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, also known by the ''
wasei-eigo are Japanese-language expressions based on English words, or parts of word combinations, that do not exist in standard English or whose meanings differ from the words from which they were derived. Linguistics classifies them as pseudo-loanwords ...
'' construction , is a genre of Japanese media focusing on intimate relationships between female characters. While lesbianism is a commonly associated theme, the genre is also inclusive of works depicting emotional and spiritual relationships between women that are not necessarily romantic or sexual in nature. ''Yuri'' is most commonly associated with
anime is hand-drawn and computer-generated animation originating from Japan. Outside of Japan and in English, ''anime'' refers specifically to animation produced in Japan. However, in Japan and in Japanese, (a term derived from a shortening of ...
and manga, though the term has also been used to describe
video game Video games, also known as computer games, are electronic games that involves interaction with a user interface or input device such as a joystick, controller, keyboard, or motion sensing device to generate visual feedback. This fee ...
s,
light novel A light novel (, Hepburn: ''raito noberu'') is a style of young adult novel primarily targeting high school and middle school students. The term "light novel" is a '' wasei-eigo'', or a Japanese term formed from words in the English languag ...
s, and
literature Literature is any collection of written work, but it is also used more narrowly for writings specifically considered to be an art form, especially prose fiction, drama, and poetry. In recent centuries, the definition has expanded to include ...
. Themes associated with ''yuri'' originate from Japanese lesbian fiction of the early twentieth century, notably the writings of
Nobuko Yoshiya was a Japanese novelist active in Taishō and Shōwa period Japan. She was one of modern Japan's most commercially successful and prolific writers, specializing in serialized romance novels and adolescent girls' fiction, as well as a pioneer in ...
and literature in the Class S genre. Manga depicting female homoeroticism began to appear in the 1970s in the works of artists associated with the
Year 24 Group The is a grouping of female manga artists who heavily influenced ''shōjo'' manga (Japanese girls' comics) beginning in the 1970s. While ''shōjo'' manga of the 1950s and 1960s largely consisted of simple stories marketed towards elementary s ...
, notably
Ryoko Yamagishi is a Japanese manga artist. She is one of the Year 24 Group, a collection of female artists who innovated (girls') manga throughout the 1970s. Her major works include and '' Terpsichora''. Biography Ryoko Yamagishi was born on September 2 ...
and Riyoko Ikeda. The genre gained wider popularity beginning in the 1990s; the founding of ''
Yuri Shimai Yuri may refer to: People and fictional characters Given name *Yuri (Slavic name), the Slavic masculine form of the given name George, including a list of people with the given name Yuri, Yury, etc. *Yuri (Japanese name), also Yūri, feminine Jap ...
'' in 2003 as the first
manga magazine Manga ( Japanese: 漫画 ) are comics or graphic novels originating from Japan. Most manga conform to a style developed in Japan in the late 19th century, and the form has a long prehistory in earlier Japanese art. The term ''manga'' is used ...
devoted exclusively to ''yuri'', followed by its successor ''
Comic Yuri Hime is a manga anthology magazine published in Japan by Ichijinsha. It began as a quarterly publication in July 2005, but was issued bimonthly on odd months from January 2011 to December 2016, when it became monthly. Kanako Umezawa has served as ' ...
'' in 2005, led to the establishment of ''yuri'' as a discrete publishing genre and the creation of a ''yuri'' fan culture. As a genre, ''yuri'' does not inherently target a single gender demographic, unlike its male homoerotic counterparts ''
yaoi ''Yaoi'' (; ja, やおい ), also known by the '' wasei-eigo'' construction and its abbreviation , is a genre of fictional media originating in Japan that features homoerotic relationships between male characters. It is typically created ...
'' (marketed towards a female audience) and gay manga (marketed towards a gay male audience). Although ''yuri'' originated as a genre targeted towards a female audience, ''yuri'' works have been produced that target a male audience, as in manga from ''Comic Yuri Hime''s male-targeted sister magazine ''
Comic Yuri Hime S was a quarterly '' yuri'' manga magazine published by Ichijinsha. The first issue was published on June 18, 2007. It was the sister magazine of ''Comic Yuri Hime''. The contributors were mostly '' shōnen'' and ''seinen'' manga authors. The magaz ...
''.


Terminology and etymology


''Yuri''

The word translates literally to "
lily ''Lilium'' () is a genus of herbaceous flowering plants growing from bulbs, all with large prominent flowers. They are the true lilies. Lilies are a group of flowering plants which are important in culture and literature in much of the world. M ...
", and is a relatively common Japanese feminine name. White lilies have been used since the
Romantic era Romanticism (also known as the Romantic movement or Romantic era) was an artistic, literary, musical, and intellectual movement that originated in Europe towards the end of the 18th century, and in most areas was at its peak in the approximate ...
of Japanese literature to symbolize beauty and purity in women, and are a ''de facto'' symbol of the ''yuri'' genre. In 1976, , editor of the gay men's magazine , used the term in reference to female readers of the magazine in a column of letters titled . While not all women whose letters appeared in ''Yurizoku no Heya'' were lesbians, and it is unclear whether the column was the first instance of the term ''yuri'' in this context, an association of ''yuri'' with lesbianism subsequently developed. For example, the '' tanbi'' magazine began publishing in July 1983 as a
personal ad A personal advertisement, sometimes called a contact ad, is a form of classified advertising in which a person seeks to find another person for friendship, romance, marriage, or sexual activity. In British English, it is commonly known as an adve ...
column for "lesbiennes" to communicate. The term came to be associated with lesbian pornographic manga beginning in the 1990s, notably through the manga magazine ''Lady's Comic Misuto'' (1996–1999), which heavily featured symbolic lily flowers. When the term ''yuri'' began being used in the west in the 1990s, it was similarly used almost exclusively to describe pornographic manga aimed at male readers featuring lesbian couples. Over time, the term drifted from this pornographic connotation to describe the portrayal of intimate love, sex, or emotional connections between women, and became broadly recognized as a genre name for works depicting same-sex female intimacy in the mid-2000s following the founding of the specialized ''yuri'' manga magazines ''
Yuri Shimai Yuri may refer to: People and fictional characters Given name *Yuri (Slavic name), the Slavic masculine form of the given name George, including a list of people with the given name Yuri, Yury, etc. *Yuri (Japanese name), also Yūri, feminine Jap ...
'' and '' Comic Yurihime''. The Western use of ''yuri'' subsequently broadened beginning in the 2000s, picking up connotations from the Japanese use. American publishing companies such as ALC Publishing and
Seven Seas Entertainment Seven Seas Entertainment is an American publishing company located in Los Angeles, California. It was originally dedicated to the publication of original English-language manga, but now publishes licensed manga and light novels from Japan, as w ...
have also adopted the Japanese usage of the term to classify their ''yuri'' manga publications. In Korea and China, "lily" is used as a
semantic loan A semantic loan is a process of borrowing semantic meaning (rather than lexical items) from another language, very similar to the formation of calques. In this case, however, the complete word in the borrowing language already exists; the change i ...
from the Japanese usage to describe female-female romance media, where each use the direct translation of the term – ''baekhap'' (백합) in Korea and ''bǎihé'' (百合) in China.


