Yash Raj Studios

Yash Raj Films (YRF) is an Indian film production and distribution company founded by veteran filmmaker Yash Chopra in 1970. It mainly produces and distributes Hindi and Punjabi films. The company has grown to be one of the largest film studios in India.

History

YRF was founded by Yash Raj Chopra, a veteran director and producer of the Indian film industry, in 1970. He started out as an assistant to his elder brother, B. R.Chopra, and went on to direct five films for his brother's banner, B.R. Films.

YRF Studios

Upon realising the lack of a proper film shooting studio during their years of film-making, YRF went on build their dream film production studio in the year 2005, located in Mumbai city. The first film to be shot in YRF Studios was the company's 2006 critical and commercial blockbuster romantic thriller ''Fanaa''. Some of the notable films of outside banners that were shot in the studio over the years are; ''Kabhi Alvida Naa Kehna'' (2006), ''Partner'' (2007), ''Taare Zameen Par'' (2007), '' Dostana'' (2008), '' Wanted'' (2009), ''3 Idiots'' (2009), ''Dabangg'' (2010), ''Bodyguard'' (2011), ''Ra.One'' (2011), '' Agneepath'' (2012), ''Chennai Express'' (2013), '' Jai Ho'' (2014) and '' PK'' (2014). The studio was created and designed by Chopra and his then-wife, Payal Khanna and is equipped with high technology film shooting equipment and materials. The studio, sprawling over and towering up to six floors, is used to shoot films for the company and is also rented for other filming and television shoots such as '' 10 Ka Dum'' and ''Kaun Banega Crorepati'' for Sony and ''Kya Aap Paanchvi Pass Se Tez Hain?'', '' Koffee With Karan'' and ''Satyamev Jayate'' for STAR.

YRF Home Entertainment

Apart from film production, Chopra's YRF also distributed (theatrical, home entertainment and satellite) and canvassed a wide variety of independent films that came out of the Parallel Cinema industry of India, such as '' Godmother'' (1999), ''Zubeidaa'' (2001), ''Maqbool'' (2004), '' Meenaxi: A Tale of Three Cities'' (2004), ''My Brother Nikhil'' (2005), '' Mangal Pandey: The Rising'' (2005) and ''Maine Gandhi Ko Nahin Mara'' (2005), that helped them leverage with a powerful film production house such as his, and thereby reach a wider audience on their release. YRF Distributors also released several big-budgeted films such as ''Kuch Kuch Hota Hai'' (1998), '' Kaho Naa... Pyaar Hai'' (2000), '' Kabhi Khushi Kabhie Gham...'' (2001), '' Koi... Mil Gaya'' (2003), ''Kal Ho Naa Ho'' (2003), ''Black'' (2005), ''Krrish'' (2006) and ''Kabhi Alvida Naa Kehna'' (2006). In 2013, the company's distribution leg reportedly sold the satellite rights of its highly anticipated venture ''Dhoom 3'' for to Sony Entertainment Television.

YRF Music

After constantly delivering musical successes such as ''Darr'', ''Dilwale Dulhaniya Le Jayenge'' and ''Dil To Pagal Hai'' throughout the years of its existence, the company decided to leverage their growing clout in the music industry. YRF established their independent feature music distribution leg under the name YRF Music in 2004. The leg was developed for the purpose of digital as well as physical distribution of all the film soundtracks released under the banner. The first soundtrack to be distributed under YRF Music was the company's critical and commercial blockbuster epic love saga ''Veer Zaara''. The leg established careers of many budding music composers throughout the years, who leveraged themselves by scoring music for YRF projects such as Jatin–Lalit (''Dilwale Dulhania Le Jayenge''), Shankar–Ehsaan–Loy (''Bunty Aur Babli''), Pritam (''Dhoom''), Vishal–Shekhar (''Salaam Namaste''), Salim–Sulaiman (''Rab Ne Bana Di Jodi''), Amit Trivedi (''Ishaqzaade''), Ram Sampath (''Luv Ka The End''), Sajid–Wajid (''Daawat-e-Ishq''), Sohail Sen (''Mere Brother Ki Dulhan''), Raghu Dixit (''Mujhse Fraaandship Karoge''), Sachin–Jigar (''Shuddh Desi Romance'') and Amartya Rahut (''Aurangzeb'').

Walt Disney buyout-refusal

The Walt Disney Company entered Indian Entertainment in 2007 through a three-film co-production agreement (''Ta Ra Rum Pum'', ''Thoda Pyaar Thoda Magic'' and ''Roadside Romeo'') with YRF. Disney's move was seen as a bid to increase its global clout and finally enter the increasingly lucrative Indian Cinema arena. The company offered a 49% acquisition of YRF at (unadjusted for inflation) in 2009, which took the valuation of the Indian entertainment company to , at the time. YRF however declined the acquisition offer made by the American conglomerate.

In 2011, a 99% share acquisition offer by Disney was accepted by UTV at (unadjusted for inflation). The two companies together established Disney UTV, that functioned as the Indian subsidiary of the American company. In December 2016, Disney announced that is restructuring its Indian operations and UTV will no longer produce movies and will focus only on distribution of its Hollywood films.

