XHMORE-FM (98.9
MHz
The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...
) is a
commercial
Commercial may refer to:
* a dose of advertising conveyed through media (such as - for example - radio or television)
** Radio advertisement
** Television advertisement
* (adjective for:) commerce, a system of voluntary exchange of products and s ...
FM radio station
Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...
in
Tijuana
Tijuana ( ,["Tijuana"](_blank)
(US) and [< ...]
,
Baja California
Baja California (; 'Lower California'), officially the Free and Sovereign State of Baja California ( es, Estado Libre y Soberano de Baja California), is a state in Mexico. It is the northernmost and westernmost of the 32 federal entities of Mex ...
. The station broadcasts with an
effective radiated power
Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would h ...
(ERP) of 50,000
watt
The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James ...
s and serves the
Tijuana-San Diego radio market
A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also incl ...
. The station is currently silent after the More FM programming moved online-only in May 2022.
History
XHQF-FM received its concession on September 8, 1977. It was owned by Jorge Méndez Alemán, who had sought a station since the late 1960s and was initially awarded 97.7 MHz. In March 1986, control passed to its current concessionaire.
For a number of years prior to
1993
File:1993 Events Collage.png, From left, clockwise: The Oslo I Accord is signed in an attempt to resolve the Israeli–Palestinian conflict; The Russian White House is shelled during the 1993 Russian constitutional crisis; Czechoslovakia is peacefu ...
, XHQF had programmed a Top 40/CHR format with most of the music being in
English
English usually refers to:
* English language
* English people
English may also refer to:
Peoples, culture, and language
* ''English'', an adjective for something of, from, or related to England
** English national ide ...
and the presentation in
Spanish
Spanish might refer to:
* Items from or related to Spain:
**Spaniards are a nation and ethnic group indigenous to Spain
**Spanish language, spoken in Spain and many Latin American countries
**Spanish cuisine
Other places
* Spanish, Ontario, Can ...
. By 1994, it evolved into a Rock en Español format as "More FM," with the XHMORE-FM
call sign
In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assign ...
. This first incarnation as a Rock station lasted until 2004, when it flipped to an English-language
rhythmic contemporary format as "Blazin' 98.9." Market competitors included
XHITZ-FM
XHITZ-FM (Z90.3) is an English-language Top 40 (CHR) radio station in San Diego-Tijuana, broadcasting at 90.3 MHz. The station is owned by Comunicación XERSA, S.A. de C.V., a Mexican broadcast company. 49 percent of the concessionaire is owne ...
(licensed to Mexico) and
KHTS-FM
KHTS-FM (93.3 MHz) is a top 40 radio station that is licensed to El Cajon, California and serves the San Diego market. The station is owned by , through licensee iHM Licenses, LLC, and brands as "Channel 9-3-3". The station's studios are locate ...
(licensed to the United States). In 2009, the music stopped and the station adopted a
sports radio
Sports radio (or sports talk radio) is a radio format devoted entirely to discussion and broadcasting of sporting events. A widespread programming genre that has a narrow audience appeal, sports radio is characterized by an often- boisterous on ...
format as the local
ESPN Radio network affiliate
In the broadcasting industry (particularly in North America, and even more in the United States), a network affiliate or affiliated station is a local broadcaster, owned by a company other than the owner of the network, which carries some or a ...
. On September 1, 2010, ESPN Radio was replaced by the
Rock en Español
Rock en español () is a term used widely in the English-speaking world to refer to any kind of rock music featuring Spanish vocals. Compared to English-speaking bands, very few acts reached worldwide success or between Spanish-speaking countri ...
format, in its second incarnation; ESPN Radio migrated to
XEPE.
TJ/SD
Effective March 31, 2018, Grupo Cadena signed a sales and marketing agreement with Flip Media, owned by Randal Phillips, to relaunch the station as well as sister
XEWV-FM in
Mexicali
Mexicali (; ) is the capital city of the Mexican state of Baja California. The city, seat of the Mexicali Municipality, has a population of 689,775, according to the 2010 census, while the Calexico–Mexicali metropolitan area is home to 1,000,0 ...
as "TJ SD," with San Diego rock radio veteran Michael Halloran heading the programming department. One advantage of the operating arrangement with Flip, according to Phillips, was that the rental expenses for XHMORE would be lower than those of comparable Mexican stations operated from the United States. However, the flip to "TJ SD" never occurred.
On May 22, 2022, Grupo Cadena ceased broadcast operations on its terrestrial stations, moving XHMORE's "Rock en Español" format to internet only.
San Diego Targeting Mexican Licenses Move to Online Only
/ref>
References
External links
More FM website
*
*
{{coord missing, Baja California
Radio stations in Tijuana
Mass media in San Diego County, California
Radio stations established in 1977