Girls' love

The ''
wasei-eigo are Japanese-language expressions based on English words, or parts of word combinations, that do not exist in standard English or whose meanings differ from the words from which they were derived. Linguistics classifies them as pseudo-loanwords ...
'' construction and its abbreviation "GL" were adopted by Japanese publishers in the 2000s, likely as an antonym of the male-male romance genre
boys' love ''Yaoi'' (; ja, やおい ), also known by the ''wasei-eigo'' construction and its abbreviation , is a genre of fictional media originating in Japan that features homoerotic relationships between male characters. It is typically created b ...
(BL). While the term is generally considered synonymous with ''yuri'', in rare cases it is used to denote ''yuri'' media that is sexually explicit, following the publication of the erotic ''yuri'' manga anthology ''Girls Love'' by
Ichijinsha is a Japanese publishing company focused on manga-related publication, including magazines and books. The company was first established in August 1992 as a limited company under the name Studio DNA whose main purpose was to edit shōnen manga. ...
in 2011. However, this distinction is infrequently made, and ''yuri'' and "girls' love" are almost always used interchangeably.


''Shōjo-ai''

In the 1990s, western fans began to use the term to describe ''yuri'' works that do not depict explicit sex. Its usage was modeled after the western appropriation of the term to describe ''yaoi'' works that do not feature sexually explicit content. In Japan, the term ''shōjo-ai'' is not used with this meaning, and instead denotes
pedophilic Pedophilia ( alternatively spelt paedophilia) is a psychiatric disorder in which an adult or older adolescent experiences a primary or exclusive sexual attraction to prepubescent children. Although girls typically begin the process of puberty a ...
relationships between adult men and girls, with a similar meaning to the term '' lolicon''.


History


Before 1970: Class S literature

Among the first Japanese authors to produce works about love between women was
Nobuko Yoshiya was a Japanese novelist active in Taishō and Shōwa period Japan. She was one of modern Japan's most commercially successful and prolific writers, specializing in serialized romance novels and adolescent girls' fiction, as well as a pioneer in ...
, a novelist active in the Taishō and Shōwa periods. Yoshiya was a pioneer in Japanese
lesbian literature Lesbian literature is a subgenre of literature addressing lesbian themes. It includes poetry, plays, fiction addressing lesbian characters, and non-fiction about lesbian-interest topics. Fiction that falls into this category may be of any gen ...
, including the early twentieth century Class S genre. Her works popularized many of the ideas and tropes which drove the ''yuri'' genre for years to come. Class S stories depict lesbian attachments as emotionally intense yet
platonic relationship Platonic love (often lowercased as platonic love) is a type of love in which sexual desire or romantic features are nonexistent or has been suppressed or sublimated, but it means more than simple friendship. The term is derived from the nam ...
s, destined to be curtailed by graduation from school, marriage, or death. The root of this genre is in part the contemporary belief that same-sex love was a transitory and normal part of female development leading into heterosexuality and motherhood. Class S developed in the 1930s through Japanese girls' magazines, but declined as a result of state censorship brought about by the
Second Sino-Japanese War The Second Sino-Japanese War (1937–1945) or War of Resistance (Chinese term) was a military conflict that was primarily waged between the Republic of China and the Empire of Japan. The war made up the Chinese theater of the wider Pacific Th ...
in 1937. Though
homosociality In sociology, homosociality means same-sex relationships that are not of a romantic or sexual nature, such as friendship, mentorship, or others. Researchers who use the concept mainly do so to explain how men uphold men's dominance in society. ...
between girls would re-emerge as a common theme in post-war ''shōjo'' manga (comics for girls), Class S gradually declined in popularity in favor of works focused on male-female romances. Traditionally, Class S stories focus on strong emotional bonds between an upperclassman and an underclassman, or in rare cases, between a student and her teacher. Private all-girls schools are a common setting for Class S stories, which are depicted as an idyllic homosocial world reserved for women. Works in the genre focus heavily on the beauty and innocence of their protagonists, a theme that would recur in ''yuri''. Critics have alternately considered Class S as a distinct genre from ''yuri'', as a "proto-''yuri''", and a component of ''yuri''.


1970s and 1980s: The "dark age"

