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The phrase "What would Jesus do?", often abbreviated to WWJD, became popular particularly in the United States in the early 1900s after the widely read book by
Charles Sheldon Charles Monroe Sheldon (February 26, 1857 – February 24, 1946) was an American Congregationalist minister and a leader of the Social Gospel movement. His novel ''In His Steps'' introduced the principle "What would Jesus do?", which articu ...
entitled, '' In His Steps: What Would Jesus Do''. The phrase had a resurgence in the US and elsewhere in the 1990s and as a personal
motto A motto (derived from the Latin , 'mutter', by way of Italian , 'word' or 'sentence') is a sentence or phrase expressing a belief or purpose, or the general motivation or intention of an individual, family, social group, or organisation. Mot ...
for adherents of
Christianity Christianity is an Abrahamic monotheistic religion based on the life and teachings of Jesus of Nazareth. It is the world's largest and most widespread religion with roughly 2.38 billion followers representing one-third of the global pop ...
who used the phrase as a reminder of their belief in a
moral imperative A moral imperative is a strongly-felt principle that compels that person to act. It is a kind of categorical imperative, as defined by Immanuel Kant. Kant took the imperative to be a dictate of pure reason, in its practical aspect. Not following ...
to act in a manner that would demonstrate the love of Jesus through the actions of the adherents. In popular consciousness, the acronym signifying the question—WWJD—is associated with a type of bracelet or wristband which became a popular accessory for members of Christian youth groups, both Catholic and Protestant, in the 1990s.


History


Theological background

The
Roman Catholic Church The Catholic Church, also known as the Roman Catholic Church, is the largest Christian church, with 1.3 billion baptized Catholics worldwide . It is among the world's oldest and largest international institutions, and has played a ...
emphasizes the concept of ''Imitatio Christi'' (
imitation of Christ In Christian theology, the imitation of Christ is the practice of following the example of Jesus.''A concise dictionary of theology'' by Gerald O'Collins, Edward G. Farrugia 2004 page 115''Imitating Jesus: an inclusive approach to New Testament ...
), which is summarized well in the English phrase "What Would Jesus Do?"
John Wesley John Wesley (; 2 March 1791) was an English people, English cleric, Christian theology, theologian, and Evangelism, evangelist who was a leader of a Christian revival, revival movement within the Church of England known as Methodism. The soci ...
, the founder of the
Methodist Church Methodism, also called the Methodist movement, is a group of historically related Christian denomination, denominations of Protestantism, Protestant Christianity whose origins, doctrine and practice derive from the life and teachings of John W ...
, in 1766 postulated the concept of
Christian perfection Christian perfection is the name given to theological concepts within some sects of Christianity that purport to describe a process of achieving spiritual maturity or perfection. The ultimate goal of this process is union with God characterized by ...
, a moment in the life of a Christian at which the
regeneration Regeneration may refer to: Science and technology * Regeneration (biology), the ability to recreate lost or damaged cells, tissues, organs and limbs * Regeneration (ecology), the ability of ecosystems to regenerate biomass, using photosynthesis ...
effectuated by the
Holy Spirit In Judaism, the Holy Spirit is the divine force, quality, and influence of God over the Universe or over his creatures. In Nicene Christianity, the Holy Spirit or Holy Ghost is the third person of the Trinity. In Islam, the Holy Spirit acts as ...
results in a "perfection in love" which means that at least at that moment one is being motivated wholly by love of God and neighbor, with no taint of
sin In a religious context, sin is a transgression against divine law. Each culture has its own interpretation of what it means to commit a sin. While sins are generally considered actions, any thought, word, or act considered immoral, selfish, s ...
or ulterior motives in effect. While such Christian perfection is expressed in outward action, it is also the effect of
grace Grace may refer to: Places United States * Grace, Idaho, a city * Grace (CTA station), Chicago Transit Authority's Howard Line, Illinois * Little Goose Creek (Kentucky), location of Grace post office * Grace, Carroll County, Missouri, an uninco ...
. Indeed, Wesley could speak of
sanctification Sanctification (or in its verb form, sanctify) literally means "to set apart for special use or purpose", that is, to make holy or sacred (compare la, sanctus). Therefore, sanctification refers to the state or process of being set apart, i.e. " ...
by faith as an analogous doctrine to the more widely held belief in
justification by faith ''Justificatio sola fide'' (or simply ''sola fide''), meaning justification by faith alone, is a soteriological doctrine in Christian theology commonly held to distinguish the Lutheran and Reformed traditions of Protestantism, among others, f ...
. Because Christian perfection is also visible in outward
good works In Christian theology, good works, or simply works, are a person's (exterior) actions or deeds, in contrast to inner qualities such as grace or faith. Views by denomination Anglican Churches The Anglican theological tradition, including The ...
and a rigorously moral lifestyle, adherents of the
Holiness movement The Holiness movement is a Christian movement that emerged chiefly within 19th-century Methodism, and to a lesser extent other traditions such as Quakerism, Anabaptism, and Restorationism. The movement is historically distinguished by its emph ...
assumed that a perfectly moral lifestyle is a consequence (not the cause) of the state of grace and ultimate
salvation Salvation (from Latin: ''salvatio'', from ''salva'', 'safe, saved') is the state of being saved or protected from harm or a dire situation. In religion and theology, ''salvation'' generally refers to the deliverance of the soul from sin and its c ...
.


