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William Guidara (born 1979) is an American restaurateur based in New York City. Along with chef
Daniel Humm Daniel Humm (born September 21, 1976) is a Swiss chef and restaurant owner; he is chef/owner of Eleven Madison Park. His cuisine is focused on locally sourced ingredients, with an emphasis on simplicity, purity, and seasonal flavors. A native o ...
, Guidara co-owned the Make It Nice hospitality group, established in 2011, which owns and operates
Eleven Madison Park __NOTOC__ Eleven Madison Park is a New American fine dining restaurant located inside the Metropolitan Life North Building at 11 Madison Avenue in the Flatiron District of Manhattan, New York City. It has retained 3 Michelin stars since 2012 ...
,
NoMad New York The NoMad was an integrated hotel and restaurant owned by the Sydell Group and located in the NoMad neighborhood of Manhattan, New York City. The restaurant of the same name was conceived by chef Daniel Humm and restaurateur Will Guidara of nea ...
, NoMad Los Angeles, NoMad Las Vegas, NoMad Bar and Made Nice.


Background and career

A native of
Sleepy Hollow, New York Sleepy Hollow is a village in the town of Mount Pleasant, in Westchester County, New York, United States. The village is located on the east bank of the Hudson River, about north of New York City, and is served by the Philipse Manor stop on ...
, Guidara graduated from the
Cornell University School of Hotel Administration The Nolan School of Hotel Administration (SHA, more commonly known as the Hotel School) at Cornell University is a specialized business school in the SC Johnson College of Business at Cornell University, a private Ivy League university located in ...
in 2001. Guidara began his dining room career at
Wolfgang Puck Wolfgang Johannes Puck (born July 8, 1949) is an Austrian-American chef and restaurateur. Early life and career Puck was born in Sankt Veit an der Glan, Austria. He learned cooking from his mother, who was a pastry chef. He took the surname o ...
's
Spago Spago is chef Wolfgang Puck's flagship restaurant worldwide, known for serving California cuisine. Spago is Puck's first restaurant venture. Name and history The word "spago" is Italian for "string" or "twine". The plural would be "spaghi," whi ...
in Beverly Hills. He then went on to various roles in
Danny Meyer Daniel Meyer (born March 14, 1958) is a New York City restaurateur and the Founder & Executive Chairman of the Union Square Hospitality Group (USHG). Background and early career Meyer was born and raised in a reform Jewish family in St. Louis, M ...
's Union Square Hospitality Group, including at Tabla, Café 2 and the restaurants at the
Museum of Modern Art The Museum of Modern Art (MoMA) is an art museum located in Midtown Manhattan, New York City, on 53rd Street between Fifth and Sixth Avenues. It plays a major role in developing and collecting modern art, and is often identified as one of ...
. In 2006 Guidara became the General Manager of
Eleven Madison Park __NOTOC__ Eleven Madison Park is a New American fine dining restaurant located inside the Metropolitan Life North Building at 11 Madison Avenue in the Flatiron District of Manhattan, New York City. It has retained 3 Michelin stars since 2012 ...
, working with Humm. In 2011, Guidara and Humm purchased the restaurant from Union Square Hospitality Group. In 2012, Guidara and Humm opened
NoMad New York The NoMad was an integrated hotel and restaurant owned by the Sydell Group and located in the NoMad neighborhood of Manhattan, New York City. The restaurant of the same name was conceived by chef Daniel Humm and restaurateur Will Guidara of nea ...
and the separate NoMad Bar in 2014. In April 2017, Guidara and Humm opened Made Nice, a fast casual restaurant in New York's Nomad neighborhood. In 2018, Guidara and Humm opened NoMad Los Angeles, their first restaurant outside of New York City, followed by NoMad Las Vegas. In 2019, Guidara and Humm announced that they were ending their partnership, with Humm buying out Guidara. As of 2019 Guidara was planning to start his own restaurant group. Guidara is the co-author of four books with Humm: ''Eleven Madison Park: The Cookbook'' (Little Brown, 2011), ''I Love New York: Ingredients and Recipes'' (Ten Speed, 2013), ''The NoMad Cookbook'' and ''Eleven Madison Park: the Next Chapter''.


Awards

James Beard Foundation Awards * 2016
James Beard Foundation Award The James Beard Foundation Awards are annual awards presented by the James Beard Foundation to recognize chefs, restaurateurs, authors and journalists in the United States. They are scheduled around James Beard's May 5 birthday. The media award ...
– Outstanding Service, Eleven Madison Park * 2014
James Beard Foundation Award The James Beard Foundation Awards are annual awards presented by the James Beard Foundation to recognize chefs, restaurateurs, authors and journalists in the United States. They are scheduled around James Beard's May 5 birthday. The media award ...
– Outstanding Bar Program, NoMad New York * 2008
James Beard Foundation Award The James Beard Foundation Awards are annual awards presented by the James Beard Foundation to recognize chefs, restaurateurs, authors and journalists in the United States. They are scheduled around James Beard's May 5 birthday. The media award ...
– Outstanding Wine Service, Eleven Madison Park * Michelin * Eleven Madison Park, 3 stars 2012-2018 * NoMad New York, 1 star 2013-2018 Additional Awards * 2016 Wall Street Journal – Innovator Awards{{ *


Books

{{Unreferenced section, date=November 2022 * 2022: Unreasonable Hospitality (Publisher: Optimism Press) * 2017: Eleven Madison Park: The Next Chapter (Publisher: Ten Speed) * 2015: The NoMad Cookbook (Publisher: Ten Speed) * 2013: I Love New York: Ingredients and Recipes (Publisher: Ten Speed) * 2011: Eleven Madison Park: The Cookbook (Publisher: Little Brown)


References

{{Reflist, 30em {{Authority control {{DEFAULTSORT:Guidara, Will 1979 births American restaurateurs Cornell University School of Hotel Administration alumni Living people Date of birth missing (living people)