In 1970, manga artist Masako Yashiro published the ''shōjo'' manga , which focuses on a love triangle between two girls and a boy. Noted as the first non-Class S manga to depict an intimate relationship between women, ''Shīkuretto Rabu'' is regarded by some scholars as the first work in the ''yuri'' genre. As both Yashiro and ''Shīkuretto Rabu'' are relatively obscure and the work focuses in part on male-female romance, most critics identify ''
Shiroi Heya no Futari is a Japanese one-shot manga written and illustrated by Ryoko Yamagishi. Published in the February 1971 issue of '' Ribon Comic'', it is considered to be the first (female-female romance) manga. The story follows the relationship between ...
'' by
Ryōko Yamagishi is a Japanese manga artist. She is one of the Year 24 Group, a collection of female artists who innovated (girls') manga throughout the 1970s. Her major works include and '' Terpsichora''. Biography Ryoko Yamagishi was born on September 2 ...
, published in 1971, as the first ''yuri'' manga. The 1970s also saw ''shōjo'' manga that dealt with
transgender A transgender (often abbreviated as trans) person is someone whose gender identity or gender expression does not correspond with their sex assigned at birth. Many transgender people experience dysphoria, which they seek to alleviate through ...
characters and characters who blur gender distinctions through cross-dressing, which was inspired in part by the
Takarazuka Revue The is a Japanese all-female musical theatre troupe based in Takarazuka, Hyōgo Prefecture, Japan. Women play all roles in lavish, Broadway-style productions of Western-style musicals and stories adapted from films, novels, manga, and Japa ...
, an all-female theater troupe where women play male roles. These traits are most prominent in Riyoko Ikeda's works, including ''
The Rose of Versailles , also known as ''Lady Oscar'' and ''La Rose de Versailles'', is a Japanese manga series written and illustrated by Riyoko Ikeda. It was originally serialized in the manga magazine ''Margaret'' from 1972 to 1973, while a revival of the ser ...
'' (1972–1973), '' Dear Brother'' (1975), and ''
Claudine Claudine may refer to: Name * Claudine (given name), a feminine given name of French origin Culture * ''Claudine'' (film), a 1974 American film by John Berry ** ''Claudine'' (soundtrack), its soundtrack album. Music by Curtis Mayfield and Gladis ...
'' (1978). Some ''shōnen'' works of this period featured lesbian characters, though they were typically depicted as fanservice and
comic relief Comic relief is the inclusion of a humorous character, scene, or witty dialogue in an otherwise serious work, often to relieve tension. Definition Comic relief usually means a releasing of emotional or other tension resulting from a comic epis ...
. Roughly a dozen ''yuri'' manga were published from the 1970s to the early 1990s, with the majority being published in the 1970s. Most of these stories are
tragedies Tragedy (from the grc-gre, τραγῳδία, ''tragōidia'', ''tragōidia'') is a genre of drama based on human suffering and, mainly, the terrible or sorrowful events that befall a main character. Traditionally, the intention of tragedy ...
, focused on doomed relationships that end in separation or death. Owing to the small number of works published during this period and their generally tragic focus, ''Yuri Shimai'' has referred to the 1970s and 1980s as the "dark age" of ''yuri''. Several theories have emerged to explain the bias towards tragic narratives present in this period. Writer and translator Frederik L. Schodt notes that the majority of ''shōjo'' manga published during this period were tragic, regardless of whether or not they were ''yuri''. James Welker of Kanagawa University argues that these narratives represent a form of "lesbian panic", where the character – and by extension, the author – refuses their own lesbian feelings and desires. Verena Maser suggests that the decline of Class S removed the only context in which intimate relationships between women were possible, while Yukari Fujimoto suggests that patriarchal forces were responsible for tragic endings in "Crimson Rose and Candy" stories.


1990s: Mainstream popularity

By the 1990s, tragic story formulas in manga had declined in popularity. Sources: ''Watashi no Ibasho wa Doko ni Aruno?'' by Yukari Fujimoto (), ''Otoko Rashisa to Iu Byōki? Pop-Culture no Shin Danseigaku'' by Kazuo Kumada (), and ''Yorinuki Dokusho Sōdanshitsu'' (). 1992 saw the release of two major works for the development of ''yuri'': ''Jukkai me no Jukkai'' (1992) by , which began to move the genre away from tragic outcomes and stereotyped dynamics; and the anime adaptation of '' Sailor Moon'' (1991–1997) by Naoko Takeuchi, the first mainstream manga and anime series to feature a "positive" portrayal of a lesbian relationship in the coupling of
Sailor Uranus is a fictional lead character in the ''Sailor Moon'' media franchise. Sailor Uranus' alternate identity is , a teenage Japanese student. Haruka is a member of the Sailor Guardians, female supernatural fighters who protect the Solar System fro ...
and
Sailor Neptune is a fictional lead character in the ''Sailor Moon'' media franchise. Her alternate identity is , a teenage Japanese schoolgirl. Michiru is a member of the Sailor Soldiers, female supernatural fighters who protect the Solar System from evil. ...
. The immense popularity of ''Sailor Moon'' allowed the series to be adapted into anime, films, and to be exported internationally, significantly influencing the ''shōjo'' and ''yuri'' genres. Uranus and Neptune became popular subjects of ''
dōjinshi , also romanized as ', is the Japanese term for self-published print works, such as magazines, manga, and novels. Part of a wider category of '' doujin'' (self-published) works, ''doujinshi'' are often derivative of existing works and created ...
'' (self-published manga, analogous to fan comics) and contributed to the development of ''yuri dōjinshi'' culture. The success of ''Sailor Moon'' significantly influenced the development of ''yuri'', and by the mid-1990s, anime, and manga featuring intimate relationships between women enjoyed mainstream success and popularity. ''Sailor Moon'' director
Kunihiko Ikuhara , also known by the nickname Ikuni, is a Japanese director, writer, artist, and music producer. He has created and collaborated on several notable anime and manga series, including ''Sailor Moon'', ''Revolutionary Girl Utena'', '' Penguindrum' ...
went on to create ''
Revolutionary Girl Utena is a series created by Be-Papas, an artist collective founded by Kunihiko Ikuhara. The primary entries in the series include a 1996 manga written by Chiho Saito, a 1997 anime television series directed by Ikuhara, and ''Adolescence of Ut ...
'' (1997–1999), a ''shōjo'' anime series with female same-sex relationships as a central focus. This period also saw a revival of the Class S genre through the best-selling
light novel A light novel (, Hepburn: ''raito noberu'') is a style of young adult novel primarily targeting high school and middle school students. The term "light novel" is a '' wasei-eigo'', or a Japanese term formed from words in the English languag ...
series ''
Maria-sama ga Miteru , often shortened to , is a Japanese light novel series written by with illustrations by Reine Hibiki. Originally written as a short story in 1997, Shueisha published 37 light novel volumes from April 1998 to April 2012. The story f ...
'' (1998–2004) by , which by 2010 had 5.4 million copies in print. Another prominent author of this period is Kaho Nakayama, active since the early 1990s, with works involving love stories among women. The first Japanese magazines specifically targeted towards lesbians, many of which contained sections featuring ''yuri'' manga, also emerged during this period. Stories in these magazines ranged from high school romance to lesbian life and love and featured varying degrees of sexual content. ''Works'' by Eriko Tadeno is an anthology of four stories and three short gag comics that were originally published in ''Phryné'', ''Anise'' and ''Mist'' magazines.


