Xbox (console)
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The Xbox is a
home video game console A home video game console is a video game console that is designed to be connected to a display device, such as a television, and an external power source as to play video games. Home consoles are generally less powerful and customizable than ...
and the first installment in the Xbox series of video game consoles manufactured by
Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washing ...
. It was released as Microsoft's first foray into the gaming console market on November 15, 2001, in North America, followed by Australia, Europe and Japan in 2002. It is classified as a sixth-generation console, competing with
Sony , commonly stylized as SONY, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan. As a major technology company, it operates as one of the world's largest manufacturers of consumer and professional ...
's
PlayStation 2 The PlayStation 2 (PS2) is a home video game console developed and marketed by Sony Computer Entertainment. It was first released in Japan on 4 March 2000, in North America on 26 October 2000, in Europe on 24 November 2000, and in Australia on 3 ...
and
Nintendo is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto, Japan. It develops video games and video game consoles. Nintendo was founded in 1889 as by craftsman Fusajiro Yamauchi and originally produce ...
's
GameCube The is a home video game console developed and released by Nintendo in Japan on September 14, 2001, in North America on November 18, 2001, and in PAL territories in 2002. It is the successor to the Nintendo 64 (1996), and predecessor of the Wii ...
. It was also the first major console produced by an American company since the release of the
Atari Jaguar The Atari Jaguar is a home video game console developed by Atari Corporation and released in North America in November 1993. Part of the fifth generation of video game consoles, it competed with the 16-bit Sega Genesis, the Super NES and th ...
in 1993. The console was announced in March 2000. With the release of the PlayStation 2, which featured the ability to playback
CD-ROM A CD-ROM (, compact disc read-only memory) is a type of read-only memory consisting of a pre-pressed optical compact disc that contains data. Computers can read—but not write or erase—CD-ROMs. Some CDs, called enhanced CDs, hold both comput ...
s and
DVD The DVD (common abbreviation for Digital Video Disc or Digital Versatile Disc) is a digital optical disc data storage format. It was invented and developed in 1995 and first released on November 1, 1996, in Japan. The medium can store any kind ...
s in addition to playing games, Microsoft became concerned that game consoles would threaten the personal computer as an entertainment device for living rooms. Whereas most games consoles to that point were built from custom hardware components, the Xbox was built around standard
personal computer A personal computer (PC) is a multi-purpose microcomputer whose size, capabilities, and price make it feasible for individual use. Personal computers are intended to be operated directly by an end user, rather than by a computer expert or tec ...
components, using variations of
Microsoft Windows Windows is a group of several proprietary graphical operating system families developed and marketed by Microsoft. Each family caters to a certain sector of the computing industry. For example, Windows NT for consumers, Windows Server for serv ...
and
DirectX Microsoft DirectX is a collection of application programming interfaces (APIs) for handling tasks related to multimedia, especially game programming and video, on Microsoft platforms. Originally, the names of these APIs all began with "Direct", ...
as its operating system to support games and media playback, and featuring a 733 MHz
Intel Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California. It is the world's largest semiconductor chip manufacturer by revenue, and is one of the developers of the x86 seri ...
Pentium III The Pentium III (marketed as Intel Pentium III Processor, informally PIII or P3) brand refers to Intel's 32-bit x86 desktop and mobile CPUs based on the sixth-generation P6 microarchitecture introduced on February 28, 1999. The brand's initial ...
CPU and a 233 MHz Nvidia
GeForce 3 The GeForce 3 series (NV20) is the third generation of Nvidia's GeForce graphics processing units (GPUs). Introduced in February 2001, it advanced the GeForce architecture by adding programmable pixel and vertex shaders, multisample anti-ali ...
-based
NV2A This list contains general information about graphics processing units (GPUs) and video cards from Nvidia, based on official specifications. In addition some Nvidia motherboards come with integrated onboard GPUs. Limited/Special/Collectors' Editio ...
GPU A graphics processing unit (GPU) is a specialized electronic circuit designed to manipulate and alter memory to accelerate the creation of images in a frame buffer intended for output to a display device. GPUs are used in embedded systems, mobi ...
, the latter two making the Xbox technically more powerful compared to its rivals. The Xbox was the first console to feature a built-in
hard disk A hard disk drive (HDD), hard disk, hard drive, or fixed disk is an electro-mechanical data storage device that stores and retrieves digital data using magnetic storage with one or more rigid rapidly rotating platters coated with magnet ...
. The console also was built with direct support for
broadband In telecommunications, broadband is wide bandwidth data transmission which transports multiple signals at a wide range of frequencies and Internet traffic types, that enables messages to be sent simultaneously, used in fast internet connections. ...
connectivity to the
Internet The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, pub ...
via an integrated
Ethernet Ethernet () is a family of wired computer networking technologies commonly used in local area networks (LAN), metropolitan area networks (MAN) and wide area networks (WAN). It was commercially introduced in 1980 and first standardized in 198 ...
port, and with the release of
Xbox Live The Xbox network, formerly and still sometimes branded as Xbox Live, is an Internet, online multiplayer video game, multiplayer gaming and digital media delivery service created and operated by Microsoft. It was first made available to the Xbox ...
, a fee-based online gaming service, a year after the console's launch, Microsoft gained an early foothold in online gaming and made the Xbox a strong competitor in the sixth generation of consoles. The popularity of
killer app In marketing terminology, a killer application (commonly shortened to killer app) is any computer program or software that is so necessary or desirable that it proves the core value of some larger technology, such as computer hardware, a video game ...
blockbuster titles such as
Bungie Bungie, Inc. is an American video game company based in Bellevue, Washington. It is a studio owned by Sony Interactive Entertainment. The company was established in May 1991 by Alex Seropian, who later brought in programmer Jason Jones (progr ...
's ''
Halo 2 ''Halo 2'' is a 2004 first-person shooter game developed by Bungie and published by Microsoft Game Studios for the Xbox console. ''Halo 2'' is the second installment in the ''Halo'' franchise and the sequel to 2001's critically acclaimed '' ...
'' contributed to the popularity of online console gaming, and in particular
first-person shooter First-person shooter (FPS) is a sub-genre of shooter video games centered on gun and other weapon-based combat in a first-person perspective, with the player experiencing the action through the eyes of the protagonist and controlling the pl ...
s. The Xbox had a record-breaking launch in North America, selling 1.5 million units before the end of 2001, aided by the popularity of one of the system's launch titles, '' Halo: Combat Evolved'', which sold a million units by April 2002. The system went on to sell a worldwide total of 24 million units, including 16 million in North America; however, Microsoft was unable to make a steady profit off the console, which had a manufacturing price far more expensive than its retail price, despite its popularity, losing over $4 billion during its market life. The system outsold the GameCube and the
Sega is a Japanese multinational corporation, multinational video game and entertainment company headquartered in Shinagawa, Tokyo. Its international branches, Sega of America and Sega Europe, are headquartered in Irvine, California and London, r ...
Dreamcast The is a home video game console released by Sega on November 27, 1998, in Japan; September 9, 1999, in North America; and October 14, 1999, in Europe. It was the first sixth-generation video game console, preceding Sony's PlayStation 2, N ...
, but was vastly outsold by the PlayStation 2, which had sold over 100 million units by the system's end of production. It also underperformed outside of the Western market; particularly, it sold poorly in Japan due to its large console size and an overabundance of games marketed towards American audiences instead of Japanese-developed titles. Production of the system was discontinued starting in 2005. The Xbox was the first in an ongoing brand of video game consoles developed by Microsoft, with a successor, the
Xbox 360 The Xbox 360 is a home video game console developed by Microsoft. As the successor to the original Xbox, it is the second console in the Xbox series. It competed with Sony's PlayStation 3 and Nintendo's Wii as part of the seventh generation ...
, launching in November 2005, followed by the
Xbox One The Xbox One is a home video game console developed by Microsoft. Announced in May 2013, it is the successor to Xbox 360 and the third base console in the Xbox series of video game consoles. It was first released in North America, parts of ...
in 2013 and the
Xbox Series X and Series S The Xbox Series X/S are home video game consoles developed by Microsoft. They were both released on November 10, 2020, as the fourth generation Xbox, succeeding the Xbox One. Along with Sony's PlayStation 5, also released in November 2020, ...
consoles in 2020.


