Yorkshire Radio Network
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The Yorkshire Radio Network was a group of three radio stations which shared programmes in the evening and at weekends. YRN was made-up of Pennine Radio in
Bradford Bradford is a city and the administrative centre of the City of Bradford district in West Yorkshire, England. The city is in the Pennines' eastern foothills on the banks of the Bradford Beck. Bradford had a population of 349,561 at the 2011 ...
,
Viking Radio Viking FM is an Independent Local Radio station based in Sheffield, England, owned and operated by Bauer as part of the Hits Radio network. It broadcasts to the East Riding of Yorkshire and Northern Lincolnshire. As of September 2022, the ...
in Hull and
Radio Hallam Hallam FM is an Independent Local Radio station based in Sheffield, England, owned and operated by Bauer as part of the Hits Radio network. It broadcasts to South Yorkshire. As of September 2022, the station has a weekly audience of 283,000 ...
in
Sheffield Sheffield is a city status in the United Kingdom, city in South Yorkshire, England, whose name derives from the River Sheaf which runs through it. The city serves as the administrative centre of the City of Sheffield. It is Historic counties o ...
.


History

YRN was based at Hartshead in Sheffield at Radio Hallam, although all of the live programmes came from Studio 2 at Viking Radio in Hull. The company came about when Radio Hallam merged with Pennine Radio and later took over Viking Radio and the Yorkshire Radio Network began broadcasting on 18 May 1987. In 1989 all of the three radio stations'
medium wave Medium wave (MW) is the part of the medium frequency (MF) radio band used mainly for AM radio broadcasting. The spectrum provides about 120 channels with more limited sound quality than FM stations on the FM broadcast band. During the daytime ...
frequencies were used to form a new service called
Classic Gold Classic Gold was a network of three "Gold" music formatted stations which broadcast on AM in Bradford, Hull and Sheffield. They were the sister stations of Pennine Radio, Viking Radio and Radio Hallam respectively and they were part of the Yo ...
. YRN was bought by the Metro Radio group and as Pennine was making a loss they decided to rename it and in August 1991
The Pulse of West Yorkshire Pulse 1 is an Independent Local Radio station based in Leeds, England, owned and operated by Bauer as part of the Hits Radio network. It broadcasts to the West Yorkshire. As of September 2022, the station has a weekly audience of 131,000 list ...
was born. For a while YRN used the overnight sustaining service "
The Superstation The Superstation (or ''Radio Radio'' as it was known in the industry) was set up in 1987 as an overnight sustaining service for Independent Local Radio. The station broadcast from 10.00pm until 6.00am on many of the UK's commercial radio stat ...
".


Programming

There was
live Live may refer to: Arts, entertainment, and media Films * ''Live!'' (2007 film), 2007 American film * ''Live'' (2014 film), a 2014 Japanese film *'' ''Live'' (Apocalyptica DVD) Music *Live (band), American alternative rock band * List of albums ...
networked programming across the stations each evening broadcast from Viking Radio's
studio A studio is an artist or worker's workroom. This can be for the purpose of acting, architecture, painting, pottery (ceramics), sculpture, origami, woodworking, scrapbooking, photography, graphic design, filmmaking, animation, industrial design ...
's at Commercial Road in Hull. The programmes would mostly start after 8pm weekdays and slightly earlier over weekends. Ad-breaks were not split so it was not unusual to hear
promo Promo or promos may refer to: Promotions and advertising *Promo (media), a form of commercial advertising used to promote television or radio programs *Promo (professional wrestling), a televised interview in which a wrestler's on-screen personali ...
s for Viking whilst you were listening to either Hallam or Pennine. However, both "Benny Brown's American Countdown" and "
Rick Dees Rigdon Osmond Dees III (born March 14, 1950), best known as Rick Dees, is an American entertainer, radio personality, comedian, actor, and voice artist, best known for his internationally syndicated radio show '' The Rick Dees Weekly Top 40 Coun ...
Weekly Top-40" programmes where bought in and played-out locally by each station, so the commercials were also played separately by the tech-ops at each individual station. Tim Finlay would often say "''we're on more frequencies than you've had hot dinners!''", those frequencies before the AM/ FM split were 96.1, 96.9, 97.4, 97.5, 102.5, 102.9, 103.2 and 103.4 MHz and 990, 1161, 1278, 1305, 1530 and 1548 kHz. For a short-time Howard Pressman presented a weekend afternoon show on the
network Network, networking and networked may refer to: Science and technology * Network theory, the study of graphs as a representation of relations between discrete objects * Network science, an academic field that studies complex networks Mathematics ...
. However, there was no reference to which station it was on other than in the jingles, which were only ever played after the ad-break and fired at each individual station.