2000s: Publishing and fan culture growth

Faced with a proliferation of stories focused on homosociality, homoeroticism, and female homosexuality, some publishers sought to exploit the ''yuri'' market by creating
manga magazines This is a list of manga magazines or published in Japan. The majority of manga magazines are categorized into one of five demographics, which correspond to the age and gender of their readership: * '' Kodomo'' – aimed at young children. * '' ...
dedicated to the genre, coalescing around ''yuri'' as the preferred name for this genre in response to its popularity in ''dōjinshi'' culture. In 2003, ''Yuri Tengoku'' and ''
Yuri Shimai Yuri may refer to: People and fictional characters Given name *Yuri (Slavic name), the Slavic masculine form of the given name George, including a list of people with the given name Yuri, Yury, etc. *Yuri (Japanese name), also Yūri, feminine Jap ...
'' launched as the first manga magazines devoted exclusively to ''yuri''. This was followed by the female reader-oriented ''
Comic Yuri Hime is a manga anthology magazine published in Japan by Ichijinsha. It began as a quarterly publication in July 2005, but was issued bimonthly on odd months from January 2011 to December 2016, when it became monthly. Kanako Umezawa has served as ' ...
'' in 2005 and the male reader-oriented ''
Comic Yuri Hime S was a quarterly '' yuri'' manga magazine published by Ichijinsha. The first issue was published on June 18, 2007. It was the sister magazine of ''Comic Yuri Hime''. The contributors were mostly '' shōnen'' and ''seinen'' manga authors. The magaz ...
'' in 2007; the two magazines merged under the title ''Comic Yuri Hime'' in 2010. Stories in these magazines dealt with a range of themes, from intense emotional connections such as those depicted in '' Voiceful'' (2004–2006), to sexually-explicit schoolgirl romances like those portrayed in ''
First Love Sisters is a Japanese manga written by Mako Komao and illustrated by Mizuo Shinonome (characters) and Reine Hibiki (scenario) which was first serialized in the now-defunct yuri josei manga magazine '' Yuri Shimai'' on June 28, 2003 under the title . ...
'' (2003–2008), and realistic tales about love between adult women such as those seen in ''
The Conditions of Paradise is a Japanese '' yuri'' manga written and illustrated by Akiko Morishima. It was first serialized in Ichijinsha's ''Comic Yuri Hime'' in 2007 as a series of one-shots before being collecting into a single tankōbon volume. Morishima went on to ...
'' (2007).
Some of these subjects are seen in male-targeted works of this period as well, sometimes in combination with other themes, including
mecha In science fiction, or mechs are giant robots or machines controlled by people, typically depicted as humanoid walking vehicles. The term was first used in Japanese after shortening the English loanword or , but the meaning in Japanese is ...
and
science fiction Science fiction (sometimes shortened to Sci-Fi or SF) is a genre of speculative fiction which typically deals with imaginative and futuristic concepts such as advanced science and technology, space exploration, time travel, parallel uni ...
.
Examples include series such as '' Kannazuki no Miko'' (2004–2005), ''
Blue Drop is a Japanese science fiction yuri manga created by Akihito Yoshitomi. It comprises five chapters that were serialized in the shōnen manga magazine ''Dengeki Comic Gao!'' from June 2004 to December 2005, and later collected into a sin ...
'' (2004–2008), and '' Kashimashi: Girl Meets Girl'' (2004–2007). In addition, male-targeted stories tend to make extensive use of '' moe'' and ''
bishōjo In Japanese popular culture, a , also romanized as ''bishojo'' or ''bishoujo'', is a cute girl character. ''Bishōjo'' characters appear ubiquitously in media including manga, anime, and computer games (especially in the ''bishojo'' game genre) ...
'' characterizations. The publication of ''yuri'' magazines had the effect of nurturing a "''yuri'' culture" that influenced artists to create works depicting female same-sex relationships. Further, articles in these magazines contributed to the history of the genre by retroactively labeling certain works as ''yuri'', thus developing "a historical canon of the ''yuri'' genre." Specifically, Verena Maser notes in her analysis of issues of ''Yuri Shimai'', ''Comic Yurihime'', and ''Comic Yurihime S'' published from 2003 to 2012 that eight of the ten most-referenced series in the magazines predate the 2003 formalization of ''yuri'' as a publishing genre: ''Apurōzu - Kassai'' (1981–1985), ''
Sakura no Sono is a Japanese manga series written and illustrated by Akimi Yoshida. It was serialized from 1985 to 1986 in Hakusensha's manga magazine LaLa. The story focuses on individuals from a drama club that are putting on Anton Chekhov's 1904 play ' ...
'' (1985–1986), ''Sailor Moon'' (1992–1996), ''
Cardcaptor Sakura , abbreviated as ''CCS'', is a Japanese manga series written and illustrated by the manga group Clamp. Serialized monthly in the ''shōjo'' manga magazine ''Nakayoshi'' from May 1996 to June 2000, it was also published in 12 ''tankōbon'' ...
'' (1996–2000), ''Revolutionary Girl Utena'' (1997–1999), ''Maria-sama ga Miteru'' (1998–2012), '' Loveless'' (2002–present), and ''
Strawberry Marshmallow is a Japanese manga series written and illustrated by Barasui about the adventures of four elementary school girls and their older sister-figure. It began serialization in ASCII Media Works' manga magazine ''Dengeki Daioh'' in 2002. In 20 ...
'' (2002–present).


