WMMY (106.1 FM) is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

broadcasting a

country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...

format Format may refer to: Printing and visual media * Text formatting, the typesetting of text elements * Paper formats, or paper size standards * Newspaper format, the size of the paper page Computing * File format, particular way that informatio ...

. Licensed to

Jefferson, North Carolina Jefferson is a town in and the county seat of Ashe County, North Carolina, United States. The population was 1,611 at the 2010 census. History The North Carolina General Assembly created a special commission in 1799 to found a county seat for A ...

, United States, the station broadcasts from studios on Blowing Rock Road in

Boone, North Carolina Boone is a town in and the county seat of Watauga County, North Carolina, United States. Located in the Blue Ridge Mountains of western North Carolina, Boone is the home of Appalachian State University and the headquarters for the disaster a ...

and serves the counties of

Watauga Watauga can refer to: ;Places *Watauga, Kentucky * Watauga County, North Carolina * Watauga, South Dakota * Watauga, Tennessee * Watauga, Texas ;Bodies of Water * Watauga Lake in Tennessee * The Watauga River in North Carolina and Tennessee ;Shi ...

, Ashe, Avery, Alleghany, Wilkes,

Catawba Catawba may refer to: *Catawba people, a Native American tribe in the Carolinas *Catawba language, a language in the Catawban languages family *Catawban languages Botany *Catalpa, a genus of trees, based on the name used by the Catawba and other N ...

and Caldwell in northwestern

North Carolina North Carolina () is a state in the Southeastern region of the United States. The state is the 28th largest and 9th-most populous of the United States. It is bordered by Virginia to the north, the Atlantic Ocean to the east, Georgia and So ...

. The station is currently owned by

Curtis Media Group Curtis Media Group is a broadcast media company based in Raleigh, North Carolina, USA. The company owns and operates several North Carolina radio stations and television networks. Broadcast Stations Curtis Media Group owns and operates the fol ...

History

Highland Communication Associates bought

WATA WATA (1450 AM) is a radio station broadcasting a Local News Talk Information format. Licensed to Boone, North Carolina, United States. The station is currently owned by Curtis Media Group of Raleigh, North Carolina and features predominantly l ...

from the Roland Potter family in the late 1980s and started

WZJS WZJS (100.7 FM) is a radio station broadcasting a classic hits format. Licensed to Banner Elk, North Carolina, United States, it serves the Banner Elk area. The station is currently owned by Curtis Media Group. History WZJS was started in 1989 ...

. Aisling bought these stations in 2003; the same time as the company also purchased

WECR WECR (1130 AM) is a radio station broadcasting an adult contemporary format. Licensed to Newland, NC, United States, it serves the Boone, NC area. The station is currently owned by Curtis Media Group. WECR broadcasts during the daytime only. ...

, WECR-FM and

WXIT WXIT (1200 AM broadcasting, AM) is a radio station that broadcasts in a contemporary hit radio, top 40/CHR format. Licensed to Blowing Rock, North Carolina, Blowing Rock, in the U.S. state of North Carolina, the station is currently owned by High ...

. It was then that WZJS switched from a Country Music format to Contemporary Christian, thus allowing for WMMY to become the High Country's new FM country radio station. The station started out using the moniker, "My Country 106", but after several years, switched to using "Highway 106". Aisling went into

receivership In law, receivership is a situation in which an institution or enterprise is held by a receiver—a person "placed in the custodial responsibility for the property of others, including tangible and intangible assets and rights"—especially in ca ...

and George Reed of Media Services Group was appointed to manage the stations until a buyer was found. Later in the year, Curtis Media Group purchased the station. On February 24, 2013, sister station WECR-FM (now

WWMY WWMY (102.3 FM) is a radio station broadcasting a country music format, simulcasting WMMY 106.1 FM Jefferson, North Carolina. Licensed to Beech Mountain, North Carolina, United States, the station is currently owned by Curtis Media Group and f ...

) began simulcasting WMMY, and the branding of the two stations was modified to "Highway 106 & 102.3."

References

External links

Official website
* MMY {{NorthCarolina-radio-station-stub