Jingles

Each
jingle A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meaning that explicitly promote the product or service being advertised, usually t ...
was sung with different endings to ensure each station was fairly represented, for example: :''"Latest hits, Greatest hits, Pennine, Hallam and Viking"''. :''"Every hour there's more music power, on Viking, Hallam and Pennine"''. :''"Where with you all the time, Pennine, Hallam and Viking"''. :''"Upfront, In front, Hallam, Pennine and Viking"''. This was a remarkably democratic process and was not present with previous packages. The older jingles would either sing "Yorkshire Radio Network" thus, not naming any station at all, or the order of the stations would be "Viking, Pennine and Hallam" this being unfair to Hallam, which was always last. Each YRN cut was also sung for each individual station with the same melody. This was to ensure one identity throughout each station regardless of the time of day, for example: :''"Every hour there's more music power, on Viking F.M"''. :''"Every hour there's more music power, on Pennine F.M"''. :''"Every hour there's more music power, on Hallam F.M"''. The memorable YRN news jingle was re-produced several times, however the tune remained the same. This jingle was used on the individual stations. It was formed using the melody used at the start of that of 'Viking Radio' (also that of 'Pennine Radio'), and the end of that of 'Radio Hallam'. Some of the earlier jingles were sung by
soul In many religious and philosophical traditions, there is a belief that a soul is "the immaterial aspect or essence of a human being". Etymology The Modern English noun ''soul'' is derived from Old English ''sāwol, sāwel''. The earliest attes ...
singer
Jimmy Helms James D. Helms (born September 27, 1941) is an American soul singer, known as a member of Londonbeat but who also had solo hits such as " Gonna Make You an Offer You Can't Refuse". Early years James D. Helms was born in Florida, United States. ...
. Helms later went on to form the group
Londonbeat Londonbeat is a British dance-pop band who scored a number of pop and dance hits in the early 1990s. Band members are American Jimmy Helms (who also had a successful solo career and sang radio jingles for Radio Hallam and Hereward Radio in th ...
, they were regular guests on Tim Finlay's evening show, and they even sang him a jingle to the tune of their hit "Failing in love again". All of the packages were created and written by British jingle production company
Alfasound Alfasound was a radio jingle production company based in Manchester from late 1970s to mid-1990s founded by Alan Fawkes and ex-Piccadilly Radio DJ Steve England. Alfasound was responsible for some of the most memorable radio jingles in the 80s ...
, with the final package being a co-production with United States Company
JAM Creative Productions JAM Creative Productions, Inc., is an American company that produces radio jingles, promo music for television, and commercial jingles for advertisers. It has made more radio jingles than any other jingle company and has become part of American ...
. The YRN 4 jingle package used resings of "Non-Stop Power" - originally created for New York radio station
WPLJ WPLJ (95.5 FM) is a non-commercial Christian adult contemporary music radio station licensed to New York City. It is owned by the Educational Media Foundation (EMF) and broadcasts EMF's flagship programming service, K-Love. WPLJ's transmitte ...
.


Former presenters: Where are they now?

* Tim Finlay (performing in a functions band called "Midlife Crisis

* Steve Tong (after a name change to 'Steve Phillips' he moved to
Great North Radio Great North Radio, or G.N.R as it was sometimes called, launched in March 1989 using the AM frequencies of Metro Radio and Radio Teesbr> This happened after the Metro Radio group decided to split the FM and AM frequencies. The station was broa ...
, then
Alpha 103.2 Alpha Radio (formerly 103.2 Alpha Radio), Alpha 103.2, 103.2 Alpha FM, Alpha Radio) was an Independent Local Radio station based in Darlington, County Durham, England. History When launched in 1995, Alpha was owned by Radio Investments Ltd whi ...
). * James Watt (
BBC Tees BBC Radio Tees is the BBC's local radio station serving the former county of Cleveland which comprises the unitary authorities of Hartlepool, Middlesbrough, Redcar and Cleveland and Stockton-on-Tees. It broadcasts on FM, DAB, digital TV an ...
, KCFM, now at
BBC Radio Stoke BBC Radio Stoke is the BBC's local radio station serving Staffordshire and South Cheshire. It broadcasts on FM, DAB, Freeview and via BBC Sounds from studios in the Hanley area of Stoke-on-Trent. According to RAJAR, the station has a weekl ...
). * Allis Moss (last heard at
BBC Radio Five Live BBC Radio 5 Live is a British national radio station owned and operated by the BBC that broadcasts mainly news, sport, discussion, interviews and phone-ins. It is the principal BBC radio station covering sport in the United Kingdom, broadcast ...
). * James Hilton. * Freddie Alle

* Les Smith (now at
Compass FM Compass FM was an Independent Local Radio station serving Grimsby, Cleethorpes and Immingham. Last owned by Bauer Radio, the station broadcast from 2001 to 2020, when it was subsumed by Greatest Hits Radio, as part of its Yorkshire region. L ...
in
Grimsby Grimsby or Great Grimsby is a port town and the administrative centre of North East Lincolnshire, Lincolnshire, England. Grimsby adjoins the town of Cleethorpes directly to the south-east forming a conurbation. Grimsby is north-east of Linco ...
). * Paul Massey (last heard on KCFM in Hull). *
Keith Skues Richard Keith Skues MBE, AE (born 4 March 1939) is a British radio personality. His career spans over 60 years. Biography Skues was born in Timperley, Cheshire. His broadcasting career began on the British Forces Network in Cologne, Germany, in 1 ...
(now at
BBC Radio Norfolk BBC Radio Norfolk is the BBC's local radio station serving the county of Norfolk. It broadcasts on FM, AM, DAB, digital TV and via BBC Sounds from studios at The Forum in Norwich. According to RAJAR, the station has a weekly audience of 1 ...
br>
. * Tim Jibson (former Programme Manager for KCFM). * Bruce Edwards (last heard on
BBC Tees BBC Radio Tees is the BBC's local radio station serving the former county of Cleveland which comprises the unitary authorities of Hartlepool, Middlesbrough, Redcar and Cleveland and Stockton-on-Tees. It broadcasts on FM, DAB, digital TV an ...
,now on Steel FM Scunthor

* Martin Lee (last heard on Vale FM, 97.4 Gold Radio).


References

{{Reflist


External links


Jingle package 2 for YRNPromo, jingle feat. Jimmy Helms and Paul Massey!Tim Finlay linksYRN News jingle from package 1


Sources


Source: Media UK Website
Radio stations in Yorkshire Former British radio networks