WeSC (short for "We are the Superlative Conspiracy") is a Swedish clothing brand that is primarily influenced by skateboarding and snowboarding. The company's head office is in
Stockholm
Stockholm () is the capital and largest city of Sweden as well as the largest urban area in Scandinavia. Approximately 980,000 people live in the municipality, with 1.6 million in the urban area, and 2.4 million in the metropo ...
and employs between 51 and 200 staff members. The company's CEO is Joseph Janus.
History
Founded in 1999, the brand first garnered attention by sponsoring Swedish underground artists, musicians and skateboarders, and did not engage in any other marketing. Swedish hip hop acts Looptroop and
Timbuktu
Timbuktu ( ; french: Tombouctou;
Koyra Chiini: ); tmh, label=Tuareg, script=Tfng, ⵜⵏⴱⴾⵜ, Tin Buqt a city in Mali, situated north of the Niger River. The town is the capital of the Tombouctou Region, one of the eight administrativ ...
were among the first to be sponsored by WESC, contributing to the development of an alternative image that turned out to be very popular with young Swedish consumers who were critical of mainstream companies.
Retail outlets
In 2009, WeSC signed an exclusive retail deal with Oved Apparel Corp for the latter to oversee all WeSC stores in the United States, with the exception of the
New York City
New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
and
Los Angeles
Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world ...
locations. The company opened a concept store in
Singapore
Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, bor ...
in early 2012.
We Activists
As of July 2014, WESC maintains a group of sponsored individuals, skateboarders and musicians who are called "We Activists" by the company.
Stretch Armstrong
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Stretch Armstrong is m ...
Ingemar Backman
Ingemar Backman (born 1 April 1976 in Gällivare, Sweden) is a professional snowboarder famous for setting the world record highest air out of a quarter-pipe (8.5 metres) in Riksgränsen, Sweden in May 1996. He participated in the 1998 Winter Oly ...
*Mark Baines
*Tim Derrek
*
Ray Barbee
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Barbee was one of the first skateboarders to bring freestyle/flatland tricks to street, technical ollie combinat ...
Diskjokke
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Dyrdahl was born in the town of Svelvik, southwest of Oslo, Norway.Mika Edin
* Love Eneroth
*Benny Fairfax
* FrenchFred
* Foyone
* Amy Gunther
* Andrew Hardingham
*
Mercedes Helnwein
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Mercedes Helnwein was born in Vienna, Austria. Her father is Austro-Irish artist Gottfried Helnwein.Jessica Gelt (April 08, 2004"Rooms wi ...
Jörgen Kruth
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Jason Lee Jason Lee may refer to:
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*Jason Lee (actor) (born 1970), American film and TV actor and former professional skateboarder
*Jason Scott Lee (born 1966), Asian American film actor
* Jaxon Lee (Jason Christopher Lee, born 1968), American v ...
Rae Martini
Rae may refer to:
People
*Rae (given name), including a list of people with the given name
* Rae (surname), including a list of people with the surname Nicknames for
* Rachel (given name)
* Rachelle
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*
Spoek Mathambo
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Kim Matulova
Kim Matulova (born 4 February 1980) is an American fashion model and actress. Her father, Wayne Rogers, was a former sports wear designer and her mother was a civil engineer. She grew up in Sag Harbor, New York and was discovered by photographer A ...
*
Sarah Meurle
Sarah (born Sarai) is a biblical matriarch and prophetess, a major figure in Abrahamic religions. While different Abrahamic faiths portray her differently, Judaism, Christianity, and Islam all depict her character similarly, as that of a pio ...
Pase Rock
Pase or PASE may refer to:
* Pasé language, an extinct Arawakan language
* Prosopography of Anglo-Saxon England
* Portable Applications Solutions Environment
* Dunaújváros PASE, a Hungarian football club
See also
* Passe (disambiguation ...
Peter Stormare
Rolf Peter Ingvar Storm (born August 27, 1953), better known as Peter Stormare (), is a Swedish actor who holds both Swedish and American citizenship. He played Gaear Grimsrud in the film '' Fargo'' (1996) and John Abruzzi in the television ser ...
Timbuktu
Timbuktu ( ; french: Tombouctou;
Koyra Chiini: ); tmh, label=Tuareg, script=Tfng, ⵜⵏⴱⴾⵜ, Tin Buqt a city in Mali, situated north of the Niger River. The town is the capital of the Tombouctou Region, one of the eight administrativ ...
Looptroop Rockers
Looptroop Rockers is a hip hop group from Västerås, Sweden. The members are rappers Promoe (Mårten Edh), Supreme (Mathias Lundh-Isen), DJ/ Producer Embee (Magnus Bergkvist) and CosM.I.C (Tommy Isacsson). On their fourth album, Good Thing ...
*
Millencolin
Millencolin is a Swedish punk rock band that was formed on 12 October 1992 by Nikola Šarčević, Mathias Färm, and Erik Ohlsson (musician), Erik Ohlsson in Örebro, Sweden. In early 1993, drummer Fredrik Larzon joined the band. The name Millen ...
*
Steed Lord
Steed Lord is an Icelandic electronic house trio from Reykjavík, Iceland. The group is made up of three members, Svala, Mega, and Demo.
Music career
Inception
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* Superlative Conspiracy Magazine
WeActivists are defined by the company as "someone that is extremely good at what they do, world famous or totally unknown. A Weactivist is someone that has a streetwise mentality, blazing his, or her own path, with a humble persona. Essentially, they are an informal ambassador flying the flag of the Superlative Conspiracy in a variety of subcultures, such as skate, music, film and art. They are always a friend and never chosen at random."