History


Creation and development

Before the Xbox,
Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washing ...
had found success publishing video games for its
Windows Windows is a group of several proprietary graphical operating system families developed and marketed by Microsoft. Each family caters to a certain sector of the computing industry. For example, Windows NT for consumers, Windows Server for serv ...
PCs, releasing popular titles such as ''
Microsoft Flight Simulator ''Microsoft Flight Simulator'' is a series of amateur flight simulator programs for Microsoft Windows operating systems, and earlier for MS-DOS and Classic Mac OS. It was an early product in the Microsoft application portfolio and differed sig ...
'' and the massively successful '' Age of Empires'' after the creation of
DirectX Microsoft DirectX is a collection of application programming interfaces (APIs) for handling tasks related to multimedia, especially game programming and video, on Microsoft platforms. Originally, the names of these APIs all began with "Direct", ...
, the
application programming interface An application programming interface (API) is a way for two or more computer programs to communicate with each other. It is a type of software interface, offering a service to other pieces of software. A document or standard that describes how t ...
(API) that allowed for direct access of the computer hardware and bypassing Windows. However, the company had not delved into the home console market of video games, which was dominated at the time by
Sony , commonly stylized as SONY, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan. As a major technology company, it operates as one of the world's largest manufacturers of consumer and professional ...
's
PlayStation is a video gaming brand that consists of five home video game consoles, two handhelds, a media center, and a smartphone, as well as an online service and multiple magazines. The brand is produced by Sony Interactive Entertainment, a divisi ...
. Sony was working on its next video game console, the
PlayStation 2 The PlayStation 2 (PS2) is a home video game console developed and marketed by Sony Computer Entertainment. It was first released in Japan on 4 March 2000, in North America on 26 October 2000, in Europe on 24 November 2000, and in Australia on 3 ...
(PS2), announced officially to the public on March 2, 1999, and intended for the system to act as a gateway for all types of home entertainment. Sony presented a vision where the console would ultimately replace the desktop computer in the home. Microsoft CEO
Bill Gates William Henry Gates III (born October 28, 1955) is an American business magnate and philanthropist. He is a co-founder of Microsoft, along with his late childhood friend Paul Allen. During his career at Microsoft, Gates held the positions ...
saw the upcoming PS2 as a threat to Microsoft's line of Windows PCs, worrying that the all-encompassing system could eliminate consumer interests in PCs and drive them out of the market. With video games rapidly growing into a massive industry, Gates decided that Microsoft needed to venture into the console gaming market to compete with Sony. Previously,
Sega is a Japanese multinational corporation, multinational video game and entertainment company headquartered in Shinagawa, Tokyo. Its international branches, Sega of America and Sega Europe, are headquartered in Irvine, California and London, r ...
had developed a version of
Windows CE Windows Embedded Compact, formerly Windows Embedded CE, Windows Powered and Windows CE, is an operating system subfamily developed by Microsoft as part of its Windows Embedded family of products. Unlike Windows Embedded Standard, which is base ...
for its
Dreamcast The is a home video game console released by Sega on November 27, 1998, in Japan; September 9, 1999, in North America; and October 14, 1999, in Europe. It was the first sixth-generation video game console, preceding Sony's PlayStation 2, N ...
console to be used by game developers. Additionally, Gates had directly approached Sony CEO
Nobuyuki Idei Nobuyuki Idei (出井 伸之, ''Idei Nobuyuki''; 22 November 1937 – 2 June 2022) was a Japanese businessman. He was chairman and group chief executive officer of Sony Corporation until 7 March 2005. He was a director of General Motors, Baidu, ...
before the public announcement of the PS2 regarding letting Microsoft develop programming software for the console. However, the offer was declined by Idei in favor of having Sony create proprietary software. Microsoft had also attempted to meet with
Hiroshi Yamauchi was a Japanese businessman and the third president of Nintendo, joining the company in 1949 until stepping down on 24 May 2002, being subsequently succeeded by Satoru Iwata. During his 53-year tenure, Yamauchi transformed Nintendo from a hanafu ...
and
Genyo Takeda is a retired Japanese game designer and executive who worked for the video game company Nintendo. Takeda was formerly the general manager of Nintendo's Integrated Research & Development division, and was the co-representative director and "Tech ...
of
Nintendo is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto, Japan. It develops video games and video game consoles. Nintendo was founded in 1889 as by craftsman Fusajiro Yamauchi and originally produce ...
to potentially acquire the company, but Nintendo declined to go further. In 1998, four engineers from Microsoft's DirectX team—Kevin Bachus,
Seamus Blackley Jonathan "Seamus" Blackley (born 1968) is an American video game designer and former agent with Creative Artists Agency representing video game creators. He is best known for creating and designing the original Xbox in 2001. Career After enter ...
, Ted Hase and DirectX team leader Otto Berkes—began discussing ideas for a new console which would run off Microsoft's DirectX technology. Nat Brown, the Windows Software Architect at Microsoft, would also become a regular contributor to the project after meeting Hase in November 1998. The project was codenamed "Midway," in reference to the
Battle of Midway The Battle of Midway was a major naval battle in the Pacific Theater of World War II that took place on 4–7 June 1942, six months after Japan's attack on Pearl Harbor and one month after the Battle of the Coral Sea. The U.S. Navy under ...
during
World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposin ...
in which Japan was decisively defeated by American forces, as a representation of Microsoft's desire to surpass Sony in the console market. The DirectX team held their first development meeting on March 30, 1999, in which they discussed issues such as getting a PC to boot at a quicker pace than usual. The console would run off
Windows 2000 Windows 2000 is a major release of the Windows NT operating system developed by Microsoft and oriented towards businesses. It was the direct successor to Windows NT 4.0, and was Software release life cycle#Release to manufacturing (RTM), releas ...
using
DirectX 8.1 Microsoft DirectX is a collection of application programming interfaces (APIs) for handling tasks related to multimedia, especially game programming and video, on Microsoft platforms. Originally, the names of these APIs all began with "Direct", ...
, which would allow PC developers to easily transition into making games for the console while also granting it a larger processing power than that of most other home consoles. According to Blackley, using PC technology as the foundation for a video game console would eliminate the technological barriers of most home consoles, allowing game creators to expand further on their own creativity without having to worry about hardware limitations. The 4 DirectX team members encountered disagreements with the
Silicon Valley Silicon Valley is a region in Northern California that serves as a global center for high technology and innovation. Located in the southern part of the San Francisco Bay Area, it corresponds roughly to the geographical areas San Mateo County ...
engineering team behind
WebTV MSN TV (formerly WebTV) was a web access product consisting of a thin client device that used a television for display (instead of using a computer monitor), and the online service that supported it. The device design and service was developed ...
, which joined Microsoft after they purchased the rights to the device. Microsoft executive Craig Mundie wanted the project to be led by the WebTV team, who believed the console should be built from the ground-up as an appliance running off Windows CE; however, the DirectX team were adamant about the idea of repurposing PC hardware components, such as a
hard disk drive A hard disk drive (HDD), hard disk, hard drive, or fixed disk is an electro-mechanical data storage device that stores and retrieves digital data using magnetic storage with one or more rigid rapidly rotating platters coated with magnet ...
, arguing that they were cheaply manufactured and could easily be updated every year. The 4 developers gained the support of
Ed Fries Ed Fries ( "freeze") is an American video game programmer and entrepreneur who was the vice president of game publishing at Microsoft during much of the Xbox's life-cycle. Early life Fries fell in love with games while playing arcade games in the ...