2010s–present: Genre diversification

While schoolgirl romances remained popular into the 2010s and 2020s, notably ''
Kase-san is a Japanese yuri manga series written and illustrated by Hiromi Takashima. The series was serialized in Shinshokan's ''Hirari'' magazine and ''Flash Wings'' web publication between August 2010 and March 2017 and is published in English by ...
'' (2010–2017), ''
Citrus ''Citrus'' is a genus of flowering trees and shrubs in the rue family, Rutaceae. Plants in the genus produce citrus fruits, including important crops such as oranges, lemons, grapefruits, pomelos, and limes. The genus ''Citrus'' is native to ...
'' (2012–2018), '' Bloom Into You'' (2015–2019), and ''
Whisper Me a Love Song is a Japanese '' yuri'' manga written and illustrated by Eku Takeshima. It was first serialized in Ichijinsha's ''Comic Yuri Hime'' April 2019 issue and is licensed in English by Kodansha Comics. An anime television series adaptation by Yoko ...
'' (2019–present), ''yuri'' works during this period began to incorporate new genres, themes, and subject material. The mid-2010s saw ''yuri'' works expand to genres such as science fiction and ''
isekai is a Japanese genre of speculative fiction—both portal fantasy and science fiction are included. It includes novels, light novels, films, manga, anime and video games that revolve around a person or people who are transported to and have to ...
'', as well as the formalization of as a subgenre focused on stories involving adult women. The growth of digital platforms like
Pixiv is a Japanese online community for artists. It was first launched as a beta test on September 10, 2007, by Takahiro Kamitani and Takanori Katagiri. Pixiv Inc. is headquartered in Sendagaya, Shibuya, Tokyo, Japan. As of April 2020, the site c ...
,
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
, and
Shōsetsuka ni Narō is a Japanese novel self-publishing website created by . It was launched on April 2, 2004. Users can upload their novels free of charge and the novels are also free to read. As of December 2022, the site hosts close to 1,000,000 novels, has ove ...
allowed for the creation and widespread distribution of ''yuri'' works outside of traditional manga magazine and ''dōjinshi'' publishing: '' My Lesbian Experience With Loneliness'' (2016) was originally published as a
web comic Webcomics (also known as online comics or Internet comics) are comics published on a website or mobile app. While many are published exclusively on the web, others are also published in magazines, newspapers, or comic books. Webcomics can be co ...
, while the ''yuri'' fantasy works '' Sexiled'' (2018–2019), '' Roll Over and Die'' (2018–present), and ''
I'm in Love with the Villainess is a Japanese light novel series written by Inori and illustrated by Hanagata. It was serialized online between January 2018 and February 2021 on the user-generated novel publishing website Shōsetsuka ni Narō. It was acquired by Aichu ...
'' (2018–present) began as
web novel Web fiction is written works of literature available primarily or solely on the Internet. A common type of web fiction is the web serial. The term comes from old serial stories that were once published regularly in newspapers and magazines. Unlike ...
s on Shōsetsuka ni Narō before being adapted into other mediums. ''Yuri'' stories by openly lesbian creators also became more prominent, such as ''My Lesbian Experience With Loneliness''.


Concepts and themes


Intimacy between women

''Yuri'' as a genre depicts intimate relationships between women, a scope that is broadly defined to include romantic love, intense friendships, spiritual love, and rivalry. While lesbianism is a theme commonly associated with ''yuri'', not all characters in ''yuri'' media are necessarily non-heterosexual; Welker summarizes that whether ''yuri'' characters are lesbians is a "very complicated issue." The question of whether a character in a ''yuri'' work is a lesbian or bisexual can only be determined if the character describes themselves in these terms, though the majority ''yuri'' works do not explicitly define the sexual orientation of their characters, and instead leave the matter to reader interpretation. Rica Takashima notes Western and Japanese fans often have differing expectations for the level of intimacy depicted in ''yuri'', which she ascribes to cultural differences between the groups. She notes that ''yuri'' works that enjoy international popularity tend to be explicit and focused on "cute girls making out with each other," while Japanese fans "have a propensity for reading between the lines, picking up on subtle cues, and using their own imaginations to weave rich tapestries of meaning from small threads."


Lack of genre and demographic exclusivity

Though ''yuri'' has been historically and thematically linked to ''shōjo'' manga since its emergence in the 1970s, ''yuri'' works have been published in all demographic groups for manga – not only ''shōjo'' (girls), but also ''
josei , also known as and its abbreviation , is an editorial category of Japanese comics that emerged in the 1980s. In a strict sense, ''josei'' refers to manga marketed to an audience of adult women, contrasting ''shōjo'' manga, which is marke ...
'' (adult women), '' shōnen'' (boys) and ''
seinen is an editorial category of Japanese comics marketed toward young adult men. In Japanese, the word ''seinen'' literally means "youth", but the term "''seinen'' manga" is also used to describe the target audience of magazines like '' Weekly Ma ...
'' (adult men). ''Shōjo'' ''yuri'' works tend to focus on fanciful and fairy tale-inspired narratives that idolize Takarazuka Revue-inspired " girl prince" characters, while ''yuri'' works in the ''josei'' demographic tend to depict same-sex female couples with a greater degree of realism. ''Shōnen'' and ''seinen'' manga, conversely, tend to use ''yuri'' to depict relationships between "innocent schoolgirls" and " predatory lesbians". Manga magazines dedicated exclusively to ''yuri'' tend not to conform to any one specific demographic, and are thus inclusive of content ranging from schoolgirl romances to sexually-explicit content. Often, works that are perceived and categorized as ''yuri'' in Japan are not regarded as such by international audiences. For example, while in the west ''Sailor Moon'' is regarded as a magical girl series with some ''yuri'' elements, in Japan the series is regarded by ''yuri'' magazines as a "monumental work" of the genre. The ''Sailor Moon'' example further illustrates how fans, rather than publishers or creators, often determine whether a work is ''yuri''; ''Sailor Moon'' was not conceived as a ''yuri'' manga or anime, but "became a ''yuri'' text" based on how the work was interpreted and consumed by ''yuri'' fans.


