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Television Commercials
A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs. Advertising revenue provides a significant portion of the funding for most privately-owned television networks. During the 2010s, the number of commercials has grown steadily, though the length of each commercial has diminished. Advertisements of this type have promoted a wide variety of goods, services, and ideas ever since the early days of the history of television. The viewership of television programming, as measured by companies such as Nielsen Media Research in the United States, or BARB in the UK, is often used as a metric for television adver ...
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Radio News Sep 1928 Cover
Radio is the technology of signaling and communicating using radio waves. Radio waves are electromagnetic waves of frequency between 30 hertz (Hz) and 300 gigahertz (GHz). They are generated by an electronic device called a transmitter connected to an antenna which radiates the waves, and received by another antenna connected to a radio receiver. Radio is very widely used in modern technology, in radio communication, radar, radio navigation, remote control, remote sensing, and other applications. In radio communication, used in radio and television broadcasting, cell phones, two-way radios, wireless networking, and satellite communication, among numerous other uses, radio waves are used to carry information across space from a transmitter to a receiver, by modulating the radio signal (impressing an information signal on the radio wave by varying some aspect of the wave) in the transmitter. In radar, used to locate and track objects like aircraft, ships, spacecraft and ...
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Seiko
, commonly known as Seiko ( , ), is a Japanese maker of watches, clocks, electronic devices, semiconductors, jewelry, and optical products. Founded in 1881 by Kintarō Hattori in Tokyo, Seiko introduced one of the first quartz watches and the first quartz watch with a chronograph complication. Seiko was a wristwatch manufacturer for Japanese soldiers during World War II. History 1881 founding to 1929 In 1881, Seiko founder Kintarō Hattori opened a watch and jewelry shop called "K. Hattori" () in Tokyo. Kintarō Hattori had been working as clockmaker apprentice since the age of 13, with multiple stints in different watch shops, such as “Kobayashi Clock Shop”, ran by an expert technician named Seijiro Sakurai; “Kameda Clock Shop” in Nihonbashi; and “Sakata Clock Shop” in Ueno, where he learned how to both sell and repair timepieces. Around the time of Seiko's founding, watchmakers in Tokyo, Osaka, and Nagoya were studying and producing pocket watches based on We ...
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Video Cassette Recorder
A videocassette recorder (VCR) or video recorder is an electromechanical device that records analog audio and analog video from broadcast television or other source on a removable, magnetic tape videocassette, and can play back the recording. Use of a VCR to record a television program to play back at a more convenient time is commonly referred to as '' timeshifting''. VCRs can also play back prerecorded tapes. In the 1980s and 1990s, prerecorded videotapes were widely available for purchase and rental, and blank tapes were sold to make recordings. VCRs declined in popularity during the early 2000s and in July 2016, Funai Electric, the last manufacturer of them ceased production. History Early machines and formats The history of the videocassette recorder follows the history of videotape recording in general. Ampex introduced the quadruplex videotape professional broadcast standard format with its Ampex VRX-1000 in 1956. It became the world's first commercially suc ...
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Targeted Advertising
Targeted advertising is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting. These traits can either be demographic with a focus on race, economic status, sex, age, generation, level of education, income level, and employment, or psychographic focused on the consumer values, personality, attitude, opinion, lifestyle and interest. This focus can also entail behavioral variables, such as browser history, purchase history, and other recent online activities. The process of algorithm targeting eliminates waste. Traditional forms of advertising, including billboards, newspapers, magazines, and radio channels, are progressively becoming replaced by online advertisements. The Information and communication technology (ICT) space has transformed recently, resulting in targeted advertising stretching across all ICT technologies, such as web, IPTV, and mobile environm ...
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Addressability
Addressability is the ability of a digital device to individually respond to a message sent to many similar devices. Examples include pagers, mobile phones and set-top boxes for pay TV. Computer networks are also addressable, such as via the MAC address on Ethernet network cards, and similar networking protocols like Bluetooth. This allows data to be sent in cases where it is impractical (or impossible, such as with wireless devices) to control exactly where or to which devices the message is physically sent. In the case of simple hardware devices like the pager, the address is simply the electronic serial number (and later IMEI/MEID) in its firmware, or physically manufactured into its circuitry. In the case of GSM mobile phones, it also includes the subscriber identity module, which is also present as a smart card on satellite TV receivers, or a different PCMCIA CableCARD for cable TV. Addressing and encryption are used together for conditional access to different TV c ...
