Yael Cohen Braun ( Cohen; born 4 November 1986) is a South African-Canadian businesswoman, and a co-founder of Fuck Cancer, a health organization working for early detection and prevention of

cancer Cancer is a group of diseases involving abnormal cell growth with the potential to invade or spread to other parts of the body. These contrast with benign tumors, which do not spread. Possible signs and symptoms include a lump, abnormal b ...

Early life

Yael Cohen was born in

South Africa South Africa, officially the Republic of South Africa (RSA), is the southernmost country in Africa. It is bounded to the south by of coastline that stretch along the South Atlantic and Indian Oceans; to the north by the neighbouring countri ...

to a

Jewish Jews ( he, יְהוּדִים, , ) or Jewish people are an ethnoreligious group and nation originating from the Israelites Israelite origins and kingdom: "The first act in the long drama of Jewish history is the age of the Israelites""The ...

family. Her father, David Cohen, worked as an oil and mining entrepreneur at Gold Wheaton Gold Corp, Northern Orion Resources and two other natural-resource companies. The family moved to

Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...

in 1994. She attended the

University of British Columbia The University of British Columbia (UBC) is a public university, public research university with campuses near Vancouver and in Kelowna, British Columbia. Established in 1908, it is British Columbia's oldest university. The university ranks a ...

where she received a B.A. in Political Science in 2008. After graduation, she went on to work in finance.

Career

Cohen Braun launched Fuck Cancer in 2009 after her mother was diagnosed with

breast cancer Breast cancer is cancer that develops from breast tissue. Signs of breast cancer may include a lump in the breast, a change in breast shape, dimpling of the skin, milk rejection, fluid coming from the nipple, a newly inverted nipple, or a re ...

. Fuck Cancer aims to engage

millennials Millennials, also known as Generation Y or Gen Y, are the Western demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000 ...

through social media to have a conversation about early detection and acute awareness of cancer. In 2016, Fuck Cancer collaborated with jewelry designer Jennifer Fisher on fashion wearables in support of cancer victims. In 2018, Cohen Braun joined Bumble as a senior advisor.

Politics

Cohen Braun has financially supported the presidential and senate campaigns of Cory Booker. Cohen Braun and her then-husband Scooter Braun held a fundraiser for Kamala Harris during the 2020 Democratic primaries.

Personal life

Cohen Braun married American music manager Scooter Braun on 6 July 2014 in

Whistler, British Columbia Whistler ( Lillooet/Ucwalmícwts: Cwitima, ; Squamish/Sḵwx̱wú7mesh: Sḵwiḵw, ) is a resort municipality in Squamish-Lillooet Regional District, British Columbia, Canada. It is located in the southern Pacific Ranges of the Coast Mounta ...

. They have three children. In July 2021, it was reported that the couple had separated. Braun filed for divorce on 21 July 2021.

Awards

* 2011 ''

The Globe and Mail ''The Globe and Mail'' is a Canadian newspaper printed in five cities in western and central Canada. With a weekly readership of approximately 2 million in 2015, it is Canada's most widely read newspaper on weekdays and Saturdays, although it ...

s 12 people who are transforming philanthropy * 2012 '' Fast Company'' magazine's 100 Most Creative People in Business * ''Women's Executive Network'' 100 Most Powerful Women in Canada * ''

Marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

'' magazine's Thirty Under 30 * ''Business In Vancouver'' Forty under 40 * Oprah's ''SuperSoul 100'' * Queen Elizabeth II Diamond Jubilee Medal

References

External links

''Teen Vogue'': "Giving Back: Yael Cohen's Mission to Promote Early Cancer Detection"

Yael Cohen Braun
Video produced by '' Makers: Women Who Make America'' {{DEFAULTSORT:Cohen Braun, Yael Businesspeople from Vancouver Canadian health activists Cancer awareness Jewish Canadian philanthropists Living people South African emigrants to Canada South African Jews University of British Columbia alumni Canadian women company founders 1986 births 21st-century Canadian businesswomen 21st-century Canadian businesspeople