Nominal sexual content

''Yuri'' works generally do not depict graphic sex scenes. Unlike ''
yaoi ''Yaoi'' (; ja, やおい ), also known by the '' wasei-eigo'' construction and its abbreviation , is a genre of fictional media originating in Japan that features homoerotic relationships between male characters. It is typically created ...
'', where explicit depictions of sexual acts are commonplace and stories typically climax with the central couple engaging in anal intercourse, sexual acts in ''yuri'' are rarely more explicit than kissing and the caressing of breasts. Kazumi Nagaike of
Oita University is a national university in Ōita, Ōita Prefecture, Japan Japan ( ja, 日本, or , and formally , ''Nihonkoku'') is an island country in East Asia. It is situated in the northwest Pacific Ocean, and is bordered on the west by the S ...
argues that this general avoidance of sex "does not mean that female sexual desire is effaced" in ''yuri'', but rather that the absence of sex "clearly derives from the importance which is placed on the spiritual female-female bond."


"Crimson Rose and Candy"

The majority of ''yuri'' stories published in the 1970s and 1980s were
tragedies Tragedy (from the grc-gre, τραγῳδία, ''tragōidia'', ''tragōidia'') is a genre of drama based on human suffering and, mainly, the terrible or sorrowful events that befall a main character. Traditionally, the intention of tragedy ...
, focused on doomed relationships that end in separation or death (see
History History (derived ) is the systematic study and the documentation of the human activity. The time period of event before the invention of writing systems is considered prehistory. "History" is an umbrella term comprising past events as well ...
above). Yukari Fujimoto, a manga scholar at Meiji University, notes that the tragic plot of ''
Shiroi Heya no Futari is a Japanese one-shot manga written and illustrated by Ryoko Yamagishi. Published in the February 1971 issue of '' Ribon Comic'', it is considered to be the first (female-female romance) manga. The story follows the relationship between ...
'' became a common ''yuri'' story archetype that she dubs "Crimson Rose and Candy". These stories depict "Candy", a physically smaller character with lighter hair and a naive personality, who admires "Rose", who is generally taller, with long dark hair and a serious demeanor. The characters bond over a common unhappiness, usually originating from their respective home lives. The attachment between Candy and Rose becomes the subject of rumors or even blackmail, even while Candy and Rose grow to acknowledge that their relationship has become romantic. The story concludes with Rose dying in order to protect Candy from scandal. While tragic story formulas in ''yuri'' declined in popularity by the 1990s, the Rose and Candy archetypes continue to influence contemporary ''yuri'' stories, particularly those that depict ''senpai'' and ''kōhai'' relationships such as '' Bloom Into You''.


''Tachi'' and ''neko''

In Japanese lesbian culture, the participants in a lesbian relationship are occasionally referred to as , which designates the active participant, and , which designates the submissive participant. This distinction is comparable to that of the ''seme'' and ''uke'' distinction in ''yaoi'', or to the butch and femme distinction in broader lesbian culture. Characters in contemporary ''yuri'' rarely conform to these dichotomies, though the dynamic of an active partner and a passive partner that the ''tachi'' and ''neko'' distinction represents does recur in the genre.


Media


In Japan

In the mid-1990s and early 2000s, some Japanese lesbian lifestyle magazines contained manga sections, including the now-defunct magazines ''Anise'' (1996–97, 2001–03) and ''Phryné'' (1995). ''Carmilla'', an erotic lesbian publication, released an anthology of lesbian manga called ''Girl's Only''. Additionally, ''Mist'' (1996–99), a ladies' comic manga magazine, contained sexually explicit lesbian-themed manga as part of a section dedicated to lesbian-interest topics. The first publication marketed exclusively as ''yuri'' was Sun Magazine's manga anthology magazine ''
Yuri Shimai Yuri may refer to: People and fictional characters Given name *Yuri (Slavic name), the Slavic masculine form of the given name George, including a list of people with the given name Yuri, Yury, etc. *Yuri (Japanese name), also Yūri, feminine Jap ...
'', which was released between June 2003 and November 2004 in quarterly installments, ending with only five issues. After the magazine's discontinuation, ''
Comic Yuri Hime is a manga anthology magazine published in Japan by Ichijinsha. It began as a quarterly publication in July 2005, but was issued bimonthly on odd months from January 2011 to December 2016, when it became monthly. Kanako Umezawa has served as ' ...
'' was launched by
Ichijinsha is a Japanese publishing company focused on manga-related publication, including magazines and books. The company was first established in August 1992 as a limited company under the name Studio DNA whose main purpose was to edit shōnen manga. ...
in July 2005 as a revival of the magazine, containing manga by many of the authors who had had work serialized in ''Yuri Shimai''. Like its predecessor, ''Comic Yuri Hime'' was also published quarterly but went on to release bi-monthly on odd months from January 2011 to December 2016, after which it became monthly. A sister magazine to ''Comic Yuri Hime'', named ''
Comic Yuri Hime S was a quarterly '' yuri'' manga magazine published by Ichijinsha. The first issue was published on June 18, 2007. It was the sister magazine of ''Comic Yuri Hime''. The contributors were mostly '' shōnen'' and ''seinen'' manga authors. The magaz ...
'', was launched as a quarterly publication by Ichijinsha in June 2007. Unlike either ''Yuri Shimai'' or ''Comic Yuri Hime'', ''Comic Yuri Hime S'' was targeted towards a male audience. However, in 2010 it was merged with ''Comic Yuri Hime''. Ichijinsha published
light novel A light novel (, Hepburn: ''raito noberu'') is a style of young adult novel primarily targeting high school and middle school students. The term "light novel" is a '' wasei-eigo'', or a Japanese term formed from words in the English languag ...
adaptations from ''Comic Yuri Hime'' works and original ''yuri'' novels under their ''shōjo'' light novel line ''Ichijinsha Bunko Iris'' starting in July 2008. Once ''Comic Yuri Hime'' helped establish the market, several other ''yuri'' anthologies were released, such as ', ''Hirari'', ''Mebae'', ''Yuri Drill'', ''Yuri + Kanojo'', and ''Eclair''.
Houbunsha is a Japanese publishing company founded on July 10, 1950. It is based in Bunkyo-ku, Tokyo. Magazines published by Houbunsha *''Weekly Manga Times'' *''Hana Oto'' *'' Comic Fuz'' Manga Time magazines *'' Manga Time'' *'' Manga Time Original'' ...
also published their own ''yuri'' magazine, '' Tsubomi'', from February 2009 to December 2012 for a total of 21 issues. After a successful crowdfunding campaign, the creator-owned ''yuri'' anthology magazine ''Galette'' was launched in 2017.


