Background
The song is a tribute to fashion designer and entrepreneur Virgil Abloh, Lil Durk's brother D Thang and rapper King Von. Abloh died in November 2021 and was a friend of Lil Durk. Following its release, the song was popularly used in videos on TikTok. Durk promised to release the song's music video if it reached 10,000 creations on TikTok.Music video
The official music video was directed by Cole Bennett and released on April 12, 2022. It opens with a quote from Abloh that reads: "Life is so short that you can't waste even a day subscribing to what someone thinks you can do versus knowing what you can do." The video features Lil Durk and Gunna rapping in the presence of multiple sets inspired by Abloh's work, including near Drake's Air Drake jet (which was painted by Abloh), on a red rooftop that replicates the Louis Dreamhouse from one of Abloh's final projects for Louis Vuitton, and in a warehouse filled with magically growing flowers. At the end of the video, it is explained how each of these sets are related to Abloh.Charts
Weekly charts
Year-end charts
Certifications
References
{{Gunna 2022 songs Lil Durk songs Gunna (rapper) songs Songs written by Lil Durk Songs written by Gunna (rapper) Music videos directed by Cole Bennett