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The phrase "What would Jesus do?", often abbreviated to WWJD, became popular particularly in the United States in the early 1900s after the widely read book by Charles Sheldon entitled, '' In His Steps: What Would Jesus Do''. The phrase had a resurgence in the US and elsewhere in the 1990s and as a personal
motto A motto (derived from the Latin , 'mutter', by way of Italian , 'word' or 'sentence') is a sentence or phrase expressing a belief or purpose, or the general motivation or intention of an individual, family, social group, or organisation. Mot ...
for adherents of
Christianity Christianity is an Abrahamic monotheistic religion based on the life and teachings of Jesus of Nazareth. It is the world's largest and most widespread religion with roughly 2.38 billion followers representing one-third of the global pop ...
who used the phrase as a reminder of their belief in a
moral imperative A moral imperative is a strongly-felt principle that compels that person to act. It is a kind of categorical imperative, as defined by Immanuel Kant. Kant took the imperative to be a dictate of pure reason, in its practical aspect. Not following ...
to act in a manner that would demonstrate the love of Jesus through the actions of the adherents. In popular consciousness, the acronym signifying the question—WWJD—is associated with a type of bracelet or wristband which became a popular accessory for members of Christian youth groups, both Catholic and Protestant, in the 1990s.


History


Theological background

The
Roman Catholic Church The Catholic Church, also known as the Roman Catholic Church, is the largest Christian church, with 1.3 billion baptized Catholics worldwide . It is among the world's oldest and largest international institutions, and has played a ...
emphasizes the concept of ''Imitatio Christi'' (
imitation of Christ In Christian theology, the imitation of Christ is the practice of following the example of Jesus.''A concise dictionary of theology'' by Gerald O'Collins, Edward G. Farrugia 2004 page 115''Imitating Jesus: an inclusive approach to New Testament ...
), which is summarized well in the English phrase "What Would Jesus Do?" John Wesley, the founder of the Methodist Church, in 1766 postulated the concept of Christian perfection, a moment in the life of a Christian at which the regeneration effectuated by the Holy Spirit results in a "perfection in love" which means that at least at that moment one is being motivated wholly by love of God and neighbor, with no taint of
sin In a religious context, sin is a transgression against divine law. Each culture has its own interpretation of what it means to commit a sin. While sins are generally considered actions, any thought, word, or act considered immoral, selfish, s ...
or ulterior motives in effect. While such Christian perfection is expressed in outward action, it is also the effect of
grace Grace may refer to: Places United States * Grace, Idaho, a city * Grace (CTA station), Chicago Transit Authority's Howard Line, Illinois * Little Goose Creek (Kentucky), location of Grace post office * Grace, Carroll County, Missouri, an uninco ...
. Indeed, Wesley could speak of sanctification by faith as an analogous doctrine to the more widely held belief in
justification by faith ''Justificatio sola fide'' (or simply ''sola fide''), meaning justification by faith alone, is a soteriological doctrine in Christian theology commonly held to distinguish the Lutheran and Reformed traditions of Protestantism, among others, fr ...
. Because Christian perfection is also visible in outward
good works In Christian theology, good works, or simply works, are a person's (exterior) actions or deeds, in contrast to inner qualities such as grace or faith. Views by denomination Anglican Churches The Anglican theological tradition, including The ...
and a rigorously moral lifestyle, adherents of the Holiness movement assumed that a perfectly moral lifestyle is a consequence (not the cause) of the state of grace and ultimate
salvation Salvation (from Latin: ''salvatio'', from ''salva'', 'safe, saved') is the state of being saved or protected from harm or a dire situation. In religion and theology, ''salvation'' generally refers to the deliverance of the soul from sin and its ...
.