, the head of Microsoft's gaming division, who believed the use of a hard drive, in particular, would give the console a technical edge among competitors despite its high manufacturing cost. The two opposing teams pitched their arguments to Gates on May 5, 1999, at a meeting attended by over twenty different people. WebTV's team, among whom were Nick Baker, Dave Riola, Steve Perlman, and Tim Bucher, and their sponsor, Craig Mundie, made the case that creating an appliance would be far cheaper, highlighting that most consoles were generally sold at around $300. They also wanted to use a custom-made graphics chip, which could be shared across several different home devices. Conversely, Fries, vouching for the DirectX team, argued that using a PC hard drive would set Microsoft's console apart from competitors by allowing for the direct implementation of online access, an argument which Gates sided with. When Gates questioned if PC games could be effectively ported to the new console, Blackley explained that the machine would utilize DirectX hardware, meaning that they could be converted easily. Gates heavily favored this proposition over WebTV's, whose concept relied on Windows CE, a heavily stripped-down Windows variant that was not compatible with DirectX. As such, Gates sided with the DirectX concept and gave Berkes' team permission to create a new video game console. Despite this, WebTV would still play a part in the Xbox's initial launch. Rick Thompson and Robert J. Bach were responsible for overseeing the Xbox's design. The DirectX team began constructing prototype consoles, purchasing several
Dell Dell is an American based technology company. It develops, sells, repairs, and supports computers and related products and services. Dell is owned by its parent company, Dell Technologies. Dell sells personal computers (PCs), servers, data ...
computers and using their internal parts. Initially, it envisioned that after designing the console, Microsoft would have worked with a third-party computer manufacturer to mass-produce the units. However, the early work showed that this would need to be something that Microsoft would have to produce themselves, making the prospect a far more costly operation; the name "Coffin Box" became associated with the project as there were fears the project would end careers at Microsoft. Further, as a gaming console, they could not provide the direct Windows interface to users. While Thompson and Bach had warned Gates and
Steve Ballmer Steven Anthony Ballmer (; March 24, 1956) is an American business magnate and investor who served as the chief executive officer of Microsoft from 2000 to 2014. He is the current owner of the Los Angeles Clippers of the National Basketball Associ ...
about these large-scale changes from the initial proposal in late 1999, the matter came to a head at a February 14, 2000, meeting, informally referred to as the Valentine's Day Massacre, in which Gates furiously vented about the new cost proposal and massive changes in this console from what had been previously presented, since the Xbox appeared to marginalize Windows. However, after being reminded that this was a product to compete against Sony, Gates and Ballmer gave the project the go-ahead along with the necessary marketing budget. Another contentious point of design was the addition of
Ethernet Ethernet () is a family of wired computer networking technologies commonly used in local area networks (LAN), metropolitan area networks (MAN) and wide area networks (WAN). It was commercially introduced in 1980 and first standardized in 198 ...
connectivity rather than simple support for
dial-up networking Dial-up Internet access is a form of Internet access that uses the facilities of the public switched telephone network (PSTN) to establish a connection to an Internet service provider (ISP) by dialing a telephone number on a conventional telepho ...
. At this point, most consumer homes had access to Internet connectivity, but
social network A social network is a social structure made up of a set of social actors (such as individuals or organizations), sets of dyadic ties, and other social interactions between actors. The social network perspective provides a set of methods for an ...
s had yet to be established which would later demonstrate the viability of this decision. The Xbox leads argued that with the planned
Xbox Live The Xbox network, formerly and still sometimes branded as Xbox Live, is an Internet, online multiplayer video game, multiplayer gaming and digital media delivery service created and operated by Microsoft. It was first made available to the Xbox ...
functionality, the Ethernet port would help friends be able to play after they have graduated from schools and colleges and moved across the country. Throughout the console's prototyping, Microsoft was working with
AMD Advanced Micro Devices, Inc. (AMD) is an American multinational semiconductor company based in Santa Clara, California, that develops computer processors and related technologies for business and consumer markets. While it initially manufactur ...
for the CPU on the system. According to Blackley, just prior to the system's reveal in January 2001, the Microsoft engineers opted to switch to an
Intel Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California. It is the world's largest semiconductor chip manufacturer by revenue, and is one of the developers of the x86 seri ...
CPU, a fact that had not yet been communicated to AMD prior to the reveal. Among the names considered for the new console were a number of acronyms, including "Windows Entertainment Project" (WEP), "Microsoft Total Gaming" (MTG), "Microsoft Interactive Network Device" (MIND), and "Microsoft Interactive Center" (MIC). Also among the names considered was "DirectX Box", referring to the system's reliance on Direct X. At one point, Hase jokingly came up with the names "XXX-Box" and "DirectXXX-Box" as a nod to the system's higher volume of adult content compared to Sony or
Nintendo is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto, Japan. It develops video games and video game consoles. Nintendo was founded in 1889 as by craftsman Fusajiro Yamauchi and originally produce ...
's consoles. "DirectX Box" was quickly shortened to "Xbox" through an e-mail conversation, and was ultimately favored by the development team, though a number of spelling variants were tossed around, such as xBox, XboX, and X-box. Microsoft's marketing department did not like this name, suggesting "11-X" or "Eleven-X" as alternatives. During focus testing, the company put the name "Xbox" on the list of possible names simply to prove how unpopular the Xbox name would be with consumers. However, "Xbox" proved to be the more popular name on the list and was thus selected as the official name of the product. When the physical design of the controller began,
circuit board A printed circuit board (PCB; also printed wiring board or PWB) is a medium used in electrical and electronic engineering to connect electronic components to one another in a controlled manner. It takes the form of a laminated sandwich struc ...
s for the controller had already been manufactured. Microsoft had asked Sony's supplier,
Mitsumi Electric was a Japanese manufacturer of consumer electronic components, founded in 1954. The company was listed on the Tokyo Stock Exchange, was constituent of the Nikkei 225 stock index and provided its products through its subsidiaries in Asia, Euro ...
, for a similar folded and stacked circuit board design used in Sony's
DualShock 2 The DualShock (originally Dual Shock; trademarked as DUALSHOCK or DUAL SHOCK; with the PlayStation 5 version named DualSense) is a line of gamepads with Haptic technology, vibration-feedback and analog controls developed by Sony Interactive Enterta ...
controller, but the company refused to manufacture such a design for Microsoft. This led to the controller being bulky and nearly three times the size of Sony's controller. This initial controller design was never launched in Japan. The console instead launched with a smaller, redesigned version named "Controller S" that did use the more compact circuit board design. As the development team began to tighten down the design of the Xbox, they got help from
Flextronics Flex Ltd. (previously known as Flextronics International Ltd. or Flextronics) is an American Singaporean-domiciled multinational diversified manufacturing company. It is the third largest global electronics manufacturing services (EMS), origi ...
not only in revising the design but in mass production, creating a factory in
Guadalajara Guadalajara ( , ) is a metropolis in western Mexico and the capital of the list of states of Mexico, state of Jalisco. According to the 2020 census, the city has a population of 1,385,629 people, making it the 7th largest city by population in Me ...
, Mexico, for this purpose. Early production units had a high failure rate of around 25%, which Flextronics repaired. Later iterations of the hardware design worked to eliminate these failures.


