Wienerwald GmbH is a German chain of franchised

fast food restaurant A fast-food restaurant, also known as a quick-service restaurant (QSR) within the industry, is a specific type of restaurant that serves fast-food cuisine and has minimal table service. The food served in fast-food restaurants is typically ...

s, specializing in chicken – especially

hendl Roast chicken is chicken prepared as food by roasting whether in a home kitchen, over a fire, or with a rotisserie (rotary spit). Generally, the chicken is roasted with its own fat and juices by circulating the meat during roasting, and theref ...

(a type of roast chicken),

schnitzel A schnitzel is a thin slice of meat. The meat is usually thinned by pounding with a meat tenderizer. Most commonly, the meat is breaded before frying. Breaded schnitzel is popular in many countries and is made using veal, pork, chicken, mutton, ...

, and other similar products. The name means ''

Vienna Woods The Vienna Woods (german: Wienerwald) are forested highlands that form the northeastern foothills of the Northern Limestone Alps in the states of Lower Austria and Vienna. The and range of hills is heavily wooded and a popular recreation area w ...

''. As of 2022 there are five Wienerwald restaurants in Germany and three in Egypt. Previously, the company had also operated in Austria, Belgium, Hungary, Romania, Turkey, the United Arab Emirates and the United States.

History

Founded in 1955 by

Linz Linz ( , ; cs, Linec) is the capital of Upper Austria and third-largest city in Austria. In the north of the country, it is on the Danube south of the Czech border. In 2018, the population was 204,846. In 2009, it was a European Capital of ...

restaurateur Friedrich Jahn (1923 – 1998) in

Munich Munich ( ; german: München ; bar, Minga ) is the capital and most populous city of the States of Germany, German state of Bavaria. With a population of 1,558,395 inhabitants as of 31 July 2020, it is the List of cities in Germany by popu ...

, Wienerwald rapidly grew to become Europe's largest restaurant chain with more than 1600 restaurants in 1978. In 1978, Wienerwald purchased the 273-restaurant

Lum's Lum's was an American family restaurant chain based in Florida with additional locations in several states. It was founded in 1956 in Miami Beach, Florida, by Stuart and Clifford S. Perlman when they purchased Lum's hot dog stand for $10,000. ...

chain from the former owner of

Kentucky Fried Chicken KFC (Kentucky Fried Chicken) is an American fast food restaurant chain headquartered in Louisville, Kentucky, that specializes in fried chicken. It is the world's second-largest restaurant chain (as measured by sales) after McDonald's, with 2 ...

, John Y. Brown Jr. The chain's inability to

market Market is a term used to describe concepts such as: *Market (economics), system in which parties engage in transactions according to supply and demand *Market economy *Marketplace, a physical marketplace or public market Geography *Märket, an ...

its outlets as providers of chicken (rather than overcoming the US misconception that "Wienerwald" was a wiener chain), plus the huge growth in 1978 brought enormous debts. Many of the restaurants in the US and Europe had to close, and Wienerwald declared

bankruptcy Bankruptcy is a legal process through which people or other entities who cannot repay debts to creditors may seek relief from some or all of their debts. In most jurisdictions, bankruptcy is imposed by a court order, often initiated by the debtor ...

in 1982, divesting itself of its 880 restaurants in the United States. The chain recovered, but failed to return to its former glory; sales and restaurant numbers declined and many foreign markets were abandoned. In 2003, and again in 2007, Wienerwald filed for bankruptcy again, which resulted in further closures of restaurants and further release of employees. In 2007, Friedrich Jahn's daughters Margot Steinberg and Evelyn Peitzner purchased the company and Wienerwald started a new era. In order to become competitive again, the chain modernized and adjusted its concept, shifting from

casual dining Restaurants fall into several industry classifications, based upon menu style, preparation methods and pricing, as well as the means by which the food is served to the customer. This article mainly describes the situation in the USA, while catego ...

more towards

fast food Fast food is a type of mass-produced food designed for commercial resale, with a strong priority placed on speed of service. It is a commercial term, limited to food sold in a restaurant or store with frozen, preheated or precooked ingredien ...

– with orders placed and picked up at the counter instead of the customer being served at the table – and also upgrading the interior design.Nicht mehr nur das halbe Hendl
/ref> In June 2009 the first Wienerwald in Turkey opened in

Istanbul Istanbul ( , ; tr, İstanbul ), formerly known as Constantinople ( grc-gre, Κωνσταντινούπολις; la, Constantinopolis), is the List of largest cities and towns in Turkey, largest city in Turkey, serving as the country's economic, ...

, but despite a rapid expansion—temporarily reaching 30 branches—the market has been abandoned. The first Romanian restaurant in

Bucharest Bucharest ( , ; ro, București ) is the capital and largest city of Romania, as well as its cultural, industrial, and financial centre. It is located in the southeast of the country, on the banks of the Dâmbovița River, less than north of ...

opened in April 2011, but subsequently the company withdrew from

Romania Romania ( ; ro, România ) is a country located at the crossroads of Central Europe, Central, Eastern Europe, Eastern, and Southeast Europe, Southeastern Europe. It borders Bulgaria to the south, Ukraine to the north, Hungary to the west, S ...

as well. , 23 restaurants remained in Germany (sited most densely in

Bavaria Bavaria ( ; ), officially the Free State of Bavaria (german: Freistaat Bayern, link=no ), is a state in the south-east of Germany. With an area of , Bavaria is the largest German state by land area, comprising roughly a fifth of the total lan ...

), three in

Greater Cairo The Greater Cairo Region (GCR; ar, القاهرة الكبرى, Al-Qāhira al-Kubrā) is th an economic region with no administrative body comprising the three governorates of Cairo, Giza and Qalyubia. Within it lies the largest metopolitan are ...

and one each in

Budapest Budapest (, ; ) is the capital and most populous city of Hungary. It is the ninth-largest city in the European Union by population within city limits and the second-largest city on the Danube river; the city has an estimated population ...

and in

Dubai Dubai (, ; ar, دبي, translit=Dubayy, , ) is the most populous city in the United Arab Emirates (UAE) and the capital of the Emirate of Dubai, the most populated of the 7 emirates of the United Arab Emirates.The Government and Politics of ...

Wienerwald Restaurants GmbH (Austria)

Austria Austria, , bar, Östareich officially the Republic of Austria, is a country in the southern part of Central Europe, lying in the Eastern Alps. It is a federation of nine states, one of which is the capital, Vienna, the most populous ...

, Friedrich Jahn sold all Wienerwald restaurants to a different owner in 1986, thus separating the Austrian restaurants from the rest of the company. Today, detached

spin out Spinout or Spin Out may refer to: *Corporate spin-off, also known as a spin-out, a type of corporate action where a company turns a portion of itself into a separate business *Spinout (driving), failure when braking Entertainment * ''Spinout (fil ...

company Wienerwald Restaurants GmbH operates eight casual dining restaurants with a similar menu.Wienerwald Österreich
/ref>

References

External links

Wienerwald
- Official web presence
Wienerwald
- Egyptian entity's English-language site {{Establishments serving chicken 1955 establishments in West Germany Food and drink companies based in Munich Fast-food chains of Germany Fast-food franchises Fast-food poultry restaurants Restaurants established in 1955 Companies based in Lower Saxony

History

Wienerwald Restaurants GmbH (Austria)

See also

References

External links