Earlier appearances of the term, 1420s–1891

Charles Spurgeon Charles Haddon Spurgeon (19 June 1834 – 31 January 1892) was an English Particular Baptist preacher. Spurgeon remains highly influential among Christians of various denominations, among whom he is known as the "Prince of Preachers". He wa ...
, a well-known evangelical
Baptist Baptists form a major branch of Protestantism distinguished by baptizing professing Christian believers only ( believer's baptism), and doing so by complete immersion. Baptist churches also generally subscribe to the doctrines of soul compe ...
preacher in London, used the phrase "what would Jesus do" in quotation marks several times in a sermon he gave on June 28, 1891. In his sermon he cites the source of the phrase as a book written in Latin by
Thomas à Kempis Thomas à Kempis (c. 1380 – 25 July 1471; german: Thomas von Kempen; nl, Thomas van Kempen) was a German-Dutch canon regular of the late medieval period and the author of '' The Imitation of Christ'', published anonymously in Latin in the ...
between 1418 and 1427, '' Imitatio Christi'' (The Imitation of Christ). The Rev. A.B. Simpson, founder of the
Christian and Missionary Alliance The Alliance World Fellowship is the international governing body of the Christian and Missionary Alliance (The Alliance, also C&MA and CMA). The Alliance is an evangelical Protestant denomination within the Higher Life movement of Christianity ...
Church, wrote both the lyrics and music of a Gospel Hymn "What Would Jesus Do" with a copyright date of 1891. It can be found at #669 in ''Hymns of the Christian Life''.


1896 novel

Charles Sheldon's 1896 book ''
In His Steps ''In His Steps'' is a best-selling religious fiction novel written by Charles Monroe Sheldon. First published in 1896, the book has sold more than 50,000,000 copies, and ranks as one of the best-selling books of all time. The full title of th ...
'' was subtitled "What Would Jesus Do?" Sheldon's novel grew out of a series of sermons he delivered in his Congregationalist church in
Topeka, Kansas Topeka ( ; Kansa: ; iow, Dópikˀe, script=Latn or ) is the capital city of the U.S. state of Kansas and the seat of Shawnee County. It is along the Kansas River in the central part of Shawnee County, in northeast Kansas, in the Central U ...
. Unlike the previous nuances mentioned above, Sheldon's theology was shaped by a commitment to Christian Socialism. The
ethos Ethos ( or ) is a Greek word meaning "character" that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology; and the balance between caution, and passion. The Greeks also used this word to refer to ...
of Sheldon's approach to the Christian life was expressed in this phrase "What Would Jesus Do", with Jesus being a moral example as well as a Saviour figure. Sheldon's ideas coalesced with those that formed into the Social Gospel espoused by
Walter Rauschenbusch Walter Rauschenbusch (1861–1918) was an American theologian and Baptist pastor who taught at the Rochester Theological Seminary. Rauschenbusch was a key figure in the Social Gospel and Georgist, single tax movements that flourished in the United ...
. Indeed, Rauschenbusch acknowledged that his Social Gospel owed its inspiration directly to Sheldon's novel, and Sheldon himself identified his own
theology Theology is the systematic study of the nature of the divine and, more broadly, of religious belief. It is taught as an academic discipline, typically in universities and seminaries. It occupies itself with the unique content of analyzing the ...
with the Social Gospel. Due to a mistake by the original publisher, the copyright for Sheldon's novel was never established and multiple publishers were able to print and sell the novel. This caused the novel to be easily affordable and it sold 30 million copies worldwide, making it one of the top 50 bestselling novels ever. In this popular novel (it had been translated into 21
language Language is a structured system of communication. The structure of a language is its grammar and the free components are its vocabulary. Languages are the primary means by which humans communicate, and may be conveyed through a variety of ...
s by 1935), Rev. Henry Maxwell encounters a homeless man who challenges him to take seriously the imitation of
Christ Jesus, likely from he, יֵשׁוּעַ, translit=Yēšūaʿ, label=Hebrew/Aramaic ( AD 30 or 33), also referred to as Jesus Christ or Jesus of Nazareth (among other names and titles), was a first-century Jewish preacher and religious ...
. The homeless man has difficulty understanding why, in his view, so many Christians ignore the poor:
I heard some people singing at a church prayer meeting the other night, "All for Jesus, all for Jesus, All my being's ransomed powers, All my thoughts, and all my doings, All my days, and all my hours." and I kept wondering as I sat on the steps outside just what they meant by it. It seems to me there's an awful lot of trouble in the world that somehow wouldn't exist if all the people who sing such songs went and lived them out. I suppose I don't understand. But what would Jesus do? Is that what you mean by following His steps? It seems to me sometimes as if the people in the big churches had good clothes and nice houses to live in, and money to spend for luxuries, and could go away on summer vacations and all that, while the people outside the churches, thousands of them, I mean, die in tenements, and walk the streets for jobs, and never have a piano or a picture in the house, and grow up in misery and drunkenness and sin."
This leads to many of the novel's characters asking, "What would Jesus do?" when faced with decisions of some importance. This has the effect of making the characters embrace Christianity more seriously and to focus on what they see as its core — the life of Christ. In 1993, Garrett W. Sheldon (great-grandson of the original author) and Deborah Morris published ''What Would Jesus Do? : a contemporary retelling of Charles M. Sheldon's classic In His Steps''. Garrett Sheldon states that his updated version "is based on many actual events in the lives of believers." It is possible that Sheldon was familiar with either Spurgeon or Thomas, or that he was independently inspired.


