hip hop collective
Musical collective is a phrase used to describe a group of musicians in which membership is flexible and creative control is shared.Liisa Ladouceur"Collegjthk ctive Souls" ''This Magazine'', November/December 2004. The concept is distinct from th ...
ASAP Mob
ASAP Mob (stylized as A$AP Mob, ASAP being an acronym for "Always Strive And Prosper") is an American hip hop collective formed in 2006 in Harlem, New York City, that consists of rappers (most of whom carry the "ASAP" moniker), record producers, ...
featuring American
rapper
Rapping (also rhyming, spitting, emceeing or MCing) is a musical form of vocal delivery that incorporates "rhyme, rhythmic speech, and street vernacular". It is performed or chanted, usually over a backing beat or musical accompaniment. The ...
Juicy J
Jordan Michael Houston III (born April 5, 1975), known professionally as Juicy J, is an American rapper and record producer. Originally from Memphis, Tennessee, he is a founding member of the Southern hip hop group Three 6 Mafia, established i ...
. It was released on January 16, 2016, as the first
single
Single may refer to:
Arts, entertainment, and media
* Single (music), a song release
Songs
* "Single" (Natasha Bedingfield song), 2004
* "Single" (New Kids on the Block and Ne-Yo song), 2008
* "Single" (William Wei song), 2016
* "Single", by ...
from their debut album '' Cozy Tapes Vol. 1: Friends''. The song was first previewed live in concert during Hong Kong's
Clockenflap
Clockenflap Music and Arts Festival, commonly abbreviated to "Clockenflap", is an annual music and arts festival held in Hong Kong. It incorporates international, regional and local live music, film, art installations, street, and kids' area. 60, ...
Festival on November 28, 2015. The song officially premiered on
Drake
Drake may refer to:
Animals
* A male duck
People and fictional characters
* Drake (surname), a list of people and fictional characters with the family name
* Drake (given name), a list of people and fictional characters with the given name
* ...
's
Beats 1
Apple Music 1, previously branded as Beats 1, is a 24/7 music radio station owned and operated by Apple Inc. It is accessible through iTunes or the Apple Music app on a computer, smartphone or tablet, smart speaker (such as the Apple HomePod), ...
show
OVO Sound
OVO Sound (also known simply as OVO) is a Toronto-based Canadian record label, founded in 2012 by hip hop artist Drake, producer 40, and Oliver El-Khatib. It operates as a subsidiary of, and is distributed through, Warner Music Group's Warner ...
Radio on January 16, 2016. The song contains an
interpolation
In the mathematical field of numerical analysis, interpolation is a type of estimation, a method of constructing (finding) new data points based on the range of a discrete set of known data points.
In engineering and science, one often has a n ...
of "North Memphis", as performed by
Project Pat
Patrick Earl Houston (born February 8, 1973), better known by his stage name Project Pat, is an American rapper from Memphis, Tennessee. He is the older brother of Juicy J, the co-founder of Three 6 Mafia.
Houston was formerly a member of hip h ...
.
Background
"Yamborghini High" pays respect to
ASAP Yams
ASAP Mob (stylized as A$AP Mob, ASAP being an acronym for "Always Strive And Prosper") is an American hip hop collective formed in 2006 in Harlem, New York City, that consists of rappers (most of whom carry the "ASAP" moniker), record producers, ...
, a founding member of the ASAP Mob, who died on January 18, 2015.
Music video
The music video for "Yamborghini High" stars
ASAP Rocky
Rakim Athelaston Mayers (born October 3, 1988), known professionally as ASAP Rocky ( ; stylized as A$AP Rocky), is an American rapper, music producer and record executive. Born and raised in Harlem, he embarked on his musical career as a membe ...
,
ASAP Nast
Tariq Amar Devega (born July 26, 1990), better known by his stage name ASAP Nast (stylized as A$AP Nast), is an American rapper, songwriter and model from Harlem, New York. Nast is best known as a member of the hip hop collective A$AP Mob. As ...
