XHOBS-FM
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XHOBS-FM is a radio station on
92.1 FM The following radio stations broadcast on FM frequency 92.1 MHz: Argentina * Bella Vista in Bella Vista, Corrientes * Cadena 3 Villa Mercedes in Villa Mercedes, San Luis * Cielo in Salta * Concierto in San Genaro, Santa Fe * Estación Serrano ...
in
Ciudad Obregón Ciudad Obregón is a city in southern Sonora. It is the state's second largest city after Hermosillo and serves as the municipal seat of Cajeme, as of 2020, the city has a population of 436,484. Ciudad Obregón is south of the state's norther ...
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Sonora Sonora (), officially Estado Libre y Soberano de Sonora ( en, Free and Sovereign State of Sonora), is one of the 31 states which, along with Mexico City, comprise the Administrative divisions of Mexico, Federal Entities of Mexico. The state is d ...
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Mexico Mexico (Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guatema ...
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History

XEOBS-AM 1070 received its concession on March 11, 1988. It was a daytime-only station owned by Radiorama subsidiary Futuro Sonoro, S.A. It migrated to FM in 2011, and soon after, Radiorama largely exited Sonora and leasing its stations to Grupo Larsa Comunicaciones. In April 2018, Larsa ditched the Xtasis English classic hits format for pop using the Arroba FM brand owned by Radiorama. On June 4, 2019, ISA Corporativo, an outdoor advertising company, entered broadcasting by assuming operations of XHOBS and XHAP-FM 96.9. It immediately flipped XHOBS to La Ke Buena format from
Televisa Radio Grupo Televisa is a Mexican multimedia mass media company. A major Latin American mass media corporation, it often presents itself as the largest producer of Spanish-language content. In April 2021, Televisa and Univision Communications announce ...
and instituted a new news service powered by the ''Diario del Yaqui'' and ''Diario del Mayo'' newspapers. ISA ceased radio operations throughout the state of Sonora on December 31, 2021. A new format under direct Radiorama management, known as Con Madre, was debuted in February 2022. Con Madre moved to XHAP-FM in June 2022 to allow Radiovisa to take over operations of the two stations, with the La Que Manda brand already used by Radiovisa in
Guaymas Guaymas () is a city in Guaymas Municipality, in the southwest part of the state of Sonora, in northwestern Mexico. The city is south of the state capital of Hermosillo, and from the U.S. border. The municipality is located on the Gulf of Califo ...
( XHGYS-FM) and
Caborca Caborca is the municipal seat of the Caborca Municipality in the Mexican state of Sonora. The city has a population of 67,604, while the municipal population was 89,122 as of 2020. Municipal boundaries are with Pima County, Arizona, in the Unite ...
( XHIB-FM) placed on XHOBS. 3 days later they undo the changes and return to Con madre, ending La Que Manda.


References

Radio stations in Sonora {{Sonora-radio-station-stub