aussieBum is an Australian men's

swimwear A swimsuit is an item of clothing designed to be worn by people engaging in a water-based activity or water sports, such as swimming, diving and surfing, or sun-orientated activities, such as sun bathing. Different types may be worn by men, wom ...

and

underwear Undergarments, underclothing, or underwear are items of clothing worn beneath outer clothes, usually in direct contact with the skin, although they may comprise more than a single layer. They serve to keep outer garments from being soiled o ...

manufacturer. Products originated in Sydney's inner west, however, a growing number of aussieBum products were later manufactured overseas in China, Bangladesh, Thailand, and Vietnam. Their products are designed and despatched from Sydney, with the business run out of the company's headquarters in the suburb of

Leichhardt Leichhardt may refer to: * Division of Leichhardt, electoral District for the Australian House of Representatives * Leichhardt Highway, a highway of Queensland, Australia * Leichhardt Way, an Australian road route * Leichhardt, New South Wales, inn ...

Marketing

The company has no sales representatives overseas, and instead promotes with its company website. Australian sales make up 10% of its business. The company has a broad reach for a business run entirely via the Web, with no shop front and minimal packing staff. The brand retails in large department stores around the world, such as

Selfridges Selfridges, also known as Selfridges & Co., is a chain of high-end department stores in the United Kingdom that is operated by Selfridges Retail Limited, part of the Selfridges Group of department stores. It was founded by Harry Gordon Selfridge ...

Harrods Harrods Limited is a department store located on Brompton Road in Knightsbridge, London, England. It is currently owned by the state of Qatar via its sovereign wealth fund, the Qatar Investment Authority. The Harrods brand also applies to other ...

and

House of Fraser House of Fraser (also operating as Frasers) is a British department store group with 44 locations across the United Kingdom, which is now part of Frasers Group. It was established in Glasgow, Scotland in 1849 as Arthur and Fraser. By 1891, it w ...

in the UK,

Printemps Printemps (; meaning "spring (season), springtime" in French language, French) is a French department store chain (french: grand magasin, links=no, literally "big store"). The Printemps stores focus on beauty, lifestyle, fashion, accessories ...

in Paris,

KaDeWe The Kaufhaus des Westens (), abbreviated to KaDeWe, is a department store in Berlin, Germany. With over of retail space and more than 380,000 articles available, it is the second-largest department store in Europe after Harrods in London. It att ...

in Berlin, and

Harvey Nichols Harvey Nichols is a British luxury department store chain founded in 1831, at its flagship store in Knightsbridge, London. It sells designer fashion collections for men and women, fashion accessories, beauty products, fine wines and luxury f ...

in Dubai, as well as in small boutiques in various cities around the world. aussieBum's

online store Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of the r ...

ships to more than 150 countries with free delivery. AussieBum promotes its products on various social media platforms such as

Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...

and

Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...

. The brand has a popular online following with the ''aussieBum'' being the 7th most popular search term in Australia as of April 2008. The brand uses a distinctly cheeky advertising style, such as remaking the Australian painting ''

Shearing the Rams ''Shearing the Rams'' is an 1890 in art, 1890 painting by Australian artist Tom Roberts. It depicts sheep shearers plying their trade in a timber shearing shed. Distinctly Australian in character, the painting is a celebration of pastoral life a ...

'' with muscle-bound men shearing sheep in just their underwear. AussieBum swimwear has been featured in music video clips ''Slow'' by

Kylie Minogue Kylie Ann Minogue (; born 28 May 1968) is an Australian singer, songwriter and actress. She is the highest-selling female Australian artist of all time, having sold over 80 million records worldwide. She has been recognised for reinve ...

and ''SuperMartXé VIP.'' In 2011, during the first episode of

The Celebrity Apprentice Australia ''The Celebrity Apprentice Australia'' is an Australian reality television series which aired on the Nine Network. Based on NBC's ''The Apprentice'', it first aired on 24 October 2011 and originally featured Mark Bouris, the founder and chairm ...

, director Sean Ashby gave $50,000 to charity when politician

Pauline Hanson Pauline Lee Hanson (''née'' Seccombe, formerly Zagorski; born 27 May 1954) is an Australian politician who is the founder and leader of One Nation, a right-wing populist political party. Hanson has represented Queensland in the Australian ...

washed his car wearing aussieBum underwear, plus an additional $10,000 for

Deni Hines Dohnyale "Deni" Sharon Hines (born 4 September 1970) is an Australian singer who has been releasing music since the early 1990s, with chart success in Australia, New Zealand, Japan, and Europe. She is the daughter of American-Australian singer M ...

to sing the national anthem.

Products

Wonderjock

In November 2006, the Wonderjock was launched in the aussieBum underwear lines. Wonderjocks have been designed to ''lift'' and ''enhance'' a man's "package", through the use of a fabric cup used to protrude everything out instead of just down. 50,000 pairs of the new underwear were sold in the first seven days of being released.

References

{{DEFAULTSORT:aussieBum Clothing brands of Australia Swimwear manufacturers Swimwear brands Underwear brands Sportswear brands Surfwear brands Manufacturing companies based in Sydney Retail companies established in 2001 Australian companies established in 2001 Clothing companies established in 2001

Marketing

Products

Wonderjock

See also

References