Initial announcement and content acquisitions

Gates first publicly mentioned the Xbox in an interview in late 1999, stating that he wanted the system "to be the platform of choice for the best and most creative game developers in the world". It was later announced officially by Gates in a keynote presentation at the
Game Developers Conference The Game Developers Conference (GDC) is an annual conference for video game developers. The event includes an expo, networking events, and awards shows like the Game Developers Choice Awards and Independent Games Festival, and a variety of tutori ...
in San Jose on March 10, 2000, showing off an early prototype build of the system and a series of demos showcasing its hardware. The presentation and the new system were well-received, impressing developers with both the hard drive and the Ethernet port and appealing to them with the notion of easy-to-use development tools. Microsoft began looking at a series of acquisitions and partnerships to secure content for the console at this time. In early 2000, Sega's Dreamcast sales were diminishing, in part due to
Electronic Arts Electronic Arts Inc. (EA) is an American video game company headquartered in Redwood City, California. Founded in May 1982 by Apple employee Trip Hawkins, the company was a pioneer of the early home computer game industry and promoted the d ...
' decision to bypass the console, and Sony's PlayStation 2 was just going on sale in Japan. Gates was in talks with Sega's late chairman
Isao Okawa (May 19, 1926 – March 16, 2001) was a Japanese businessman and the former Chairman of Sega. History Okawa was born in Osaka, Japan. As a young adult, he studied at Waseda University in Tokyo. After graduating from Waseda, he formed Comp ...
about the possibility of Xbox compatibility with Dreamcast games, but negotiations fell apart over whether the Dreamcast's
SegaNet The Dreamcast is a home video game console by Sega, the first one introduced in the sixth generation of video game consoles. With the release of the Dreamcast in 1998 amid the dot-com bubble and mounting losses from the development and introduct ...
online service should be implemented. Microsoft also looked to acquire Electronic Arts,
Nintendo is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto, Japan. It develops video games and video game consoles. Nintendo was founded in 1889 as by craftsman Fusajiro Yamauchi and originally produce ...
,
Square Enix is a Japanese Multinational corporation, multinational holding company, production enterprise and entertainment conglomerate, best known for its ''Final Fantasy'', ''Dragon Quest'', ''Star Ocean'' and ''Kingdom Hearts'' role-playing video game ...
, and Midway without success. The company did achieve success in convincing developers at
Bethesda Game Studios Bethesda Game Studios is an American video game developer and a studio of ZeniMax Media based in Rockville, Maryland. The company was established in 2001 as the spin-off of Bethesda Softworks' development unit, with Bethesda Softworks itself re ...
and
Tecmo , was a Japanese video game corporation founded in 1967. It had its headquarters in Kudankita, Chiyoda, Tokyo. Its subsidiary, Tecmo Inc, was located in Torrance, California. Tecmo was formerly known as Tehkan. Tecmo is known for the ''Captain ...
about the power of the Xbox over the PS2, lining up '' The Elder Scrolls III: Morrowind'' and ''
Dead or Alive 3 is a 2001 in video games, 2001 fighting game, fighting video game developed by Team Ninja and published by Tecmo for the Xbox (console), Xbox console as one of its launch titles. It is the third main entry in the ''Dead or Alive (franchise), Dea ...
'' as Xbox console-exclusives. Around this same time, Microsoft announced it was rebranding its Games Group, which had been focused on developing games for Windows, to the Microsoft Games division to make titles for both Windows and the Xbox. Microsoft began acquiring a number of studios to add to the division, notably
Bungie Bungie, Inc. is an American video game company based in Bellevue, Washington. It is a studio owned by Sony Interactive Entertainment. The company was established in May 1991 by Alex Seropian, who later brought in programmer Jason Jones (progr ...
in June 2000, shortly after their announcement of '' Halo: Combat Evolved''. With Microsoft's acquisition, ''Halo'' switched from being a release for personal computers to being an Xbox exclusive release and as a launch time to help drive sales of the console.


Formal announcement and release

The Xbox was officially unveiled to the public by Gates and guest professional wrestler
Dwayne "The Rock" Johnson Dwayne Douglas Johnson (born May 2, 1972), also known by his ring name The Rock, is an American actor and former professional wrestler. Widely regarded as one of the greatest professional wrestlers of all time, he was integral to the developm ...
at CES 2001 in
Las Vegas Las Vegas (; Spanish for "The Meadows"), often known simply as Vegas, is the 25th-most populous city in the United States, the most populous city in the state of Nevada, and the county seat of Clark County. The city anchors the Las Vegas ...
on January 3, 2001. Microsoft announced Xbox's release dates and prices at
E3 2001 E3 (short for Electronic Entertainment Expo or Electronic Entertainment Experience in 2021) is a trade event for the video game industry. The Entertainment Software Association (ESA) organizes and presents E3, which many developers, publishe ...
in May. Most Xbox launch titles were unveiled at E3, most notably ''Halo'' and ''
Dead or Alive 3 is a 2001 in video games, 2001 fighting game, fighting video game developed by Team Ninja and published by Tecmo for the Xbox (console), Xbox console as one of its launch titles. It is the third main entry in the ''Dead or Alive (franchise), Dea ...
.'' The unit's release in November 2001 was partially hampered by the impact of the
September 11 attacks The September 11 attacks, commonly known as 9/11, were four coordinated suicide terrorist attacks carried out by al-Qaeda against the United States on Tuesday, September 11, 2001. That morning, nineteen terrorists hijacked four commercia ...
on travel, as Microsoft could not travel to the Guadalajara facility to help test units. They were able to arrange to ship the units locally instead of testing at Microsoft facilities to have them ready for launch. The system was officially launched at midnight on November 15, 2001, three days before the subsequent launch of the Nintendo
GameCube The is a home video game console developed and released by Nintendo in Japan on September 14, 2001, in North America on November 18, 2001, and in PAL territories in 2002. It is the successor to the Nintendo 64 (1996), and predecessor of the Wii ...
. A special event was held on the prior night as part of the grand opening of the flagship store of
Toys 'R' Us A toy or plaything is an object that is used primarily to provide entertainment. Simple examples include toy blocks, board games, and dolls. Toys are often designed for use by children, although many are designed specifically for adults and pe ...
at
Times Square Times Square is a major commercial intersection, tourist destination, entertainment hub, and neighborhood in Midtown Manhattan, New York City. It is formed by the junction of Broadway, Seventh Avenue, and 42nd Street. Together with adjacent ...
in New York City, in which 1,000 systems were shipped to the store to kick off sales. Bill Gates was present at the event, personally selling the very first Xbox console and greeting people in line and playing games with them at the numerous display units present.


Promotion

In 2002, the
Independent Television Commission The Independent Television Commission (ITC) licensed and regulated commercial television services in the United Kingdom (except S4C in Wales) between 1 January 1991 and 28 December 2003. History The creation of ITC, by the Broadcasting Act ...
(ITC) banned a television advertisement for the Xbox in the
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...
after complaints that it was "offensive, shocking and in bad taste." It depicted a mother giving birth to a baby boy, fired like a projectile through a window, aging rapidly as he flies through the air. The advertisement ends with an old man crash-landing into his own grave and the slogan, "Life is short. Play more."