Outside of Japan

The first company to release lesbian-themed manga in North America was
Yuricon Yuricon was an anime convention geared toward fans of yuri anime and manga. The first Yuricon event was held in 2003 in Newark, New Jersey with about 200 attending, although Yuricon has existed as an online entity since 2000. The event was or ...
's publishing arm ALC Publishing. Their works include Rica Takashima's '' Rica 'tte Kanji!?'' (1995–1996) and their annual ''yuri'' manga anthology ''Yuri Monogatari'', both of which were published in 2003. The latter collects stories by American, European, and Japanese creators, including Akiko Morishima, Althea Keaton, Kristina Kolhi, Tomomi Nakasora, and Eriko Tadeno. These works range from fantasy stories to more realistic tales dealing with themes such as coming out and
sexual orientation Sexual orientation is an enduring pattern of romantic or sexual attraction (or a combination of these) to persons of the opposite sex or gender, the same sex or gender, or to both sexes or more than one gender. These attractions are generall ...
. Besides ALC Publishing, the Los Angeles-based
Seven Seas Entertainment Seven Seas Entertainment is an American publishing company located in Los Angeles, California. It was originally dedicated to the publication of original English-language manga, but now publishes licensed manga and light novels from Japan, as w ...
has also incurred in the genre, with the English version of well known titles such as '' Kashimashi: Girl Meets Girl'' (2004–2007) and ''
Strawberry Panic! ''Strawberry Panic!'' is a series of Japanese illustrated short stories written by Sakurako Kimino, which focus on a group of teenage girls attending three affiliated all-girl schools on Astraea Hill. A common theme throughout the stories ...
'' (2003–2007). On October 24, 2006, Seven Seas announced the launch of their specialized ''yuri'' manga line, which includes titles such as ''Strawberry Panic!'', '' The Last Uniform'' (2004–2006), and ''Comic Yuri Himes compilations such as '' Voiceful'' (2004–2006) and ''
First Love Sisters is a Japanese manga written by Mako Komao and illustrated by Mizuo Shinonome (characters) and Reine Hibiki (scenario) which was first serialized in the now-defunct yuri josei manga magazine '' Yuri Shimai'' on June 28, 2003 under the title . ...
'' (2003–2008). Between 2011 and 2013, the now-defunct
JManga JManga was an American website and international online community focused on the promotion, distribution, and monetization of digital comics (specifically manga) as well as the development of other manga related services. Founded in December 20 ...
released several ''yuri'' titles to its digital subscription platform, before terminating service on March 13, 2013. As of 2017,
Viz Media VIZ Media LLC is an American manga publisher, anime distributor and entertainment company headquartered in San Francisco, California. It was founded in 1986 as VIZ LLC. In 2005, VIZ LLC and ShoPro Entertainment merged to form the current VIZ M ...
and
Yen Press Yen Press, LLC is an American manga and graphic novel publisher co-owned by Kadokawa Corporation and Hachette Book Group. It published '' Yen Plus'', a monthly comic anthology, between 2008 and 2013. In addition to translated material, Yen Press ...
began publishing ''yuri'' manga, with
Tokyopop Tokyopop (styled TOKYOPOP; formerly known as Mixx Entertainment) is an American distributor, licensor and publisher of anime, manga, manhwa and Western manga-style works. The German publishing division produces German translations of licensed ...
following in 2018.
Kodansha Comics Kodansha USA Publishing, LLC is a publishing company based in New York, USA, and a subsidiary of Japan's largest publishing company Kodansha. Established in July 2008, Kodansha USA publishes books relating to Japan, Japanese culture, and manga, ...
announced its debut into publishing both ''yuri'' and ''
yaoi ''Yaoi'' (; ja, やおい ), also known by the '' wasei-eigo'' construction and its abbreviation , is a genre of fictional media originating in Japan that features homoerotic relationships between male characters. It is typically created ...
'' manga in 2019, as well as
Digital Manga Digital Manga is a California-based publishing company that licenses and releases Japanese manga, anime, and related merchandise in the English language. Digital Manga also owns and operates eManga, a digital publishing site for manga and l ...
launching a new imprint specializing in ''yuri'' '' dōjin'' manga. As ''yuri'' gained further recognition outside Japan, some artists began creating
original English-language manga An original English-language manga or OEL manga is a comic book or graphic novel drawn in the style of manga and originally published in English. The term "international manga", as used by the Japanese Ministry of Foreign Affairs, encompasses all ...
that were labeled as ''yuri'' or having ''yuri'' elements and subplots. Early examples of original English-language ''yuri'' comics include '' Steady Beat'' (2003) by Rivkah LaFille and '' 12 Days'' (2006) by June Kim, which were published between 2005 and 2006. Additionally, more English-developed visual novels and indie games have marketed themselves as ''yuri'' games. This has been aided by the ''Yuri Game Jam'', a
game jam A game jam is an event where participants try to make a video game from scratch. Depending on the format, participants might work independently, or in teams. The event duration usually ranges from 24 to 72 hours. Participants are generally program ...
established in 2015 that takes place annually. By the mid-2010s, ''yuri'' video games also began to be officially translated into English. In 2015, MangaGamer announced they would be releasing '' A Kiss for the Petals'', the first license of a ''yuri'' game to have an English translation. MangaGamer went on to publish '' Kindred Spirits on the Roof'' in 2016, which was one of the first adult visual novels to be released uncensored on the Steam store.


Analysis


Demography

While ''yuri'' originated in female-targeted ('' shōjo'', ''
josei , also known as and its abbreviation , is an editorial category of Japanese comics that emerged in the 1980s. In a strict sense, ''josei'' refers to manga marketed to an audience of adult women, contrasting ''shōjo'' manga, which is marke ...
'') works, the genre has evolved over time to also target a male audience. Various studies have been undertaken to examine the demography of ''yuri'' fandom.


