Yannis Bakos is a professor at the

Leonard N. Stern School of Business The New York University Leonard N. Stern School of Business (commonly referred to as NYU Stern, The Stern School of Business, or simply Stern) is the business school of New York University, a private research university based in New York City. I ...

New York University New York University (NYU) is a private research university in New York City. Chartered in 1831 by the New York State Legislature, NYU was founded by a group of New Yorkers led by then- Secretary of the Treasury Albert Gallatin. In 1832, th ...

. His primary area of expertise is the economic and business implications of information technology, the Internet, and online media. He is the co-founder (with Chris F. Kemerer) of th
Workshop on Information Systems and Economics
(WISE), and the co-inventor of Flexplay DVDs.

Early life

Bakos holds a Ph.D. in Management and an MBA in Finance from the

MIT Sloan School of Management The MIT Sloan School of Management (MIT Sloan or Sloan) is the business school of the Massachusetts Institute of Technology, a private university in Cambridge, Massachusetts. MIT Sloan offers bachelor's, master's, and doctoral degree programs ...

. He also received a master's degree in Electrical Engineering and Computer Science and a B.S. in Computer Engineering from MIT's Department of Electrical Engineering and Computer Science. Before coming to NYU, Professor Bakos was on the faculty of th
Merage School of Business at the University of California, Irvine
and the Sloan School of Management at MIT.

Career

Bakos' early work showed that the internet would reduce the search costs of buyers and sellers, and that the resulting electronic marketplaces would result in lower prices and more competition among the sellers. He has more recently studied pricing strategies for information. For example, his work with

Erik Brynjolfsson Erik Brynjolfsson (born 1962) is an American academic, author and inventor. He is the Jerry Yang and Akiko Yamazaki Professor and a Senior Fellow at Stanford University where he directs thDigital Economy Labat the Stanford Institute for Human-Cen ...

showed that

Product bundling In marketing, product bundling is offering several products or services for sale as one combined product or service package. It is a common feature in many imperfectly competitive product and service markets. Industries engaged in the practice ...

can be particularly effective for "digital information goods" with very low or zero marginal cost. In other recent work, he has been studying how reputation mechanisms, like the ones used by eBay, offer an alternative to traditional litigation as a way to settle disputes. Bakos is the co-inventor of Flexplay DVDs, which ar
limited play DVDs
that expire a preset period after the package is opened. Expiration is triggered when a special chemical layer in the DVD is exposed to oxygen in the air, and thus does not depend on the electronics of the DVD player. This invention received several U.S. and international patents. Dr. Bakos co-founde
Flexplay Technologies
where he was chairman of the board from 2001 until the company was sold to th
Convex Group
in 2004. Disney released about 100 movies in the U.S. using this technology under the ez-D trade name, and the technology was used in Japan until 2010.

Notes

*Se
Bundling and Competition on the Internet
an
Bundling Information Goods: Pricing, Profits and Efficiency
by Yannis Bakos and Erik Brynjolfsson.

External links

Home page
{{DEFAULTSORT:Bakos, Yannis MIT Sloan School of Management alumni American economists Information systems researchers New York University Stern School of Business faculty Living people Year of birth missing (living people)