Earlier appearances of the term, 1420s–1891

Charles Spurgeon Charles Haddon Spurgeon (19 June 1834 – 31 January 1892) was an English Particular Baptist preacher. Spurgeon remains highly influential among Christians of various denominations, among whom he is known as the "Prince of Preachers". He wa ...
, a well-known evangelical
Baptist Baptists form a major branch of Protestantism distinguished by baptizing professing Christian believers only (believer's baptism), and doing so by complete immersion. Baptist churches also generally subscribe to the doctrines of soul compete ...
preacher in London, used the phrase "what would Jesus do" in quotation marks several times in a sermon he gave on June 28, 1891. In his sermon he cites the source of the phrase as a book written in Latin by
Thomas à Kempis Thomas à Kempis (c. 1380 – 25 July 1471; german: Thomas von Kempen; nl, Thomas van Kempen) was a German-Dutch canon regular of the late medieval period and the author of ''The Imitation of Christ'', published anonymously in Latin in the N ...
between 1418 and 1427, '' Imitatio Christi'' (The Imitation of Christ). The Rev. A.B. Simpson, founder of the
Christian and Missionary Alliance The Alliance World Fellowship is the international governing body of the Christian and Missionary Alliance (The Alliance, also C&MA and CMA). The Alliance is an evangelical Protestant denomination within the Higher Life movement of Christianity ...
Church, wrote both the lyrics and music of a Gospel Hymn "What Would Jesus Do" with a copyright date of 1891. It can be found at #669 in ''Hymns of the Christian Life''.