Publisher studies

The first magazine to study the demographics of its readers was ''Yuri Shimai'' (2003–2004), who estimated the proportion of women at almost 70%, and that the majority of them were either teenagers or women in their thirties who were already interested in ''shōjo'' and ''yaoi'' manga. In 2008,
Ichijinsha is a Japanese publishing company focused on manga-related publication, including magazines and books. The company was first established in August 1992 as a limited company under the name Studio DNA whose main purpose was to edit shōnen manga. ...
made a demographic study for its two magazines ''Comic Yuri Hime'' and ''Comic Yuri Hime S'', the first being targeted to women, the second to men. The study reveals that women accounted for 73% of ''Comic Yuri Hime'' readership, while in ''Comic Yuri Hime S'', men accounted for 62%. The publisher noted, however, that readers of the latter magazine also tended to read the first, which led to their merger in 2010. Regarding the age of women for ''Comic Yuri Hime'', 27% of them were under 20 years old, 27% were between 20 and 24 years old, 23% were between 25 and 29 years old, and 23% over 30 years old. As of 2017, the ratio between men and women is said to have shifted to about 6:4, thanks in part to the ''Comic Yuri Hime S'' merge and the mostly male readership ''
YuruYuri is a Japanese manga series written and illustrated by Namori. The series began serialization in Ichijinsha's '' Comic Yuri Hime S'' magazine from June 12, 2008, before being moved over to '' Comic Yuri Hime'' in September 2010. An an ...
'' brought with it.


Academic studies

Verena Maser conducted a study of Japanese ''yuri'' fandom demographics between September and October 2011. This study, mainly oriented towards the ''Yuri Komyu!'' community and the social network
Mixi is an online Japanese social networking service. It was founded in 1999 and is owned by Mixi, Inc. (). As of September 2012, Mixi had about 14 million monthly active users, with about 8.6 million of those on smartphones. Mixi, Inc. was founded ...
, received a total of 1,352 valid responses. The study found that 52.4% of respondents were women, 46.1% were men and 1.6% did not identify with either gender. The sexuality of the participants was also requested, separated into two categories: "heterosexual" and "non-heterosexual". The results were as follows: 30% were non-heterosexual women, 15.2% were heterosexual women, 4.7% were non-heterosexual men, 39.5% were heterosexual men, and 1.2% identified as "other". Regarding age, 69% of respondents were between 16 and 25 years old. Maser's study reinforced the notion of the ''yuri'' fandom being split somewhat equally between men and women, as well as highlighting the differing sexualities within it.


Relation to lesbianism


Semantic relationship

While the term ''yuri'' is synonymous with lesbianism in the west, the relationship between ''yuri'' and lesbianism is more tenuous in Japan. While ''yuri'' was strongly associated with lesbianism in Japan in the 1970s and 1980s, the correlation between the terms has weakened over time. Though Japanese fans, journalists, and publishers recognize that ''yuri'' and lesbianism share common characteristics, they are often specifically segregated as concepts, with ''Comic Yurihime'' editor Seitarō Nakamura stating that "in general, 'yuri'' isnot boutlesbians with a carnal relationship." Japanese lesbian and queer magazines in the 1990s often opposed the conflation of ''yuri'' with lesbianism, likely due to its prior connotation with male-oriented pornography. Erin Subramian of
Yuricon Yuricon was an anime convention geared toward fans of yuri anime and manga. The first Yuricon event was held in 2003 in Newark, New Jersey with about 200 attending, although Yuricon has existed as an online entity since 2000. The event was or ...
explains that most Japanese people see the term "lesbian" as describing either "abnormal people in pornography or strange people in other countries." Maser concurs that ''yuri'' is a genre primarily focused on ideals of beauty, purity, innocence, and spirituality before sexual identity; focus is placed on "connection between hearts" rather than "connection between bodies." Nagaike notes in her analysis of letters published in ''Comic Yuri Hime'' that many female readers of the magazine identify as heterosexual; she thus argues ''yuri'' is more closely aligned with
homosociality In sociology, homosociality means same-sex relationships that are not of a romantic or sexual nature, such as friendship, mentorship, or others. Researchers who use the concept mainly do so to explain how men uphold men's dominance in society. ...
than it is with homosexuality, even if the two concepts are not mutually exclusive.


Sociopolitical relationship

Nagaike argues that ''yuri'' is a byproduct of the , which formed in pre-war all-girls schools in Japan. Isolated from the influence of patriarchy, adolescent girls created a "''shōjo'' culture" that used Class S literature to disseminate and share homosocial cultural codes. Though this culture was significant in informing girls' attitudes about femininity and independence, it was ultimately ephemeral; upon leaving the single-sex school environment, girls became subject to patriarchal expectations of marriage and family. As mixed-sex education became more common in the post-war era and Class S literature declined as a means to disseminate homosocial bonds, cross-dressing and ''yaoi'' emerged as the primary modes in literature for women to criticize and resist patriarchy. The emergence of ''yuri'' allowed for a return to Class S-style homosociality, of which homosexuality is a component. Thus, Nagaike asserts that ''yuri'' does not conform to the political vision of lesbianism espoused by philosophers like
Monique Wittig Monique Wittig (; July 13, 1935 – January 3, 2003) was a French author, philosopher and feminist theorist who wrote about abolition of the sex-class system and coined the phrase "heterosexual contract". Her seminal work is titled '' The Strai ...
that sees lesbianism as overthrowing "the political and sociological interpretation of women's identity;" rather, ''yuri'' is closer to
Adrienne Rich Adrienne Cecile Rich ( ; May 16, 1929 – March 27, 2012) was an American poet, essayist and feminist. She was called "one of the most widely read and influential poets of the second half of the 20th century", and was credited with bringing "the ...
's vision of a "lesbian continuum" that seeks to overthrow
compulsory heterosexuality Compulsory heterosexuality (often shortened to comphet) is the theory that heterosexuality is assumed and enforced upon people by a patriarchal and heteronormative society. The term was popularized by Adrienne Rich in her 1980 essay titled "Compuls ...
.


See also


References


Citations


General bibliography

* * * * * * {{DEFAULTSORT:Yuri (Genre) 1976 neologisms Anime and manga genres Anime and manga terminology Hentai Japanese sex terms Lesbian erotica Lesbian fiction LGBT slang LGBT in anime and manga