Discontinuation and successors

The Xbox's successor, the Xbox 360, was officially announced on May 12, 2005 on
MTV MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...
. It was the first next generation system to be announced. It was released in North America on November 22, 2005.
Nvidia Nvidia CorporationOfficially written as NVIDIA and stylized in its logo as VIDIA with the lowercase "n" the same height as the uppercase "VIDIA"; formerly stylized as VIDIA with a large italicized lowercase "n" on products from the mid 1990s to ...
ceased production of the Xbox's GPU in August 2005, which marked the end of brand-new Xbox production. The last game for the Xbox in Japan was '' The King of Fighters Neowave'' released in March 2006, the last Xbox game in Europe was ''
Xiaolin Showdown ''Xiaolin Showdown'' is an American animated television series that aired on Kids' WB and was created by Christy Hui. Set in a world where martial arts battles and Eastern magic are commonplace, the series follows Omi, Raimundo, Kimiko, and Cl ...
'' released in June 2007, and the last game in North America was ''
Madden NFL 09 ''Madden NFL 09'' is an American football video game based on the NFL that was published by EA Sports and developed by EA Tiburon. It is the 20th annual installment in the ''Madden NFL'' video game franchise. The game was released for the Ninten ...
'' released in August 2008. Support for out-of-warranty Xbox consoles was discontinued on March 2, 2009. Support for Xbox Live on the console ended on April 15, 2010. The Xbox 360 supports a limited number of the Xbox's game library if the player has an official Xbox 360 Hard Drive. Xbox games were added up until November 2007. Xbox game saves cannot be transferred to Xbox 360, and the ability to play Xbox games through Xbox LIVE has been discontinued since April 15, 2010. It is still possible to play Xbox games with
System Link This article refers to the Xbox system link. Not system link on any other Video Game Consoles. Information about system link on other Video Game Consoles can be found elsewhere! {{short description, Form of offline multiplayer gaming System Link i ...
functionality online via both the original console and the Xbox 360 with tunneling software such as
XLink Kai XLink Kai is a program developed by Team XLink allowing for online play of video games with support for LAN multiplayer modes. It enables players on the GameCube, Nintendo Switch, PlayStation 2, PlayStation 3, PlayStation 4, PlayStation Por ...
. It was announced at E3 2017 that the
Xbox One The Xbox One is a home video game console developed by Microsoft. Announced in May 2013, it is the successor to Xbox 360 and the third base console in the Xbox series of video game consoles. It was first released in North America, parts of ...
would be gaining support for a limited number of the Xbox's game library.


Hardware

The Xbox was the first video game console to feature a built-in
hard disk drive A hard disk drive (HDD), hard disk, hard drive, or fixed disk is an electro-mechanical data storage device that stores and retrieves digital data using magnetic storage with one or more rigid rapidly rotating platters coated with magnet ...
, used primarily for storing game saves and content downloaded from Xbox Live. This eliminated the need for separate
memory card A memory card is an electronic data storage device used for storing digital information, typically using flash memory. These are commonly used in digital portable electronic devices. They allow adding memory to such devices using a card in a so ...
s (although some older consoles, such as the
Amiga CD32 The Amiga CD32 (stylized as Amiga CD32, code-named "Spellbound") is a 32-bit home video game console developed by Commodore and released in Europe, Australia, Canada, and Brazil. It was first announced at the Science Museum in London on July 16, ...
, used internal flash memory, and others, such as the
TurboGrafx-CD The TurboGrafx-16, known as the outside North America, is a home video game console designed by Hudson Soft and sold by NEC Home Electronics. It was the first console marketed in the fourth generation, commonly known as the 16-bit era, thou ...
,
Sega CD The Sega CD, released as the in most regions outside North America and Brazil, is a CD-ROM accessory for the Sega Genesis produced by Sega as part of the fourth generation of video game consoles. It was released on December 12, 1991, in Japan, ...
, and
Sega Saturn The is a home video game console developed by Sega and released on November 22, 1994, in Japan, May 11, 1995, in North America, and July 8, 1995, in Europe. Part of the fifth generation of video game consoles, it was the successor to the succ ...
, had featured built-in battery backup memory prior to 2001). An Xbox user could
rip Rest in peace (RIP), a phrase from the Latin (), is sometimes used in traditional Christian services and prayers, such as in the Catholic, Lutheran, Anglican, and Methodist denominations, to wish the soul of a decedent eternal rest and peace. ...
music from standard audio CDs to the hard drive, and these songs were used for the custom soundtracks in some games. Unlike the PlayStation 2, which could play movie DVDs without the need for a remote control (although an optional remote was available), the Xbox required an external IR adapter to be plugged into a controller port in order to play movie DVDs. If DVD playback is attempted without the IR sensor plugged in, an error screen will pop up informing the user of the need for the Xbox DVD Playback Kit. The said kit included the IR sensor and a remote control (unlike the PS2, the Xbox controller could not control DVD playback). Said remote was manufactured by
Thomson Thomson may refer to: Names * Thomson (surname), a list of people with this name and a description of its origin * Thomson baronets, four baronetcies created for persons with the surname Thomson Businesses and organizations * SGS-Thomson Mic ...
(which also manufactured optical drives for the console) and went on sale in late 2002, which meant a modified version of the remote design used by the
RCA The RCA Corporation was a major American electronics company, which was founded as the Radio Corporation of America in 1919. It was initially a patent trust owned by General Electric (GE), Westinghouse, AT&T Corporation and United Fruit Comp ...
, GE and
ProScan ProScan is a consumer electronics manufacturer and has a trademark in continuous use since 1990. It is one brand of the French company Technicolor SA (previously named Thomson SA) with products competing with higher-end electronics. The ProScan ...
consumer electronics of the era was used for the Xbox remote, and therefore users wishing to use a universal remote were instructed to utilize RCA DVD remote codes. The Xbox was the first gaming product to feature Dolby Interactive Content-Encoding Technology, which allows real-time Dolby Digital encoding in game consoles. Previous game consoles could only use Dolby Digital 5.1 during non-interactive "cut scene" playback. The Xbox is based on commodity PC hardware and is much larger and heavier than its contemporaries. This is largely due to a bulky tray-loading
DVD-ROM The DVD (common abbreviation for Digital Video Disc or Digital Versatile Disc) is a digital optical disc data storage format. It was invented and developed in 1995 and first released on November 1, 1996, in Japan. The medium can store any kind ...
drive and the standard-size 3.5-inch hard drive. The Xbox has also pioneered safety features, such as breakaway cables for the controllers to prevent the console from being pulled from the surface upon which it rests. Several internal hardware revisions have been made in an ongoing battle to discourage
modding ''Modding'' is a slang expression derived from the English verb " to modify". The term refers to modification of hardware, software, or anything else, to perform a function not originally intended by the designer, or to achieve bespoke specif ...
(hackers continually updated
modchip A modchip (short for modification chip) is a small electronic device used to alter or disable artificial restrictions of computers or entertainment devices. Modchips are mainly used in video game consoles, but also in some DVD or Blu-ray player ...
designs in an attempt to defeat them), to cut manufacturing costs, and to make the DVD-ROM drive more reliable (some of the early units' drives gave disc-reading errors due to the unreliable Thomson DVD-ROM drives used). Later-generation units that used the Thomson TGM-600 DVD-ROM drives and the Philips VAD6011 DVD-ROM drives were still vulnerable to failure that, respectively, either rendered the consoles unable to read newer discs or caused them to halt the console with an error code usually indicating a PIO/ DMA identification failure. These units were not covered under the extended warranty. In 2002, Microsoft and
Nvidia Nvidia CorporationOfficially written as NVIDIA and stylized in its logo as VIDIA with the lowercase "n" the same height as the uppercase "VIDIA"; formerly stylized as VIDIA with a large italicized lowercase "n" on products from the mid 1990s to ...
entered arbitration over a dispute on the pricing of Nvidia's chips for the Xbox. Nvidia's filing with the SEC indicated that Microsoft was seeking a $13 million discount on shipments for NVIDIA's fiscal year 2002. Microsoft alleged violations of the agreement the two companies entered, sought reduced chipset pricing, and sought to ensure that Nvidia fulfill Microsoft's chipset orders without limits on quantity. The matter was privately settled on February 6, 2003. The Xbox includes a standard AV cable which provides composite video and
monaural Monaural or monophonic sound reproduction (often shortened to mono) is sound intended to be heard as if it were emanating from one position. This contrasts with stereophonic sound or ''stereo'', which uses two separate audio channels to reproduc ...
or stereo audio to TVs equipped with
RCA The RCA Corporation was a major American electronics company, which was founded as the Radio Corporation of America in 1919. It was initially a patent trust owned by General Electric (GE), Westinghouse, AT&T Corporation and United Fruit Comp ...
inputs. European Xboxes also included an RCA jack to
SCART SCART (also known as or , especially in France, 21-pin EuroSCART in marketing by Sharp in Asia, Euroconector in Spain, EuroAV or EXT, or EIA Multiport in the United States, as an EIA interface) is a French-originated standard and associated 21- ...
converter block and the standard AV cable. An 8 MB removable
solid-state Solid state, or solid matter, is one of the four fundamental states of matter. Solid state may also refer to: Electronics * Solid-state electronics, circuits built of solid materials * Solid state ionics, study of ionic conductors and their use ...
memory card A memory card is an electronic data storage device used for storing digital information, typically using flash memory. These are commonly used in digital portable electronic devices. They allow adding memory to such devices using a card in a so ...
can be plugged into the controllers, onto which game saves can either be copied from the hard drive when in the Xbox dashboard's memory manager or saved during a game. Most Xbox game saves can be copied to the memory unit and moved to another console, but some Xbox saves are digitally signed. It is also possible to save an Xbox Live account on a memory unit, to simplify its use on more than one Xbox. The ports at the top of the controllers could also be used for other accessories, primarily headsets for voice chat via Xbox Live.


