XHMUG-FM is a radio station on

96.9 FM The following radio stations broadcast on FM frequency 96.9 MHz: Argentina * 9 digital in Concepción del Uruguay, Entre Ríos * Bar in Alta Gracia, Córdoba * Bien Argentina in Luján, Buenos Aires * blu in Rio Cuarto, Córdoba * LRM7 ...

in Mexicali,

Baja California Baja California (; 'Lower California'), officially the Free and Sovereign State of Baja California ( es, Estado Libre y Soberano de Baja California), is a state in Mexico. It is the northernmost and westernmost of the 32 federal entities of Mex ...

, Mexico. The station is owned by

Grupo Radiorama Grupo Radiorama is the largest owner and operator of radio stations in Mexico. Founded in 1970, the company operated nearly 400 radio stations in 2014. History Radiorama was founded on December 9, 1970, by Javier Pérez de Anda and Adrián Pered ...

and carries its La Poderosa Spanish-language adult hits format.

History

XHMUG received its first concession on March 30, 1994. It was located in Murguia, slated to broadcast on 94.1 MHz and owned by Hector Renato Brassea Eguia. It did not take the station long to move to Mexicali and 96.9 MHz. In 2016, Grupo Radio México ceased to operate the station, and XHMUG changed to Radiorama and La Poderosa. The next year, one of Radiorama's two Mexicali clusters was transferred to Grupo Larsa Comunicaciones, resulting in Larsa flipping XHMUG to its Toño format. Radiorama took back operation of the station in September 2018, resulting in the return of the La Poderosa name, but the format changed to classic hits in English and Spanish. The station has been simulcast on

XED-AM XED-AM (1050 Hertz, kHz) is a commercial radio, commercial AM radio, AM radio station in Mexicali, Baja California, also heard in the Yuma, Arizona and El Centro, California media market, radio markets. It is owned by Radiorama and simulcasts it ...

1050 since its return to operation on September 29, 2019.

References

Radio stations in Mexicali Radio stations established in 1994 1994 establishments in Mexico {{Baja California-radio-station-stub