Aditya Chopra as Vice-Chairman

The company saw an all-time low, with several of their high-budgeted films not doing well at the box office, despite favourable critical reviews and the company thereby suffering losses amounting to millions from 2007 to 2010. The films broke YRF's perfect success ratio and were oddly released one after another. Some of the most unsuccessful films produced under the banner were ''Jhoom Barabar Jhoom'', ''Laaga Chunari Mein Daag'', ''Aaja Nachle'', '' Tashan'', ''Thoda Pyaar Thoda Magic'' and ''Roadside Romeo, Dil Bole Hadippa!, Rocket Singh: Salesman of the Year'' and ''Pyaar Impossible''.

Aditya Chopra then took over as the Vice-Chairman of Yash Raj Films in 2010, soon after the release of the film ''Badmaash Company'' under the same banner.

2011 landmark deal

In 2011, the company took the critical decision of banking on the successes of ''3 Idiots'' (2009), ''Ra.One'' (2011) and ''Bodyguard'' (2011) and went into production of three individual mainstream films with Aamir Khan for ''Dhoom 3'', Shahrukh Khan for ''Jab Tak Hai Jaan'' and with Salman Khan for ''Ek Tha Tiger'', the first installment in the YRF Spy Universe. The move was seen as a landmark deal by YRF as it engaged three of the most commercially successful actors of Indian Cinema in independent projects at the time. Moreover, the three films turned out to be the most expensive productions by YRF; ''Ek Tha Tiger'' was produced at , ''Jab Tak Hai Jaan'' was produced at and ''Dhoom 3'' was produced at .

All three of these films broke box office records of India and went on to become some of the highest-grossing films of their time. ''Ek Tha Tiger'', which released on the 66th Independence Day of India, earned approximately and became the eleventh highest-grossing film of Indian cinema. ''Jab Tak Hai Jaan'' opened worldwide on the Diwali day of 2012 and went on to earn and became the fifteenth highest-grossing film in India. ''Dhoom 3'' released in (Hindi, Tamil, Telugu and Arabic) on the Christmas week of 2013 and grossed approximately , in the worldwide market and went on to become the twelfth highest-grossing film of Indian cinema, .

Aditya Chopra as Chairman

After the demise of Yash Chopra in October 2012, Aditya Chopra was elevated to the position of chairman and Chief Executive of the company's studio wing. Facing overwhelming pressure by the Indian bourses to be publicly listed around the same period, the company went for a soft-launch on 3 January 2013.

The company received angel investment by institutional fund-raisers such as LIC of India, RNT Associates, PremjiInvest, Catamaran Ventures, Maruti Udyog and Unilazer Ventures. YRF was made open to Indian enterprises only and no FDI was accepted. Venture capitalists also showed interest with Adi Godrej, Y. C. Deveshwar, Kumar Birla, Arundhati Bhattacharya, Anand Mahindra, Chanda Kochhar, Sunil Mittal, Shikha Sharma and Uday Kotak investing undisclosed sums. YRF came out with more films, under the chairmanship of Chopra and the new management.

Work with newcomers

YRF launched a number of budding screenwriters and directors under their banner throughout these years. Directors and screenwriters such as Karan Johar (his ''Kuch Kuch Hota Hai'' was co-produced and released by Yash Raj Film Distributors), Kunal Kohli, Kabir Khan, Sanjay Gadhvi, Jaideep Sahni, Siddharth Anand, Shimit Amin, Habib Faisal, Shaad Ali, Maneesh Sharma and Vijay Acharya debuted under YRF and have gone on to become independent entities in films. The company also produced films for filmmakers such as Anil Mehta and Pradeep Sarkar under their banner. The company was eventually ranked #1 (among the most successful film production companies in India) in a survey conducted by Filmfare and Number 27 (among the most successful film production companies in the world) in a survey by ''The Hollywood Reporter''.

Talent Management

Apart from producing big-budgeted films with established actors, YRF also announced several films featuring relative newcomers in the fourth quarter of Fiscal year 2012; ''Aurangzeb'' starring Prithviraj Sukumaran, Sashaa Agha and Arjun Kapoor, ''Gunday'' starring Ranveer Singh, ''Bewakoofiyaan'' starring Ayushmann Khurrana and Sonam Kapoor, ''Daawat-e-Ishq'' with Aditya Roy Kapur, ''Mardaani'' with Rani Mukerji, and ''Kill Dil'' starring Ali Zafar and Govinda. The films released all through 2013 and 2014 were seen as a strategic move by the company to infuse newer talent into Indian Cinema in the form of actors, screenwriters, directors and technicians. In a bid to break away from the traditional star system of Indian cinema, the company ventured into producing low-budgeted independent films with new talent (actors, creatives and technicians) from 2008. Apart from working with upcoming actors, the company independently launched several new faces as leading actors in several of their big-budgeted films through their home banner and through Y-Films, including:

Offices

YRF is headquartered in Mumbai. In India, YRF has a network of distribution offices in Mumbai, Delhi, Jalandhar, Jaipur, Amravati, Indore, Bengaluru, Hyderabad, Kolkata, Chennai and Kochi. Internationally, there are offices in the United Kingdom, the United States of America, and the United Arab Emirates.

Produced and distributed films

References

External links

*

{{Film Studios in India

Hindi cinema
Film production companies based in Mumbai
Indian companies established in 1970
Producers who won the Best Popular Film Providing Wholesome Entertainment National Film Award