Technical specifications

The Xbox CPU is a
32-bit In computer architecture, 32-bit computing refers to computer systems with a processor, memory, and other major system components that operate on data in 32-bit units. Compared to smaller bit widths, 32-bit computers can perform large calculation ...
733 
MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...
, custom Intel
Pentium III The Pentium III (marketed as Intel Pentium III Processor, informally PIII or P3) brand refers to Intel's 32-bit x86 desktop and mobile CPUs based on the sixth-generation P6 microarchitecture introduced on February 28, 1999. The brand's initial ...
Coppermine-based processor. It has a 133 MHz 64-bit GTL+
front-side bus A front-side bus (FSB) is a computer communication interface (bus) that was often used in Intel-chip-based computers during the 1990s and 2000s. The EV6 bus served the same function for competing AMD CPUs. Both typically carry data between the ...
(FSB) with a 1.06 GB/s bandwidth. The system has 64  MB unified
DDR SDRAM Double Data Rate Synchronous Dynamic Random-Access Memory (DDR SDRAM) is a double data rate (DDR) synchronous dynamic random-access memory (SDRAM) class of memory integrated circuits used in computers. DDR SDRAM, also retroactively called DDR1 ...
, with a 6.4 GB/s bandwidth, of which 1.06 GB/s is used by the CPU and 5.34 GB/s is shared by the rest of the system. Its
GPU A graphics processing unit (GPU) is a specialized electronic circuit designed to manipulate and alter memory to accelerate the creation of images in a frame buffer intended for output to a display device. GPUs are used in embedded systems, mobi ...
is
Nvidia Nvidia CorporationOfficially written as NVIDIA and stylized in its logo as VIDIA with the lowercase "n" the same height as the uppercase "VIDIA"; formerly stylized as VIDIA with a large italicized lowercase "n" on products from the mid 1990s to ...
's 233 MHz
NV2A This list contains general information about graphics processing units (GPUs) and video cards from Nvidia, based on official specifications. In addition some Nvidia motherboards come with integrated onboard GPUs. Limited/Special/Collectors' Editio ...
. It has a floating-point performance of 7.3
GFLOPS In computing, floating point operations per second (FLOPS, flops or flop/s) is a measure of computer performance, useful in fields of scientific computations that require floating-point calculations. For such cases, it is a more accurate meas ...
, capable of geometry calculations for up to a theoretical 115 million vertices/second. It has a peak fillrate of 932
megapixel In digital imaging, a pixel (abbreviated px), pel, or picture element is the smallest addressable element in a raster image, or the smallest point in an all points addressable display device. In most digital display devices, pixels are the sm ...
s/second, capable of rendering a theoretical 29 million 32-pixel triangles/second. With bandwidth limitations, it has a realistic fillrate of 250–700 megapixels/second, with
Z-buffering A depth buffer, also known as a z-buffer, is a type of data buffer used in computer graphics to represent depth information of objects in 3D space from a particular perspective. Depth buffers are an aid to rendering a scene to ensure that the ...
, fogging,
alpha blending In computer graphics, alpha compositing or alpha blending is the process of combining one image with a background to create the appearance of partial or full transparency. It is often useful to render picture elements (pixels) in separate pas ...
, and
texture mapping Texture mapping is a method for mapping a texture on a computer-generated graphic. Texture here can be high frequency detail, surface texture, or color. History The original technique was pioneered by Edwin Catmull in 1974. Texture mapping ...
, giving it a real-world performance of 7.8–21 million 32-pixel triangles/second.


Controllers

The Xbox controller features two
analog stick An analog stick (or analogue stick in British English), sometimes called a control stick or thumbstick, is an input device for a controller (often a game controller) that is used for two-dimensional input. An analog stick is a variation of a joy ...
s, a pressure-sensitive directional pad, two analog triggers, a Back button, a Start button, two accessory slots and six 8-bit analog action buttons (A/Green, B/Red, X/Blue, Y/Yellow, and Black and White buttons). The standard Xbox controller (also nicknamed the "Fatty" and later, the "Duke") was originally the controller bundled with Xbox systems for all territories except Japan. The controller has been criticized for being bulky compared to other video game controllers; it was awarded "Blunder of the Year" by ''
Game Informer ''Game Informer'' (''GI'', most often stylized ''gameinformer'' from the 2010s onward) is an American monthly video game magazine featuring articles, news, strategy, and reviews of video games and associated consoles. It debuted in August 1991 w ...
'' in 2001, a Guinness World Record for the biggest controller in
Guinness World Records Gamer's Edition ''Guinness World Records'', known from its inception in 1955 until 1999 as ''The Guinness Book of Records'' and in previous United States editions as ''The Guinness Book of World Records'', is a reference book published annually, listing world ...
2008, and was ranked the second-worst video game controller ever by
IGN ''IGN'' (formerly ''Imagine Games Network'') is an American video game and entertainment media website operated by IGN Entertainment Inc., a subsidiary of Ziff Davis, Inc. The company's headquarters is located in San Francisco's SoMa distri ...
editor Craig Harris. The "Controller S" (codenamed "Akebono"), a smaller, lighter Xbox controller, was originally the standard Xbox controller only in Japan, designed for users with smaller hands. The "Controller S" was later released in other territories by popular demand and by 2002 replaced the standard controller in the Xbox's retail package, with the larger original controller remaining available as an accessory.


Software


Operating system

The Xbox runs a custom
operating system An operating system (OS) is system software that manages computer hardware, software resources, and provides common services for computer programs. Time-sharing operating systems schedule tasks for efficient use of the system and may also in ...
which is based on a heavily modified version of
Windows 2000 Windows 2000 is a major release of the Windows NT operating system developed by Microsoft and oriented towards businesses. It was the direct successor to Windows NT 4.0, and was Software release life cycle#Release to manufacturing (RTM), releas ...
. It exports
API An application programming interface (API) is a way for two or more computer programs to communicate with each other. It is a type of software interface, offering a service to other pieces of software. A document or standard that describes how ...
s similar to those found in
Microsoft Windows Windows is a group of several proprietary graphical operating system families developed and marketed by Microsoft. Each family caters to a certain sector of the computing industry. For example, Windows NT for consumers, Windows Server for serv ...
, such as Direct3D. Its source code was leaked in 2020. The
user interface In the industrial design field of human–computer interaction, a user interface (UI) is the space where interactions between humans and machines occur. The goal of this interaction is to allow effective operation and control of the machine f ...
for the Xbox is called the Xbox Dashboard. It features a media player that can be used to play music CDs, rip CDs to the Xbox's built-in
hard drive A hard disk drive (HDD), hard disk, hard drive, or fixed disk is an electro-mechanical data storage device that stores and retrieves digital data using magnetic storage with one or more rigid rapidly rotating platters coated with magne ...
and play music that has been ripped to the hard drive; it also lets users manage game saves, music, and downloaded content from Xbox Live, and lets Xbox Live users sign in, customize, and manage their account. The dashboard is only available when the user is not watching a movie or playing a game. It uses many shades of green and black for the user interface to be consistent with the physical Xbox color scheme. When the Xbox was released in 2001, the Live service was not online, so the dashboard's Live sections and the network settings sub-menu were not present yet. Xbox Live was released in November 2002, but in order to access it, users had to buy the Xbox Live starter kit containing a headset and a subscription. While the Xbox was still being supported by Microsoft, the Xbox Dashboard was updated via Live several times to reduce cheating and add features.