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Attribution (marketing)
In marketing, attribution, also known as multi-touch attribution, is the identification of a set of user actions ("events" or "touchpoints") that contribute to a desired outcome, and then the assignment of a value to each of these events. Marketing attribution provides a level of understanding of what combination of events in what particular order influence individuals to engage in a desired behavior, typically referred to as a conversion. History The roots of marketing attribution can be traced to the psychological theory of attribution. By most accounts, the current application of attribution theory in marketing was spurred by the transition of advertising spending from traditional, offline ads to digital media and the expansion of data available through digital channels such as paid and organic search, display, and email marketing. Concept The purpose of marketing attribution is to quantify the influence each advertising impression has on a consumer’s decision to make a pur ...
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Over-the-top Media Services
An over-the-top (OTT) media service is a media service offered directly to viewers via the Internet. OTT bypasses cable, broadcast, and satellite television platforms: the types of companies that traditionally act as controllers or distributors of such content. It has also been used to describe no-carrier cellphones, for which all communications are charged as data, avoiding monopolistic competition, or apps for phones that transmit data in this manner, including both those that replace other call methods and those that update software. The term is most synonymous with subscription-based video on demand (SVoD) services that offer access to film and television content (including existing shows and movies for which rights have been acquired from the content owner, as well as original content produced specifically for the service). OTT also encompasses a wave of "skinny" television services that offer access to live streams of linear specialty channels, similar to a traditional sa ...
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1929- Advertising Revenue As Percent Of GDP (US)
Nineteen or 19 may refer to: * 19 (number), the natural number following 18 and preceding 20 * one of the years 19 BC, AD 19, 1919, 2019 Films * ''19'' (film), a 2001 Japanese film * ''Nineteen'' (film), a 1987 science fiction film Music * 19 (band), a Japanese pop music duo Albums * ''19'' (Adele album), 2008 * ''19'', a 2003 album by Alsou * ''19'', a 2006 album by Evan Yo * ''19'', a 2018 album by MHD * ''19'', one half of the double album ''63/19'' by Kool A.D. * ''Number Nineteen'', a 1971 album by American jazz pianist Mal Waldron * ''XIX'' (EP), a 2019 EP by 1the9 Songs * "19" (song), a 1985 song by British musician Paul Hardcastle. * "Nineteen", a song by Bad4Good from the 1992 album ''Refugee'' * "Nineteen", a song by Karma to Burn from the 2001 album ''Almost Heathen''. * "Nineteen" (song), a 2007 song by American singer Billy Ray Cyrus. * "Nineteen", a song by Tegan and Sara from the 2007 album '' The Con''. * "XIX" (song), a 2014 song by Slipknot. ...
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Turner Broadcasting System
Turner Broadcasting System, Inc. (alternatively known as Turner Entertainment Networks from 2019 until 2022) was an American television and media conglomerate. Founded by Ted Turner and based in Atlanta, Georgia, it merged with Time Warner (later WarnerMedia) on October 10, 1996. As of April 2022, its assets are now owned by Warner Bros. Discovery (WBD). The headquarters of Turner's properties are largely located at the CNN Center in Downtown Atlanta, and the Turner Broadcasting campus off Techwood Drive in Midtown Atlanta, which also houses Turner Studios. Some of their operations are housed within WBD's corporate and global headquarters inside 30 Hudson Yards in Manhattan's West Side district, and at 230 Park Avenue South in Midtown Manhattan, both in New York City, respectively. Turner is known for several pioneering innovations in U.S. multichannel television, including its satellite uplink of local Atlanta independent station WTCG channel 17 as TBS—one of the firs ...
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Media Agency
Media agencies advise companies on how and where to advertise, and on how to present a positive picture of themselves to the public. Primary services include advertising, public relations and other forms of media management. Media agencies were first launched with their main focus being the transaction of media space more efficiently than the mainstream advertising agencies, which had previously managed the process of media buying. A media agency ensures that a marketing message appeals to consumers, appears in the right place, at the right time and that the advertiser pays the best possible price. There are cases, mainly within the large conglomerates, where both media and creative agencies are housed under one roof, however their P&L usually remains separate. Categories Media buying Media Buyers, or practitioners in media, are the people who liaise with publishers from various media titles. They are equipped to advise and negotiate targeted media inventory dependent of the b ...
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Post-production
Post-production is part of the process of filmmaking, video production, audio production, and photography. Post-production includes all stages of production occurring after principal photography or recording individual program segments. The first part of the post-production process is the traditional non-linear (analog) film editing at the outset of post-production has mostly been replaced by digital or video editing software that operates as a non-linear editing (NLE) system. The advantage of being able to have this non-linear capacity is in the flexibility for editing scenes out of order, making creative changes at will, carefully shaping the film in a thoughtful, meaningful way for emotional effect. Once the production team is satisfied with the picture editing, the picture editing is said to be "locked." At this point begins the turnover process, where the picture is prepared for lab and color finishing and the sound is "spotted" and turnover to the composer and sound ...
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