1896 novel

Charles Sheldon Charles Monroe Sheldon (February 26, 1857 – February 24, 1946) was an American Congregationalist minister and a leader of the Social Gospel movement. His novel ''In His Steps'' introduced the principle "What would Jesus do?", which articu ...
's 1896 book ''
In His Steps ''In His Steps'' is a best-selling religious fiction novel written by Charles Monroe Sheldon. First published in 1896, the book has sold more than 50,000,000 copies, and ranks as one of the best-selling books of all time. The full title of th ...
'' was subtitled "What Would Jesus Do?" Sheldon's novel grew out of a series of sermons he delivered in his Congregationalist church in
Topeka, Kansas Topeka ( ; Kansa language, Kansa: ; iow, Dópikˀe, script=Latn or ) is the Capital (political), capital city of the U.S. state of Kansas and the County seat, seat of Shawnee County, Kansas, Shawnee County. It is along the Kansas River in the ...
. Unlike the previous nuances mentioned above, Sheldon's theology was shaped by a commitment to
Christian Socialism Christian socialism is a religious and political philosophy that blends Christianity and socialism, endorsing left-wing politics and socialist economics on the basis of the Bible and the teachings of Jesus. Many Christian socialists believe capi ...
. The
ethos Ethos ( or ) is a Greek word meaning "character" that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology; and the balance between caution, and passion. The Greeks also used this word to refer to ...
of Sheldon's approach to the Christian life was expressed in this phrase "What Would Jesus Do", with Jesus being a moral example as well as a Saviour figure. Sheldon's ideas coalesced with those that formed into the
Social Gospel The Social Gospel is a social movement within Protestantism that aims to apply Christian ethics to social problems, especially issues of social justice such as economic inequality, poverty, alcoholism, crime, racial tensions, slums, unclean envir ...
espoused by
Walter Rauschenbusch Walter Rauschenbusch (1861–1918) was an American theologian and Baptist pastor who taught at the Rochester Theological Seminary. Rauschenbusch was a key figure in the Social Gospel and single tax movements that flourished in the United States d ...
. Indeed, Rauschenbusch acknowledged that his Social Gospel owed its inspiration directly to Sheldon's novel, and Sheldon himself identified his own
theology Theology is the systematic study of the nature of the divine and, more broadly, of religious belief. It is taught as an academic discipline, typically in universities and seminaries. It occupies itself with the unique content of analyzing the ...
with the Social Gospel. Due to a mistake by the original publisher, the copyright for Sheldon's novel was never established and multiple publishers were able to print and sell the novel. This caused the novel to be easily affordable and it sold 30 million copies worldwide, making it one of the top 50 bestselling novels ever. In this popular novel (it had been translated into 21
language Language is a structured system of communication. The structure of a language is its grammar and the free components are its vocabulary. Languages are the primary means by which humans communicate, and may be conveyed through a variety of met ...
s by 1935), Rev. Henry Maxwell encounters a
homeless Homelessness or houselessness – also known as a state of being unhoused or unsheltered – is the condition of lacking stable, safe, and adequate housing. People can be categorized as homeless if they are: * living on the streets, also kn ...
man who challenges him to take seriously the imitation of
Christ Jesus, likely from he, יֵשׁוּעַ, translit=Yēšūaʿ, label=Hebrew/Aramaic ( AD 30 or 33), also referred to as Jesus Christ or Jesus of Nazareth (among other Names and titles of Jesus in the New Testament, names and titles), was ...
. The homeless man has difficulty understanding why, in his view, so many Christians ignore the poor:
I heard some people singing at a church prayer meeting the other night, "All for Jesus, all for Jesus, All my being's ransomed powers, All my thoughts, and all my doings, All my days, and all my hours." and I kept wondering as I sat on the steps outside just what they meant by it. It seems to me there's an awful lot of trouble in the world that somehow wouldn't exist if all the people who sing such songs went and lived them out. I suppose I don't understand. But what would Jesus do? Is that what you mean by following His steps? It seems to me sometimes as if the people in the big churches had good clothes and nice houses to live in, and money to spend for luxuries, and could go away on summer vacations and all that, while the people outside the churches, thousands of them, I mean, die in tenements, and walk the streets for jobs, and never have a piano or a picture in the house, and grow up in misery and drunkenness and sin."
This leads to many of the novel's characters asking, "What would Jesus do?" when faced with decisions of some importance. This has the effect of making the characters embrace Christianity more seriously and to focus on what they see as its core — the life of Christ. In 1993, Garrett W. Sheldon (great-grandson of the original author) and Deborah Morris published ''What Would Jesus Do? : a contemporary retelling of Charles M. Sheldon's classic In His Steps''. Garrett Sheldon states that his updated version "is based on many actual events in the lives of believers." It is possible that Sheldon was familiar with either Spurgeon or Thomas, or that he was independently inspired.


1990s

A youth group leader at Calvary Reformed Church in
Holland, Michigan Holland is a city in the western region of the Lower Peninsula of the U.S. state of Michigan. It is situated near the eastern shore of Lake Michigan on Lake Macatawa, which is fed by the Macatawa River (formerly known locally as the Black River). ...
, named Janie Tinklenberg, began a
grassroots A grassroots movement is one that uses the people in a given district, region or community as the basis for a political or economic movement. Grassroots movements and organizations use collective action from the local level to effect change at t ...
movement to help the teenagers in her group remember the phrase; it spread worldwide in the 1990s among Christian youth, who wore bracelets bearing the initials WWJD. Later, a sequel bracelet was generated with the initials "FROG," to provide an answer to "WWJD." FROG was an acronym for "Fully Rely On God."