Games

The Xbox launched in North America on November 15, 2001. Popular launch games included '' Halo: Combat Evolved'', ''
Project Gotham Racing ''Project Gotham Racing'' (''PGR'') is a series of racing video games developed by Bizarre Creations and published by Microsoft Studios (Xbox and Xbox 360) and Sega (Dreamcast). The series appeared on the Dreamcast, Xbox and Xbox 360 consoles, ...
'', and ''
Dead or Alive 3 is a 2001 in video games, 2001 fighting game, fighting video game developed by Team Ninja and published by Tecmo for the Xbox (console), Xbox console as one of its launch titles. It is the third main entry in the ''Dead or Alive (franchise), Dea ...
''. All three of these games would go on to sell over a million copies in the US. Although the console gained strong third-party support from its inception, many early Xbox games did not fully use its powerful hardware until a full year after its release. Xbox versions of cross-platform games sometimes came with a few additional features and/or graphical improvements to distinguish them from the PS2 and
GameCube The is a home video game console developed and released by Nintendo in Japan on September 14, 2001, in North America on November 18, 2001, and in PAL territories in 2002. It is the successor to the Nintendo 64 (1996), and predecessor of the Wii ...
versions of the same game, thus negating one of the Xbox's main selling points. Sony countered the Xbox for a short time by temporarily securing PlayStation 2 exclusives for highly anticipated games such as the ''Grand Theft Auto'' series and the ''Metal Gear Solid'' series as well as Nintendo for the ''
Resident Evil ''Resident Evil'', known in Japan as is a Japanese horror game series and media franchise created by Capcom. It consists of survival horror, third-person shooter and first-person shooter games, with players typically surviving in environments ...
'' series. Notable third-party support came from
Sega is a Japanese multinational corporation, multinational video game and entertainment company headquartered in Shinagawa, Tokyo. Its international branches, Sega of America and Sega Europe, are headquartered in Irvine, California and London, r ...
, who announced an 11-game exclusivity deal at
Tokyo Game Show , commonly known as TGS, is a video game expo / convention held annually in September in the Makuhari Messe, in Chiba, Japan. It is presented by the Computer Entertainment Supplier's Association (CESA) and Nikkei Business Publications, Inc. ...
.
Sega is a Japanese multinational corporation, multinational video game and entertainment company headquartered in Shinagawa, Tokyo. Its international branches, Sega of America and Sega Europe, are headquartered in Irvine, California and London, r ...
released exclusives such as ''
Panzer Dragoon Orta is a rail shooter developed by Smilebit and published by Sega for the Xbox. The fourth entry in the '' Panzer Dragoon'' series, it was released in Japan in 2002 and in North America and Europe in 2003. The story follows a girl, Orta, who is fr ...
'' and ''
Jet Set Radio Future is a 2002 action game developed by Smilebit and published by Sega for the Xbox; it is a sequel to the Dreamcast game ''Jet Set Radio'' (2000). As a re-imagining of the original game, it features improved gameplay mechanics, updated graphics, larg ...
'', which met with a strong reception among critics. In 2002 and 2003, several high-profile releases helped the Xbox gain momentum and distinguish itself from the PS2.
Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washing ...
purchased Rare, responsible for many
Nintendo 64 The (N64) is a home video game console developed by Nintendo. The successor to the Super Nintendo Entertainment System, it was released on June 23, 1996, in Japan, on September 29, 1996, in North America, and on March 1, 1997, in Europe and ...
hit games, to expand their first party portfolio. The
Xbox Live The Xbox network, formerly and still sometimes branded as Xbox Live, is an Internet, online multiplayer video game, multiplayer gaming and digital media delivery service created and operated by Microsoft. It was first made available to the Xbox ...
online service was launched in late 2002 alongside pilot titles ''MotoGP'', ''
MechAssault ''MechAssault'' is a video game released for the Xbox notable for being one of the first games to support Xbox Live online multiplayer. Developed by Day 1 Studios and published by Microsoft, ''MechAssault'' was initiated when Denny Thorley of Day ...
'' and ''
Tom Clancy's Ghost Recon ''Tom Clancy's Ghost Recon'' is a series of military tactical shooter video games published by Ubisoft. In the series, the player is in charge of a fictional, newly conceived squad of U.S. Army Special Forces soldiers from Delta Company, 1st Ba ...
''. Several best-selling and critically acclaimed titles for the Xbox soon followed, such as ''
Tom Clancy's Splinter Cell ''Tom Clancy's Splinter Cell'' is a series of stealth action-adventure video games, the first of which was released in 2002, and their tie-in novels that were endorsed by Tom Clancy. The series follows Sam Fisher, a highly trained agent of a ...
'', and '' Star Wars: Knights of the Old Republic''.
Take-Two Interactive Take-Two Interactive Software, Inc. is an American video game holding company based in New York City and founded by Ryan Brant in September 1993. The company owns two major publishing labels, Rockstar Games and 2K, which operate internal ...
's exclusivity deal with
Sony , commonly stylized as SONY, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan. As a major technology company, it operates as one of the world's largest manufacturers of consumer and professional ...
was amended to allow '' Grand Theft Auto III'' and its
sequels A sequel is a work of literature, film, theatre, television, music or video game that continues the story of, or expands upon, some earlier work. In the common context of a narrative work of fiction, a sequel portrays events set in the same ...
to be published for the Xbox. Many other publishers got into the trend of releasing the Xbox version alongside the PS2 version, instead of delaying it for months. 2004 saw the release of highly rated exclusives ''Fable'' and ''Ninja Gaiden'': both games would become big hits for the Xbox. Later that year, ''
Halo 2 ''Halo 2'' is a 2004 first-person shooter game developed by Bungie and published by Microsoft Game Studios for the Xbox console. ''Halo 2'' is the second installment in the ''Halo'' franchise and the sequel to 2001's critically acclaimed '' ...
'' was released and became the highest-grossing release in entertainment history, making over $125 million in its first day and became the best-selling Xbox game worldwide. ''
Halo 2 ''Halo 2'' is a 2004 first-person shooter game developed by Bungie and published by Microsoft Game Studios for the Xbox console. ''Halo 2'' is the second installment in the ''Halo'' franchise and the sequel to 2001's critically acclaimed '' ...
'' became Xbox Live's third
killer app In marketing terminology, a killer application (commonly shortened to killer app) is any computer program or software that is so necessary or desirable that it proves the core value of some larger technology, such as computer hardware, a video game ...
after ''
MechAssault ''MechAssault'' is a video game released for the Xbox notable for being one of the first games to support Xbox Live online multiplayer. Developed by Day 1 Studios and published by Microsoft, ''MechAssault'' was initiated when Denny Thorley of Day ...
'' & '' Tom Clancy's Rainbow Six 3''. That year Microsoft made a deal to put
Electronic Arts Electronic Arts Inc. (EA) is an American video game company headquartered in Redwood City, California. Founded in May 1982 by Apple employee Trip Hawkins, the company was a pioneer of the early home computer game industry and promoted the d ...
' popular titles on
Xbox Live The Xbox network, formerly and still sometimes branded as Xbox Live, is an Internet, online multiplayer video game, multiplayer gaming and digital media delivery service created and operated by Microsoft. It was first made available to the Xbox ...
to boost the popularity of their service. By 2005, despite notable first party releases in '' Conker: Live & Reloaded'' and ''Forza Motorsport'', Microsoft began phasing out the Xbox in favor of their next console, the
Xbox 360 The Xbox 360 is a home video game console developed by Microsoft. As the successor to the original Xbox, it is the second console in the Xbox series. It competed with Sony's PlayStation 3 and Nintendo's Wii as part of the seventh generation ...
. Games such as '' Kameo: Elements of Power'' and ''
Perfect Dark Zero ''Perfect Dark Zero'' is a first-person shooter developed by Rare and published by Microsoft Game Studios. It was released as a launch title for the Xbox 360 video game console in 2005. The game is part of the ''Perfect Dark'' series and a pr ...
'', which were originally to be developed for the Xbox, became
Xbox 360 The Xbox 360 is a home video game console developed by Microsoft. As the successor to the original Xbox, it is the second console in the Xbox series. It competed with Sony's PlayStation 3 and Nintendo's Wii as part of the seventh generation ...
launch titles instead. The last game released on the Xbox was ''
Madden NFL 09 ''Madden NFL 09'' is an American football video game based on the NFL that was published by EA Sports and developed by EA Tiburon. It is the 20th annual installment in the ''Madden NFL'' video game franchise. The game was released for the Ninten ...
'', on August 12, 2008.


