tracking and showcasing current brand/market trends, including celebrity endorsements, high-profile product introductions, and creative execution feedback and refinement.

History

Reason for Being

Founded by advertising executives Russell Griffin and Chandos Erwin, ZADZADZ was created, in many ways, as a response to the DVRs and

TiVo TiVo ( ) is a digital video recorder (DVR) developed and marketed by Xperi (previously by TiVo Corporation and TiVo Inc.) and introduced in 1999. TiVo provides an on-screen guide of scheduled broadcast programming television programs, whose fea ...

s of the world. As people began to skip ads while watching their favorite TV shows, technology was empowering the consumer to watch their content without interruption. But, (perhaps unbeknownst to viewer) at the same time, technology was depriving consumers of a vital source of product information and cultural relevance. With the introduction of ZADZADZ the equation was once again balanced: With DVRs consumers could skip ads in order to get to their desired content (their TV shows), and with ZADZADZ consumers could choose which ads to watch when the ads themselves are the desired content (when preparing to make a purchase or when simply staying up with cultural trends).

Super Bowl

On February 3, 2008 ZADZADZ launched a feature that enabled users to watch and rate the

Super Bowl XLII Super Bowl XLII was an American football game between the National Football Conference (NFC) champion New York Giants and the American Football Conference (AFC) champion New England Patriots to decide the National Football League (NFL) champion ...

ads as well as a media tool for outlets to report the ongoing results at any moment in time. ZADZADZ was quickly utilized as a resource by other web sites and users rated the ads in varying categories.

References

{{Reflist, 2

External links

ZADZADZ
— official website
ZADZADZ Blog
— official blog Online databases Television commercials