1990s

A youth group leader at Calvary Reformed Church in
Holland, Michigan Holland is a city in the western region of the Lower Peninsula of the U.S. state of Michigan. It is situated near the eastern shore of Lake Michigan on Lake Macatawa, which is fed by the Macatawa River (formerly known locally as the Black Ri ...
, named Janie Tinklenberg, began a grassroots movement to help the teenagers in her group remember the phrase; it spread worldwide in the 1990s among Christian youth, who wore bracelets bearing the initials WWJD. Later, a sequel bracelet was generated with the initials "FROG," to provide an answer to "WWJD." FROG was an acronym for "Fully Rely On God."


2000s

In 2005, Garry Wills wrote "What Jesus Meant", in which he examined "What Would Jesus Really Do" (also a book review in ''
Esquire Magazine ''Esquire'' is an American men's magazine. Currently published in the United States by Hearst Communications, it also has more than 20 international editions. Founded in 1933, it flourished during the Great Depression and World War II under t ...
'').


2010s

In April 2010 a film, ''WWJD'', starring Adam Gregory and based on ''In His Steps'' by Charles Sheldon, was released on DVD. On March 31, 2015, a sequel film was released ''WWJD What Would Jesus Do? The Journey Continues''. The second film using the moniker ''WWJD II'' was ''The Woodcarver'' which was released in 2012. It has a similar theme but different characters.


Snowclones

The expression has become a
snowclone A snowclone is a cliché and phrasal template that can be used and recognized in multiple variants. The term was coined as a neologism in 2004, derived from journalistic clichés that referred to the number of Inuit words for snow. History and ...
with the promotion of phrases such as "What would
Lincoln Lincoln most commonly refers to: * Abraham Lincoln (1809–1865), the sixteenth president of the United States * Lincoln, England, cathedral city and county town of Lincolnshire, England * Lincoln, Nebraska, the capital of Nebraska, U.S. * Lincol ...
do?" and "What would Reagan do?"


Management and leadership

The term "What Would Jesus Do?" or "WWJD" is also perceived as a fundamental management and leadership principle given Jesus' methodology of going to the marketplace to preach and lead by example. In modern management principles, more academic and professional references are going to the
gemba is a Japanese term meaning "the actual place". Japanese detectives call the crime scene ''genba,'' and Japanese TV reporters may refer to themselves as reporting from ''genba.'' In business, ''genba'' refers to the place where value is create ...
or
Management by Walking Around The management by wandering around (MBWA), also management by walking around,"What is management by walking around (MBWA)", BusinessDictionary.com, 2010, webpage: . refers to a style of business management which involves managers wandering aroun ...
.


See also

* Christian ethics *
Choose the right "Choose the right" is a saying or motto among members of the Church of Jesus Christ of Latter-day Saints (LDS Church) that is taught to children and used by members of the church as a reminder to make choices that will help an individual to live r ...
* Jesusism * The Law of Christ * Ministry of Jesus * Sermon on the Mount


References

{{DEFAULTSORT:What Would Jesus Do? 1990s fads and trends Cultural depictions of Jesus English phrases Slogans Snowclones 1890s neologisms Quotations from literature