Services

On November 15, 2002, Microsoft launched its Xbox Live online gaming service, allowing subscribers to play online Xbox games with other subscribers around the world and download new content directly to the system's
hard drive A hard disk drive (HDD), hard disk, hard drive, or fixed disk is an electro-mechanical data storage device that stores and retrieves digital data using magnetic storage with one or more rigid rapidly rotating platters coated with magne ...
. The online service works only with a
broadband In telecommunications, broadband is wide bandwidth data transmission which transports multiple signals at a wide range of frequencies and Internet traffic types, that enables messages to be sent simultaneously, used in fast internet connections. ...
Internet connection. In its first week of operation, Xbox Live received 100,000 subscriptions, and further grew to 250,000 subscribers within two months of the service's launch. In July 2004, Microsoft announced that Xbox Live had reached one million subscribers; in July 2005, membership reached two million, and by July 2007 there were more than three million subscribers. By May 2009, the number had ballooned to twenty million current subscribers. On February 5, 2010, it was reported that Xbox Live support for the original Xbox games would be discontinued as of April 14, 2010. Services were discontinued on schedule, but a group of users later known as the "Noble 14" continued to play for almost a month afterwards by simply leaving their consoles on connected to ''Halo 2''.


Sales

Prior to launching, anticipation for the Xbox was high, with
Toys 'R' Us A toy or plaything is an object that is used primarily to provide entertainment. Simple examples include toy blocks, board games, and dolls. Toys are often designed for use by children, although many are designed specifically for adults and pe ...
and
Amazon Amazon most often refers to: * Amazons, a tribe of female warriors in Greek mythology * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon River, in South America * Amazon (company), an American multinational technology c ...
reporting that online
preorder In mathematics, especially in order theory, a preorder or quasiorder is a binary relation that is reflexive and transitive. Preorders are more general than equivalence relations and (non-strict) partial orders, both of which are special c ...
s had sold out within just 30 minutes. Microsoft stated that it planned to ship 1–1.5 million units to retailers by the end of the year, followed by weekly shipments of 100,000 units. The launch was one of the most successful in video game history, with unit sales surpassing 1 million after just 3 weeks and rising further to 1.5 million by the end of 2001. The system also attained one of the highest-ever attachment rates at launch, with over 3 games selling per unit according to
the NPD Group The NPD Group, Inc. (NPD; formerly National Purchase Diary Panel Inc. and NPD Research Inc.) is an American market research company founded on September 28, 1966, and based in Port Washington, New York. In 2017, NPD ranked as the 8th largest mar ...
. Strong sales were tied in large part to the highly anticipated launch title, '' Halo: Combat Evolved'', which had surpassed sales of 1 million units by April 2002 and attained a 50% attach rate for the console. By July 2004, the system had sold 15.5 million units worldwide—10.1 million in North America, 3.9 million in Europe, and 1.5 million in Asia-Pacific—and had a 33% market share in the US. Despite strong sales in North America, Microsoft struggled to make a profit from the Xbox due to its high manufacturing cost. With its initial retail price of $299, Microsoft lost about $125 for every system sold, which cost $425 to manufacture, meaning that the company would have to rely on software sales in order to make any money. According to Robbie Bach, "Probably six months after we shipped, you could see the price curve and do the math and know that we were going to lose billions of dollars." These losses were further exacerbated in April 2002, when Microsoft lowered the retail price of the Xbox even further to $199 in order to further driving hardware sales. Microsoft also struggled to compete with Sony's more popular
PlayStation 2 The PlayStation 2 (PS2) is a home video game console developed and marketed by Sony Computer Entertainment. It was first released in Japan on 4 March 2000, in North America on 26 October 2000, in Europe on 24 November 2000, and in Australia on 3 ...
console, which generally saw far higher sales numbers, although the Xbox outsold the PS2 in the U.S. in April 2004. By its manufacturing discontinuation in 2005, the Xbox had sold a total of 24 million units worldwide, 16 million of which had been sold in North America. These numbers fell short of Microsoft's predicted 50 million units, and failed to match the PlayStation 2's lifetime sales of 106 million units at the time, although it did surpass the GameCube and
Dreamcast The is a home video game console released by Sega on November 27, 1998, in Japan; September 9, 1999, in North America; and October 14, 1999, in Europe. It was the first sixth-generation video game console, preceding Sony's PlayStation 2, N ...
's lifetime sales of 21 million and 10.6 units, respectively. Ultimately, Microsoft lost an accumulative total of $4 billion from the Xbox, only managing to turn a profit at the end of 2004. While the Xbox represented an overall loss for Microsoft, Gates, Ballmer, and other executives still saw it as a positive result for the company as it brought them into the console marketplace against doubts raised by the industry, and led to Microsoft's further development of other consoles in the Xbox family.


Japan

Prior to its Japanese launch in February 2002, many analysts estimated that the Xbox would have trouble competing with the PS2 and the GameCube, its local counterparts in the region, noting its comparatively high price tag, lack of exclusives, and larger size which would not fit as well in Japan's smaller living spaces. Microsoft hoped to ship six million Japanese Xbox consoles by June 2002; however, the system had only sold a total of 190,000 units in the region by April of that year, two months after the system's launch in February. For the week ending April 14, 2002, the Xbox sold only 1,800 units, considerably less than the PS2 and GameCube, and failed to see a single title reach the top 50 best-selling video games in Japan. In November 2002, the Xbox chief in Japan stepped down, leading to further consultations about Xbox's future, which by that point had only sold 278,860 units in the country since its February launch. For the week ending July 18, 2004, the Xbox sold just 272 units, even fewer than the PSOne had sold in the same week. The Xbox did, however, outsell the GameCube for the week ending May 26, 2002. Ultimately, the Xbox had only sold 474,992 units in its lifetime. Factors believed to have contributed to the console's poor market presence included its large physical size, which contrasted the country's emphasis on more compact designs, and a lack of Japanese-developed games to aid consumer interest.


Modding

The popularity of the Xbox, as well as (in the United States) its comparatively short 90-day warranty, inspired efforts to circumvent the built-in hardware and software security mechanisms, a practice informally known as
modding ''Modding'' is a slang expression derived from the English verb " to modify". The term refers to modification of hardware, software, or anything else, to perform a function not originally intended by the designer, or to achieve bespoke specif ...
.


References


External links

* at Xbox.com * * {{Authority control 2001 in video gaming Computer-related introductions in 2001 Discontinued Microsoft products Golden Joystick Award winners Home video game consoles Microsoft video game consoles Products introduced in 2001 Products and services discontinued in 2009 Sixth-generation video game consoles X86-based game consoles