2000s

In 2005, Garry Wills wrote "What Jesus Meant", in which he examined "What Would Jesus Really Do" (also a book review in ''
Esquire Magazine ''Esquire'' is an American men's magazine. Currently published in the United States by Hearst Communications, it also has more than 20 international editions. Founded in 1933, it flourished during the Great Depression and World War II under t ...
'').


2010s

In April 2010 a film, ''WWJD'', starring
Adam Gregory Adam Gregory (born July 12, 1985) is a Canadian country music singer-songwriter and actor. Active since 2000, he has recorded four studio albums to date, including '' The Way I'm Made'' (2000) and ''Workin' on It'' (2002), both on Epic Records, ...
and based on ''In His Steps'' by Charles Sheldon, was released on DVD. On March 31, 2015, a sequel film was released ''WWJD What Would Jesus Do? The Journey Continues''. The second film using the moniker ''WWJD II'' was ''The Woodcarver'' which was released in 2012. It has a similar theme but different characters.


Snowclones

The expression has become a
snowclone A snowclone is a cliché and phrasal template that can be used and recognized in multiple variants. The term was coined as a neologism in 2004, derived from Journalese, journalistic clichés that referred to the number of Inuit words for snow. H ...
with the promotion of phrases such as "What would
Lincoln Lincoln most commonly refers to: * Abraham Lincoln (1809–1865), the sixteenth president of the United States * Lincoln, England, cathedral city and county town of Lincolnshire, England * Lincoln, Nebraska, the capital of Nebraska, U.S. * Lincol ...
do?" and "What would
Reagan Ronald Wilson Reagan ( ; February 6, 1911June 5, 2004) was an American politician, actor, and union leader who served as the 40th president of the United States from 1981 to 1989. He also served as the 33rd governor of California from 1967 ...
do?"


Management and leadership

The term "What Would Jesus Do?" or "WWJD" is also perceived as a fundamental management and leadership principle given Jesus' methodology of going to the marketplace to preach and lead by example. In modern management principles, more academic and professional references are going to the
gemba is a Japanese term meaning "the actual place". Japanese detectives call the crime scene ''genba,'' and Japanese TV reporters may refer to themselves as reporting from ''genba.'' In business, ''genba'' refers to the place where value is created ...
or
Management by Walking Around The management by wandering around (MBWA), also management by walking around,"What is management by walking around (MBWA)", BusinessDictionary.com, 2010, webpage: . refers to a style of business management which involves managers wandering aroun ...
.


See also

*
Christian ethics Christian ethics, also known as moral theology, is a multi-faceted ethical system: it is a virtue ethic which focuses on building moral character, and a deontological ethic which emphasizes duty. It also incorporates natural law ethics, whic ...
*
Choose the right "Choose the right" is a saying or motto among members of the Church of Jesus Christ of Latter-day Saints (LDS Church) that is taught to children and used by members of the church as a reminder to make choices that will help an individual to live r ...
* Jesusism *
The Law of Christ "The law of Christ" () is a New Testament phrase. The related Bible verses are in the Pauline epistles at and parenthetically ( "being under the law to Christ") at . Some Christians hold the belief that the crucifixion of Jesus Christ and the i ...
*
Ministry of Jesus The ministry of Jesus, in the canonical gospels, begins with his baptism in the countryside of Roman Judea and Transjordan, near the River Jordan by John the Baptist, and ends in Jerusalem, following the Last Supper with his disciples.''Chri ...
*
Sermon on the Mount The Sermon on the Mount (anglicized from the Matthean Vulgate Latin section title: ) is a collection of sayings attributed to Jesus of Nazareth found in the Gospel of Matthew (chapters 5, 6, and 7). that emphasizes his moral teachings. It is ...


References

{{DEFAULTSORT:What Would Jesus Do? 1990s fads and trends Cultural depictions of Jesus English phrases Slogans Snowclones 1890s neologisms Quotations from literature