,
ASAP Ant
ASAP Mob (stylized as A$AP Mob, ASAP being an acronym for "Always Strive And Prosper") is an American hip hop collective formed in 2006 in Harlem, New York City, that consists of rappers (most of whom carry the "ASAP" moniker), record producers, ...
,
ASAP Ferg
Darold Durard Brown Ferguson Jr. (born October 20, 1988), known professionally as ASAP Ferg (stylized as A$AP Ferg), is an American rapper from New York City's Harlem neighborhood. Aside from his solo career, he is a member of the hip hop collec ...
, and
Three Six Mafia
Three 6 Mafia is an American Hip hop music, hip hop group from Memphis, Tennessee, formed in 1991. Emerging as a horror-themed underground hip hop group, they would eventually go on to enjoy mainstream success. The group's 1995 debut album ''Mys ...
rap duo member Juicy J, with appearances from Tatianna Paulino (ASAP Yams' mother), as well as various models.
Showcased in the video are a fleet of
Lamborghini
Automobili Lamborghini S.p.A. () is an Italian brand and manufacturer of luxury sports cars and SUVs based in Sant'Agata Bolognese. The company is owned by the Volkswagen Group through its subsidiary Audi.
Ferruccio Lamborghini (1916–1993) ...
s, a mansion & monoliths all in shifted hues & datamoshed transitions combined to complete a vivid vision of a surreal world. The artists & models wear several fashion brands throughout the video, including
ASAP Bari
Jabari Shelton (born December 23, 1991 in Harlem, New York), better known as ASAP Bari (stylized as A$AP Bari) or Young Lord, is an American streetwear designer, Entrepreneurship, entrepreneur, and convicted sex offender. He is known as a co-fo ...
's own streetwear label
VLONE
Jabari Shelton (born December 23, 1991 in Harlem, New York), better known as ASAP Bari (stylized as A$AP Bari) or Young Lord, is an American streetwear designer, entrepreneur, and convicted sex offender. He is known as a co-founder of the New Y ...
, as well as
Adidas
Adidas AG (; stylized as adidas since 1949) is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufactur ...
,
Vans
Vans is an American manufacturer of skateboarding shoes and related apparel, established in Anaheim, California, and owned by VF Corporation. The company also sponsors surf, snowboarding, BMX, and motocross teams. From 1996 to 2019, the comp ...
&
Vetements
VETEMENTS (from ''vêtements'' []; French for "clothing") started in 2014 as a luxury fashion brand and "design collective" founded by Georgian fashion designers Demna Gvasalia and Guram Gvasalia. The brand became popular in just three short seas ...
.
The video was directed by
Shomi Patwary
Shomi Patwary (born February 20, 1982, in Dhaka, Bangladesh) is a filmmaker, and co-founder of the creative collective Illusive Media.compositor,
colorist
In comics, a colorist is responsible for adding color to black-and-white line art. For most of the 20th century this was done using brushes and dyes which were then used as guides to produce the printing plates. Since the late 20th century it is ...
& main
visual effects
Visual effects (sometimes abbreviated VFX) is the process by which imagery is created or manipulated outside the context of
a live-action shot in filmmaking and video production.
The integration of live-action footage and other live-action foota ...
artist was Robert "Robbie" Simmons, with credits to graphics artist Unkle Luc for datamoshing, transitions & general visual effects.
Some of the software tools used in the video's creation include
Adobe
Adobe ( ; ) is a building material made from earth and organic materials. is Spanish for ''mudbrick''. In some English-speaking regions of Spanish heritage, such as the Southwestern United States, the term is used to refer to any kind of e ...
After Effects
Adobe After Effects is a digital visual effects, motion graphics, and compositing application developed by Adobe Inc., and used in the post-production process of film making, video games and television production. Among other things, After Eff ...
, Mocha Pro and Boujou.
The music video was uploaded to
YouTube
YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
to the ASAP Mob
Vevo
Vevo ( , an abbreviation for "Video Evolution", stylized as VEVO until 2013) is an American multinational video hosting service, best known for providing music videos to YouTube. The service is also available as an app on selected smart TVs, di ...
channel on 11 May 2016 and has over 150 million views to date.